Starting a business can be a daunting process for some. These steps will help you take make your idea a reality. All you need is an idea and motivation. Now dive in! Review your business idea and see what problem it solves. You want to ensure that it is a business that is not saturated in your market. If there are an abundance of businesses of your type, you need to address how you will
Marketing & Public Relations (AKA PR) should be an important part of your outreach strategy. After all, PR is defined as interacting with your public, and you need to do that to communicate your brand message to your audience. If you’re not trying to communicate with your audience, you are relying too heavily on the “if you build it they will come” strategy. In a world of social media and other online channels as well
Many years ago Will Smith, prior to his Men in Black days, starred in a movie called “Six Degrees of Separation.” I remember at the time thinking it was a pretty good movie and memorable. In a pre social media world it was a social commentary on how small the world around us really is and how we are all connected. After two recent incidences involving people with whom I was interviewing or working with,
Dr. Helen Ofosu has over 15 years of experience in HR and Career Coaching in the public and private sectors. Part of what sets her apart is her foundation in Industrial / Organizational (I/O) psychology which is also known as work or business psychology. She brings her knowledge, sensitivity, and special brand of humour to her career consultations, outplacement, business clients, and speaking engagements. She helps her clients make the most of their skills, experience,
I remember my first exposure to Shakespeare in high school and the stress it caused when I realized that somehow I had to understand what looked like English, but which to me, might as well have been written in Klingon. I have witnessed the same stress in business owners when the topic and lingo of intellectual property comes up. The way to get through it, like anything else, is to start with what does
Are you spending time looking at the right parts of your Facebook business page? It’s so easy to get distracted by “shiny things” on Facebook, but as a business owner it’s important to stay focused on your goal to connect with your followers. Having a strategy for your social media marketing should also include regular maintenance on your Facebook page to ensure that what you are posting and sharing is actually connecting with the
I’ve been thinking a lot lately about life as an entrepreneur versus life in the corporate world and how it has affected me as a woman. I am thinking in particular about my ceiling in both worlds. How much success can women achieve in both worlds? How far out of reach is the ceiling and have us as women found the magic formula to breaking that glass ceiling? Let’s start with the corporate world.
Without an audience, it’s kind of hard to run a business. A growing customer base will drive your business growth. There are a lot of other brands out there, so how do you get your customers to choose you over your competitors? And once you have their attention, how do you build a loyal, long-term relationship with them? Here are five ways for you to create a strong and loyal relationship with your audience. Five
When I speak to groups of small business owners and entrepreneurs on the topic of communication, my message is consistent. Of the three elements needed for effective communication to take place; listening, writing and speaking, the most important of these is listening. Why? Because it is in the listening that we ensure there is understanding. Listening isn’t just about opening our ears either. It’s about being open and receptive, in principle, to new ideas,
Hanna has a deep and varied skill set in the local and digital marketing arena where she specializes in putting together marketing strategies and implementing and executing lead generation activities for various franchise systems. Hanna is the Founder and CEO of 24/7 Virtual Marketing (www.247virtualmarketing.com), a company that helps entrepreneurs, small to medium sized businesses, franchisors, and franchisees get more leads and convert those leads into sales. Hanna is also a certified Get Clients Now!
In a life of business, it can become tempting to look forward and outward. You’re always striving for success, dealing with competition, and looking to better yourself, your company, or both. There are external forces at work, and there’s always someplace higher to climb. This is good. It’s a spirit of pursuit that drives some of the most successful people in business! But I’d also argue that it’s important for anyone who hopes to be
There is a big difference between jumping on the bandwagon just because “everyone else is doing it” and adding a new tech trend as part of your overall digital marketing strategy. The rate of change in the world of technology, especially for business, is extremely fast-paced and keeping up with the new apps, website trends and social media features can be a very daunting task. Despite the challenges that come with keeping up, it can
As a real estate investor, I took the time to get educated in various aspects of real estate before proceeding with my first investment property purchase. However, at some point I knew that getting educated was only part of the process – at some point I would have to pull the trigger, so to speak and actually purchase the property to meet my investing goals. Everybody has reasons for starting their real estate investing career
I’ll admit that there was a time when saying no was a problem for me. As a chronic people pleaser, I was always saying yes to things I should have been saying no to. It led to overwhelm, frustration and often times, resentment. This is why I feel pretty confident in sharing these three reasons why we have to learn to say no. You risk becoming a bitter b-tch When we don’t have boundaries, there
Many business owners, like myself are always trying to find ways to promote our businesses. One of the best ways to get face time with potential clients is through the tradeshow circuit. We try to maintain our business presence in the community by attending tradeshows as an exhibitor. We also host a minimum of 5 tradeshows each year and we find that there are a few guidelines that our exhibitors are usually unaware of.