Canadian Small Business Women

Connection, Synergy, Community

What to do about Interruptions from Interrupters so you can reclaim your time

As an Accountability Coach, I probably deal with time management and prioritizing the most. The biggest time sucker I see ALL. THE. TIME. is Interruptions from Interrupters. So what can you do about it? Here’s what I recommend to my clients and 3 tips to help you implement it. For the sake of clarity, I’m going to walk you through my day-to-day life as your example.

Identify your biggest interruptors and begin managing their expectations

For me, my biggest interrupters are my family. I love those guys, but when you work from home and you homeschool your children, you spend a lot of time together. As a result, it can be hard for them to recognize when I am trying to work and need some uninterrupted time to get stuff done.

I’ve been on a journey of personal development, and, as part of my learnings, I resolved to make some changes in my approach to trying to reach the Holy Grail we call work/life balance. So naturally, I dug into my own bag of tips and tricks that I would give my clients to begin to figure out what these changes would look like in my own day-to-day balancing act.

 

Set clear Work, Play and Me Time hours

My typical day looks like this:

  • 8-12:30-1pm: Homeschool lessons, activities and explorations 1-2pm: My children have independent play and I get some quick work tasks done
  • 2-4pm: Max, my three-year-old, goes for a nap, which is when Mama/Me Time starts
  • 5:30-6 to 9-9:30pm: Dad is in charge while Mama has uninterrupted work time

 

This has really been working for us. Why?

I will get to why I dedicate the entire morning to our homeschool work in a minute.

Let me jump down to independent time for now. I always have emails to respond to, social media channels to connect on, etc. that I only need a couple of minutes of uninterrupted time to get through. I take on these kinds of tasks during this time frame to manage my own expectations for when independent play may not happen as independently as it’s supposed to be…and we all know that happens.

As I have been going through my journey of self-discovery, I have realized that I need time to regroup in the afternoon and fill my own bucket from being ‘ON’ all morning with my autistic kiddos. When Max naps is the perfect time in our house because usually Penny, my seven-year-old, is needing her own time to recharge as well.  I have also been able to give myself permission, through this journey, to honour myself and that I am a night owl; making my prime work time the evening.

This all comes together through practice and explicit modelling with my children and spouse. Everyone knows the routine and expectations are; what it should look, sound and feel like.

Fill the buckets before you need to get down to work

 

Now let’s talk about why I choose to dedicate the entire morning to our homeschool work. Scheduling my morning this way kills two birds with one stone for us. They are learning. They are getting to spend completely uninterrupted time with Mama, which means that they are having their buckets filled up so to speak. When I am not as available throughout the rest of the day, they don’t feel like they are getting the short end of the stick.

Let your clients and followers know what to expect from their relationship with you at the outset

 

For this last one, I’m going to go outside of my house and talk specifically about it from a scheduling aspect.

Let’s start with my clients. They know that I can only schedule in-person meetings on certain days and have dedicated call times as well. If at the outset, they can’t meet with me during those times/days, then I will let them know that we likely aren’t a good match in the long run. If once we are working together, they need to reschedule a meeting or call, they may have to wait until the following week’s call time. Now, I am pretty flexible for the most part (you’ll find most autistic parents are, I bet). However, having that clearly laid out from the beginning avoids bad tastes all around on the one time I have to enforce it.

Similarly, my follower’s know what’s going on in our community each day. Our Facebook group members know when they can promote themselves and what we’re talking about each day. They know when a new blog post comes out. Viewers know when Fempire LIVE is on each week so they can tune in. They know all this because I  have clear, straightforward communication with them and am consistent in my action.

 

As a rule you’ll find that people feel more at ease and comfortable when things are predictable, which is why both of these approaches have worked so well for me and my business. When the expectations are clear and the enforcement of them are consistent, not only will everyone know what they can ask and expect from you, you’ll also feel more confident when you have to put your boundaries walls up to get things done.

 

Samantha King is a busy mompreneur and homeschooler with two young children and a couple of businesses at home. When Samantha’s daughter was diagnosed with autism, she had to learn how to keep her priorities aligned within her family, while operating her business at the same time. She is excited to share her knowledge to empower entrepreneurs by giving them the tools they need to do something they love while building sustainable, profitable businesses.  

Contact Samantha:

Tel: 416-885-6841

Email: samantha@fempirebuilders.com

Facebook: @FempireBuilders

Twitter: @FempireBuilders

Instagram: @Fempire_Builders

How To Stay Relevant In The Era Of Artificial Intelligence

drone replacing human surveillance“No flying machine will ever fly from New York to Paris.”  –  Orville Wright, American inventor, and aviation pioneer. 

In some ways, we like to believe that there are limits to what the future holds. Automation, driverless or autonomous vehicles, and robotic soldiers/drones are the stuff of science fiction … or at least they used to be. As we venture into 2018, many scientific and economic publications are reporting that humans arevery much being replaced by robots and artificial intelligence. And once more, there seem to be no limits to what these machines can do.

 

 

artificial intelligence in factoryThe motivation to replace humans with efficient machines that are not vulnerable to ‘human distractions’ is clear; technology offers a huge financial gain. For business owners, CEOs, and shareholders, it’s appealing to be able to minimize the costs of labour and benefits while also avoiding the problems associated with workplace conflicts and absenteeism that cut into the bottom line.

Ok, so we know who the winners are in this scenario. What about those ‘displaced’ and ‘replaced’ people who need those jobs in order to make a living? How are they to compete against machines, artificial intelligence, and other forms of technology? How do they avoid being replaced and displaced in the first place?

 

Pennywise, pound foolish – Robert Burton

The saying ‘pennywise, pound foolish’ is over 400 years old and yet, it’s extremely relevant and timely. In the past, we’ve seen machines replace repetitive tasks such as factory work and larger scale manufacturing. More recently, we saw that technology and artificial intelligence could also manage more nuanced tasks, such as:

  • routine bank transactions at ATM machines,
  • copy editing software to fix typos,
  • various ‘bots’ who address routine customer service issues when we contact technical support by phone or online chat,
  • voice-to-text dictation software that now completes many administrative tasks, and
  • other services that were once entrusted to human workers.

