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Jun 07 2013

Shaking Off The Funk

einstein

Happy Friday Entreprenistas and Small Business Mavens!!

I have to throw it out there – This girl needs blue skies and sunshine to keep her ingenuity flowing.  In my world, grey skies seem to equal a whole lot of blahness.  Yes, blahness.  Now I know that blahness isn’t actually a word but it is the most fitting description that I can come up to best depict things.  My mood is flat, my energy is low and my motivation seems to have taken a vacation without me.  In fact, I’m convinced that for the past few weeks my motivation has kidnapped my creativity and is holding her hostage in my bed, buried under a heap of soft, warm blankets while I head off into the real world each day.

I don’t think that I am too far out in left field for suspecting that too many days of unseasonal gloom here in southwestern Ontario have, perhaps contributed to the recent uninspired and befuddled funk I seem to have fallen into.  My creative energy has been as flat as my hair gets when I’m caught in the rain, and in the last few weeks we all know how often is has rained.  Perhaps some of you share also my sentiment and can relate?  If so, then this post is especially for you!

Yes ladies we are smart, savvy and strong small business superwomen, but we are also human beings.  The aforementioned funk, groove, rut or motivational blues can, and will happen to each of us at one time or another in our lives.  At some point the stresses we encounter in our day-to-day lives take either a physical, emotional, psychological (or a combination thereof) toll and as result, can leave us feeling drained, out sorts, uninspired and downright blah.

Rest assured my sisters, you are not alone.  Marketing and lifestyle expert Marie Forleo addresses this very issue in an episode of MarieTV’s Q & A Tuesday’s.  Marie offers some excellent advice in typical “Marie” style (which includes a healthy dose of flavor, humor and sass) that will help you to get motivated to get back in the saddle when you’re stuck in a rut.

MarieTV:  How to Get Motivated When You’re Stuck In a Rut

From the video, here is a list of Marie’s 4 Steps to help get you unstuck.

1.       Be Honest.

**Don’t hide your true feelings and pretend everything is OK.  Be honest and truthful with yourself and the people close to you.

**You are not a “Debbie Downer” or burden, especially if you stick to the facts and don’t go into victim mode.

2.       Get out and be around people.

**Make plans, fill up your calendar and be around people.  Hiding from people will just keep you stuck in your rut.

**Don’t bail on your social life – it’s important for your emotional health.

3.       Take action!

**Do something about it!  Read an inspirational book, take a personal development workshop, perhaps see a therapist or even have your health checked.

**You NEED to get out.  Don’t hide from the world or wallow.

**Get things done.  Start with one small thing, even if you think it is completely unrelated to the bigger problem such as calling a friend back or cleaning out a drawer.  Completing simple tasks will help to motivate and inspire you because you will see things starting to get accomplished.

4.       Forget about waiting for motivation, Take charge!

**Happy, productive people don’t wait for motivation they just “get on with it.”

**Use Marie’s “Bring the Party” technique!  You will be amazed by the positive effect this approach will have on all areas of your life.

Marie shares the following inspirational quote in her video:

“Losers wait for motivation.  Winners just get Sh*t done.”

In typical “Marie” candor this quote is blunt, without reservation, and is as downright honest as my eyes are blue.  (Which reminds me that I need to get my butt in gear and get a head shot submitted so you all can see that yes, my eyes are definitely blue…)  When you are stuck in a funk it is important NOT to dwell on the negative.  While it may not feel like it today, this too shall pass.  Remember to focus on what you CAN do!

Be honest with yourself about what it is that you are feeling and also why you’re feeling it.  The “what” and “why” of any situation are always key to examine, especially when a change needs to happen.  If it’s clear that something has got to give, acknowledge it.  Acknowledgment is an important step towards boarding the train that will take you the heck out of Funkytown!  Once you make that acknowledgement it’s time to give yourself permission to take action and seek out what it is that YOU need to do to help you move forward into a happier and more productive state.  Look for fun, engaging and interesting activities that are not necessarily business related.  Stepping outside of the “24/7 all work and no play” box will help to re-energize and rejuvenate your body and mind.  And remember, it is important to reach out to friends and loved ones for support while you work on recharging your inner superwoman.

We can all benefit from learning how to create our own sunshine.

Marie Forleo is a best-selling author, speaker, web TV host, and trainer in personal development, entrepreneurship and marketing.  Her company focuses on creating entrepreneurship and personal development training.  Marie’s best selling book “Make Every Man Want You: How to Be So Irresistible You’ll Barely Keep from Dating Yourself!” is published by McGraw-Hill in 11 languages.  For more information about Marie please check out her website at www.marieforleo.com.

