Canadian Small Business Women

Connection, Synergy, Community

Press Release: Immigrant Women’s Small Business Expo Ottawa 2018

In light of current undertones towards immigrants and refugees in Canada, the expo promotes peace, hope and success for all business women

 

Ottawa…Now in its fifth year, the one-day, experiential Immigrant Women’s Small Business Expo (IWSM Expo) celebrates the aspirations and achievements of immigrant women, taking place in Ottawa on Sunday, September 30th, at the Ottawa City Hall. Under the theme “The Minimum Wage & The Impact on Immigrant Businesses,” IWSBE offers women an opportunity to get informed, empowered and enlightened, while providing access to business building services, networking opportunities and entrepreneur workshops.

Expos are a crucial factor in helping new businesses acquire the leads, networks, information and polish they need to succeed in the business world.

This is according to Dwania Peele, founder of Canadian Small Business Women (CSBW) and the IWSB expo who notes that women owned small and mid-sized businesses generate around $117 billion to the Canadian economy annually.

“We’ve always championed the fact that women matter, and we’ve sought to celebrate all the roles they fill in their family, career and community,” said Peele. “Immigrants, specifically, struggle in Canada’s labour market despite their many skills, and we are more than excited to be in Toronto with this rallying cry of support for immigrant women entrepreneurs across Ontario.”

Another advantage of a business-focused event is that it presents practically unlimited opportunities for information-sharing, says Peele. “We have found there is significant demand for practical advice and insights that help would-be immigrant entrepreneurs and small businesses to run their businesses effectively. Expos bring together stakeholders from across a niche spectrum and present an ideal platform for workshops, demonstrations and seminars that help participants grow their businesses.”

ISWB expo offers a rich experience with informative seminars and a panel discussion presented by notable speakers.  Our Minimum Wage Panel includes industry professionals such as Karla Briones, of Karla Briones and Invest Ottawa, Gabriela Laverty, of Los Cantores Tortilla Chips, MPP Goldie Ghamari  and Roda Muse School Board Trustee.  The seminars and workshops will be far ranging and engaging, featuring topics that impact women’s daily lives addressing such issues as health & wellness, marketing and social media tips, career advancement, business/entrepreneurship, the welfare of our children and much more. While IWSB expo targets immigrant women, there are elements for all women business owners.

IWSB expo offers a one-stop business platform to gather information, exchange ideas and network for anyone considering starting their own business, and for those already in business and looking to expand.

Admission runs for $5 / person including access to seminars, panel discussions and the handmade market.

What: Immigrant Women’s Small Business Expo

Where: Ottawa City Hall, 110 Laurier Avenue West, Ottawa, ON, K1P 1J1

When: Sunday, September 30, 9 a.m. – 5 p.m.

Cost: FREE

Website: http://ottawa.immigrantsmallbizexpo.ca

Immigrant Women’s Small Business Expo – Toronto 2018

In light of current undertones towards immigrants and refugees in Canada, the expo promotes peace, hope and success for all business women

 

Toronto…Now in its sixth year, the one-day, experiential Immigrant Women’s Small Business Expo (IWSM Expo) celebrates the aspirations and achievements of immigrant women, taking place in Toronto on Sunday, September 16th, at the Ontario Science Centre. Under the theme “The Minimum Wage & The Impact on Immigrant Businesses,” IWSBE offers women an opportunity to get informed, empowered and enlightened, while providing access to business building services, networking opportunities and entrepreneur workshops.

Expos are a crucial factor in helping new businesses acquire the leads, networks, information and polish they need to succeed in the business world.

This is according to Dwania Peele, founder of Canadian Small Business Women (CSBW) and the IWSB expo who notes that women owned small and mid-sized businesses generate around $117 billion to the Canadian economy annually.

