6 ways entrepreneurs can learn from mistakes
As entrepreneurs we have so many expectations of what owning a business is going to be like. While it’s important to set goals, you also have to ground those goals in reality. One of the realities of running your own business is that you will make mistakes – either...
4 ways to be successful while giving up brand control
So, here’s the thing. You may invest time – and a lot of money – into your brand development and marketing strategy. But when it all comes down to it, branding is really in the eyes of the beholder; it’s all about your customers’ and potential customers’ perception of...
How to build a great customer experience in 2022
Regardless of how big or small your business is, customer experience is an important aspect of what you should focus on when it comes to making meaningful connections with your audience. It’s the whole process your customer goes through from start to finish when they...
Long-term customer relationships: What happens after the sale?
You made the sale. Time to celebrate and move on… right? Honestly, that’s one of the biggest mistakes most business owners make. If you build your business with this mindset, you are missing out on the long-term growth that most businesses need to survive. You’re just...
How to overhaul your marketing content with a great blogging strategy
We made it to week two of 2022 and most of us fall into three categories: You have set goals for the year, and you’re excited to be taking the first steps to achieving them – because you have a plan. You have set goals for the year, but you’re already feeling really...
9 things you need to do to get your business ready for 2022
December is here and that means that 2022 is coming fast and furious. As the year comes to a close, it’s important to take a moment to look at how you are going to approach the new year. Here are 9 things to consider that will help you shape your 2022 business...
Can a small business survive without social media?
Can your small business survive without social media? I would answer a verrry tentative maybe. While there are pros and cons to getting active on social media with your business, you need to make sure that you are making the right decision for you and what you want to...
5 questions to ask about your holiday marketing strategy
I usually start thinking (and talking) about the holiday marketing pretty early. I love everything about the holidays and planning for the holidays (except maybe the obsession with pumpkin spice everything that starts in the fall… 😬). I’ve already started receiving...
3 Secrets to not letting social media get overwhelming
Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everything in between, there is a lot to manage. While some brands have a full team of social media experts and content...
Canadian Small Business Women, in partnership with Volition, presents 2021 Young Entrepreneur’s Pitch Conference
August 29, 2021 – We are thrilled to announce that we will be partnering with Volition for a second year to present the 2021 Young Entrepreneur’s Pitch Conference. This virtual conference is taking place November 20, 2021, and will showcase women-lead companies...