Shannon Lauzon is a serial entrepreneur and the Founder of Pragmatic Approach, a boutique small business development, strategic planning and social media marketing firm located in Southwestern Ontario. Pragmatic Approach’s mission is to provide purposeful, solution-focused consulting to entrepreneurs and small businesses throughout all stages of their business life cycle.
Contact information: Pragmatic Approach ~ Tel: (519) 498-4958 ~ Email: purposeful.biz@gmail.com ~Twitter: @shannon_lauzon~ Blog (under construction): www.PragmaticApproach.wordpress.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: blahness, entrepreneur, funk, Happy Friday, How to Get Motivated When You're Stuck In a Rut, Losers wait for motivation. Winners just get Sh*t Done, Marie Forleo, Marie's 4 Steps, MarieTV's Q & A Tuesdays, marketing, Pragmatic Approach, shaking off the funk, Shannon Lauzon, small business, small business development, Small Business Mavens, small business owner, small business owners, strong small business superwomen, superwomen, Take Charge!

May 04 2013

What Makes You Come Alive?

what makes you come aliveYour Friday Inspiration:  “What Makes You Come Alive?” with Sean Aiken

Do you sometimes feel like everyone but you know exactly where they are going and what they want to do with their life?  Is your business growing and succeeding but yet you still find yourself feeling kind of empty and unfulfilled?

Believe me, you are far from alone in this search and it is a topic that we can all relate to.

At some point in our life, maybe even right this very moment each of us will be faced with the following questions:

  1. What do I want to do with my life?
  2. What is my gift? – Which vastly differs from what you are good at.  We are all good at a variety of tasks and although it may seem like being a laundry goddess is a gift don’t confuse being good at a task with what your TRUE gift really is.
  3. What contribution do you want to make in the world?

You must give yourself the permission and space to genuinely explore what each of these questions means to you.  If you spend your life avoiding them you are opening yourself up to the risk that at some time down the road you will look backwards on your life with disappointment and regret.

Sean Aiken is on deck and ready to give each of you a bit of a “talking to”.  The kind of inspirational talk that you just might have been waiting for.  I thoroughly enjoyed it and felt it was definitely worth sharing with each of you.  For those of you who haven’t heard of Sean Aiken, he is an inspirational young man who is the creator of The One-Week Job Project.  From February 2007 to March 2008 Sean traveled an inspirational journey of epic proportions across North America, working 52 jobs in 52 weeks to find his passion.  In total, Sean trekked more than 46,000 miles, slept on 55 couches, raised over $20,000 for charity, and tried every job he was given the opportunity to.  From roles as a Yoga Instructor, an Advertising Executive, and Dairy Farmer, to a Stock Trader, a Baker, an NHL Mascot, and more…  Sean has been featured on CNN, Good Morning America, The Rachael Ray Show, MTV, TIME, and The New York Times.

So set aside 8 minutes, grab your beverage of choice and prepare to be inspired by Sean Aiken and his TEDxVancouver talk – “What Makes You Come Alive?”  http://youtu.be/VcMyX5R4dzs

There are some excellent takeaways from this video.  Of course your takeaways may be quite different from mine as we don’t share the same headspace, I have selected those which really stood out for me and got me thinking about my relationship and connection to my work right now:

  • Our society today is seeing a revolution in work consciousness.  A shift in how we as a culture view work and our relationship to it.
  • No longer is our work something that we merely endure, our work is becoming ever connected to our life’s work.
  • The people who are the most passionate about their work are the people who are the most connected to meaning behind the work.
  • Our career is only one means to express our gifts and fulfill our passion.  In some aspect of our life outside of our career we must give ourselves permission to express our gifts to allow ourselves to feel the fulfillment we desire.

The common thread that connects these points is that the vast majority of people today desire work and/or employment that offers more than a just means to fund the basic necessities for life (and desired luxuries if one so chooses).  Are you a person who is longing for a deeper connection and a greater sense of purpose?  If you are, have you given yourself permission to truly explore what your passion is?

What the world needs are more people who have come alive.  Inspire possibility.  Embody your work and share your gifts.  It will make the world a better and more beautiful place.

Please visit www.oneweekjob.com to learn more about Sean’s innovative international program designed to empower people to discover their passion and purpose by taking on a series of “One Week Job’s”.