“We’ve always championed the fact that women matter, and we’ve sought to celebrate all the roles they fill in their family, career and community,” said Peele. “Immigrants, specifically, struggle in Canada’s labour market despite their many skills, and we are more than excited to be in Toronto with this rallying cry of support for immigrant women entrepreneurs across Ontario.”

Another advantage of a business-focused event is that it presents practically unlimited opportunities for information-sharing, says Peele. “We have found there is significant demand for practical advice and insights that help would-be immigrant entrepreneurs and small businesses to run their businesses effectively. Expos bring together stakeholders from across a niche spectrum and present an ideal platform for workshops, demonstrations and seminars that help participants grow their businesses.”

ISWB expo offers a rich experience with informative seminars and panel discussions presented by notable speakers. The STEM Panel includes influential women from all backgrounds and is sponsored by hERVOLUTION.  Our Minimum Wage Panel includes industry professionals such as Radha Tailor, Candidate for School Board Trustee Wards 3/4, Shalini Dharna CPA and moderated by Emily Mills of How She Hustles. Throughout the day attendees can view educational exhibits and corporate displays from Canada Business Ontario and the Government of Canada. The seminars and workshops will be far ranging and engaging, featuring topics that impact women’s daily lives addressing such issues as health & wellness, marketing and social media tips, career advancement, business/entrepreneurship, the welfare of our children and much more. While IWSB expo targets immigrant women, there are elements for all women business owners.

IWSB expo offers a one-stop business platform to gather information, exchange ideas and network for anyone considering starting their own business, and for those already in business and looking to expand.

Admission runs for $5 / person including access to seminars, panel discussions and the handmade market.

What: Immigrant Women’s Small Business Expo

Where: Ontario Science Centre, 770 Don Mils Road, North York, ON M3C 1T3

When: Sunday, September 16, 9 a.m. – 5 p.m.

Cost: Admission: $5 (Under 16 years of age free)

Website: http://toronto.immigrantsmallbizexpo.ca

 

Press Release: Small Business Seminar GTA East

FOR IMMEDIATE RELEASE

C.S.B.W. HOSTS EXCITING SMALL BUSINESS SEMINAR

THEME: Small Business Made Easy – Technology & Marketing Tips

Canadian Small Business Women, is proud to host our 10th Small Business Seminar.  Once again, we are returning to Markham. The Small Business Made EAsy edition offers hands-on business building workshops delivered by industry experts from the GTA with 10+ vendors showcasing their business!

The event is being held on February 21st , 2018 at the Park Inn by Radisson, 555 Cochrane Drive, Markham Ontario from 9am – 5pm.  Admission Tickets are $40.00 at the door.  Ticket entitles you to full entrance of workshops and exhibitors. This year’s workshops are How to Master Social Media Engagement in 15 Minutes a Day by Empowerpreneur Books and Leveraging Mobile Technology for Small Businesses 
– Strategies, Tools and Techniques to Acquire & Retain Users by Guarana

 

Who should attend?

  • All entrepreneurs (men and women)
  • Startups
  • Companies seeking Marketing & Technology tips

Why should you attend?

  • Receive business building tips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 10+ Vendors, showcasing local businesses.
  • Featured workshops by local experts in Marketing and Technology

 

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

 

 

To learn more visit www.canadiansmallwomen.ca , or call us at 416-528-5453

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North Aware Founder Jamil Khan Gives Inside Look at Kickstarter Crowdfunding

north aware - jamil kahn - kickstarter - smartparka

People who live in cold climates need outerwear to protect them from often harsh elements. Jamil Khan lives in Canada and has experienced his share of frigid winters. That was the driving force behind his idea to found North Aware, an apparel company that came out last year with the Smart Parka – the first winter coat to include built-in gloves, a removable liner, length extension and separate pockets for your hat, glasses, and technology.

“People who live in cold weather understand a good coat is a necessity, not a luxury,” Jamil Khan explains. “You need to know your winter coat will protect you.”

