Essential Legal Tips for Small Business Owners: Navigating Contracts with Confidence
Contracts are one of the foundations of business operations. Whether it is a verbal arrangement or a complex operation, contracts are essential to defend the parties’ interests and rights and to ensure the proper functioning of businesses. However, the...
8 Ways to Spice Up Your Social Media Content
Sometimes status quo works, but if you’ve already stepped onto the social media roller coaster you’ll know that the platforms are constantly changing and the way users consume content is also constantly changing. So how do you keep up? How do you make sure that your...
Are you asking the right questions about your social media strategy
We only know what we know. And there is SO MUCH information out there that it would be virtually impossible for one person to know EVERYTHING (despite what some people may tell you). So we ask questions to fill the knowledge gaps. But what if you’re asking the wrong...
3 Ways to make your marketing more effective
Let’s get down to the nitty gritty about how you can make your marketing more effective. At the beginning of the year I shared a few ways you can make better marketing choices this year on my blog over at SongBird Marketing Communications, but I always seem to find...
Why we need to start celebrating ourselves more this year
I have lost track of how many times I have spoken to business owners – especially women – who are uncomfortable with their own success. It’s hard to talk about yourself let alone how amazing you are. Now that we’re settled into 2023, I wanted to remind everyone that...
3 surprising marketing tips for 2023
Business will get pretty boring and growth will be stagnant if you plan on doing things the same as everyone else. SongBird wasn’t launched in 2013 because we wanted to be the same as every other agency. We started because we wanted to work a bit differently. I am...
5 ways to get your business ready for 2023
If you’re like me, you’ve already started projects for 2023 and any time you write a date for next year on anything it feels a little weird. It’s like we’re straddling timelines. Here’s the reality. If you’re not already thinking about 2023, you need to start. We’re...
9 reminders for when you feel like your business is falling behind
Everyone needs a little pep talk every-so-often – even the most confident people. As a business owner, especially in the beginning, you may find yourself needing them more frequently. Running a business RARELY goes exactly as planned, and sometimes you just need a...
How to supercharge your small business
October is small business month, so let’s about how small business owners are superheroes. Small business owners often touch every single aspect of the day-to-day operations and it’s important to know the ins and outs of how the business runs so you can keep...
Creating content for social media algorithms – and your audience
Algorithm this. Algorithm that… What the heck is a social media algorithm and why is everyone talking about it? With all the changes taking place on your favourite platforms, there is a lot of discussion about how to create content effectively so your audience will...