Clients often come to me struggling to stay focused on their goals. They don’t feel like their making real progress on their goals and often feel like they’re spinning their wheels in mud. It’s easy to beat ourselves up about things – we can be our own worst critic at times. You might not be exactly where you want to be. That doesn’t mean thatRead More
1) Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number. 2) Business cards: leave them everywhere and hand them out to everyone! 3) E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events. 4)Read More
If you have decided to work with an agency to handle your marketing and communication needs, you need to make sure their approach is in line with your needs as a business. Here are 8 questions to ask your agency before signing a contract with them.
- Do they have the skills to do the work you need done?
Before startingRead More
Many have shared thoughtful insight and opinion on the topic of networking but here’s what sometimes gets lost in the shuffle. Networking isn’t always all about you. It really isn’t. I teach emerging entrepreneurs about the benefits of networking and provide a “how to” on creating their own starter statement (most call this an elevator pitch) as a way to get the conversationRead More
The word outsourcing has a notorious reputation in the business community, you’re either a lover or a hater. Often times there is very little middle ground when it comes to views regarding outsourcing work. As a Canadian business owner it’s easy to get swayed one way of the other on the idea of letting someone else, possibly on the other side of the world doRead More
Your main goal for Social Media Marketing isn’t really about sales, it’s about relationship building with your customers and target audience. Building this relationship will then drive sales and growth.
A major advantage that small business’ have over larger ones, is that you are able to give your brand a personality that should fit the community you work in. YouRead More
Depending on whom you speak with there are many ideas of how to build a retirement nest egg. I have a specific plan for retirement that includes real estate. While many people still believe the stock market is the safer way to go, I decided long ago it was not for me.
For one, I did not want to invest and payRead More
As entrepreneurs it can be easy to get so caught up in what we’re doing that we forget to take care of ourselves. When you’re passionate about what you do, it’s easy to lose track of time as you get lost in a project. Of course, none of us can survive on passion alone for long. We need to make sure that we have fuelRead More
Social media has changed the way companies and people network themselves because now a days it isn’t about who you know, it’s about who knows you. Marketing yourself through social media has become the norm for businesses and thanks to sites like Facebook and Twitter, interacting with your cliental couldn’t be more easy and beneficial.
- Feedback: receiving supportive criticism could potentially
When you are running a small business, it can feel overwhelming to try to “wear all the hats” to get things done. You have to be the new business development and sales manager, the accountant, product development, HR (even if you’re a solopreneur, you still have to take care of yourself!), marketing director, operations director, etc. You get the picture. It can be overwhelmingRead More
Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works. It’s “C.O.R.I.” When writing about your business in any capacity and particularly when creating contentRead More
Managing people is a tricky job, even for the most skilled business school grads and experienced professionals. Running a business and managing staff is more than just delegating tasks and supervising employees; it means you are accountable to both your clients and your staff.
Here are a few tips for managing people :
- Delegate work according to skill level and capability
Canadian radio and television host Lizy Triffo was born in Chile and raised I Brazil. Entrepreneurship and storytelling were skills that Lizy had expressed interest in at a young age. She always pretend to interview people around her while sticking a fake microphone in their faces. These clues, however, were not enough of an indication to Lizy when it came to her earlyRead More
With millions of people to reach online, spread over hundreds of Social Networks, how do you keep up engagement levels with your fan base for your small business? The simple answer is: consistency. The more consistent you are in posting, liking and commenting through your business profiles on social media, the easier it will be to break through all of the onlineRead More
Marketing can be a daunting task and can be overwhelming at times. Keeping a space just for your marketing tools can go a long way. All you need is some patience, a well-organized work area, and great excel worksheet to keep track of your progress. Implementing these tools right away will increase your revenue right away!
Business/Marketing Calendar (Also known as Editorial Calendar): ThereRead More