The road to success is paved with stupid ideas.
Before arguing the seemingly outrageous claim that success is the result of stupid ideas, it’s important to first define what is meant by ‘success’ and what is meant by ‘stupid ideas’. In the context of Canadian Small Business Women and its blog, success can be...
Emotional Entrepreneur – Set and get excited about your goals
The general idea of a goal is that the more specific the better. It may be true although, it can make it harder also. Let me explain. You can say, I want to make a lot of money in my business to pay my bills and go on vacations once in a while. That sounds good and...
25 Quick Ways to Increase Conversions on your Website
Getting traffic on your website is great, but if that traffic doesn’t convert, it’s almost useless. Make sure that you’re doing all you can to make your website visitors click that magic “Buy” button! This blog post has 25 quick ways to increase...
Young Entrepreneur’s Pitch Conference Press Release
Setting the Stage for Success: Young Entrepreneur’s Pitch Conference featuring Diverse Canadian Women Canadian Small Business Women(CSBW) and Volition Highlight 6 Startups from Across Canada Wednesday, November 18, 2020 (Toronto, Ontario) A virtual event, Young...
Creating Coherent Change
Over the summer, I touched on a number of ‘soft subjects’, in part because there was aharshness and seriousness to our world that I wanted to intentionally lighten . Last month, I shared my belief that 2020 has changed the ‘game’. And, when the game gets changed it...
The Benefits of Being a Guest Blogger
The idea for this blog came to me while I was meditating one morning. Unknowingly, I asked myself what I was going to talk about for my next guest blog post and I realized something. I blog for a living. I am a blogger. Not only that, I am a blogging coach. So guest...
3 things every small business should do before marketing
It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set...
Do you send emails, texts or social media messages to (potential) customers? Could you be violating Canada’s Anti-Spam Legislation (CASL)?
Here are ten things to know about Canada’s CASL: 1. It applies to small businesses. For example, if your business ever: Blasted an email to a list of addresses that you bought from a third-party company? Sent social media messages (eg, Messenger, WhatsApp, LinkedIn,...
Make Room for Me!
The trouble with being an ambivert is that I’m not always content with playing the role of the shrinking violet. The trouble with having a business partner that is a strong extrovert is that there is rarely a time or place to be anything but a shrinking violet. That...
The Holidays are Coming! Last-Minute PR Ideas to Boost your Visibility
It’s November, and that means 2020 is finally winding down, whew! While people across the globe are breathing a collective sigh of relief that we’re about to wave goodbye to a year of chaos and heightened uncertainty, if you’re a business owner, you might be singing a...