 

artificial intelligence at workNow, the repercussions of these modern innovations are starting to become unsettling to professionals in a broad range of occupations (e.g., law, financial planning, and to a lesser extent, medicine). White-collar workers who thought that their education and professional status insulated them from being replaced by technology are now feeling professionally/financially threatened in ways that have already become familiar to others.

To be clear, I don’t believe that automation, artificial intelligence, or other modern technologies are the enemy. That said, one of my main concerns is how people, especially my clients, can stay ahead of the changes and avoid becoming irrelevant.

Some of my clients have started to share their concerns with me about this very topic:

“It’s bad enough that employers seem to just focus on technical skills when interviewing and approving job candidates. I mean, look at how hiring managers and interviewers review cover letters and resumes these days. It’s all about showcasing how many degrees you’ve racked up, how much of a human calculator you can be, how many software programs you’re familiar with, and how flexible you can be with an ever-changing schedule. I feel I’m already competing with robots. There are so many people being hired who have the technical skills but lack interpersonal or creative abilities. And now it’s looking like in the future I could actually be replaced by real robots! This confirms my worst fears that my value as a respectful and creative worker, resourceful thinker, and great communicator is no longer an asset in the workforce.”  – Anonymous Client

 

artificial intelligence can't do everythingExpertise and experience still count for a lot. Plus, us humans have some spectacular traits that have not been replicated in machines or software as yet.  And although there is talk of that changing soon, I want to focus on the advantages of having soft skills, which aren’t commonly found in AI, automation, or robots. Since these qualities can’t be provided digitally or automatically, they represent ways that humans can remain relevant and valuable in the workplace.

I also want to remind employers that properly evaluating soft skills at the time of hiring and promotion is an important step so that they are building a workforce that meets current and future needs.

 

Here’s a ‘starter’ list of soft skills that will make you irreplaceable by a machine, artificial intelligence, or technologies:

  • Conscientiousness
  • Empathy
  • Interpersonal skills
  • Creativity
  • Behavioral Flexibility
  • Initiative

 

The need for these soft skills is unlikely to go away, regardless of emerging technologies. If you are looking to start a new career or keep yourself relevant and valuable in your place of work these qualities are worth working on. Reliably evaluating the presence of these soft skills isn’t easy for employers but as a specialist in I/O psychology, this is an area where I can help improve hiring processes.

If you’re interested in other aspects of future-proofing your career and/or your business read this article. Among other things, it explains how professionals are no longer immune to being replaced by technology.

If you’re an employee who wants to stay relevant, or, if you’re an employer/hiring manager who wants to choose future staff wisely I invite you to connect with me privately. I offer a free 15 to 20-minute initial consultation by phone. Or, if you prefer, you can contact me by email, or via direct message on Twitter, Facebook, or LinkedIn.

More than career coaching, it’s career psychology®.

I/O Advisory Services – Building Resilient Careers and Organizations.

The exact process we use to get clients social media success

When it comes to social media for business, most entrepreneurs fall into one of four categories:

  1. You know you need it, but you have no idea how to get started. Perhaps you got into social media a little late and you don’t have the base knowledge to know what will work best.
  2. You are already on it, but you aren’t seeing any growth or positive results and you’re not sure why. You’re spending time on putting content out there, but it’s going nowhere. You’re not even sure if anyone is reading it!
  3. You are already on it, but you can’t find the time to actually do anything with it. Running your own business is already hard enough. You realize the benefits social media can bring, but you just aren’t able to dedicate time to doing anything with it.
  4. You are an expert and you’ve mastered the art of engaging social media content.

If you fall into category 4, congratulations! If you fall into category 1, 2, or 3, don’t worry. You are not alone. It’s no secret that social media plays a major role in connecting with your audience, but, for many entrepreneurs, that’s where the frustration begins. Whether it’s a lack of knowledge or time, everyone has to start somewhere.

At SongBird one of the things I do is work with clients on their social media strategies. Sometimes it means building a strategy and executing it, and other times it is simply building a strategy and giving them the tools to execute it successfully on their own.

This is the 5-step process we go through with clients to help them achieve social media success:

Step 1: Social and competitor audit

This is an in depth look at what you are already doing on social media (if you’re on it!) to see what is working and what isn’t working. Then you take it a step further by looking at your competitors’ social media channels. Look for things like engagement, brand consistency, and content variety.

Step 2: Brand refresh

Make sure your brand messaging is aligned with your overall business goals and brand personality. You also need to take a good look at your audience and where they like to consume content to ensure you are using the right social media channels that will help you achieve your goals.

Step 3: Refine your strategy

You can start by ensuring your social profiles are consistent across platform when it comes to imagery, messaging, and brand story. Then you need to create a strong content strategy that will help you get your message across on all of your chosen social platforms. This means looking at appropriate posting timing, hashtag usage, types of content, and where the crossover content will be. Remember, you shouldn’t post the same content across all platforms. The idea is that you want people to follow you on all platforms, so you need to provide value in different ways to encourage this.

Step 4: Learn your tools

You need to make your social media implementation as easy as possible, so you can keep up with it. Tools like Hootsuite and Buffer will help with scheduling so you can schedule content one week at a time and not worry so much on a day-to-day basis. If you’re concerned about how your content looks, use a user-friendly design tool like Canva.

Step 5: Take it one day at a time

Only take on what you can handle, realizing that you can grow your strategy over time. As you start to see success, and your social presence becomes more consistent, you will find it easier to add to your strategy. It is also easier to track your success if you fully understand what you are doing. If you notice something isn’t working, try tweaking your strategy slightly. There will be trial and error in figuring it out on your own, so just embrace it rather than have it frustrate you. You can learn as much about your business, yourself, and your customers through things that don’t work as you can through your successes.

If you’re stuck, feel free to reach out and ask questions! You can also check out our Social Media Starter Kit!

Candace Huntly is Founder and Partner at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Are You a Saver?

We all know we should save, right?

If you’re like me, then you’ve probably heard phrases like “make sure to save at least 10 percent of your income” or “save for retirement” from someone in your life.

I used to think if I just put my money into my bank account and kept it there, I was saving and everything would be just fine. Boy (or girl), was I wrong! What I should have been doing was investing my money instead.

What’s the difference?

