Facebook is a goldmine for leads — whether you find the leads organically or pay for them.
But, let’s put Facebook aside for now.
Let’s talk about what you’re going to do when leads start showing up at your “door”. Are you going to send them an email, send them to a Facebook messenger bot funnel to get the information they need, or call them?
These are really important questions that most people don’t spend enough time to think about or prepare for … and these will be the same people who will wonder why their conversation rates are so poor or announce that Facebook ads suck.
Make sure you’re not one of these people if you value your time, effort and money … and you want to really grow your business.
Facebook is a goldmine. That is worth repeating.
In my lead generation agency business, we work with our clients to make sure they are prepared to NURTURE the leads as soon as they receive them. Typically, we apply the call, email and bot trio to help with:
– speed to lead (stats say conversions happen faster if leads are contacted within 15 minutes of receiving them)
– providing the leads the information they requested, immediately
– increased engagement (the messenger bot is excellent for this!)
– improved conversion rates (the more your leads feel that you care and start creating the relationship earlier on, the better the chances of conversions)
In essence, do NOT do any lead generation activities until you have at least ONE nurturing solution (funnel) worked out and prepared. Or, you’ll be wasting time and money — and leaving money on the table.
Facebook leads tend to be more sociable and casual in nature (versus LinkedIn for example). Feel free to connect with them in a more “over coffee” style conversation.
The most important thing is to start building a relationship … and work on their like, know and trust of you.
And, right now, authentic value videos are king. Your first Facebook ad should be an awareness ad with a video.
The building of the “like, know and trust” can happen rather quickly when you use videos. And, CONVERTING the leads can happen rather quickly as well — especially when you apply the “trio” of calling, emailing and messenger bot.
Your nurturing funnel(s) should allow for people who are ready to buy your products and/or services, not yet ready to buy or not at all interested.
“Until they say “no”, you keep them on the list and drip them.”
Hanna Guerra is the Founder and Chief Lead Generation Strategist Just Get’er Done Marketing, headquartered in Port Credit (Mississauga). She is known for being results-driven, solutions-oriented and straight talker, Hanna Guerra embodies the company’s #justgeterdone attitude and core values to the “T”. Hanna and her team are dedicated to work with their clients (from many parts of the world, predominantly in Canada, US, and UK) to develop a predictable lead generation system that generates quality leads…THAT CONVERT.