Do you ever find yourself feeling overwhelmed with your business? There’s so much information out there. Facebook Live, webinars, blogging, newsletters, networking – where do you start? This can be particularly challenging if you’re just starting out or if you’re on your own.
I think the best place to start is doing things that bring you joy. You started your business for a reason, you have a product or service that you want to share. If you start by doing things that feel awkward to you, it will be easy to give up. Not only will it be easy to quit, but your potential clients will sense it too!
Here’s the thing to remember: you don’t have to do it all! You have to do what works for you, what allows you to be at your best. The other stuff will come. You can get training, hire a coach, read books; but the best way to start is with your strengths. Don’t get caught up in the comparison game. It will drive you crazy and take you off track from doing the things necessary to grow your business and have fun along the way.
Paying too much attention to what everyone else is doing can be maddening. If it works to inspire and motivate you, go for it! If you find yourself feeling less-than because of what others are doing, stop it. At the end of the day, unless you know them personally, we don’t know what their struggles are. Most of us aren’t sharing the defeats and let downs on social media, but that doesn’t mean they aren’t happening.
It’s important to focus on you and what you want to accomplish. You don’t need to try and implement every tool out there at the same time. You don’t need to be on every social media platform. Do what feels right to you and be where your people are. Reflect on your growth and the progress you’ve made in your business and don’t worry about how everyone else is doing. As long as you are making headway in your business, that’s all that matters.
Being an entrepreneur can be a stressful endeavor. When we focus on our own growth, focus on our strengths and work on improving our weaknesses we begin to see the fruits of our labour. You don’t have to be like anyone else or do what everyone else is doing. It’s all about being the best version of yourself so you can do your best and create the business of your dreams!
Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution. She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!