Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works. It’s “C.O.R.I.” When writing about your business in any capacity and particularly when creating content for your website, make sure that it’s Current, Original, Relevant and Interesting.
Social Media encourages, to some degree, a tendency to “over share.” I attended a networking event recently where a person told me they shared to Facebook 7 or 8 times per day!!! I am not sure when they were getting any work done but unless you are actually in the business of Social Media, providing this as a service to clients as part of their business strategy, this is probably a little too often. It also begs the question are you sharing relevant information or just re-posting randomly? So unless you’ve hired an expert like my good friend Kelly Farrell at Teach Me Social, stick to the C.O.R.I. principle.
Your website content should always be current. Create a schedule where you build time into your business to regularly refresh and update. There is nothing worse than searching for something on the web and coming across a Christmas special at Easter. Your product or service may not necessarily change but you can tweak the wording, offer a seasonal special or post a blog all of which could help your rankings if a search engine like Google thinks you are posting new content.
Make sure your content is original. First and foremost if it isn’t that’s plagiarism and we all remember the consequences of that from school. Secondly, if you are posting and sharing excessively, from other sites, again your rankings could be affected because Google sees it as duplicated content. Besides, your website is about you, your product and/or your service so it SHOULD be original.
Relevancy is a big one for me. This is not so much about your website content because it is assumed if you are describing your service, the content is relevant to your business! However, when sharing information across your other social media platforms it is imperative that you share content that is related to your business. Sharing stories about cute kittens or babies sucking on a lemon is not only irrelevant but frankly, might just annoy your potential clients and see you placed on their “blocked senders” list.
Finally, when it comes to content, do your best to make sure that it is also interesting. Provide tips and tools that your potential clients can actually use. Share a news story that is current, interesting and related to your industry. Perhaps, offer a little known “fun fact” about your product that people might not already know. Post something regularly that engages your audience without inundating them.
By creating content that is current, original, relevant and interesting you will create an audience that comes looking for you rather than you having to seek them out! Be an original. Share responsibly, not randomly.
As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed? Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.
Sheralyn Roman B.A., B.Ed.
Writing Right For You
Communications Strategies that help you GET TO THE POINT!