SAVING vs. INVESTING

Saving implies you are holding on to your money to make sure it’s always there. As a simple analogy, think of a squirrel gathering nuts for winter – if Mr. Squirrel gathers 50 nuts, he will have 50 nuts when he’s ready to dig them up.

Investing also involves saving your money, but with the intention of growing it. Can you imagine how excited Mr. Squirrel would be if he gathered 50 nuts but has 75 when he retrieves them?

WHY SHOULD YOU INVEST?

There are two main reasons to invest rather than save.

The first reason is that the cost of living goes up every year.

Think back to 5 years ago – what was the price of bread back then compared to the price of bread now? Here are the expected food price increases in 2018, prepared by Dalhousie University and University of Guelph:

This rising cost of living is called inflation, and on average, it goes up by 2 to 3 percent every year. If your money doesn’t grow to at least keep up with inflation, then you won’t have the same purchasing power in years to come – you’re actually losing money!

You can use this Bank of Canada calculator to see how much you would need in today’s dollars to have the equivalent of $100 in previous years.

The second reason to invest is so you don’t have to work forever!

Many of us think of retirement in terms of a certain age, but I urge you to think of retirement as the point in your life at which you have enough money to cover your lifestyle, without working. As business owners, we expect that we will get paid from our business without having to physically do any of the day-to-day duties.

If your money doesn’t grow enough to sustain you in later years, then more than likely you will have to continue working to afford goods and services. In this case, you should aim to grow your money at a rate that is higher than inflation, to build up that “nest egg”.

The following graph shows how much you would need to save per month and invest it at a rate of 8% growth to have $1M at retirement. The numbers on the left indicate the number of years left until your retirement age.

E.g. Looking at the top of the graph, someone who aims to retire in 40 years will need to save $286.45 each month and invest it at 8%. Looking at the bottom of the graph, someone who is 5 years away from retirement will have to save $13,609.73 each month and invest it at 8% to get to the same goal of $1M.

SO HOW DO YOU START INVESTING?

It’s great to see your money growing, however you must remember that investing does come with some risk. Choosing the right investment for you depends on your goals, the length of time you would like to stay invested, and the type of investor you are.

Someone who is very young may have a longer period of time to invest and may therefore be willing to take a bit more risk to get more growth. Someone who is closer to retirement may be focused more on safety and may choose a conservative investment.

Having an advisor guide you through the process can give you a good indication of the type of investor you are and the best way to plan for your money goals.

 

—————

Kim Lowrie is an insurance agent and mutual fund representative with World Financial Group.

She and her husband have made it their lifelong mission to help families, individuals and business owners succeed financially.

To find a solution that best fits your needs and goals, connect with Kim:

647.231.9052

klowrie02unjc@wfgmail.ca

Website | LinkedIn | Facebook | Twitter

Four ways to beat content marketing overwhelm

For many small business owners, trying to keep up with content marketing and social media as ways to grow business is a lesson in overwhelm that happens on a regular basis! It’s time for an intervention! There are a few simple steps you can take to break through the overwhelm and get content marketing working for you. Let’s look at a few (4) of those now:

Identify your goal

What are your goals for you content marketing? Having a goal of making more sales is way too broad and will lead to a sense of overwhelm. Instead, break that broad goal down into specific, measurable goals such as turning leads into customers or driving traffic to your website.

Get a strategy

It’s easy to fall into spending too many hours creating and posting content with no plan or strategy in place. For your content marketing to work well and to return the results you want and need, a solid strategy is required. Never create content for the sake of creating content – always have a strategy. Take the time to plan this important step.

Once you’ve identified who you are trying to reach, where they spend time online, what types of content they like and respond to and what you want them to do with it (like, share, join your mailing list, buy your product…) you’ll be able to design a strategy for meeting your marketing goals.

Make sure to gather leads

You’ve heard the one where social media has killed off email? Not so much. In fact, that’s simply not true.  Social media is great to build and strengthen relationships but aim to entice your followers to join your mailing list, as well. Not only does this make good business sense but it will also fight those feelings of overwhelm because your email list is an asset you own. Those frequent changes made by social media have no impact on your email list and nobody can take that away from you (as long as you regularly back up your data).

Outsource what you can

Before you think about outsourcing, it’s essential that you work out your strategy and goals beforehand. If you don’t you could end up paying someone to do work that has no benefit to your business. You can avoid this once you know exactly what needs to be done and how you’ll measure your results, you’ll find some tasks that would be better done by someone other than you. We know that overwhelm can be the result of too much work, but it can also come from trying to do work that isn’t using your strengths when you could be doing great work elsewhere.

Now take some time to look at your own content marketing – which areas could you work on to break through your sense of overwhelm?

 

Barbara Jemmott is the founder and business strategist at Your Entrepreneurial Spirit. Her 4-point YES to Customer Acquisition Program (C.A.P.) allows her to work her passion which is helping entrepreneurial women grow their audiences and income, online. She got here through her 20+ years of experience helping businesses understand and implement systems, strategies and procedures to increase productivity as well implement change and streamline operations. With experience and responsibilities to design, develop and deliver training for small to large technology training initiatives for Fortune 100 companies, she brings “Big Business” expertise to the small business space. Learn more about Your Entrepreneurial Spirit and the YES to Customer Acquisition Program at www.yourentrepreneurialspirit.com

Some Great Tech Tools Every Small Business Owner Needs to Check Out

When you’re in business, you’re always looking for new ways to work. Here are some online tools worth checking out.

TestSubject (https://zurb.com/playground/testsubject)

It’s official: more email is being read on mobile devices than any other device. But odds are you’re composing, and testing your marketing emails on a lap or desktop.

The challenge is, smartphones truncate subject lines and email previews. Truncated in the wrong place, an email about loads of pool toys can end up being about loads of…something else.

TestSubject is a simple and free tool for testing how your email subject line and sender name look on the most popular mobile devices and email clients. Just copy and paste your text to get instant previews.

Email Subject Line Grader (http://emailsubjectlinegrader.com)

While we’re talking about email subject lines, here’s a great tool to test out the overall appeal of email subject lines before you send. This one is free, and no registration is required — my favourite things in a tech tool. As someone who works in a creative field, I love getting confirmation I’m on the right track; it’s even better if I find out I’m not, before I hit send.