Shannon Lauzon is a serial entrepreneur and the Founder of Pragmatic Approach, a boutique small business development, strategic planning and social media marketing firm located in Southwestern Ontario. Pragmatic Approach’s mission is to provide purposeful, solution-focused consulting to entrepreneurs and small businesses throughout all stages of their business life cycle.
Contact information: Pragmatic Approach ~ Tel: (519) 498-4958 ~ Email: purposeful.biz@gmail.com ~Twitter: @shannon_lauzon~ Blog (under construction): www.PragmaticApproach.wordpress.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: business, business development, Business Woman, Canadian Small Business Women, entrepreneur, friday inspiration, One Week Job's, oneweekjob, Pragmatic Approach, Sean Aiken, Shannon Lauzon, small business owners, TedXVancouver, What Makes You Come Alive?

Apr 19 2013

Creating Connections Through Colour

Open Your Mind to Creative Thinking

Colour is a tremendously powerful medium. It perhaps, is more influential than many people (especially those with an untrained eye) may realize. Colour has the unique ability to influence a number of thought provoking, subconscious emotions without even saying a word. Along with an unlimited number of feelings, moods, memories and emotions, colour has the capability to invoke physiological and even metabolic responses. For example the colour red and its ability to stimulate the appetite or the colour yellow, which may create a feeling of anxiety for some.

I recently stumbled upon an interesting infographic that examined the psychology of colour as it relates to business and the consumer. It really peaked my interest, as all things “psychology” tend to do and got me thinking about the choices I had made in the past regarding the branding and corporate identity I was hoping to create for my businesses. Without any formal training on this subject I found it incredibly interesting to see where my colour choices at that time landed in the spectrum of colour psychology and if, in fact they were representative of the message I was trying to convey to consumers through my colour selections.

I encourage you to check out the same infographic brought you by the creative people at WebpageFX to learn more about the psychology of colour in business and consumer behaviour. http://www.webpagefx.com/blog/web-design/psychology-of-color-infographic/

I found this particular infographic is especially informative as the creator has taken the time to include logos and branding of popular companies under colour heading to illustrate the connection to the psychological meaning of the colour. Or two colours, as the case may be.

Here are a few thought provoking questions I’ve created for you to ask yourself after you’ve reviewed the psychology of colour infographic. Ladies, when your small business first launched:

•Did you examine the role that colour plays in influencing consumer behavior?

•Was your unique brand developed by a professional?

          o If yes, did said professional clearly understand the vision and message you wished to convey of your brand?

•Did you identify which emotional messages (for example: trust, honesty or integrity) that are representative of your brand?

          o If yes, did explore the role that the psychology of colour plays in creating consumer engagement?

If at the present time your brand doesn’t seem to be generating the hype you were expecting and you answered no to any (or all) of the above questions perhaps it may be the right time to incorporate examining the psychology of colour into your strategic planning.

Brands are continually being reinvented. Consumer behavior isn’t static. It shifts for a variety of reasons dictated by a myriad of economical and social factors and in order for a business to keep connections strong as well as generate valuable new ones it must be aware of and in tune with its target audience.

My savvy business women remember that while purple may be your favourite colour it may not create that unique emotional connection you are seeking in order to engage your clientele. Some people are gifted with an instinctive, naturally creative flair while others possess a gift for crunching numbers, stats and hard data. Be as it may, we all have strengths and challenges. This is what makes us unique as individuals. But what sets us apart is our passion for small business and the limitless drive each of us possess to learn what we need to in order to grow our venture into successful enterprise.

GRAPHIC: Open your mind to creative thinking. Source: http://hongkiat.com

Shannon Lauzon is a serial entrepreneur and the Founder of Pragmatic Approach, a boutique small business development, strategic planning and social media marketing firm located in Southwestern Ontario. Pragmatic Approach’s mission is to provide purposeful, solution-focused consulting to entrepreneurs and small businesses throughout all stages of their business life cycle.
Contact information: Pragmatic Approach ~ Tel: (519) 498-4958 ~ Email: purposeful.biz@gmail.com ~Twitter: @shannon_lauzon~ Blog (under construction): www.PragmaticApproach.wordpress.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: advertising, business, business development, Business Woman, Canadian Small Business Women, Creating Connections Through Colour, entrepreneur, media strategies, Pragmatic Approach, Shannon Lauzon, small business, small business development, small business owner, small business owners, website

Apr 05 2013

Making Your Business Stand Out

making your business stand out

http://youinc.com/video/from-arlene-making-your-small-business-stand-out

In this video, Arlene Dickinson provides some tips on how to help your small business stand out from the crowd. Make sure you have clear product differentiation, innovative packaging, great customer service, and well-expressed brand propositions. Ensure you do product sampling, community out-reach and that your intent is loud and clear.

