A pitch is when you reach out to a media or influencer target to share your story with the hope that they will want to write about it or share your story in some way. The media receives hundreds of pitch emails every day. You need to find a way to stand out among the clutter. If you don’t, your email will quickly be movedRead More
It’s hard to be creative on demand and planning creative time is almost an oxymoron. How do you plan WHEN to be creative? Sure a deadline can be a great motivator but getting creative on a timeframe is often a challenge. Many artistic people will talk about “when inspiration strikes” or about waking bolt upright in the middle of the night with a brilliant idea.Read More
Rima Aristocrat, Kelly Farrell, Catherine McGillivray, Praveeni Perera, Arti Sharma and Elcho Stewart are six dynamic women who will round up our Panel of Experts this year at our Ottawa Expo. These women are experts in their own right and have made themselves available to support aspiring entrepreneurs. The topic of this year’s panel is Women in Business, Technology and Healthcare. The Panel of Experts discussion will take place at The Westin Ottawa on OctoberRead More
I’m organizing a job fair in the fall and one of my goals is to help high school students explore their career options beyond the traditional professions. Since this idea has been kicking around in my head, I’ve been thinking about what I wished I’d known a few years ago (ahem), when I was in high school 🙂
- Entrepreneurship is an option
While media relations is only one part of your overall PR campaign, being able to write a great media release (also known as Press Release) can make or break the success of your outreach. There is a lot of a competition out there and your release has to be relevant and timely. Done well, it can be a great way of getting information toRead More
Keep it short and simple. Being in the business of communication, I often suggest my clients keep their message short. Use tight, clear and effective language that promotes their business concisely. The way I tell it, the “K.I.S.S.” principle takes on a slightly revised, definitely more polite, meaning. The guiding principle when describing your product or service must be “Keep it Short and Simple.” I’mRead More
Antoinette Dumuje founder of Heavenz Décor Inc is one of the GTA’s most creative and innovative event producers. Since starting Heavenz Décor Inc. in December 2009, Antoinette has used her creative flare and attention to detail to produce memorable moments. From galas and non- profit events to fairytale weddings & milestones, Antoinette has left her signature onRead More
So recently I had a client come to me – he is self-employed and is also incorporated, and works as a self-employed contractor. He was turned down by the banks, and in addition he was getting divorced and needed to find a home for himself and his child, when she would come to stay on weekends. We sat down together and I explained thatRead More
We’ve all heard it said that there is no “i” in team. Unfortunately, many of us entrepreneurs tell ourselves that we can’t afford to hire a team, especially at the beginning, however, there comes a point where were can’t afford not to.
- Few of us are great at everything
I know I can’t be the only one who has wasted valuable timeRead More
Now you know all about PR and what it can do for your business, it’s time to put together a fabulous campaign so you can start seeing great results. But where do you start? Here are nine steps to building a great PR campaign:
- Set goals: What do you want to achieve?
What does success look like to you? Once youRead More
It’s time for a little reality check. This is a business blog but it’s really about the business of life. Haven’t we all occasionally spent just a little too much time trolling the internet, facebook and LinkedIn for advice on how to live our lives, succeed in business and be happy, healthy and well- adjusted? We are locked in an inevitable search for meaningRead More
Looks matter! We all know and have come to accept the fact that appearances, though sometimes deceiving do play a part in how successful we are in life in general. It may come as a surprise to some however that looks matter in business as well. Although this may be a tough pill to swallow for those who believe that clients choose you basedRead More
Meet Neveen Dominic, founder of Neveen Dominic Cosmetics. An industry vet, Neveen owned and operated Africana Salon and Beauty Supply for ten years before creating her signature cosmetics company.
Neveen’s education is equal parts beauty and brains: she graduated from Marvel Beauty School in 2001 with honours, and took home the High Fashion Creation Award. Read More
As a professional mortgage agent serving the Greater Toronto Area, it’s a question I get asked all the time, what is the best way to build equity? Most of us already know that our home’s equity is the amount of our home which we own minus the outstanding balance and interest on our mortgages. However, traditionally people often appreciate there as being only threeRead More
When I first heard the term mastermind, I was intrigued. I like the idea of a group of people working together to support one another with their respective goals. I have participated in masterminds as a facilitator and as a participant. I have seen and experienced the benefits from both perspectives and I strongly recommend finding one that suits your needs. Here are 5Read More