Canva.com (https://www.canva.com)

Canva is pretty well-known because it is easy to use and the results look really polished and pro. If you haven’t tried it yet, you’re missing out. Easy to register, easy to use, and very low-cost or free. Canva’s stock photos cost $1 to $2 for one-time use, which is a smart way to ensure you are using images legally, with no worry about copyright complaints coming back to bite you later because you used something you found using Google.

Cold Turkey www.getcoldturkey.com

Easily distracted? “Squirrel!” If you need to block out distractions, Cold Turkey will lock up your devices and get you focussed.  They offer a free version, and a pro version, for $29 for the true procrastinator. Stop getting sucked in by clickbait and get more done, starting today: www.getcoldturkey.com.

Hubspot (https://www.hubspot.com)

Ready to try out some new approaches to digital marketing? HubSpot’s dazzling array of hundreds of downloadable e-books and templates are free for the downloading in exchange for your contact information. I’d be irresponsible not to point out two things. First, if you get excited about new marketing ideas, you can spend hours on Hubspot, so be warned. Second, if you don’t like your inbox flooded with exciting and distracting offers, use a secondary email address.  Just be sure to check it, because Hubspot sends out great stuff.

Stephanie Regan is a writer and editor who gets her husband to hide her laptop at night. Some of her work can be seen at www.durhamwritingservices.com.

 

5 simple and effective networking follow up strategies

You’ve attended a networking event, a conference. Now what? You have a pocket full of business cards and no idea what to do with them.

Timing is of the essence when following up with a contact you met at an event. By following up, you solidify the connection and start building your relationship with that person. Following up also gives you a chance to ask a particular question, get more information or arrange a time to call and meet one-on-one.

It’s best to follow up within 24 hours to 48 hours of meeting. Express your appreciation for their time and include details pertaining to the conversation you had. So let’s go over some simple strategies to help you maximize the initial interaction you had with someone.

 

5 simple and effective networking follow-up strategies

 

  1. Tell them how you will be following up

Will you call them in a few days? Will you send them an article? Will you call to set up a lunch date? When you tell them what to expect it makes it real for both of you. You will be more likely to follow up because you told them that you will and they are going to be more receptive to it. The best part is that they will often share the best way for you to follow up and will make it easier for you.

  1. Schedule a call and/or a meeting

Suggest a 15-minute phone call that will be of mutual benefit – although you’ll want to focus on how the call will help your new peer. Do some research so your contact knows you did your homework and are genuinely interested in seeing how you can help one another.  You can mention a conversation from the event or discuss products, services, trends; anything that might benefit your connection. A lunch or breakfast get-together can be just also be valuable.

  1. Share valuable content

Another great way to follow up is by sharing valuable content. Send an article that represents what you do and/or helps your new contact, not a sales brochure. Ask your contacts if they would like to subscribe to your company’s newsletter to learn more about your products and/or services. Share a resource with them, put them in touch with someone who can be of service to them. Show them that you can bring value. Remember, networking is about giving before getting.

  1. Touch base regularly

Be sure to remind yourself to reconnect with your contact each month. I suggest you create “reconnect files.” They are handy, color-coded reminders that you can schedule once a month. Include some information about how you met and what you’ve discussed in the notes. When that name pops up each month, reach out to catch up, maybe set up another meeting, or send something that might be valuable, like an invite to another event, a great article or an introduction. When you follow up regularly and share information of value after meeting someone you become someone they trust. You will naturally build a solid relationship and before you know it the cards on your desk will become your best clients and partners. Stay in touch, but don’t overdo it. Too much connecting can kill your efforts.

  1. Link in on LinkedIn

Since LinkedIn offers so many opportunities to keep your contacts front-of-mind for you (and you to them), what’s the harm in connecting and seeing them pop up in your email on their birthday, when they have a work anniversary, or get a new job? All these are occasions for follow-up.

What’s your plan for following up after your next networking event?

 

Women’s rights advocate and gender equality specialist, Darine BenAmara has dedicated her career to supporting other women. She is an international speaker, writer and advocate. Darine has significant international experience advancing women in leadership, leading global diversity and inclusion programs and advocating for women at work. Inspired by the many women she met, she designed “The Smart Woman”, an initiative helping women to overcome the challenges of networking and learn how to create smart connections to fulfill their career goals.

Connect with Darine on Facebook, Instagram, Twitter and LinkedIn. Don’t forget to subscribe to The Smart Woman newsletter for more networking tips.

Nuanced Career Advice … Why Professionals Need It The Most

Have you ever been excited to see a job listing that you know you’re qualified for … and then after confidently clicking ‘submit’ you only seem to hear crickets instead of the phone ringing or the sound of an email pinging a promising notification?

These days possessing a university degree or even a professional designation doesn’t mean that you’ll be immune from career-related challenges (see this blog post about the perceived value of a university degree). Sometimes, it’s possible to graduate from a program and then learn that there are too many graduates with a similar background for the available positions (e.g., law school graduates who struggle to find an articling position or certified teachers who settle for supply teaching, or for work outside of the area of their hard-earned degree).

If education isn’t enough, what is needed?

This raises an important question: if a solid education is no longer enough to guarantee a good career, what else is needed? Where can you find out? Who can you count on to help? A quick Google search for career advice from career coaches and consultants will turn up countless pages with options. An endless supply of reliable and supportive information … right? Not necessarily.

The vast array of coaching options and sources of career advice that are listed online can make it hard to know who is the real deal. One problem is that the career coaching industry is not regulated so it can be hard to tell who’s suitable versus who’s marketing makes them appear that way (see this blog on the value of expertise). If you dig deeper, you will discover that many of the career coaches have earned their certifications/ designations in a relatively short amount of time (e.g., hours or days). Even worse, many haven’t accomplished much professionally in a relevant field before taking on the coaching role and starting to dole out career advice. It’s one thing to give some career advice to a high school graduate looking for part-time work while attending school, but tackling the role of a coach when handling an established professional’s livelihood and other high stakes situations is a different matter, in my opinion.

