YES and NO
…such powerful words, simple really…straight forward…right? Ha! How often do you say ‘YES’ when you really mean ‘NO’? Or perhaps you say ‘NO’ but wish you were saying ‘YES’. It can all be so complicated! This is precisely why I love exploring yes and no through the...
7 steps to better content marketing during COVID-19
While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has...
Leading Through Resilience
In my last post, Leading Yourself And Your Business I talked about taking care of yourself because you are at the centre of your business. We’re going to go a little deeper into that because it is critical for your ability to sustain yourself and your business through...
IMAGINAL CELLS
Consider the transformation of the caterpillar into the butterfly. Butterflies are made from Imaginal Cells, which lie quietly inside the caterpillar, completely unknown within the furry, chubby host. I love that there are such things as ‘Imaginal Cells’ and that they...
Navigating a New World – Some Insights from an Experienced Remote Worker
Wow – never in a million years did I imagine I would be writing this blog about my business while in isolation. It’s absolutely insane that we, as a country and a global community, are facing a pandemic of this size and scope. Recent events have forced me...
6 tips to help you run your business during a pandemic
During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 tips to make sure...
Leading Yourself And Your Business Through The Coronavirus Crisis
This post was originally going to be a follow up to my last blog Why It’s So Hard To Let Go Of Control, however, like other entrepreneurs and small businesses making changes to adapt and respond to COVID-19, I’ve put that on the back-burner and instead will share some...
GET LIT UP
We ‘sell’ change … the basic, stripped away truth is we sell change. This is a hard sell. No one wakes up in the morning and says, “I think I will change today!” No way. We tend to fight change, put it off, resist it, and do everything possible to keep the familiar in...
Top Ten Tips for Improving Your Website Today – Part Two
Last month, I shared five of my Top Ten Tips for improving your website. This week I will share five more plus a bonus tip. My hope is that you implement any one or two of these tips within the next 14 days and in doing so, help your business grow and succeed. ...
Marketing, PR, or Sales: Which comes first?
What comes first – the chicken or the egg? It’s a question that has sparked debate for a long time, and it will continue to spark debate for years to come. When it comes to your business and connecting with your customers, there is a similar question. Does marketing,...