How to overhaul your marketing content with a great blogging strategy
We made it to week two of 2022 and most of us fall into three categories: You have set goals for the year, and you’re excited to be taking the first steps to achieving them – because you have a plan. You have set goals for the year, but you’re already feeling really...
9 things you need to do to get your business ready for 2022
December is here and that means that 2022 is coming fast and furious. As the year comes to a close, it’s important to take a moment to look at how you are going to approach the new year. Here are 9 things to consider that will help you shape your 2022 business...
Can a small business survive without social media?
Can your small business survive without social media? I would answer a verrry tentative maybe. While there are pros and cons to getting active on social media with your business, you need to make sure that you are making the right decision for you and what you want to...
5 questions to ask about your holiday marketing strategy
I usually start thinking (and talking) about the holiday marketing pretty early. I love everything about the holidays and planning for the holidays (except maybe the obsession with pumpkin spice everything that starts in the fall… 😬). I’ve already started receiving...
3 Secrets to not letting social media get overwhelming
Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everything in between, there is a lot to manage. While some brands have a full team of social media experts and content...
Canadian Small Business Women, in partnership with Volition, presents 2021 Young Entrepreneur’s Pitch Conference
August 29, 2021 – We are thrilled to announce that we will be partnering with Volition for a second year to present the 2021 Young Entrepreneur’s Pitch Conference. This virtual conference is taking place November 20, 2021, and will showcase women-lead companies...
4 reasons not to give up on your digital marketing just yet
Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital marketing strategies were a lifeline for so many businesses. So what happens now that we can see the light at the end of...
6 ways to come up with unique marketing ideas
Marketing has been a “thing” for a long time. The big question is how do you keep everything fresh? How do you keep coming up with those million-dollar ideas? (Or at least hundred- or thousand-dollar ideas that will get you to where you want to go. And it’s not just...
Top 4 things to NOT cut from your marketing budget
A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing completely, sometimes you just need to tighten things up until you have more money to play with. If you are considering...
Privacy Law – Part II
Please see Privacy Part I to learn about the basics of privacy law, personal information, handling personal information, and how to assess if your business is complying with the privacy laws. If your business handles any personal information (including anyone’s...