Wow! 2016 has flown past, and the changes in Social Media have been absolutely mind-blowing! Live video streaming has completely exploded, new apps have come and gone while Facebook has grown to over 1.7 Billion users worldwide and is now thinking far beyond the “like” with multiple “reactions” available now to respond to posts on yourRead More
Nobody likes to be sold to. When we hearing the word “selling” of any kind, we turn our head away and run. The truth of the matter is, we are being sold through marketing everywhere we go. Everything from our clothing, cars, and even our toothpaste all has been marketed to us. Why are we so hesitant to buy from a MLM companyRead More
We’re just a couple weeks shy of the end of 2016. Even if the year wasn’t everything you imagined it would be; the New Year brings with it the opportunity for a fresh start. The question is: what are you going to do with yours?
If you didn’t accomplish everything you wanted to this year, it may be about more than just poorRead More
As a business owner, the most important thing you can do for yourself is take a break. It also happens to be the hardest thing to do if you are trying to run your business because the moment you go silent on the marketing front you will lose audience interest.
With the holidays right around the corner, it is the perfect time toRead More
I had a great conversation with someone recently. It was on the topic of “owning it.” We were each reflecting upon the fact that we operate a business that has more to do with creativity than any “perceived” solid, marketable skill. It’s easy for many of us to identify with what an accountant does or with the services a website designer can offer.Read More
There are few mediums which can universally capture the hearts and minds of people like the perfect photo. When updating your website, blogging or developing ads for your business, the hunt is always on for the images that say it all. Just don’t be tempted to turn a blind eye to the origins of those perfect images and the conditions for copying them, inRead More
It’s beginning to look a lot like Christmas! Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business can stayRead More
It’s hard to believe that there’s only about six weeks left in 2016! While many use this time heading into the holidays to wind things down in their business, I find it one of the busiest times of the year. For me, it’s the time to start working on the plan for the New Year as well as work with clients developing their own plans.Read More
I spent the weekend at a Plan Your 2017 Retreat and it reinforced a thought that I have believed in all along: the power of Women.
As we sat in a picturesque cottage in a little town called Kimberly just north of the GTA, we all had one major goal in mind – to make a plan for success in 2017.Read More
It’s no secret that women in positions of power often have to get there on a different track than their male peers. In 2011, only 15.5 percent of Canadian small and medium-sized businesses were owned by women. And that number doesn’t include solopreneurs who are trying to make their way on their own. The majority of those female entrepreneurs also have no businessRead More
Are you looking to do a refresh of your website? Is it time for an update or perhaps a wholesale change to your content? Today we talk tips on creating short, snappy website content that resonates! Similar in nature to when we looked at blogging for business, we’ll take a brief look at the “5 W Principle.”
To begin, keep this inRead More
In the coming months, I plan to cover those indispensable tips for working with various forms of intellectual property (IP) in your business, such as copyrights and trademarks. To set the stage, I would like to touch on the desire we have as entrepreneurs to protect our “ideas”. At the risk of bursting some bubbles, the reality is that the legal system isRead More
We’re already at the half-way mark of the month of October! The last quarter of the year always seems to go much faster than the first three for some reason. Sometimes I wonder if it’s just me because I always feel the need to end the year with a bang 😉
One of the things on my current to-do list is to completeRead More
Starting a business can be a daunting process for some. These steps will help you take make your idea a reality. All you need is an idea and motivation. Now dive in!
- Review your business idea and see what problem it solves. You want to ensure that it is a business that is not saturated in your market. If there are
Marketing & Public Relations (AKA PR) should be an important part of your outreach strategy. After all, PR is defined as interacting with your public, and you need to do that to communicate your brand message to your audience. If you’re not trying to communicate with your audience, you are relying too heavily on the “if you build it they will come” strategy. InRead More