Vlog by: Arlene Dickinson, CEO Venture Communications

Source: www.youinc.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: Arlene Dickinson, business, business development, Canadian Small Business Women, dragon's den, entrepreneur, female dragon, making your business stand out, small business, small business banking, small business development, small business owner, small business owners, Venture Communications, youinc

Mar 22 2013

Facebook Basics For Small Business

facebookslFacebook.

In only a few short years it has become a household name and a part of everyday life for over a billion users and growing.  Each day, all across the globe members are engaged in a seemingly endless stream of sharing, “liking”, commenting and communicating on every kind of topic; from world issues, to gourmet recipes and adorable photos of pets dressed up in costumes.  The content flying around the world of Facebook each day seems to have few exemptions or limitations.  The undeniable fact is that power of Facebook is, for lack of a better work ginormous.  It has revolutionized so many aspects of our day to day lives and continues to gain momentum at the speed of a runaway freight train.

Being the savvy business woman you are, you’ve decided that you are ready to tap into Facebook’s vast network and want to get started with using it to market your small business.  Excellent!  Or maybe you have already tried your hand at Facebook by creating a page for your business.  Congratulations!  But…  You are feeling intimidated by what you see when you begin to create your page…  The jargon, the tricks, the quirks.  It all feels so overwhelming, like too much work and perhaps you are ready to give up.  Or for existing users, you feel the page you created just isn’t doing for your business what you had expected it to, or you aren’t sure how to decipher if your page truly adding value to your business.

Rest assured I have been in your shoes and feel your pain.  Especially if you are relatively new to world of social media and social media marketing.  If you are a sole proprietor or a small business in many cases you are already operating, managing, marketing and facilitating all aspects of your business.  To help empower you to tame the Facebook beast I have complied useful information from some of the top social media review sites on the web for you to consider reviewing.  The tips and information written in the below articles and blogs are excellent for helping the beginner get started, as well as will teach the novice a thing or two that if implemented, your page will reap the benefits from.

Success on Facebook: A How-To for Small Businesses (http://bit.ly/XarGi0) is a fantastic article that will provide any Facebook for small business newbie valuable information on how to get started. Page creation guidelines, why creating your “place” is important and quite a thorough breakdown of how Facebook measures success are all included herein.  This article does an excellent job of outlining how to measure the success of your page through Facebook Insights, reach, traffic and sharing.  Also included is a straightforward explanation of EdgeRank, which is the newsfeed algorithm for Facebook.

6 Tips for Writing a Facebook Post with the Perfect Call to Action (http://bit.ly/QnPVsz) is a valuable blog post that highlights the 6 steps to creating engaging content that will subtly direct your followers to not only read your posts but like and share them with others.  Writing engaging content that is short and sweet is an art in itself.  If this is something that you find to be a challenge then you will find the tips provided to be especially helpful.  Examples are provided on how to spin a basic “OK” post into one that is a call to action that will engage viewers and drive traffic.

5 Facebook Marketing Resources You’re Not Using Yet (http://on.mash.to/NyhkZk) is a post from Mashable (considered by many to be an authority on all things social media) that I found to be especially helpful as it references 5 marketing tools that have been created by the official Facebook social network.  If you are looking for inspiration, this article will provide you with some excellent visuals to help stimulate those creative juices.  You will find links to visit the Facebook Studio and Success Stories and also a link sharing tips on marketing mistakes to avoid.  If you click on Brand Resources & Permissions Center you will be directed to the place where Facebook guidelines and rules are set forth.  Yes, there are rules for the content you display on your page and if caught violating the rules your Facebook page could be suspended, so it’s best to get to know the boundaries and limitations early on.  I know of more than one Facebook page that has been suspended due to lack of diligence on policy awareness by the page owner and one in particular that was shut down completely.  In the case of the page being shut down ALL of the content contained on that page was lost and needed to be recreated, which is something no one wants to be faced with.  Information on Facebook’s Demo Tool is also provided along with the link to Facebook’s official marketing page.  I highly recommend that if you own a page on Facebook at the very least bookmark or like this page.  It is an excellent resource that provides the most up to date information, events and Facebook marketing news.

The great thing about each of these articles is that contained within are additional references to other to reputable social media marketing and information sites that you can choose to visit for additional information and to help grow your knowledge base.

