Top 4 things to NOT cut from your marketing budget
A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing completely, sometimes you just need to tighten things up until you have more money to play with. If you are considering...
Privacy Law – Part II
Please see Privacy Part I to learn about the basics of privacy law, personal information, handling personal information, and how to assess if your business is complying with the privacy laws. If your business handles any personal information (including anyone’s...
8 ways to cut down your marketing budget
It’s no secret that the marketing budget is the first thing to get cut when revenues go down. It’s ironic that marketing is the one thing that will help you build awareness and get your product or service in front of the right people to buy it. In a perfect world, you...
As a small business owner when do I have to worry about privacy laws?
If your business handles any personal information (including anyone’s name or email address), you should be thinking about your privacy responsibilities now. Privacy laws in Canada are not all the same: some apply to all organizations that engage in commercial...
4 reasons we need community over competition in entrepreneurship
It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded...
Doing Good in Your Neighbourhood: Why You should Implement CSR For Your Business
As COVID-19 picked up pace globally, there was widespread chatter about ongoing discussions about ‘pivoting’, facing the new normal and preparing for the uncertainties. While many were able to shift gears to working from home and hoarding essentials for impending...
4 types of customer relationships and how they affect your brand
Your business – regardless of what industry you are in – is based on relationships. Relationships with suppliers, relationships with your team. Relationships are all important, but the relationship with your customers will ultimately decide the success of your...
Trademarks
It’s too early for me to worry about trademarks, right? If you are operating a business in Canada, or you are planning to in the near future, you should be thinking about trademarks. It’s very unfortunate that business owners are advised about business name...
Public Relations Trends to Rock 2021!
The COVID-19 pandemic has impacted economies and industries globally, leaving virtually none untouched. Through it all public relations professionals have stood guard like a loyal soldier. We’ve been a tower of strength, and we’ve fought to keep our clients top of...
How to build your marketing strategy without feeling overwhelmed
It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test...