I’ve decided that my word for 2017 is Discipline. It’s funny that once I chose the word, I kept hearing people talking about what an important role discipline plays in successfully achieving our goals in videos and blog posts. I decided to view this as a reinforcement of the need to be more disciplined in 2017. A couple of months ago I read the book TheRead More
Your business is your baby and your brand is its carefully developed personality. As a business owner you should be very careful about how you put your brand out there – what channels you use, the language you use, the causes you choose to support, etc. However, sometimes when you are so singularly focused on creating a successful business and brand you can become stuckRead More
Does grammar matter? You bet it does! Start your new year off on the write foot. Did you catch the mistake in the title and first sentence? Think that most people won’t? Well they do. Multiple studies have shown that your potential customer is a discerning consumer and will notice spelling and grammatical errors on your website, blogs or in your promotional materials. More importantly,Read More
Assiatou Diallo was born in Guinea, a small country in West Africa, into a polygamous family of 11 children. Assi was the last and only girl born with 6 brothers from her father’s side and second born with 4 children (2 girls and 2 Boys) on her mother’s side. She never new her dad, because he passed away when Assiatou was 9 months old. Assiatou enduredRead More
This time of year is for me always a thrilling time for renewal. I still recall the excitement I felt when I chose my business name one January several years ago. Like many of you, there is a story behind why I chose the name I did and since then the name anchors and motivates me to keep working at my business to makeRead More
Wow! 2016 has flown past, and the changes in Social Media have been absolutely mind-blowing! Live video streaming has completely exploded, new apps have come and gone while Facebook has grown to over 1.7 Billion users worldwide and is now thinking far beyond the “like” with multiple “reactions” available now to respond to posts on yourRead More
Nobody likes to be sold to. When we hearing the word “selling” of any kind, we turn our head away and run. The truth of the matter is, we are being sold through marketing everywhere we go. Everything from our clothing, cars, and even our toothpaste all has been marketed to us. Why are we so hesitant to buy from a MLM companyRead More
We’re just a couple weeks shy of the end of 2016. Even if the year wasn’t everything you imagined it would be; the New Year brings with it the opportunity for a fresh start. The question is: what are you going to do with yours?
If you didn’t accomplish everything you wanted to this year, it may be about more than just poorRead More
As a business owner, the most important thing you can do for yourself is take a break. It also happens to be the hardest thing to do if you are trying to run your business because the moment you go silent on the marketing front you will lose audience interest.
With the holidays right around the corner, it is the perfect time toRead More
I had a great conversation with someone recently. It was on the topic of “owning it.” We were each reflecting upon the fact that we operate a business that has more to do with creativity than any “perceived” solid, marketable skill. It’s easy for many of us to identify with what an accountant does or with the services a website designer can offer.Read More
There are few mediums which can universally capture the hearts and minds of people like the perfect photo. When updating your website, blogging or developing ads for your business, the hunt is always on for the images that say it all. Just don’t be tempted to turn a blind eye to the origins of those perfect images and the conditions for copying them, inRead More
It’s beginning to look a lot like Christmas! Social media is all a-twitter with holiday promotions, holiday party selfies and businesses competing for your business and spreading holiday joy! The social media world can become a very noisy place during the holidays, but here are a few ways you can ensure your small business can stayRead More
It’s hard to believe that there’s only about six weeks left in 2016! While many use this time heading into the holidays to wind things down in their business, I find it one of the busiest times of the year. For me, it’s the time to start working on the plan for the New Year as well as work with clients developing their own plans.Read More
I spent the weekend at a Plan Your 2017 Retreat and it reinforced a thought that I have believed in all along: the power of Women.
As we sat in a picturesque cottage in a little town called Kimberly just north of the GTA, we all had one major goal in mind – to make a plan for success in 2017.Read More
It’s no secret that women in positions of power often have to get there on a different track than their male peers. In 2011, only 15.5 percent of Canadian small and medium-sized businesses were owned by women. And that number doesn’t include solopreneurs who are trying to make their way on their own. The majority of those female entrepreneurs also have no businessRead More