Facebook can be a highly effective, low cost, marketing catalyst that can yield thousands of far reaching followers provided you have a grasp on the fundamental basics and how-to’s.  With quality information and resources at your fingertips to guide you along each step of the way, in a short time you will learn how to design, create and launch a purposeful Facebook business page that represents your business in professional manner that aligns with the goals and the vision of your company.

Happy “Facebooking” everyone!

(Infographic source:  Crystal Vilkaitis – Director of Social Media, www.snapretail.com)

Shannon Lauzon is a serial entrepreneur and the Founder of Pragmatic Approach, a boutique small business development, strategic planning and social media marketing firm located in Southwestern Ontario.  Pragmatic Approach’s mission is to provide purposeful, solution-focused consulting to entrepreneurs and small businesses throughout all stages of their business life cycle.
Contact information:  Pragmatic Approach ~ Tel: (519) 498-4958 ~ Email: purposeful.biz@gmail.com ~Twitter: @shannon_lauzon~ Blog (under construction):  www.PragmaticApproach.wordpress.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: business, business development, Business Woman, Canadian Small Business Women, entrepreneur, Facebook, media strategies, Pragmatic Approach, Shannon Lauzon, small business, small business development, small business owner, small business owners, success in business

Mar 09 2013

How To Successfully Make MORE

blog image

Creating simple strategic planning steps early on is one of the most important tasks you can do to guarantee the success of your business. Just as good habit forming is paramount to success in all things we do, so is strategic planning. Failing to make the time to create a plan is the business equivalent of traveling without a map. If we haven’t taken the time to determine where we are going and how to get there, then how can we expect to do so successfully?

Each of us understand and recognize the importance of strategic planning. Who am I kidding? We are savvy and intelligent business women of the 21st century. With the right tools in place, one highly driven business woman can yield the results of a small army.

Presumably it is fair to state that although our individual objectives in business may vary, we collectively share a common goal to achieve “more” of something. Whether it is more sales, more contacts, more referrals, or more revenue – the list of “more” truly is as endless as the horizon on a clear day. The MORE is one of the primary motivating factors that keep us inspired and driven to press on against our competition and to do what it takes to make our businesses thrive in today’s highly competitive marketplace.

What does MORE mean to your business? How do you know if you are achieving it? Do you know how to continue to make MORE purposeful opportunities? A great place to begin the strategic planning process is with the creation of a standard document or template that will help guide you along through your planning sessions. Creating a standard strategic plan to follow will help you lay the ground work, draw out the details and hone in on what the MORE is and how you are going to make it happen.

MORE is a simple, easy to remember acronym that I’ve created to assist each of you as you are developing your strategic planning template. It is the “meat and potatoes” of the strategic planning recipe. Since each business is unique in virtually every aspect, so will be the “ingredients” or content that provide you with an individualized recipe tailored to suit your taste and align with the goals and objectives of your plan.

Simply put, the steps to help you achieve MORE are:

1. Determine how (the criteria you will use) you will measure your planned outcomes

2. Create a clear objective of your particular plan that aligns with your goal and desired outcome

3. Establish a purposeful rationale or reasoning for the creation of your plan

4. Outline how you will execute the steps to achieve the desired outcome

a. And of course, define the method(s) for evaluation of the outcomes of your plan after execution

If you are a sole proprietor or manage a small business the reality is that you wear many hats and are responsible for a variety of areas of the business, and because you wear many hats more often than not you will find yourself getting yanked in multiple directions. At times it may become challenging to carve out additional time in your already action packed day to be able to sit down and focus on strategic planning, and it can be an extremely daunting task if you are starting the process from scratch each time.

I strongly encourage each of you to be proactive and to consider creating your basic strategic planning process and template in the early stages of your business or role. In my opinion and based on experience it is time well spent and will serve you well. Your strategic planning document will be a tool you will utilize frequently and refer back to when you are preparing for new challenges. It is a tool that can easily be tweaked to suit the needs of your business as new projects arise and goals change.

“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” – Anonymous

Shannon Lauzon is a serial entrepreneur and the Founder of Pragmatic Approach, a boutique small business development/strategic planning/Social Media Marketing firm located in Southwestern Ontario.  Pragmatic Approach’s mission is to provide purposeful, solution focused consulting to entrepreneurs and small businesses throughout all stages of their business life cycle.  Contact information:  Pragmatic Approach ~ Tel: (519) 498-4958 ~ Email: purposeful.biz@gmail.com ~ Blog (under construction):www.PragmaticApproach.wordpress.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: business, Canadian Small Business Women, entrepreneur, Pragmatic Approach, purposefulbiz, Shannon Lauzon, small business, small business banking, small business development, small business owner, small business owners, success in business

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