Marisol and Silvia Fornoni Archives - Canadian Small Business Women

Sep 25 2015

For Women on the Move

JDC met Heather and Nicky from Women on the Move at the start of summer. Friends since 1981, they have shared successes, challenges and many adventures. As serial entrepreneurs they now join forces to bring an unparalleled depth of knowledge, understanding, experience and passion to help women start and grow prosperous businesses. Women on the Move is Heather’s third business startup and Nicky’s second. Prior to her first startup, Heather climbed the corporate ladder and was VP of Sales and Marketing for Lucent Technology before she was 35. Nicky fast tracked her entrepreneurial path within a franchise structure. She started with Arthur Murray Dance Studio as an instructor at 30, two years later becoming a sales manager and shortly after that a successful franchisee. As we learned more about these wonderful women’s individual and collective successes, we just had to share their experiences and learnings with you. Here are 4 great pieces of advice from Heather and Women;

Best piece of advice for women struggling with sales: Invest in yourself and get some training. Sales is a skill and like any other skill it is acquired, and that takes time and training. You need a process so you can look back and see where you made a wrong turn and where you made good turns. Otherwise you are just shooting in the dark. Learn to drive sales and develop strong closing skills and excellent communication skills. Make sure you know how your product is relevant to your buyer and make sure you know how to present your product as critical.

Women are by nature more collaborative than competitive. Community and teamwork are part of how we are wired. We thrive on community and confidence, which is a key factor in sales and entrepreneurship, that soars when women work together towards a common goal. We love to contribute to one another’s success, it is our instinct to nurture and that sets us apart from men.

More than I have from my success! Failing forward is important. When we fail we examine where we went wrong and where we can improve next time. One rarely looks at one’s success with the same intensity. I always say that Olympic medalists have failed more than anyone else on the planet. They kept getting up when everyone stayed down. If you keep on keeping on regardless of failure, at some point you will be the last one standing. That is one of the key secrets to success….keep on keeping on.

Never, never, never give up. It always takes more money and more time than you think it will. And always marry your passion with your skills. That is a winning combination. Never stop learning.

For more information on Women on the Move.

www.womenonthemove.club

Written by Marisol and Silvia Fornoni, Founders of JDC.

JDC supports socially conscious organizations with finding sustainable ways to tell their stories using visual design, engaging content and non-traditional media. We help you with anything from organizing fundraising campaigns to web design and social media management.

http://www.joint-development.com

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Jul 28 2015

If you want to go fast, go alone. If you want to go far, go together.

As an entrepreneur, ‘collaborating’ and ‘delegating’ are important functions to help your business flourish. By establishing reliable and compatible relationships with professional individuals – and eliminating the need to micromanage – it will be easier for you to push your business to the next level. However, when working outside of your own area of expertise, collaborations and partnerships can sometimes prove challenging. By clearly establishing rules with your potential consultant or project, you can save yourself many headaches and financial grief.

Compatible Work Style

When working with someone new, make sure that they are able to achieve your project outcomes, while simultaneously complementing your personal workstyle. Don’t just decide to work with someone by solely looking at their past work. Discuss their personal workstyle, weekly availability, and professional charges for cost overrun. It is important for you to take time to learn about the person you are working with, make sure you understand how they work, and ensure there is synergy in how you can carry forth projects.

Transparent Communication

The terms of any work relationship should always have to be made clear from the start. Nobody wants to work with someone who backtracks on their promise. That’s why outlining the scope of your project in a clearly written agreement, contract, or a Memorandum of Understanding (MOU), having it signed by both parties, can save you a lot of grief. By having your work relationship written out on paper, you and the person you are working with will have a better understanding of what working together really looks like, thereby avoiding any unnecessary guess work and professional conflict. Also, it doesn’t matter whether the person you are working is a family member or a friend – write out the terms of the work relationship anyways. There is nothing worse, than getting into an argument with someone you truly care about, simply because there was disagreement on how you were going to work together.

Clear Resolution Process

Disputes are not always negative experiences, especially when you look at them as opportunities of growth and reflection. However, they become negative when it is clear that no real resolution process has been outlined to determine what should happen next. Disagreements can quickly exacerbate when parties start to react emotionally to one another, instead of responding calmly and in a respectful manner to each other. That’s why, prior to starting a partnership, it is important to sit down with your prospective partner and draft up clear resolution practices. Pre-established rules signed off by both parties will smoothen the resolution process, and provide clear guidance on how to quickly and constructively resolve conflict.

Written by Marisol and Silvia Fornoni, Founders of JDC.

JDC supports socially conscious organizations with finding sustainable ways to tell their stories using visual design, engaging content and non-traditional media. We help you with anything from organizing fundraising campaigns to web design and social media management.

http://www.joint-development.com

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Jun 28 2015

Don’t Feel Overwhelmed By Your Social Media Networks

As a business owner, engaging on social media can often feel quite overwhelming. With continuously changing newsfeeds, tweets and posts, and so little time to go through everything, it is very easy to feel frustrated with real-time online content.