Taking his idea from concept to reality, however, was challenging to say the least. The first hurdle he had to cross was to secure start up capital, and for this reason, he turned to Kickstarter, a popular crowdfunding platform.

“Our product was really well-suited for the platform,” Khan says. “The Kickstarter community is very supportive of new products.”

North Aware’s Kickstarter campaign, which was launched in January of 2016 and ran until late March, raised over $3.25 million, more money than any other crowdfunding campaign in Canadian history, in fact. With an original goal of generating $30,000 in start up capital, it’s safe to say the results of the campaign exceeded Khan and North Aware’s wildest expectations.

However, North Aware’s story is far from typical and the vast majority of Kickstarter campaigns fail to reach their initial funding goals. While Khan was genuinely amazed by the positive response, he is quick to acknowledge a host of factors that contributed to the campaign’s success.

“Prior to launching our campaign, we advertised on different platforms to build momentum,” Khan said. After building a base of interested subscribers, the North Aware team contacted them to promote the campaign launch. Once the campaign launched, word spread rapidly, with people sharing it with their friends and social networks at an unprecedented rate.

“We reached our goal on the second day. It felt great, but it was a mixture of joy and responsibility. We immediately got busy taking the campaign to the next level,” he explains. “We really didn’t have time to celebrate.”

The campaign continued to raise funds at record breaking speed, but there were some pitfalls along the way.

Launching a successful Kickstarter campaign is “a learning process, all along the way,” Khan adds. “Whatever you do, the first time you will do it wrong. Don’t be afraid of mistakes.”

Khan says that the majority of backers pledged their support in the last ten days, with the bulk of supporters hailing from Toronto and New York.

“If you look at our photos and videos on the site, they’re all set in metropolitan areas,” Khan says, a marketing decision he explained was intentional. Additionally, all of the photography and videography used as part of the Kickstarter campaign was professional in nature, another conscious choice.

“With Kickstarter, it’s really important how you present photos and videos. Do it professionally. Spend time on how you display your products.”.

Obviously pleased by the overwhelming success of North Aware’s campaign, Khan would “absolutely recommend Kickstarter for people starting out” trying to market a new product.

“Kickstarter is great for publicity. You can start playing with the big boys right away,” he says, which isn’t necessarily true of other funding sources.

Khan’s advice to those considering a Kickstarter campaign is “to create a really good product people need and want,” and then “get the word out anyway you can, as quickly as you can. If you have 100 ways to get the word out, you do all of them.”

 

Immigrant Women’s Small Business Expo returns to Toronto, September 17, 2017

 

In light of current undertones towards immigrants in Canada, the expo promotes peace, hope and success for all business women

 

Toronto…Now in its fifth year, the one-day, experiential Immigrant Women’s Small Business Expo (IWSM Expo) celebrates the aspirations and achievements of immigrant women, taking place in Toronto on Sunday, September 17th, at Daniels Spectrum. Under the theme “The Changing Face of the Immigrant Community,” IWSBE offers women an opportunity to get informed, empowered and enlightened, while providing access to business building services, networking opportunities and entrepreneur workshops.

Expos are a crucial factor in helping new businesses acquire the leads, networks, information and polish they need to succeed in the business world.

This is according to Dwania Peele, founder of Canadian Small Business Women (CSBW) and the IWSB expo who notes that women owned small and mid-sized businesses generate around $117 billion to the Canadian economy annually.

“We’ve always championed the fact that women matter, and we’ve sought to celebrate all the roles they fill in their family, career and community,” said Peele. “Immigrants, specifically, struggle in Canada’s labour market despite their many skills, and we are more than excited to be in Toronto with this rallying cry of support for immigrant women entrepreneurs across Ontario.”

Another advantage of a business-focused event is that it presents practically unlimited opportunities for information-sharing, says Peele. “We have found there is significant demand for practical advice and insights that help would-be immigrant entrepreneurs and small businesses to run their businesses effectively. Expos bring together stakeholders from across a niche spectrum and present an ideal platform for workshops, demonstrations and seminars that help participants grow their businesses.”

