Picking the right social media platforms for your business is an important step in building a successful marketing strategy. If you’re not sure if Twitter is right for you, always look to your audience and their social media behaviour. If your audience is on Twitter, but you’re still not sure whether to choose Twitter, here are 5 reasons you should be on the social media platform.
11October
7 Ways To Create A Memorable Brand
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? Here are 7 ways to create a memorable brand and
According to new research, the Canadian side hustle is on the rise. The study by Vistaprint revealed that almost one-quarter (22%) of Canadians have already turned a creative hobby into a side hustle, while a further 60 percent aspire to do so in the future. Despite many of these side hustles starting out small as a creative interest or hobby, they don’t have to stay
01October
In Praise of Women Entrepreneurs
Entrepreneurs have incredibly full lives. This is even more true for women entrepreneurs with familial responsibilities. Taking care of a home and family takes up more time than our society will ever acknowledge, and then there is the business we gave birth to that occupies most of our waking hours and keeps us up many nights! I don’t know about you, but despite the many systems
14September
Co-Author A Book With Us!
Co-Author With Us
Share Your Inspirational Story in A Collaborative Book
13September
Mentorship: a Predictor of Success
During the summer, Diana Davies-Harju, the CMO of Magnifi asked me to talk about the benefits of working with a coach, and mentorship as part of strategic planning at SparkFest. Sparkfest was an evening of networking, learning and inspiration for young tech entrepreneurs. I was happy to give the talk. Not only because talking to young entrepreneurs is a
Read More In an age of “authentic” marketing, it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a smaller business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a personal touch is nice – but you have to remember you are
01September
A Tale of Two Banks: Why Service Still Rules
There are many courses available on client service, but we can never hear too often the importance of delivering on your promise of excellent service. As entrepreneurs it’s vital we make people feel welcome and respected. I recently had to deal with two different banks within an hour of each other. Bank A and Bank B both have very similar branding and advertising. They’re on the customer’s
28August
We All Need a Cheering Section
Give me a “T”, give me an “E”, give me an “A”, give me an “M” … you get the message, you and your virtual assistant are a TEAM! And teams work together, support each other, and grow together. That’s what this blog is about – growing together. I talked about hiring the skillset you need. It is really important that you hire someone
25August
Important Announcement
Dwania McLarty- Peele, founder and Executive Director of Canadian Small Business Woman took to social media to apologize after cancelling her scheduled annual Immigrant Women Small Business Expo in Toronto . A couple of months prior to the scheduled event, Dwania was diagnosed with breast cancer after discovering lumps in her right breast. The tumors have since been removed and she is
Are you on Instagram for business? Part of your Instagram strategy is to determine the look and feel of your profile. You want to create a cohesive and consistent visual experience for your community that enhances your brand and what it has to offer. This can be challenging because it requires a keen eye and a little planning ahead on your part, but here are 9
01August
PERSEVERANCE
27July
Let the Fun Begin
“Alone we can do so little, together we can do so much.” –Helen Keller Let’s face it, when you work alone you have control over every little bitty piece of your information. Now that you’ve hired a virtual assistant (or other support), you have to let go of some of that information. I know it’s hard. It can be really, really, really hard. It’s understandable. You
In Part 1 and 2 of this series I discussed “the sole proprietorship” and “the partnership” in greater detail. I took a look at the strengths and weaknesses of each business structure, along with various things to consider when deciding which structure is best suited for your business. In this third and final part of the series, I am going to explore “the corporation” in greater
Many employers treat hiring like a blind date, hoping for “love at first sight.” They spend a little bit of time with a candidate. They ask some basic questions, then ask a few more questions as they come to mind. They think they have the job candidate all figured out, so they “propose” and attempt to seal the deal with a job offer. I know that a job offer