Quite honestly, we’d rather forget about this part of online marketing too. I mean, there’s nothing better than looking out a window, instead of having your eyes glued to a (small) electronic screen. Unfortunately, our ideal job as a professional window gazer will have to wait for now.

Seeing as this is no longer the 20th century, social media networks have significantly changed how we as people communicate and do business. Whether we like it or not, social media is here to stay. No matter how uncomfortable or overwhelming it might make us feel, we have to use it to further maximize our business potential.

So, here are three easy steps to lower your social media anxiety:

Master One Social Media Platform At a Time

Each platform is going to have its challenges, limitations and advantages. It is important to take the time to understand each platform’s functions, as well as the company’s ability to integrate new features to better suit market demands. For instance, did you know that because Facebook is currently gaining ground on Youtube video posts it is ready to promote your video posts over you picture posts? Or did you know that Instagram users are 58 times more likely to like, comment, or share a brand’s post than Facebook users, and 120 times more likely than Twitter users?

Really mastering how to use a social media platform, and understanding its significant tech changes, is important to the well-being of you, your business and your clients. Don’t rush into it, take your time and learn through observation and research.

Scheduling is Your Best Friend

Quality content is Queen when it comes to social media. Have thousands of followers doesn’t guarantee engagement, especially if your content is not relevant, hard to read or outdated. This is why you should take a time or day a week to sit down and research trends, events or news related to your sector or field of business. Combine this with your company’s latest product events and promotions, and you should more than enough material to start scheduling posts for the following week.

By using tools such as Hootsuite, Sprout Social or Buffer, your life will be a whole lot easier. Schedule the time and day for your posts (and in some cases even the perfect target market), and forget about the days when you wondered if you have the time to post online.

Make Time to Engage with Your Followers

Social media is called ‘social’ for a reason. That’s why I like to recommend clients to set time aside to engage with their followers. Retweet, share or repost followers’ interesting, relevant posts. Interact, connect, follow-back and ask for feedback whenever possible. By doing so, you’re actively building brand-recognition and working towards customer loyalty and trust.

Most importantly, be respectful and have fun while engaging with others online. Give your business that unique voice that only you can give it.

Written by Marisol and Silvia Fornoni, Founders of JDC.

http://www.joint-development.com

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May 28 2015

Grant Misconceptions

Are you a business looking to apply for grants and a bit confused about the process? Well, we’re here to help you demystify some general misconceptions about grant funding and applications.

Misconception #1: Anyone can apply for a grant

The majority of grantmakers narrow the pool of grant applicants to registered charitable organizations and nonprofits. Incorporated businesses and startups are usually left out of the grant equation because, unlike nonprofits, they have the ability to sell a product or service for a profit. That’s why it’s important to be 100% sure your organization is eligible for funding before starting the grant-writing process.

This is not to say that there is no funding out there for small businesses and startups. It is just unlikely it will be in the form of grants, and rather in the form of tax incentives, hiring credits, and when possible, venture capital funding.

Misconception #2: Grant applications consist only of ‘writing’ and ‘submitting’

Grantwriting is based less on your style of writing and more on your capacity to plan a detailed project successfully. Forget flowery language, and focus on the content.

For first-time grant applicants, it is important to research grantmakers’ mandates, as well as their previously funded initiatives. Grantmakers want to make sure your organization is accountable for the funds they distribute to you.

Seeing as they don’t know you personally (yet), the onus is on you to make your case, and back it up with targeted research, data, and information. Take time to prepare grant applications. Make sure you are able to thoroughly analyze your project’s strengths and provide tangible solutions to mitigate any weaknesses.

Misconception #3: If your project is good, you’ll receive funding

This is by far the biggest misconception of all. In fact, there are a lot of great projects out there, created by trustworthy organizations, that will never receive funding.

Grantmakers tend to award funds based on a project’s expected impact in the community. Because grantmakers tend to receive a lot of applications during any given grant cycle, it’s their responsibility to find the ‘best’ projects within very large pools of applicants. They do this by reviewing applicants’:

Existing partnerships with community organizations and stakeholders
Social media networks and reach
Past organizational successes

If you are a new organization, it is likely you won’t have this information yet. To make it easier for your project to receive grant funding consider collaborating directly with a partner organization to build a track record for your project, as well as expand support for it in the community.

Misconception #4: Receiving grant money is easy and quick

The task of the grant reviewing committee is to thoroughly assess hundreds, if not thousands of applications per grant. Of course, this takes a lot of time and patience. That’s why grant funding decisions often take anywhere between 3-8 months, depending on the size of the grant (the bigger the dollar amount, the longer you are likely to wait).

So, if you are counting on a particular grant to fund your latest project, make sure you have alternative funding options at your disposal just in case grant funding is delayed, or doesn’t come through.