ISWB expo offers a rich experience with informative seminars and panel discussions presented by notable speakers including the Honorable Gagan Sikand, MP for Mississauga-Streetsville,  and entrepreneur Julie Suen, President and CEO of Chinese Canadian Voice. Throughout the day attendees can view educational exhibits and corporate displays from Canada Business Ontario and the Government of Canada. The seminars and workshops will be far ranging and engaging, featuring topics that impact women’s daily lives addressing such issues as health & wellness, marketing and social media tips, career advancement, business/entrepreneurship, the welfare of our children and much more. While IWSB expo targets immigrant women, there are elements for all women business owners.

In addition, ISWB expo offers ample opportunity for shopping and sampling from local artists and artisans showcasing their handmade wares at the Craftadian pavilion, formerly the Made by Hand Show.

 

IWSB expo offers a one-stop business platform to gather information, exchange ideas and network for anyone considering starting their own business, and for those already in business and looking to expand.

Admission runs for $5 / person including access to seminars, panel discussions and the handmade market.

What:                                   Immigrant Women’s Small Business Expo

 

Where: Daniels Spectrum, 585 Dundas St E, Toronto, ON M5A 2B7

When: Sunday, September 17, 9 a.m. – 5 p.m.

Cost: Admission: $5 (Under 16 years of age free)

Website: http://toronto.immigrantsmallbizexpo.ca

 Tickets: https://www.eventbrite.ca/e/immigrant-womens-small-business-expo-toronto-2017-tickets-31623796627

Tips to Save on your Energy Bill when you work from home

Written by Canadian Small Business Women on behalf of our sponsor, Just Energy.

 

Households and small businesses in Ontario pay time-of-use prices for electricity that change according to the TIME OF DAY and DAY OF THE WEEK. The peak periods also change by SEASON. What this means though, is that households have to pay attention to the on-peak and off-peak schedule for Electricity rates and schedule their appliance use in the home around this schedule. For those of us who work from home, this means that we are often using the majority of the electricity in our house during on-peak hours.

Follow these tips to reduce your energy usage and save money:

  1. Upgrade to energy efficient appliances. Since 1992, the US Environmental Protection Agency initiative, Energy Star, has reviewed and rated energy efficiency in appliances, products and companies. Look for the blue star on new appliances to ensure that you are purchasing energy efficient appliances. Old home appliances that should be upgraded include heaters, hot water tanks, dishwashers and laundry machines.
  2. Use energy efficient light bulbs. LED light bulbs use up to 90% less energy and last 15-25 times longer than standard bulbs, meaning they need to be replaced less often.
  3. Reduce heating and cooling costs by using proper insulation, and using blackout or heat absorbing curtains on the windows.
  4. Unplug electronic devices that are not in use. All electronic devices will still consume electricity when they are turned off. Unplugging devices that are not in use, or using power bars that can be turned off will prevent your electronics from over-using electricity. Unplugging laptops and mobile devices that have already reached full charge will also help save their batteries by not over-charging.
  5. Compare electricity and natural gas costs with companies other than your local utility.

Just Energy now offers “My Time”, a unique electricity product which provides you with a single rate, no matter what time of day. Furthermore, with My Time the price you pay for your electricity will always be lower than mid-peak and on-peak rates.

Switching from your local utility to Just Energy ensures a hassle-free and cost-effective way to manage your home’s energy usage. Please call your Trusted Energy Advisor at 416.937.5090 for more details about this offer. Alternatively, visit justenergydeals.com/csbw to learn more and sign up today on more offers.