So, which occupations are experiencing this professional ‘overcrowding’? Which career paths are now being ‘disrupted’ after decades and decades of being stable? These include the following fields and roles:

  • Law
  • Teaching/education
  • Managers/supervisors
  • Administrative roles/simple project management
  • Journalism
  • Financial services (banking, financial planning/advisory, etc.)
  • … plus, others

Unwritten rules may be hidden obstacles …

The current workplace dynamics are even more complicated for people who are dealing with additional challenges. For example, if you’re a relative newcomer to Canada you may not understand some of the unwritten rules that govern effective job searches, the reality of the Canadian workplace, and the actual hiring process. The hiring process is daunting for aspiring workers who have relevant experience but have not mastered the new rules ofonline screening.  In certain professions including the financial industry, law, engineering, and academia, there are nuances and hidden assumptions that are not common knowledge. Because of these unwritten rules, ‘regular’ career coaches who have not earned advanced or professional degrees will probably be unaware of how to navigate those systems, let alone help someone else prepare for them. Simply put, not every career coach has the insider knowledge or connections within those circles. It takes time and exposure to certain experiences and environments to acquire the kind of expertise and insight that’s necessary to fully grasp all the nuance and complexity of certain professional jobs.

With so much invested, you need a return on those efforts

Since I spent almost 10 years obtaining my B.Sc., Master’s and Ph.D. in Psychology, I understand what it’s like to invest heavily in one’s professional training and education. Likewise, I can understand why professionals may prefer to work with me since they have confidence in my breadth and depth of experience, training, discretion, and approach.

The more difficult or complex the situation, the more useful my services become …

5 ways my career advice stays nuanced:

Most professionals and aspiring professionals see me as a suitable resource for them particularly when the risks are high, and/or their current situation is overwhelming and complicated. Typical obstacles that I help my clients to resolve include:

1. Leaving a job because of their managers’/supervisors’ professional jealousy and/or other factors which have created a toxic workplace (e.g., workplace bullying or sexual harassment)

2. Planning to leave a job for which they are overqualified so that they can avoid being sidelined into an unsuitable role for the long-term

3. Applying credentials and/or experience obtained in another country in a way that makes good use of the person’s abilities – even if those skills and experience are used in a somewhat different context

4. Navigating real or perceived complications that may relate to race, religion, ethnicity, gender identity, or sexual orientation (please see these previous blog posts related to discrimination and values).

5. My standard practice of being discrete and directing clients to appropriate resources, including sensitive interventions for people who are dealing with threatening/unsafe situations in their personal and/or professional circles.

 

Have sensitive career or HR-related concerns? I invite you to contact me byemail, phone, or via direct message on Twitter, Facebook, or LinkedIn if you’d like to discuss any of these topics in more detail.

More than career coaching, it’s career psychology®.

I/O Advisory Services– Building Resilient Careers and Organizations.

Easy Summer Marketing Cheat Sheet

Now that the weather has us all hoping that the sunny, warm days will stay, you have some decisions to make when it comes to your summer marketing strategy. While it might be tempting to slow things down for the summer in favour of vacation time because “business slows down anyways,” you should consider kicking things up a notch for the summer or at least maintaining the momentum you have already built throughout the year. I could give you a million reasons why keeping up with your marketing is important throughout the summer months, but you can check out my top 5 reasons here.

What I want to focus on is how you can make the most of your summer marketing strategy by following this cheat sheet as you build out your strategy over the next month or so.

Here is an easy cheat sheet for your summer marketing strategy building – all of the nitty gritty details that you can check off your list on your way to success.

  • Status check: Figure out what you’re currently doing that is working and the things that just aren’t. Create a spreadsheet where you can list your metrics for success for each marketing tactic you have tried in 2018. Once you have it written down it makes it easier to see the big picture.
  • Review your goals/objectives: What were you looking to accomplish when you started your current strategy and how does it relate to your results? Did you reach your goals? If not, what held you back? Have your business priorities shifted?
  • Look ahead: What big announcements/milestones do you have coming up for the second half of the year?
  • What’s trending in your industry: Do an audit of social conversations, pop culture, and other channels to figure out what’s trending in your industry (and for your audience as a whole). How do these topics relate to your brand?
  • Identify unique summer opportunities: There are a lot of events and social activities that go on in the summer. List potential opportunities for you to get involved as a brand and/or organization. Some things to consider are: Partner with a non-competing business to offer summer promos that sweeten the deal; or get involved as a sponsor for a summer event to get your brand in front of your target audience. These types of opportunities are a great way to generate buzz in the media.
  • What’s on your wish list: Are there any marketing tactics that you haven’t ever implemented but you wish you could? For example: video marketing; experiential marketing; mobile tactics; etc.
  • Set your budget: Carve out a budget for summer-specific marketing initiatives – be realisitic.
  • Write it down: Build a document that outlines everything you are going to do this summer when it comes to your marketing. This includes tactics you are continuing from the first half of the year as well as anything new you want to try.
  • Identify milestones: Once you have decided on what you are doing, figure out when you will implement everything.
  • Think beyond summer: You should look to build momentum beyond your summer marketing strategy. Look at summer as a jumping off point for future success in the year.

Summer marketing doesn’t have to be expensive, and it shouldn’t be ignored. Shake off that sudden urge to slow down when it gets hot and sunny and use the summer to your advantage.

 

Candace Huntly is Founder and Partner at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

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“Will” you, or won’t you?

I’m sure we all heard of the horrific van attack in Toronto a couple weeks ago. Can you imagine the pain and frustration the families of those victims must be feeling right now?

This hit me extra hard since I was scheduled to be in that area two days after the incident. What if I were there on that day, just enjoying the nice weather before my meeting? What if you were there?

This is of course one extreme example, and I use it to remind us (myself included) that life is so extremely precious. However, this got me thinking about something most people overlook in their financial planning process: the importance of having a will.

In fact, according to a recent Angus Reid Institute poll, approximately 51% of Canadians do not have a will in place. Here are the main reasons why:

WHY HAVE A WILL?

Your will is a legal document that determines how the assets in your estate are distributed after you pass away. You choose who gets what, regardless of whether the person is related to you or not.

Remember the story about the lady who left all her money to her dog?

As business owners, it is especially important to have a will. Perhaps you have multiple children but think only one of them would be capable of taking over your role in the business, while the others remain shareholders. Perhaps you would prefer if your business was sold and the proceeds divided amongst your next of kin. These instructions can be specified in your will.