Some Final Questions

Want to know how to avoid unnecessary pain when applying for grants? Prepare answers to the following questions before starting the application process:

Which community members and stakeholders will benefit the most from your project?
How will you involve participants during the planning and execution phases?
How will you measure or evaluate the impact of your project?
Do you have a workplan outlining all project steps, timeline, and resources?
What experience and/or qualifications does your organization have to carry out this project?
If activities continue beyond the term of the grant, how will they be sustained?

Written by Marisol and Silvia Fornoni, Founders of JDC.

http://www.joint-development.com

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Apr 28 2015

A Simple Reminder.

The hardest thing for us female entrepreneurs is having to come to terms with the notion that work-life balance is a figment of our imagination. Like a majestic flying unicorn – although fun to imagine, it really doesn’t do much for us.

As entrepreneurs, we shouldn’t be ashamed to say how truly ‘unbalanced’ life is. Sugar-coating work/life on social media, and in conversation with others, can only do us so much good. After a while, it all just catches up with you.

This is why the theory of ‘Leaning In’ – proposed by Facebook’s COO Sheryl Sandberg, which suggests women should lean into leadership roles in order to create greater structural organizational changes to positively impact and improve work-life balance – makes working gals like us shake our heads a little bit. Not because Sandberg’s theory isn’t valuable – but because it’s a theory, and theories don’t always hold up when applied to real-life situations with varying degrees of socio-economic factors.

Real-life disequilibrium is:

Fluctuating eating schedules tied to your latest project milestones.
Having virtually non-existent sleeping routines and habits.
Social outings that are veiled in euphoric desperation.

Add a couple of children / spouses / relatives into the mix, and work-life balance is officially out the window.

As all-round doers, it easy for us to internalize frustration, anxiety, sadness and believe we are not ‘measuring up’. This is why we’re writing you this simple reminder: Do things your way.

Make your own work-life rules and stand by them when family and friends make unwanted suggestions as to how you ‘should’ live your life (whether at work or at home). Be kind with other female entrepreneurs – we might not all face the same struggles and/or barriers to entry, however, we are all willing to incur significant risks, possible rewards and daily setbacks in order for our businesses to stay afloat. That in itself deserves acknowledgement, respect and admiration.

But most importantly, be compassionate with yourself. After all, you’re doing the best you can with the circumstances presented before you – don’t let anyone tell you otherwise. When you acknowledge how far you have come and take pride in your business, you will see that by not succumbing to the pressures of ‘having it all’, you will come out of this process standing tall and proud.

Written by Marisol and Silvia Fornoni, Founders of JDC.

http://www.joint-development.com

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Mar 28 2015

Lessons from social entrepreneurs for newbie self-starters

As an organization that helps socially conscious ideas come alive, our teams faces the same challenges faced by first-time entrepreneurs. Perhaps you can relate to this:

Here are 3 tips from this #socent gal for all you lovely folks:

It’s All In The Details

Many starter projects struggle through the infancy stages. During this period, projects are usually not fully developed yet, missing details, or are unable to fully guarantee success. During this stage, nothing is perfect. Money is tight, and manpower limited.

However, if you are just testing the waters, but don’t have everything figured out, or feel a little insecure about your project – Don’t worry. Just make sure you are able to communicate your project ideas and the intended outcomes clearly. Being able to do so will already set you apart from many other entrepreneurs.

Amidst the unpredictability of starting off, use storytelling and visuals to minimize misunderstandings for your listeners. Moreover, try to engage your audience by carefully crafting your communications material ahead of time, and have someone else review it for you.

Keep Growing Your Track Record

We all know it. Starting a business can put a big financial stress on business owners – no matter how well prepared they are. Plans can fall through, partnerships may crumble, economic climates will change.

When money is not falling from the sky, always remind yourself to be patient, and that clients seek out proven track records and testimonials. The more opportunities you have to prove yourself, the easier it will be to command the fees you want. Hence, look for opportunities to showcase your skills. If you’re creative in demonstrating your abilities, the value of your product, and are not afraid to take risks (an essential part of the entrepreneurial DNA), clients will take notice, thereby making it easier for you to adjust your pricing in the long-run.

Don’t Listen to Fear

People sense desperation and fear in email replies, when conducting meetings, or even when negotiating prices. And it sucks. Because if anything, fear is the last thing anyone needs – especially, when you’re already struggling to pay your bills.

Whenever you feel restlessness and desperation kicking in, just sit back, breathe and take a step back. Remind yourself of why you started. Acknowledge that failure is part of the journey. But most importantly, stop internalizing these feelings of inadequacy, and embrace the natural progression in your business.

And if all fails, be confident even when you’re not. If you have to, practice your pitch in the bathroom mirror until the words naturally glide off your tongue. Attend meetings with someone, especially if you know that person is going to fortify your presentation or overall standpoint. In other words, fake it until you make and don’t be afraid to own all the work you’ve put into your business.

Written by Marisol and Silvia Fornoni, Founders of JDC.

www.joint-development.com

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