Just Energy is a proud sponsor of Canadian Small Business Women. Talk to a Just Energy representative at one of our upcoming events. Sign up today to win a Just Energy Office Package at NorthSpace in North York. Offer lasts until 23rd August*

Niagara Small Business Seminar Press Release

FOR IMMEDIATE RELEASE

C.S.B.W. HOSTS EXCITING SMALL BUSINESS SEMINAR

THEME: Crossing Borders: Innovate, Integrate, Motivate

Canadian Small Business Women is proud to host our 8th Small Business Seminar.  This time around, we will be in going back to Niagara. This special ‘Crossing Borders’ edition of the Small Business Seminar series offers hands-on business building workshops delivered by industry experts in addition to 30+ local vendors showcasing their business and business support services!

The event is being held on May 17th , 2017 at the Hilton Garden Inn, Niagara-on-the-Lake, 500 York Road, Niagara-on-the-Lake, Ontario, Canada from 9am – 5pm.

Admission Tickets are $30.00 CDN in advance and $40.00 CDN at the door.  Admission entitles you to full entrance into all workshops and the exhibitor hall.

Who should attend?

  • All entrepreneurs (men and women)
  • Start-ups
  • Companies seeking cross-border expansion
  • Businesses seeking cross-border visibility
  • Companies seeking global expansion

Why should you attend?

  • Receive business building tips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 30+ Vendors, showcasing local businesses.
  • Featured workshops by local experts in Sales, SEO, Marketing, Financial Wellness, and more!

Featured Speakers

  • Bassem Ghali, Founder of Green Lotus – Speaking on “5 Ways to Outrank Your Competitors Online & Generate More Sales!”  This SEO Session is designed for business owners and marketing specialists who want the knowledge, skills, and ability to implement and manage a successful search engine optimization strategy, and track results!
  • Julie Flippin, Founder and Business Strategist at Small Business Savvy, speaking on the topic of “Sales + Million Dollar Process = SUCCESS”  If you want to change your conversation to be authentic, trust based and up level your sales skills then this biz seminar is for you! Learn from Sales Expert Julie Flippin how to create a sales process from the beginning to the end so that you can make your sales goals a reality this year.
  • Carolyn Dickinson, Success Coach of Super Mom Entrepreneur, delivering “3 Steps to Building a Stronger Business”. Learn rituals that will enhance clarity, growth and success in your business.

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

To learn more visit www.canadiansmallbusinesswomen.ca , info@canadiansmallbusinesswomen.ca  or call us at 416-528-5453
Eventbrite - Small Business Seminar - Niagara

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Press Release: Markham Small Business Seminar 2017

Canadian Small Business Women, is proud to host our 7th Small Business Seminar.  This time around, we will be in Markham. The Globalization edition offers hands-on business building workshops delivered by industry experts from the GTA with 30+ vendors showcasing their business!

The event is being held on February 22nd , 2017 at the Park Inn by Radisson, 555 Cochrane Drive, Markham Ontario from 9am – 5pm.  Admission Tickets are $25.00 and $30.00 at the door.  Ticket entitles you to full entrance of workshops and exhibitor hall.

 

Who should attend?

  • All entrepreneurs (men and women)
  • Startups
  • Companies seeking global expansion

Why should you attend?

  • Receive business building ips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 30+ Vendors, showcasing local businesses.
  • Featured workshops by local experts!

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

To learn more visit www.canadiansmallbusinesswomen.ca , or call us at 416-528-5453

 

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Power of Women

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I spent the weekend at a Plan Your 2017 Retreat and it reinforced a thought that I have believed in all along: the power of Women.

As we sat in a picturesque cottage in a little town called Kimberly just north of the GTA, we all had one major goal in mind – to make a plan for success in 2017.  On day one, we were 4 women of different backgrounds, different professions and completely different goals.  By the end of the weekend, we became 4 women with one goal – to help each other succeed.

Bringing women together to uplift and support each other is a game-changer. What did we learn this weekend?