You can also include your final wishes to ease the burden of having your grieving family try to figure out if you wanted to be buried instead of cremated, or whether you liked carnations more than roses!

Personally, I’ve chosen to have my organs donated, followed by a cremation, then have my ashes converted into a diamond family heirloom. Hey, why not be nice and shiny forever?

WHAT HAPPENS IF YOU DON’T HAVE A WILL?

Someone who passes away without a will is said to have died “intestate” and the provincial government determines what to do with the assets. In Ontario, the Succession Law Reform Act is used to figure out who receives proceeds from your estate, and how much.

Usually your surviving spouse will receive most of your assets, but it’s important to note that a common-law spouse may not be eligible to do so, depending on which province you live in.

Having step-children or adopted children adds a layer of complexity too, as well as having no immediate relatives.

In addition, it gets messy if your next of kin doesn’t reside in Canada – I remember a case where a single mother passed away of a heart attack and unfortunately didn’t have a will that specified a guardian for her young children. She didn’t have any Canadian relatives and the government couldn’t legally allow her children to leave the country, so the kids were put into foster care.

HOW CAN YOU CREATE A WILL?

It’s best to seek professional legal advice from an estate lawyer for your will, especially if you have multiple sources of assets (e.g. investment properties, business income, investments outside Canada). You will have to pay legal fees for this, but wouldn’t it be worth the peace of mind?

For myself, I have a funeral concierge service combined with one of my life insurance plans, which allows me to pre-plan my final wishes. It also includes a will preparation system and online storage for important documents my beneficiaries will have access to (e.g. SIN document, passport, driver’s license, bank account numbers, insurance policies and even details for my social media accounts).

If you have a relatively straightforward estate plan, there are also many different cost-effective options available, like DIY kits available at Staples and Chapters.

Still sounds overwhelming? A good start is to just have a discussion with your loved ones about what would happen if you were no longer around.

I’d love to hear what worked for you!

For more information on making a will:  https://www.canada.ca/en/financial-consumer-agency/services/estate-planning/will-estate-planning.html

 

—————

Kim Lowrie is an insurance agent and mutual fund representative with World Financial Group.

She and her husband have made it their lifelong mission to help families, individuals and business owners succeed financially.

To find a solution that best fits your needs and goals, connect with Kim:

647.231.9052

klowrie02unjc@wfgmail.ca

Website | LinkedIn | Facebook | Twitter

Treat your Website like a Resume

What do you do when we want to “sell” yourself to a prospective employer? You build a resume that “upsells” your product (YOU!) in the best, most flattering way. It’s the same for a website. Your website tells a story about you, your product or service. Make it a good one.

I think we’ve talked about this before but it bears repeating.  There are just too many sad websites out there. Like a resume, your website should be very targeted. It’s easy to cast a wide net into the sea and hope to catch some fish. Problem is, you might snare an octopus or two along with the good fish. The octopus becomes a problem because, with all those sticky-legged tentacles, it takes up a great deal of your time just trying to get rid of it. Instead, “fish specifically” by creating a targeted, streamlined and well worded succinct website that only attracts the type of clients you desire.

 

It’s pretty simple:

  • Answer the “Who x 2?” question: Who are you and Who is your target audience? Identifying these right off the top will eliminate the suckerfish that draw attention away from your core business. If they aren’t buying from you anyway, why waste time talking to them?
  • Answer the “WHAT.” What do you do? Again be specific. Apply “K.I.S.S.” and Keep it short and simple!
  • WHERE and WHEN? Where do you offer your services and when do you offer them. If you promise 24hr turnaround to queries, make sure you deliver – if you don’t, don’t promise it. All people want to know is the where and when. If you’re not willing to drive to Pickering from Caledon for a service call – say so up front. Chances are someone local can do the job and you’ve just saved yourself a time waster of a phone call explaining why you can’t.
  • Lastly, address the WHY you do what you do and the HOW but again, keep it brief. Explaining your “why” – you passion for doing something, will appeal to the right-brained consumer who shops for services based in part on how they feel. That means your website should be just creative, colourful and engaging enough to attract their attention without being so overwhelming that your left-brained customer is annoyed by all the “bells and whistles.” Explaining your “how” will attract the left brained amongst us who seek out the details and want to be sure you really do “know your stuff.”

 

A website dances a fine line: balancing information vs. graphics, SEO words vs. pictures and allowing your personality to shine through vs. providing too much detail. Just like a resume. I think the key difference is that often, in the rush to establish an online presence, we secure a domain and “throw content up on the web” with the intent of cleaning it up after we’ve been open for a while. Problem is we get caught up in the minutiae of business and that clean up never happens. You wouldn’t send out a resume that wasn’t perfect, so don’t sell your business short either. Targeted marketing means making your website work just like you used to make your resume work when you were looking for work!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Is video a serious part of your marketing strategy?

In talking to several of my solopreneur clients and coaching members, the conversation is growing around the increase in video usage popping up everywhere, and it’s coming from a place of stress. Some blame it on how easy it is to whip out your phone and take a short, sometimes wobbly video. Some blame it on the growing need for “instant gratification” when looking for answers or “being authentic”, whatever that means. Others say the “selfie world” has exposed us to all kinds of poor quality video out there in the guise of “keeping it real.” Regardless of your immediate thoughts on the subject, we must recognize the impact video has on the way we communicate, and it’s only going to become more prelevant. This brings us to the point of this post.

What are some of the barriers to adding video to your marketing properties? There are few that come to mind, and here are a couple of big ones I hear from clients.

Barrier #1 Fear of being on camera: For many people, the idea of using video conjures up the picture of them being in front of the camera, sternly touting the benefits of their services. An idea, by the way, that seems to shine a light on our personal insecurities and fears that can sometimes render people speechless. For many this is right up there with public speaking – something to be avoided at all costs. For these time-strapped business people, at the initial suggestion of adding video to the mix, many hesitate. I hear things like: Well, I’d have to get into full make up, get a haircut and probably a couple of new outfits before I’d do that, or this one: I’d prefer to lose a few pounds/kilos before I’d be comfortable doing that… We’ve all said something like this at one time or another. In this case though, this thinking can be a real barrier to seeing the possibilities of getting the benefits of video in all it’s forms in your business.

