If you’re like me, you’ve already started projects for 2023 and any time you write a date for next year on anything it feels a little weird. It’s like we’re straddling timelines. Here’s the reality. If you’re not already thinking about 2023, you need to start. We’re past Halloween, into November, holiday cups are out at Starbucks (sans controversy this year so far…), it’s fully Mariah Carey Season, and many people are looking forward to those lost days between Christmas and New Year’s where you don’t fully know what day it is. You need to get it together so you can start January 2023 with a fresh perspective and a fresh start.
It’s not necessarily about setting resolutions you won’t keep. It’s about looking at how 2022 is going to impact your 2023 strategy.
Here are 5 things you can do to better prepare yourself for what’s coming for your marketing in 2023.
Figure out what’s working and what isn’t before moving forward
The successes (and failures) you had throughout the previous year can help to shape your marketing strategy moving forward. Write it down. Make a list of what worked and what didn’t and then don’t be afraid to cut out the stuff that didn’t work well. You can always revisit it, but you have to make smart choices where to invest your time and resources.
Set goals for the year
While some long-term goals may carry over into the new year, it’s important to give yourself a fresh start. If you didn’t reach your goals this year, don’t let that hang over your head. Figure out what went wrong and then set fresh goals for the new year with new timelines for yourself.
Don’t ignore change
Whether it’s your customers, your product offering, YOU… figure out what has changed in the past year. Customer behaviours change and the way you interact with them likely changed to adapt. Decide whether those changes added value to your business and whether they are sustainable in the long term. Then you can either build them into your strategy or consciously ensure you don’t do it again.
Identify efficiencies in your marketing strategy
It’s about working smarter not harder. Not only that, you want to make sure you present a consistent brand across all of your marketing channels. That way your target audience knows what to expect from you. Finding these efficiencies also means that you can have a greater impact without stretching your resources too thin.
Get ready to step out of your comfort zone
This is where the magic happens. Pushing yourself just beyond what you’re comfortable with will allow you to explore new opportunities to grow your business and even have more fun with your marketing.
For even more ways to get ready for next year, check out this blog from last year outlining 9 ways to get your business ready for next year!
Candace Huntly is Founding Partner at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.
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A version of this article was originally posted to the SongBird Marketing Communications blog.