25April
SLOW FASHION IN A TRENDY WORLD
After the devastating earthquake that shook Mexico to its core (pun intended) in September of 2017, Adriana, along with her best friend quickly put their minds to work and with the help of local businesses in the Ottawa Community- mainly women owned- quickly raised money that send back to their native Mexico to aid those in dire help after losing everything. Adriana and her friend knew
Being a woman is difficult enough, pressure coming from internal and external sources. Being a woman in business brings about a completely diverse set of struggles to tackle head on. One of the most common struggles that women face within their startup journey and also once deep in the trenches and ready for their first level of growth is obtaining financing. You can have the greatest
13April
Self-Employment: A Reality Check
Self-employment is becoming more and more common, as shifts in the economy make some jobs obsolete, and new technology makes self-employment easier than ever before. Who hasn’t had the conversation about their dream business? Whether your dream is to open a fly-fishing shop, a cupcake café, or offer virtual assistant services from a home office, you should spend some time on research and planning before your
11April
5 Common Social Media Mistakes
While social media has become an important marketing tool, so many brands forget that it should be a social tool first and foremost. It’s a chance for brands to connect with their target audiences. Low social media engagement can be frustrating. But, before you get too frustrated and throw in the towel, have a look at some of the most common mistakes brands make on social
As women we wear many hats in our lives, from motherhood, sister, wife counselor, caregiver, manager, owner, creators and everything else in between; and yet we strive to be perfect in everything we do, why is that? I know as a woman in business, wife, and mother, I used to fall into the trap of ” If I don’t present well, what would the outside world
Running a business can be a full-time job. Not just working with your clients, which should be the full-time part of your work, but doing the day to day running of your business. What are you doing every day that is not generating revenue for your business? As a business owner, it’s important that your time is spent bringing money and clients into the business.
As small business owners, especially in the early stages, we are the lifeblood of our businesses. Working hard to make our dreams become reality. Working long hours, and taking on a lot of mental or physical strain. We’ve taken on this amazing business to build a prosperous future for ourselves and/or our families, and we’re excited! While we may not be most known for our self-care
Photo credit: www.pexel.com
The life of an entrepreneur is exciting, gratifying, and yes, it can also be exhausting. You tirelessly ensure every client and task you take is done to perfection, turning your passion into a profitable and rewarding business. The paradise can be short-lived when you find yourself having to turn away work. Yes! You have to say no to a new client
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If you’ve ever thought that blogging for business is a boring chore, do you realise just how much you can do with one blog post or article? Here are ten good reasons why your dear, old-fashioned blog is worth its weight in gold… Number one priority – blog on your own real estate If you’ve
Two young women just out of university wanted to become entrepreneurs. Both were very intelligent and had become knowledgeable in their respective fields. In order to support themselves while starting their own businesses, they each took on assignments with my consultancy around the same time. As I mentored these bright young women,
27February
5 Elements of a Successful Brand
5
Do you know what it takes to build and maintain a successful brand? It is about more than just getting eyeballs on your website.
A strong branding strategy encompasses five key elements:
1. Logo, Colour, Slogan
Read More18February
Why You Need To Blog For Your Business
As featured on MakinTheBacon.com
My Blogging Confession
I have a dirty little confession to make. Well, I suppose it’s not that little anymore since I’m starting a blog post off with it. I had mentioned before that blogging did make me get back into my long-lost writing groove. However, I failed to mention that I originally started because I had read online that a
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It’s kind of hard to connect with your target audience if you’re not on social media. While the case could be made that if you are hyper local you could get away with no social media strategy, most businesses need to have some sort of digital footprint. However, you need to make sure you are doing
Read More02February
Featured Member: Sandra Dawes
Sandra Dawes is a recovering control freak and excuse maker who works with clients struggling with similar issues. She holds an Honors BA, an MBA and a certificate in Dispute Resolution. After the passing of her father and circumstances that followed, she suffered from bouts of depression and sought the help of psychotherapists. Unwilling to seek pharmaceutical assistance to deal
Read More27January
Optimizing Your Business in 2019
Developing an effective online marketing strategy is essential for business growth – we know that. If you are not marketing your services online, your competitors are. Think of the web and social profiles as an opportunity to provide a first impression for your clients and prospects. Strong branding can attract new clients, while weak or non-existent branding can leave
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