Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works. It’s “C.O.R.I.” When writing about your business in any capacity and particularly when creating contentRead More
Managing people is a tricky job, even for the most skilled business school grads and experienced professionals. Running a business and managing staff is more than just delegating tasks and supervising employees; it means you are accountable to both your clients and your staff.
Here are a few tips for managing people :
- Delegate work according to skill level and capability
Canadian radio and television host Lizy Triffo was born in Chile and raised I Brazil. Entrepreneurship and storytelling were skills that Lizy had expressed interest in at a young age. She always pretend to interview people around her while sticking a fake microphone in their faces. These clues, however, were not enough of an indication to Lizy when it came to her earlyRead More
With millions of people to reach online, spread over hundreds of Social Networks, how do you keep up engagement levels with your fan base for your small business? The simple answer is: consistency. The more consistent you are in posting, liking and commenting through your business profiles on social media, the easier it will be to break through all of the onlineRead More
Marketing can be a daunting task and can be overwhelming at times. Keeping a space just for your marketing tools can go a long way. All you need is some patience, a well-organized work area, and great excel worksheet to keep track of your progress. Implementing these tools right away will increase your revenue right away!
Business/Marketing Calendar (Also known as Editorial Calendar): ThereRead More
A daunting task for many is learning how to manage and balance both a professional and personal life. Learning how to balance the two is becoming more difficult, due to the fact that we are always connected through this wonderful invention we have called technology. Smartphones and laptops make it virtually impossible for most of the working class to get out of theirRead More
There are a lot of factors that go into your overall marketing strategy – resources available is always a big determining factor. But one thing that often gets brushed aside for budget discussions is brand personality. Once you have your budget in mind, it’s easy to look at industry competitors to get ideas, but you have to decide what the best approach is for yourRead More
As entrepreneurs we are often overwhelmed with the day to day management of our business. It can be difficult to juggle the expectations of clients, family and for some of us, other work commitments. Perhaps you are still working full or part time while launching your business. Trying to find balance and live up to your own expectations is daunting. Today I remind youRead More
Life as an entrepreneur can often be stressful and overwhelming, with business commitments and client demands. Planning a vacation is usually the last thing on your mind when you’re trying to run your own business. Surprisingly travel can have some very real benefits for entrepreneurs, so if escaping the Canadian winter isn’t a good enough excuse here are 5 reasons why entrepreneurs shouldRead More
Marcia Brown (Changing Lives Award)
Marcia Brown founded Trust 15 Youth Community Support Organization in 2011. She started her career with the Toronto District School Board as an Educational Assistant in 2005. She has been working diligently to educated mentor and inspire the young men and women in her community ever since.
Marcia recognized that there was a significant need inRead More
As a Real-Estate investor, I attend a lot of networking groups to meet like-minded investors, make new connections and of course learn something new that will help me improve or increase my portfolio. As a mortgage agent, I have been researching how to help myself and others get access to 2nd mortgages but most people don’t know that you can use anyRead More
It’s been said that successful entrepreneurs are readers. It makes sense, of course. There isn’t enough time to make all the mistakes possible and learn from them. Reading provides us with an opportunity to learn from the experiences of others and tap into their wisdom as well. There are so many awesome books out there, I’m sure I could do a wholeRead More
We’re all familiar with the major stunts that brands have pulled off. Whether it’s a guy free-falling from the edge of the atmosphere, a horror scene in a coffee shop, or an elevator with a false floor, the one thing all of these stunts have in common is that they leave a lasting impression on anyone who experiences or sees them. TheseRead More
Using bridges as an analogy for great communication is a pretty common theme for me and I believe it’s a message that occasionally bears repeating. Great communication is about building bridges between people. Like a bridge that facilitates transportation between two geographical points, a communications bridge acts as your platform to transmit information. It requires a solid foundation, pillars of support and the actualRead More
Entrepreneurs often have many “great” ideas and rely on funding in the form of a business loan or investors to bring their dreams to light. Pitching your business and asking for funding can be an intimidating and grueling process. However if successful the payoffs can be huge. Unfortunately many entrepreneurs aren’t successful in securing the funding they require. Here’s a look at 6 mistakesRead More