Remove this barrier by recognizing that you don’t have to step out of your comfort zone immediately by turning the camera on yourself and suffering through those heart palpitations as you try to look relaxed on camera. You can work up to putting your best foot forward after you’ve spent some time deciding how to deliver your message. You can create video with a musical background over text if you wish. You can do your own voice-overs and not be on camera at all. If you feel you need to you can hire professional voice actors for a fee that can give you that “polish” you might feel you need. There is value in using your own voice if you won’t be on camera though.

Barrier #2 Cost, time and commitment: People raise this one right after the first barrier noted above. Creating video is seen as costly, time and pressure-filled to getting a video completed. They feel it should be approached it like it’s a Hollywood movie requiring the technical knowledge and costs associated with producing something worth putting out there. With technology moving along at such a pace there are many tools out there to fit any budget. You may quite rightly need help in making sure you get the best result with what you’re using, but the argument that the cost is outside what can be afforded is not longer what it was.

Why should you take video seriously?

You know yourself that video is creeping into your daily life – as it will your business. Have you thought about making changes in how you market yourself going forward? Here is some information from HubSpot about video in the near future:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%
  • According to YouTube, mobile video consumption grows by 100% every year
  • 59% of company decision makers would rather watch a video than read an article or blog post
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

This post isn’t going to delve into the how’s of adding video – that’s a post for another day, but what I wanted to do it to get you thinking about your current outlook on how you see using video. I’ll offer you a challenge at this point: How will this knowledge be included in your marketing direction? Will you seriously make room for this new marketing opportunity along side your more traditional activities?

 

Barbara Jemmott is the founder and business strategist at Your Entrepreneurial Spirit. Her 4-point YES to Customer Acquisition Program (C.A.P.) allows her to work her passion which is helping entrepreneurial women grow their audiences and income, online. She got here through her 20+ years of experience helping businesses understand and implement systems, strategies and procedures to increase productivity as well implement change and streamline operations. With experience and responsibilities to design, develop and deliver training for small to large technology training initiatives for Fortune 100 companies, she brings “Big Business” expertise to the small business space. Learn more about Your Entrepreneurial Spirit and the YES to Customer Acquisition Program at www.yourentrepreneurialspirit.com

Are Networking Events a Waste of Time?

According to an article in the Harvard Business Review, “99% of any networking event is a waste of time”. In the article, the author – Richard Stromeback – claims that networking is about making a connection and being authentic. This made me realise that the value of networking must be in how well we spend the remaining 1%.

We have to make sure not to get distracted by the 99% but use it to our advantage. The way we build our relationship afterwards is very important. People are looking for real conversations and relationships. Not everyone and actually very few working people have time for endless glad-handing. That is because it rarely adds value.

Stop networking and start building your social capital

Focus your efforts on building strategic social capital and influence. Your strategic social capital is made up of trusted relationships that will serve your personal and professional goals.

Women are notoriously bad at it because we’ve never really been taught how to do this effectively whereas most men have been socialized to connect effectively. When it comes to our personal lives, women rarely leverage the key relationships in their network to serve career ambitions. It’s time we change that and start thinking strategically about our relationships, personal and professional, so we are better equipped to plot our leadership trajectories.

Building strategic social capital has nothing to do with networking in the traditional sense. When was the last time you went to a professional networking event and learned something, were inspired or had a good time? If networking gives you anxiety in any shape or form it’s time to stop wasting your time. You’d be far better served spending time and focusing on events and efforts where you are engaged, where your curiosity and learning are stimulated.

5 tips for getting the most from your networking activities

  1. Be selective: You don’t want to become a networking junkie, going to every event that presents itself. The best way to vet potential events is to use screening criteria. This may include things such as the location, the people in the attendance, comments from past participants, etc.
  2. Know what to avoid: Most people don’t like networking because they think it’s time intensive and distracting from their work. However, if you are extremely efficient and focus on what is truly essential, your time is not wasted but rather invested wisely.
  3. Vary your networking activities: There is a lot of places where you can actually meet people while learning new skills such as workshops, conferences, special events.
  4. Engage and assess: This is where your 30-second elevator pitch can make a big difference. It should be rehearsed and fluid. With the right elevator pitch, you can determine within seconds of meeting someone whether the conversation can go further. Politely exiting a conversation to pursue the next one is another skill you need to practice.
  5. Deepen existing relationships: Instead of going to networking events with the intention of meeting new people, consider checking in with some of your existing connections. Have you properly followed up with the promising contacts you have made over the past month? Have you maintained your relationships with strategic partners and centres of influence?

For those interested in making authentic connections with people and learning something about them, there is no better opportunity. The key is to stop networking and start connecting.

 

Women’s rights advocate and gender equality specialist, Darine BenAmara has dedicated her career to supporting other women. She is an international speaker, writer and advocate. Darine has significant international experience advancing women in leadership, leading global diversity and inclusion programs and advocating for women at work. Inspired by the many women she met, she designed “The Smart Woman”, an initiative helping women to overcome the challenges of networking and learn how to create smart connections to fulfill their career goals.

Visit The Smart Woman website and connect with Darine on Facebook, Instagram and Twitter .

Insider Threats And Data Breaches: They’re Not Always What You Think …

There’s something you should know before you invest your entire IT and information security budget on technical solutions – if a smart thief wanted to steal your intellectual property and/or your client’s confidential information (e.g., credit, financial, and contact information taken during the Equifax data breach), they’d act like a gangster and walk in the front door and take it.

Why? When it comes to protecting what’s worth stealing, it’s your employees, not your computers, that are the weakest link.

Employees are within the human resources (HR) wheelhouse, so this is a topic of great importance to me. Some years ago, I worked in an organization that invested a lot of effort to keep its intellectual property and confidential employee information protected. This was done in two ways: (1) careful hiring and HR processes and (2) technical measures including firewalls, information security protocols, etc. Both approaches were necessary. It hasn’t become a popular concept, as yet, but it’s easy to argue that cybersecurity alone is not enough.