  • No matter how different we are, we have more in common than we think.
  • Empowerment can be misinterpreted
  • NO is a powerful word
  • Emotional support is a necessity
  • It’s OK to be selfish once in a while

 

Coming together with other women, in whatever format, can be beneficial to your business.  Retreats, Mastermind Groups, Networking, Accountability Groups, Workshops or any form of “togetherness” is an important part of building your network.  Having these support systems can help you achieve your business or personal goals.

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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Women On Top

 

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I’ve been thinking a lot lately about life as an entrepreneur versus life in the corporate world and how it has affected me as a woman. I am thinking in particular about my ceiling in both worlds.  How much success can women achieve in both worlds?  How far out of reach is the ceiling and have us as women found the magic formula to breaking that glass ceiling?

Let’s start with the corporate world.  In my case our corporate structure is that of the “good old boys club”.  Senior executives are the picture of corporate with not a woman in sight.  Middle management is made up of about 10 percent women.  On the bottom of the totem pole, the structure is as expected – a male dominated production group and a female dominated office group.  To excel in an environment as this takes a lot of game play and sometimes ruthlessness.  You cannot be too tough or else you are labeled as “bitchy” or “moody” and you cannot be overly nice or you can be deemed to office “harlot.”  You not only have to play the game, but you also have to continuously prove your knowledge and capabilities to the powers that be.  This part has me baffled.  Why?  I’m sure those powers would not have made you a part of the organization if you were not remotely qualified to do the job or if they didn’t feel you were well suited for the position and the company.  How far up the corporate ladder can women get in an environment such as this?  It’s a far climb for us and especially rough when obstacles are placed in our way.  My feeling is that we are fighting continuously for what we deserve – even when it is earned.  Not many of us know how to demand what we have earned.  In my case, I have set my goals to what my definition of success would be in the corporate world.  Do I want to be President of the company? NO!! What I want is what I have earned – nothing more and definitely nothing less!!

As an entrepreneur I have the opportunity to be the President, Owner, Assistant, Director, coffee runner, pencil sharpener…you name it, I am in charge of it.  More women are going down the entrepreneurial path without really understanding how much more work it takes to be successful. As a female entrepreneur, when I attend networking events that are male dominated I get a lot of pats on the back and “good for you”, “you’re a smart girl”, “you did this all on your own” from the male networkers.  It is as if I am not perceived of being capable of achieving all that I have or that I have or that it is a surprise that a woman can really be successful in their world.  There are also always a few men who are there to be the “saviours” or “messiah.”  I remember being told by one man in particular who came to a female dominated networking event that he was there to help the women.  Take note, he said HELP not SUPPORT. Now, I will be the first to agree that we all need to support each other, but what I do not like is the notion that women cannot find ways to help each other succeed.  We are a resourceful group and we find ways to dig our way out of a hole.  There is still that mental and societal influence that makes us feel like being solopreneurs is the pinnacle of success.  Why not strive to grow your business into a multinational corporation? Sky is the limit-not the glass ceiling.  It truly depends on what your personal goal is.

For me, I enjoy the challenges of both the corporate world and the entrepreneurial world.  Women will always have to work extra hard to break that glass ceiling.  For most of us, the ceiling is not made by others, but by our personal limiting beliefs.  Identifying what is causing these beliefs is the first step towards breaking the ceiling and allowing ourselves to strive for the highest of highs.  I know one thing – this woman plans to be on the top when it comes to the entrepreneurial game. I will not stop until my business is where I want it to be – Canada-wide.  I will not let being woman be a hindrance.  It is not a crutch.

 

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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Exhibitor 101: How to be an exemplary exhibitor at your next tradeshow

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Many business owners, like myself are always trying to find ways to promote our businesses.  One of the best ways to get face time with potential clients is through the tradeshow circuit.  We try to maintain our business presence in the community by attending tradeshows as an exhibitor.  We also host a minimum of 5 tradeshows each year and we find that there are a few guidelines that our exhibitors are usually unaware of.  Below are some tips that we have put together to help with determining what shows are right for you and how to get the best of your exhibitor experience.

