Blog

As a busy entrepreneur, I strive to be strategic in selecting the networking and development opportunities that will advance my business objectives and inspire excellence in my own practice. Attending industry conferences is a great opportunity to market your business, create new connections with decision makers, build upon existing relationships and keeping up to date in the trends and best practices. Participating at conference can be

  Copy, like photocopy or copy paper? Not exactly. The type of copy I’m referring to is the written words used for the purpose of advertising and other forms of marketing. An individual who specializes in this field of work is called a copywriter, and the product they produce is called copy. As a small business it can be difficult to land new clients especially when

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more opinionated than ever before and it’s because they are armed with so much more information (whether it’s true or not). Everyone is facing increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users. As a

As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. As business owners we sometimes customer service is overshadowed by our extremely busy schedules. As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. Sometimes customer service is

2020 is right around the corner. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies to the next level for others who think what they are doing is working well. Regardless, you should absolutely review your current strategy to make sure that what you are doing is working for you in

  Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? Here are 7 ways to create a memorable brand and

According to new research, the Canadian side hustle is on the rise. The study by Vistaprint revealed that almost one-quarter (22%) of Canadians have already turned a creative hobby into a side hustle, while a further 60 percent aspire to do so in the future. Despite many of these side hustles starting out small as a creative interest or hobby, they don’t have to stay

  Entrepreneurs have incredibly full lives. This is even more true for women entrepreneurs with familial responsibilities. Taking care of a home and family takes up more time than our society will ever acknowledge, and then there is the business we gave birth to that occupies most of our waking hours and keeps us up many nights! I don’t know about you, but despite the many systems

Co-Author With Us

Share Your Inspirational Story in A Collaborative Book

During the summer, Diana Davies-Harju, the CMO of Magnifi asked me to talk about the benefits of working with a coach, and mentorship as part of strategic planning at SparkFest. Sparkfest was an evening of networking, learning and inspiration for young tech entrepreneurs. I was happy to give the talk. Not only because talking to young entrepreneurs is a

In an age of “authentic” marketing, it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a smaller business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a personal touch is nice – but you have to remember you are

There are many courses available on client service, but we can never hear too often the importance of delivering on your promise of excellent service. As entrepreneurs it’s vital we make people feel welcome and respected. I recently had to deal with two different banks within an hour of each other. Bank A and Bank B both have very similar branding and advertising. They’re on the customer’s

Give me a “T”, give me an “E”, give me an “A”, give me an “M” … you get the message, you and your virtual assistant are a TEAM!  And teams work together, support each other, and grow together. That’s what this blog is about – growing together. I talked about hiring the skillset you need. It is really important that you hire someone

Dwania McLarty- Peele, founder and Executive Director of Canadian Small Business Woman took to social media to apologize after cancelling her scheduled annual Immigrant Women Small Business Expo in Toronto .  A couple of  months prior to the scheduled event, Dwania was diagnosed with breast cancer after discovering lumps in her right breast. The tumors have since been removed and she is

Are you on Instagram for business? Part of your Instagram strategy is to determine the look and feel of your profile. You want to create a cohesive and consistent visual experience for your community that enhances your brand and what it has to offer. This can be challenging because it requires a keen eye and a little planning ahead on your part, but here are 9