Public Relations Trends to Rock 2021!
The COVID-19 pandemic has impacted economies and industries globally, leaving virtually none untouched. Through it all public relations professionals have stood guard like a loyal soldier. We’ve been a tower of strength, and we’ve fought to keep our clients top of...
How to build your marketing strategy without feeling overwhelmed
It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test...
Wait. A Secondary Will? How is that different from a Primary Will?
A Secondary Will, also known as a multiple will strategy, can be a financial planning tool to help you reduce the amount of tax your estate will have to pay after your death. It applies to some people, but not to all. Some homeowners and business-people use it to...
How To Use Pinterest To Drive Traffic To Your Blogs
There are actually some businesses out there that have great success online with their marketing on Pinterest, without ever blogging AT ALL. Some entrepreneurs and companies find Pinterest helps with promoting their business, even if they don’t have a blog. Nike,...
Cultivating Creative Advantage
It’s time to reimagine the concept of competitive advantage. A July 2020 blog post on Investopedia defined competitive advantage in classic terms: “factors that allow a company to produce goods or services better or more cheaply than its rivals [and therefore] to...
Emotional Entrepreneur – Results. Meaning. Celebrate.
Now that we have talked about all the inner work (visualizations, focus, emotions, etc.) and the outer work (inspired action), it’s time to talk about results. Results Simple rule: if it’s not what you want then, it’s not done yet. I know we can get anxious...
Find YOUR Way
How is it December? I mean, did someone figure out how to collapse the space-time continuum? Hmmm…interesting thought. What would you do if you could? What if you could pick any point in your life, in your business, career, in your love life? What if you could...
Choosing a Freelance Blogger For Your Business
You have a business. You have a blog. BUT… You don’t post on your blog because you just don’t know what content to create or how to add that into your ever-expanding to-do list for your business. As an entrepreneur, you have a lot on your plate and you just...
How to stay on track with your 2021 marketing
We are almost two weeks into the new year… How are those New Year’s Resolutions going? Or did you jump on the trend of not setting New Year’s Resolutions – instead opting to choose a word to drive your actions this year. Regardless of your approach, you need to make...
Do family businesses need shareholders’ agreements?
The short answer is yes. The majority of Canadian businesses are family businesses. One recent study done in conjunction with the Institute of Corporate Directors and University of Toronto, Rotman School of Management, states that 54% of first-generation businesses...