  • Before being an exhibitor, let us back it up a bit.
    • How do you source events?
    • How do you plan for your events? How many per year?
    • Budget
      • Event booth cost
      • Promotional product cost
      • Literature cost
    • You have booked your exhibitor space, now let’s prepare.
      • Ask about choosing your booth location
      • Swag bag opportunities (inserts and swag bag sponsors)
      • Advertising exchange (if you have a large mailing list, offer to be an advertising sponsor). Ask about sending a certain number of emails, tweets, Facebook posts, Google + in exchange for mentions at the event, logo placement in handouts, etc
      • Promote the event!! If each exhibitor brings 10-20 guests from their network to the tradeshow, imagine how many more potential clients will be in the room to help grow your business.
      • Ask the organizer if there are ways to make your exhibitor fee back? (affiliate ticket sales, affiliate exhibitor sales, etc)
      • Preparing your table/booth layout
        • Preplan what items you will display
        • Ensure that you have literature about your product or service pre-printed
        • Ensure that you have the appropriate display for your product.
          • If you are a jeweler, how do you effectively display your item
          • If you are a clothing company bring a model or offer to have certain pieces worn by other exhibitors
          • If you are an author how will you display your books
        • Decide if you will do draws/raffles at your table, how frequent and at what cost?
        • Will you offer an event only discount?
        • Wear comfortable clothing and shoes. Dress appropriately for the event and remember that you are your brand.
      • It is the day of the event
        • Be on time: You want to not only make an impression on the planner, but also on the other exhibitors
        • Spend your first moments setting up – not socializing with other exhibitors. Ensure that your space is set up exactly how you envisioned.  Stand back and look at it from every angle to make sure that it is visually appealing, but also that it meets your marketing expectation.
        • With your remaining time, mingle with other exhibitors, exchange business cards, discuss event partnerships (ex, cupcakes with teacups at an event) – clothing company partnering with a jewelry company to wear their clothing
        • Ensure that you have eaten prior to event startup. Try to have small snacks and beverages with you (in a bag under the table). Do not clutter your table with food and beverages.
        • Once the doors are open, smile and be ready to be somewhat aggressive. Work the room.  You don’t always have to be behind your table, just stay in your space and do not impede traffic to your other exhibitors.
      • The event is over. Next steps
        • Event feedback.
          • If the organizer has a feedback form/email, take part. If not, relay your experience to the organizer. Be truthful and constructive
          • Follow up with your contacts
          • Asses if you would take part in the event in the future and let the organizer know. Right of first refusal!!
          • Connect with other exhibitors to find out about events they normally attend.

You have your tips and now it is time to execute.  Enjoy your experience.  Ask us about our upcoming shows or find out more on our website.

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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The importance of small businesses blogging

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When blogging made its first appearance in the late 90’s, it was mainly used by individuals wanting to express their thoughts and feels towards various topics. However, over the years blogging has evolved and is now used as a main tool for many businesses to express ideas, pass along valuable information and is a means of keeping connected with clients. Blogging is one of the biggest, easiest and not to mention free marketing strategies out there. Entrepreneurs, whether established or starting up, need to understand the importance and value of this tool.

What having a blog site can do for you:

  • Boost your websites search engine optimization (SEO): by posting blogs frequently, Google and other search engines will be able to use the important key words, which are plugged into your post and your appearance on the search engines result page will increase.
  • Causes traffic to your website: by linking your blog site to your business’s website, you will increase traffic flow, along with creating more awareness around your brand.
  • Establishing relationships: end your blog post with a question and get conversation going, create a section under your post for readers to leave a comment or additional feedback. Being able to review and respond to their comments will give you some insight as to what your customers are looking for from your business.
  • Connecting to the brand: most outbound marketing techniques do not allow you to show off your personal side, blogging gives you the opportunity to show your business’s true personality.
  • Free marketing: whether readers share your post on Facebook, tweet it or email your blog to a friend, this is helping create more buzz around your business.

