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Do you know what it takes to build and maintain a successful brand? It is about more than just getting eyeballs on your website.

A strong branding strategy encompasses five key elements:

1. Logo, Colour, Slogan

As featured on MakinTheBacon.com

My Blogging Confession

I have a dirty little confession to make. Well, I suppose it’s not that little anymore since I’m starting a blog post off with it. I had mentioned before that blogging did make me get back into my long-lost writing groove. However, I failed to mention that I originally started because I had read online that a

It’s kind of hard to connect with your target audience if you’re not on social media. While the case could be made that if you are hyper local you could get away with no social media strategy, most businesses need to have some sort of digital footprint. However, you need to make sure you are doing

Sandra Dawes is a recovering control freak and excuse maker who works with clients struggling with similar issues. She holds an Honors BA, an MBA and a certificate in Dispute Resolution. After the passing of her father and circumstances that followed, she suffered from bouts of depression and sought the help of psychotherapists. Unwilling to seek pharmaceutical assistance to deal

Developing an effective online marketing strategy is essential for business growth – we know that. If you are not marketing your services online, your competitors are. Think of the web and social profiles as an opportunity to provide a first impression for your clients and prospects. Strong branding can attract new clients, while weak or non-existent branding can leave

As seen on MakinTheBacon.com

Get Over Your Fear of Social Media. STAT.

Social media is one of those things that is a necessary evil if you have a business. I had recently written a post about How To Fight Your Fear of Blogging. A lot of things mentioned in that post also ties into the fear of social media. Using social media can be considered

Content will always be royalty when it comes to marketing. (Even if you don’t like hearing “content is king” because it’s overused!) You can showcase your brand in the right way and maintain a certain amount of control over how you appear to your audience if you create

As 2018 draws to a close, now is the time to review and reflect on the past year. A year-end review is vital to ensuring your success in 2019. Why? One of the fundamental steps in building a strong brand and business is to collect data on how each of your business goals and objectives are performing. December, being the last month of the year, is

1. Your Social Media Feeds

If you’re mainly following specific people (i.e. influencers and competitors in your industry) and not just random people and your friends, then your feeds could be a serious goldmine for ideas. Participating in the existing conversations could spark more ideas (Would that be considered Idea Inception?). What are they saying? What are they predicting? What are they sharing? Recall that some

  The New Year is almost upon us, and with it a widespread, magical belief in the impossible. It’s a time when the air is filled with a Peter Pan sense of wonder, and dreams take over everywhere you look. And I get wrapped up in EVERY MINUTE of it. I’m a dreamer. I’m also a doer. But, if I am being honest, that dreamer mixed with doer quality

I’ve always thought of myself as an optimistic person, especially when it comes to helping people find an occupation that optimizes their professional strengths. In my experience, most people who have been fired from their jobs are not bad, lazy, or incompetent workers, although sadly those characterizations are often associated with a job termination. In reality, most workers who have been let go were just not

It’s year end. While for many that means a bit of a holiday break between Christmas and New Year’s as well as an end to the fiscal year, not enough business owners think about what it means for their marketing strategy. Year end is a great time for you to figure out what worked and what didn’t so you can set yourself up for success in

  How do women entrepreneurs make it? How do they succeed? And more importantly, how do they have children, build a family and at the same time, build a business? It comes down to four major components:

1. Serious time management
2. Passion
3. A vision
4. Support

Before launching SocialEyes Communications, Marly Broudie (Founder) was originally 9-5 downtown Toronto commuter. A role at a leading litigation firm

  I called up a lawyer the other day for some advice. It cost me less than $20. The same week, I called up an HR consultant & career coach and had a video chat. The advice and insight she gave me cost a little over $40. When I put it into action, it will be worth a few thousand dollars in income this year. Have

As featured on www.makinthebacon.com

A Successful Blog Can Create Success For Your Business

If you’ve been following my blog for the past year and a bit, you may have come across the popular blog post – Why You Need To Blog For Your Business.

So you know about the why. I’m going to share a little bit about the how (it’s not