My job is to put words to work for my customers. To research, create and assemble the best possible combination of letters to tell their story and tell it well. I love the challenge, I love the creativity required of me and I love interviewing new people and finding out what motivates them to do what they do. Getting your business noticed with words that work is what I do but here is the bigger question – what should you do with words? If you’re not writing them and have hired someone like me to do your blogging, what do words have to do with you? Simply this: be the kind of person who gives their word and then lives up to the promises they contain.
The main message in this blog is to be a person of integrity. Your word is your bond. I’m sure you’ve even heard the expression “put your money where your mouth is.” Essentially, this is reminding us to be the kind of person who both speaks and takes action, action that is true to our word. Yes we sign contracts and enter into agreements with one another and yes, we shake hands to “seal the deal.” Ultimately however, it’s our word that matters most. It’s how you speak to one another. The specific words, the language you choose. It’s the consistency between what you say, what you write and what you actually do. These are the things that matter most. If you say you are going to do something (and I mean anything from agreeing to connect two people on LinkedIn to completing a 6 month long contract of service) giving your word is all that you have to both earn, then stake, your reputation on.
When words matter this much and social media has taken the world by storm, putting words to work (and working well) is more critical than ever before. The point about consistency, referenced above, is so important when it comes to social media in particular. Saying one thing, while posting another (even on your personal page) is a perfect example of being mindful and conscious of your words and where and how they appear. There has never been a more appropriate time to practice what I like to call “PC.” No, not being “politically correct” although of course that’s important but to “Pause and Consider.” That is, take the time to pause, whether writing or speaking, sending an email or even dashing off a quick text, to consider the impact of your words. If we all just took the time to incorporate a little more “PC” into our lives perhaps the world would be a better place entirely. When words matter this much – will you pause and consider? Will you take the time to put words to work well for you?
When you give your word, keep your word, live your word.
As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed? Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.
Sheralyn Roman B.A., B.Ed.
Writing Right For You
Communications Strategies that help you GET TO THE POINT!