Ask a lot of people to think of successful entrepreneurship and they’ll imagine a “millennial” in ripped jeans and rubber-toed sneakers, a couple of ping-pong tables close at hand. Well, not so fast. It turns out those of us with a touch of gray at our temples have the advantage when it comes to starting a business. It makes perfect sense. While younger people may be
It’s almost here! Summer. It can be frustrating for small business owners as it often comes with a slow down in sales as people just start taking it easy. While there are no magic solutions, there are things you can do to overcome the summer business slump. Here are 5 tips for getting more from your summer marketing strategy. #1: Work with what you’ve got If
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Feedback is often the elusive ingredient to closing many business communication loops. How many of us, as business owners, really provide effective communication? Carolyn Edgecomb in her recent article The Power and Importance of Negative Feedback for Employees shares that 92 % of professionals polled say all feedback helps. As a business owner, gathering feedback from our clients is essential
Read More Are you a slave to proper punctuation? Or is punctuation a slave to you? Being a pro writer and author and all that, I have given dozens (literally) of traditional editors self-induced alopaecia after reading my book manuscripts. Why? Because I don’t stick to punctuation rules. 
Punctuation rules: should they be relaxed? Now there’s a puzzle
Being a North American,
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Facebook is a goldmine for leads — whether you find the leads organically or pay for them. But, let’s put Facebook aside for now. Let’s talk about what you’re going to do when leads start showing up at your “door”. Are you going to send them an email, send them to a Facebook messenger bot funnel to get the information they need, or call them?
Life is busy and we try to do it all – balance all the needs of home and work and try to have some fun! Sometimes you just have to get some help. Calling in the experts can give you sanity, peace of mind, or much needed rest. Whether it’s a cleaning service, a repair person, a gardener, an organizer, or a virtual assistant, there’s always
25April
SLOW FASHION IN A TRENDY WORLD
After the devastating earthquake that shook Mexico to its core (pun intended) in September of 2017, Adriana, along with her best friend quickly put their minds to work and with the help of local businesses in the Ottawa Community- mainly women owned- quickly raised money that send back to their native Mexico to aid those in dire help after losing everything. Adriana and her friend knew
Being a woman is difficult enough, pressure coming from internal and external sources. Being a woman in business brings about a completely diverse set of struggles to tackle head on. One of the most common struggles that women face within their startup journey and also once deep in the trenches and ready for their first level of growth is obtaining financing. You can have the greatest
13April
Self-Employment: A Reality Check
Self-employment is becoming more and more common, as shifts in the economy make some jobs obsolete, and new technology makes self-employment easier than ever before. Who hasn’t had the conversation about their dream business? Whether your dream is to open a fly-fishing shop, a cupcake café, or offer virtual assistant services from a home office, you should spend some time on research and planning before your
11April
5 Common Social Media Mistakes
While social media has become an important marketing tool, so many brands forget that it should be a social tool first and foremost. It’s a chance for brands to connect with their target audiences. Low social media engagement can be frustrating. But, before you get too frustrated and throw in the towel, have a look at some of the most common mistakes brands make on social
As women we wear many hats in our lives, from motherhood, sister, wife counselor, caregiver, manager, owner, creators and everything else in between; and yet we strive to be perfect in everything we do, why is that? I know as a woman in business, wife, and mother, I used to fall into the trap of ” If I don’t present well, what would the outside world
Running a business can be a full-time job. Not just working with your clients, which should be the full-time part of your work, but doing the day to day running of your business. What are you doing every day that is not generating revenue for your business? As a business owner, it’s important that your time is spent bringing money and clients into the business.
As small business owners, especially in the early stages, we are the lifeblood of our businesses. Working hard to make our dreams become reality. Working long hours, and taking on a lot of mental or physical strain. We’ve taken on this amazing business to build a prosperous future for ourselves and/or our families, and we’re excited! While we may not be most known for our self-care
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The life of an entrepreneur is exciting, gratifying, and yes, it can also be exhausting. You tirelessly ensure every client and task you take is done to perfection, turning your passion into a profitable and rewarding business. The paradise can be short-lived when you find yourself having to turn away work. Yes! You have to say no to a new client
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