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WHY video! Or rather why you need a WHY video.

The WHY is the purpose, cause or belief that drives every one of us.

You created your business because of a passion, or maybe it’s your background from years of employment. Whatever the reason, your business was created because it is about you.

That is why is so important that your create YOUR WHY video.

There are two reasons why a WHY video is effective. The first is the emotional side of who you are which, I will explain in this blog.  The second reason is the scientific side of how it helps you rank better on google. That you can find in my next blog.

We all know that people make decisions based on emotion. You buy a dress because it makes you feel and look amazing. You buy a vehicle because you like the way it handles or you know it will impress people. Whatever your reasons, most of your decisions to buy something whether it’s a service or a product you purchase it because there is an emotional attachment to it.

So a Why video helps your potential client or customer make better decisions about you and what you have to offer. Put yourself for a moment, in their shoes. If you were looking for someone that offered what you offer, what would you want them to have? Do they have a similar personality? Do they have anything in common with you? IE: love cats, dogs, horses or what about their demographics do they align with yours?

Now step back and think about why you are doing this business. If you say for the money then you got this already figured out. No, honestly why do you do what you do?

Ask yourself the following questions:

  • Why did you start your business?
  • Is your business based on your passion?
  • What do you love doing on a day off?
  • What inspires you?
  • Does your business solve someone’s problem?
  • What is your WHY? This is probably the hardest question to answer so dig deep.

You can get as personal as you want there is no right or wrong. But when you answer think like a customer or client.

Now think about each of these questions and jot down some ideas or notes that answer them. This is the framework for your why video.

Once you have an outline you are ready to think about the story board for this video. Will it include photos of you as child, a cute cat picture, and your adventures in Europe etc. Only you can decide on what you want to put into this video. Will it be a caricature or just words and music?

Just remember, the reason to create this why video is because your business provides someone with the answer to their problem.

Just like this blog, I am writing it because you have a problem and I am helping you solve that problem.

Why videos make you an expert in your field. They are raw, passionate and the unscripted. They reveal who you are and why you do what you do.

A lot of times, people will look at a business and wonder how one gets into that line of work. For example why do videography instead of photography or the other way around.

My why would explain that I choose videos (moving pictures) over still pictures because I love action shots?  I love the look of something moving? Photos have their place, but sometimes a video can say more than a photo. For example a wedding videos brings people to life. They show raw emotions and can be more powerful than a photo, especially if the person has passed. The video captures their voice and movements, helping the viewer hold onto that memory.

So what’ holding you back? Are you ready to make your why video?

 

RaDeana Montgomery is A MULTI-DIVERSE COMMUNICATOR with a specialty in: TELEVISION PRODUCTION, SOCIAL MEDIA MANAGEMENT, PUBLIC RELATIONS and WRITING

Montgomery, is the Creative Director of RAM Media Video and Social Media Management. She is a creative, highly organized business professional, who has acquired over 20 years’ experience in Journalism, Broadcast and Video Production, Public Relations as well as 10 years’ experience in Social Media Management.

You can find her on social on Facebook @rammediavideo.ca Instagram @ram_media_video Youtube www.youtube.com/ RAMMediaProductions1

Website www.rammediavideo.ca

8 Reasons why YOU should use video to promote your business

On any given day, the average person spends 40 minutes on YouTube watching videos. If that number doesn’t faze you then what about; on a daily average over 500 million hours of video is watched on YouTube.

With so many possibilities to share video across social media, there is a good chance your videos will end up being viewed as part of the 6 hours a day people watch videos on either Facebook, Twitter, Instagram and video streaming programs.

Here are eight reasons why you should be using video to promote your business.

  1. Video reaches millions of people within a short period of time. The cost to produce a video is very cost effective, in fact one video will probably pay for itself with just one customer. Another consideration is that video tracks reach or impressions, so you can measure the effectiveness of your video. When you consider the cost of a print ad; it is a one-time cost that doesn’t have the same share ability or the ability to determine reach. So from a cost perspective video is cheaper, and will give you a better ROI. But. most importantly customers love videos
  2. The use of sound and images elicit feelings and gives the viewer a better understanding, by allowing them to experience several emotions including laughter, sadness, and joy. Video can be educational, funny and sometimes even emotional. Watching a video requires less work than reading, but, most importantly videos retain people’s attention.
  3. Visitors spend 88% more time on a website that features a video. And from those statistics, 85% are more likely to make a purchase. A targeted audience; one that visits your website will remember what they saw and heard.
  4. Videos are cost effective. Whether you do them yourself or hire a production company, they are affordable when you consider their longevity, and reach. One video can be shared an infinite amount of times on the internet and may even experience virility.
  5. Audio visual helps a business win the trust of your audience because they know it takes time and effort to produce these videos. A video about you or your business helps to build creditability.
  6. Videos are a powerful medium, research shows that people who use the internet frequently watch videos. Think about how many videos you consumed a video today!
  7. Search engines tend to give videos a higher priority than pictures, text and audio files, this gives you a higher ranking to get your company noticed. When you consider that Google is the number one search engine followed by YouTube, you would be hard pressed to not have at least a couple of videos come up on the first page of a search. So consider that your customers are searching for you, having a video helps consumers make better decisions.
  8. Finally, videos last for years and will get more exposure because of the fact that they can be shared on all social media platforms. The longer they stay online, the more exposure over time.

 

Now that you have the eight reasons why you should use video to promote your business, what is holding you back?

 

RaDeana Montgomery is A MULTI-DIVERSE COMMUNICATOR with a specialty in: TELEVISION PRODUCTION, SOCIAL MEDIA MANAGEMENT, PUBLIC RELATIONS and WRITING

Montgomery, is the Creative Director of RAM Media Video and Social Media Management. She is a creative, highly organized business professional, who has acquired over 20 years’ experience in Journalism, Broadcast and Video Production, Public Relations as well as 10 years’ experience in Social Media Management.

You can find her on social on Facebook @rammediavideo.ca Instagram @ram_media_video Youtube www.youtube.com/ RAMMediaProductions1

Website www.rammediavideo.ca

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