Many of us have heard of Edward Snowdon, the former NSA Subcontractor who disclosed an immense volume of confidential information to journalists and online sources. After working in an organization that shares some similarities with the NSA, I think it’s safe to say that the presence of sophisticated technical measures was not enough to prevent the intentional disclosure of confidential information. In fact, this scenario is an example of an Insider Threat.

“Insider threats can be defined as risks posed by rogue employees who deliberately cause harm, or by those who may be negligent in the workplace.

Security Hinges on its People, FrontLine Security Magazine, October 2017).

 

 

If insider threats are a real problem why isn’t it better known?

 

analog insider threats

Not all data breaches are external or digital …

Most of us have heard about data breaches that have occurred in organizations that have much bigger security budgets than ours. For example, the NSA and Equifax breaches that I just mentioned. Plus, there have been big breaches at Yahoo, Home Depot, Target, and others. I’ve done extensive research on this topic and one thing is crystal clear: 75% of these data breaches originate inside organizations. Often, we don’t hear about the causes of those breaches because they make the organization look terrible. It has a negative impact on the public’s trust and confidence in the organization’s ability to protect corporate information, including clients’ and/or customers’ personal information. When an organization experiences a security breach, their current and future clients, strategic partners/affiliates, and members of the general public are likely to see the organization as irresponsible. Negative financial consequences usually follow. Approximately 60% of smaller companies are bankrupt within 6 months of a major security breach, so it’s no wonder this is kept quiet.

How can HR, based on I/O psychology help?

I’m addressing this topic because I understand that HR has an important role to play in preventing these insider threats. One problem is that most organizations don’t recognize that HR can make valuable contributions to the risk management process. Another problem is that the C-suite and the IT/information security folks don’t necessarily recognize the role that HR could be playing to keep confidential intellectual property and client information from leaking out of the organization. For example, many organizations don’t address workplace bullying as proactively or completely as they could. They haven’t understood the link between malicious insider threats that are inspired by anger or a desire for revenge that comes from being severely mistreated at work. The consequences of ongoing suffering in toxic workplaces are even more severe when essential government services and critical infrastructure are at risk. So, if the threat of lost productivity and lawsuits aren’t a big enough justification for improving HR policies and practices, the likelihood of insider threats should catch the attention of key decision-makers.

no wonder this is kept quiet.

 

How can HR, based on I/O psychology help?

I’m addressing this topic because I understand that HR has an important role to play in preventing these insider threats. One problem is that most organizations don’t recognize that HR can make valuable contributions to the risk management process. Another problem is that the C-suite and the IT/information security folks don’t necessarily recognize the role that HR could be playing to keep confidential intellectual property and client information from leaking out of the organization. For example, many organizations don’t address workplace bullying as proactively or completely as they could. They haven’t understood the link between malicious insider threats that are inspired by anger or a desire for revenge that comes from being severely mistreated at work. The consequences of ongoing suffering in toxic workplaces are even more severe when essential government services and critical infrastructure are at risk. So, if the threat of lost productivity and lawsuits aren’t a big enough justification for improving HR policies and practices, the likelihood of insider threats should catch the attention of key decision-makers.

If you’d like to learn more about how psychology and HR can help prevent insider threats, listen to Episode 27 of The Insider Threat Podcast where I speak to host Steve Higdon about this topic. Note – since the time that this article was published, I was an invited guest on Scott Wright and Tom Eston’s Shared Security Podcast and we spoke about different aspects of this issue.

Have a sensitive career or HR-related concern? I invite you to contact me by email, phone, or via direct message on Twitter, Facebook, or LinkedIn if you’d like to discuss any of these topics in more detail.

More than career coaching, it’s career psychology®.

I/O Advisory Services – Building Resilient Careers.

What To Do With Your Tax Refund?

It’s tax season again!

Do you usually get a refund? If so, it’s important to remember that it’s not “free money” you get from the government – it just means you overpaid last year and now you’re getting your money back.

The average refund is $1,620 and while it’s very tempting to use it to go on a vacation (especially with the weather outside), or splurge on that new big screen TV, using it towards your financial goals instead can pay huge returns in the long run.

Let’s look at a few ways you can maximize your refund.

PAY DOWN DEBT

Did you know that the average Canadian owes $1.71 for every $1.00 earned?

This means that a huge chunk of household income goes towards paying off debt each month. If you use your refund to pay down your highest interest debt first, you can reduce the amount of interest you owe and shorten the length of time you’ll be paying for.

Look at the difference even $10 a month makes:

INVEST IN YOUR RRSP

If you do contribute to an RRSP throughout the year to be able to get your tax refund, you can consider this a head start.

You will also be contributing more towards your retirement savings.

INVEST IN YOUR TFSA

As discussed in my last post, the TFSA is a great way to have your money grow tax-free while investing and be able to withdraw the money tax-free in the future.

You can build your emergency fund using a TFSA or also use it for retirement savings.

CONTRIBUTE TO AN RESP

If you have kids, this is one way you can ensure their education will be funded later on.

This allows you to maximize the government grants each child receives as well.

BUY LIFE OR DISABILITY INSURANCE

Life insurance gives your family peace of mind, knowing that they will not face financial difficulties if you are no longer around. Life insurance can also be used to build your own wealth and ensure this wealth is transferred to your children, grandchildren and future generations.

Disability insurance (which includes Critical Illness Insurance) gives you peace of mind, so that if you become ill or cannot work, your bills are taken care of.

Your tax refund can help pay for the cost of these insurance premiums and most companies have the option to pay once annually instead of monthly.

RE-INVEST IN YOUR BUSINESS

Most of us reading this post are business owners and I’m pretty sure you want your business to grow. We all need to invest into resources that can potentially expand our reach and profits.

Marketing tools, employees, software, infrastructure and office supplies are some of the things that you can allocate your refund towards.

What are your plans for your refund? I’d love to hear from you!

For more information on filing your 2017 taxes: https://www.canada.ca/en/revenue-agency/campaigns/taxes-get-ready.html

 

—————

Kim Lowrie is an insurance agent and mutual fund representative with World Financial Group.

She and her husband have made it their lifelong mission to help families, individuals and business owners succeed financially.

To find a solution that best fits your needs and goals, connect with Kim:

647.231.9052

klowrie02unjc@wfgmail.ca

Website | LinkedIn | Facebook | Twitter

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