You have your fabulous business idea, you have your goals written out, and you have written a killer business plan. The next step can be the most daunting one when it comes to launching any business – you have to tell people about what it is you do. Once you start marketing your business one of three things can happen:
- You are an “instant”
Precision. It is such an important word and embodies a world of meaning. Depending on your industry, precision could be a technical term that relates to accuracy or, for your business purposes, might simply mean choosing the best words possible for your website content or next marketing campaign. Typically, we associate precision with the accounting industry more so than we might when thinking ofRead More
Summer is fast approaching and as the days get longer and warmer entrepreneurs put their networking goals on hold. Sadly many people think of networking as work and forget that a strong network is built through relationships not rules or business card quotas. Contrary to popular belief summer is a great time to get out there and strengthen your network. Here are three ways youRead More
Have you ever wondered how Facebook’s news feed work? Or how Facebook decides what content to show in your news feed? In this blog we are going to tell you how the news feed works and how you can create more visibility for your brand
- Facebook decides what to show you in your news feed based on other similar content that
It’s not unusual for Purchasers to get settled in their new home and get a Property Tax reminder stating they owe the whole years worth of taxes. Frightful right? Just after moving in to her new home, my client received a notice in regards to the property tax adjustment and as a First Time Home Buyer, we had discussed this could happen so she didRead More
Clients often come to me struggling to stay focused on their goals. They don’t feel like their making real progress on their goals and often feel like they’re spinning their wheels in mud. It’s easy to beat ourselves up about things – we can be our own worst critic at times. You might not be exactly where you want to be. That doesn’t mean thatRead More
1) Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number. 2) Business cards: leave them everywhere and hand them out to everyone! 3) E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events. 4)Read More
If you have decided to work with an agency to handle your marketing and communication needs, you need to make sure their approach is in line with your needs as a business. Here are 8 questions to ask your agency before signing a contract with them.
- Do they have the skills to do the work you need done?
Before startingRead More
Many have shared thoughtful insight and opinion on the topic of networking but here’s what sometimes gets lost in the shuffle. Networking isn’t always all about you. It really isn’t. I teach emerging entrepreneurs about the benefits of networking and provide a “how to” on creating their own starter statement (most call this an elevator pitch) as a way to get the conversationRead More
The word outsourcing has a notorious reputation in the business community, you’re either a lover or a hater. Often times there is very little middle ground when it comes to views regarding outsourcing work. As a Canadian business owner it’s easy to get swayed one way of the other on the idea of letting someone else, possibly on the other side of the world doRead More
Your main goal for Social Media Marketing isn’t really about sales, it’s about relationship building with your customers and target audience. Building this relationship will then drive sales and growth.
A major advantage that small business’ have over larger ones, is that you are able to give your brand a personality that should fit the community you work in. YouRead More
Depending on whom you speak with there are many ideas of how to build a retirement nest egg. I have a specific plan for retirement that includes real estate. While many people still believe the stock market is the safer way to go, I decided long ago it was not for me.
For one, I did not want to invest and payRead More
As entrepreneurs it can be easy to get so caught up in what we’re doing that we forget to take care of ourselves. When you’re passionate about what you do, it’s easy to lose track of time as you get lost in a project. Of course, none of us can survive on passion alone for long. We need to make sure that we have fuelRead More
Social media has changed the way companies and people network themselves because now a days it isn’t about who you know, it’s about who knows you. Marketing yourself through social media has become the norm for businesses and thanks to sites like Facebook and Twitter, interacting with your cliental couldn’t be more easy and beneficial.
- Feedback: receiving supportive criticism could potentially
When you are running a small business, it can feel overwhelming to try to “wear all the hats” to get things done. You have to be the new business development and sales manager, the accountant, product development, HR (even if you’re a solopreneur, you still have to take care of yourself!), marketing director, operations director, etc. You get the picture. It can be overwhelmingRead More