3 surprising marketing tips for 2023
Business will get pretty boring and growth will be stagnant if you plan on doing things the same as everyone else. SongBird wasn’t launched in 2013 because we wanted to be the same as every other agency. We started because we wanted to work a bit differently. I am...
5 ways to get your business ready for 2023
If you’re like me, you’ve already started projects for 2023 and any time you write a date for next year on anything it feels a little weird. It’s like we’re straddling timelines. Here’s the reality. If you’re not already thinking about 2023, you need to start. We’re...
9 reminders for when you feel like your business is falling behind
Everyone needs a little pep talk every-so-often – even the most confident people. As a business owner, especially in the beginning, you may find yourself needing them more frequently. Running a business RARELY goes exactly as planned, and sometimes you just need a...
How to supercharge your small business
October is small business month, so let’s about how small business owners are superheroes. Small business owners often touch every single aspect of the day-to-day operations and it’s important to know the ins and outs of how the business runs so you can keep...
Creating content for social media algorithms – and your audience
Algorithm this. Algorithm that… What the heck is a social media algorithm and why is everyone talking about it? With all the changes taking place on your favourite platforms, there is a lot of discussion about how to create content effectively so your audience will...
5 common dealbreakers when running a business
There is a lot of chatter online about business dealbreakers when it comes to selling your business, but what about all the other times? What about all those times when you say yes, but you should really say no? As a business owner, these scenarios can put you in a...
6 ways entrepreneurs can learn from mistakes
As entrepreneurs we have so many expectations of what owning a business is going to be like. While it’s important to set goals, you also have to ground those goals in reality. One of the realities of running your own business is that you will make mistakes – either...
4 ways to be successful while giving up brand control
So, here’s the thing. You may invest time – and a lot of money – into your brand development and marketing strategy. But when it all comes down to it, branding is really in the eyes of the beholder; it’s all about your customers’ and potential customers’ perception of...
How to build a great customer experience in 2022
Regardless of how big or small your business is, customer experience is an important aspect of what you should focus on when it comes to making meaningful connections with your audience. It’s the whole process your customer goes through from start to finish when they...
Long-term customer relationships: What happens after the sale?
You made the sale. Time to celebrate and move on… right? Honestly, that’s one of the biggest mistakes most business owners make. If you build your business with this mindset, you are missing out on the long-term growth that most businesses need to survive. You’re just...