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What comes first – the chicken or the egg? It’s a question that has sparked debate for a long time, and it will continue to spark debate for years to come. When it comes to your business and connecting with your customers, there is a similar question. Does marketing, PR, or sales come first? At SongBird, we strongly believe that – no matter how much

  What was it that made you want to be an entrepreneur? To take that leap and start your own business? Most entrepreneurs I’ve talked to say something like: I wanted to have more control, more freedom to do what I want to do and make my own decisions I wanted a different lifestyle that didn’t conform to the usual corporate job/work I wanted to create

  Shhh..not sales. That’s a dirty word. Not really though. It’s intimidating I get it, but it doesn’t have to be. For sure the sales profession get’s a bad rep and it’s seen as cut throat, but it is what it is. As consumers, individuals and companies are always grappling for our attention and our dollars. Everyone is just trying to get a piece of the

Hands up if you have ever wished your social media following would just grow wildly overnight. Almost every brand and influencer has wished this at some point (for some it’s an ongoing thought). Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Because everyone wants to “go viral”, social media has become a

  Customer Service For Small Business Learning to deliver great customer service for your small business can help keep your customers happy and boost your business. Providing the best service can be a challenge, whether you’re a new business or established. Need some pointers improving your small business customer service? I will walk you through some great pointers. Customer Service Is Great Business. The great news

Picture this, you’ve been in business for a few years and you feel it’s time to position yourself for further growth but you don’t know where to start. Even worse, you’re noticing your competitors in the news and on social media, and bloggers and influencers are talking about them as if they are all the rage. Or perhaps, you’ve created your dream business, you’re excited about

Leadership is an integral part of running your own business and key to your success as an entrepreneur. Whether you manage people or manage relationships with other stakeholders, authenticity is a powerful ingredient to success. So what does it mean to be an authentic leader and entrepreneur? Here are 6 tips that will help you keep it real.

1. Self Awareness – Most of us have

As a busy entrepreneur, I strive to be strategic in selecting the networking and development opportunities that will advance my business objectives and inspire excellence in my own practice. Attending industry conferences is a great opportunity to market your business, create new connections with decision makers, build upon existing relationships and keeping up to date in the trends and best practices. Participating at conference can be

  Copy, like photocopy or copy paper? Not exactly. The type of copy I’m referring to is the written words used for the purpose of advertising and other forms of marketing. An individual who specializes in this field of work is called a copywriter, and the product they produce is called copy. As a small business it can be difficult to land new clients especially when

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more opinionated than ever before and it’s because they are armed with so much more information (whether it’s true or not). Everyone is facing increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users. As a

As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. As business owners we sometimes customer service is overshadowed by our extremely busy schedules. As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. Sometimes customer service is

2020 is right around the corner. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies to the next level for others who think what they are doing is working well. Regardless, you should absolutely review your current strategy to make sure that what you are doing is working for you in

  Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? Here are 7 ways to create a memorable brand and

According to new research, the Canadian side hustle is on the rise. The study by Vistaprint revealed that almost one-quarter (22%) of Canadians have already turned a creative hobby into a side hustle, while a further 60 percent aspire to do so in the future. Despite many of these side hustles starting out small as a creative interest or hobby, they don’t have to stay

  Entrepreneurs have incredibly full lives. This is even more true for women entrepreneurs with familial responsibilities. Taking care of a home and family takes up more time than our society will ever acknowledge, and then there is the business we gave birth to that occupies most of our waking hours and keeps us up many nights! I don’t know about you, but despite the many systems