 

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30 blog topics for small businesses

 

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For many small business owners posting blogs frequently is important because it gives them a chance to stay connected with their audience. Unfortunately, over time, their blog sites become inactive due to soul fact of not having any new topics to blog about.

Here are 30 potential blog topics for small businesses looking for fresh and new ideas:

1)    Our business: a background story of how it all started.

2)    Ask your readers what they would like you to write about.

3)    Do a round up of last year’s most popular blog posts.

4)    Recap or update on a pervious blog post.

5)    Most frequently asked questions by customers.

6)    How did your company get its name?

7)    A day in the life of your company.

8)    How do you hire staff?

9)    Confess a weakness.

10)       What is a lesson you learned in the last year?

11)       The latest trends emerging in your industry.

12)       A profile piece on a staff member or a long time customer.

13)       The biggest challenge your company has had in the last year.

14)       Discuss upcoming/recent events within your business.

15)       Do a product review.

16)       Run a content.

17)       Share upcoming promotions.

18)       New products or services being launched.

19)       Tricks and tips for customers to make better use out of your products/services.

20)       Best suggestion given to you by a customer.

21)       What you love about being a business owner.

22)       The biggest challenge about owning a business.

23)       Do a video tour of your company’s building/office space.

24)       Hopes and plans for your businesses future.

25)       What do you hope to accomplish through your blogs?

26)       Review a book or magazine article relevant to your industry.

27)       Post a tutorial or how-to video or written piece.

28)       Expose scams within your industry.

29)       How to turn an unhappy customer into a happy customer.

30)       What do you love about your industry?

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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15 free or low cost marketing ideas for small businesses

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1)  Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number.

2)  Business cards: leave them everywhere and hand them out to everyone!

3)  E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events.

4)  Business webpage: keep your website and social media pages up to date and fresh. Your customers need to see that you are active within your business.

5)  YouTube: create a video of your product or service, post the YouTube link of your video on all your social media accounts and on both your blog and business site.

6)  Stay connected: keep in touch with your clients by sending them a hand written thank you card and attach a coupon.

7)  Loyalty: reward your loyal customers with, for example, a 20 per cent off discount for their next purchase. Do not assume customers will keep coming back, acknowledge them and show them that you value their commitment to your business.

8)  Go old school: print out pamphlets, brochures or flyers and go door to door in your community and hand them out. You could also leave them on the windshield of cars in a full parking lot at a local mall.

9)  Get listed on directories: both Google and Bing offer free listings for local businesses.

10) Vendors: speak with the vendors from whom you buy products or services from and ask them if they know of any other businesses that could use your products or services. Also, check to see if they have a bulletin board where you can display your business card and ask to place yours up!

11) Offer to be a speaker: often volunteer organizations, industry conferences and local business groups are looking for guest speakers for their meetings. This will help you and your business gain contacts, name recognition and publicity.

12) Product or services: it does not matter what you are trying to sell, get out there, hand out sample size products and show off your work. This will help potential customers get a feel for your company and give them a chance to see what you have to offer.

13) On the go marketing: if you use a car or truck for your business ensure that your business name, logo and contact information are painted on the vehicle. For a less costly alternative use magnetic signs and place them on the vehicle.

14) Contest: run a contents through your business website or on Facebook. Ensure that the prize is desirable and that it relates to your business. Example: a coupon offering 40 per cent off a service from your business or a gift bag full of sample size products. *Note: this will also create traffic on your business website and social media sites, along with helping you gain more followers*

15) Community events: a fund raiser, festival or even a family day event, ensure you get out there and offer or donate your services/products to events within your community. This is a great way to get your brand out there and help you better connect with potential clients/customers in your area.

 

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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