As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. As business owners we sometimes customer service is overshadowed by our extremely busy schedules.
As business owners are you providing great customer service to your clients or future clients? If you are sitting their pondering, well its understandable. Sometimes customer service is overshadowed by our extremely busy schedules.
Let’s not forget that we need our customers, no customers no business so we should treat them the best. Your customer/clients are working with you because they love your product or services.
When you have customer loyalty, you will have ongoing relationships with customers that generates. The quicker you can deliver value, the more likely you are to build trust and loyalty with customers.
Customer Service Represents Your Brand!
You may know what your brand represents, but when it comes to customers, they cannot read minds. An assumption will be made based on what you provide or show on social media, advertisements and other marketing strategies. Customer service is your connection to your clients/customers. As an owner this lays your responsibility of representing your brand, with customer service theirs direct communication.
Great Customer Service Equals Happy Customers.
Let’s be real for a second. We are all customers before anything, we all want to have amazing service. As a customer I am influenced by every single experience with a brand/business. Once it is a positive experience I will be raving and spreading the word.
Whereas a horrid experience not a peep, I would go to your business competitor. When customers experience wonderful service, they’re more likely to spread the good word of your business. Customers will be your best and cheapest form of advertising.
There are hundreds of comparisons, the importance is what your business/brand brings to the table. So, by providing a stellar customer service experience your brand/business can most definitely be differentiated by customers. Remember that loyalty is rooted in trust, this ensures a life-long relationship with your business.
What Is Your CLV (Customer Lifetime Value)?
This one is very important for business owners. CLV is the total revenue expected from one customer. Once this grows it signifies that customers are purchasing from your business frequently. Therefore, it is imperative to invest in your customers experience.
Once you have this practice down, new customers are more trustworthy of your business which results in up-selling or cross-selling of additional products. It is all about trust in this game, customers will surely recommend your products that truly reflects their needs. Which will create a smoother purchasing experience.
Having Great Customer Service Is An Advantage When Owning A Business.
It’s only natural that we want to stand out, it doesn’t matter the industry we are in we want to be the best. After all nobody strives to be “just ok” at something. You want to be better and better than every other company, even your competitors. And of course, you want your customers to know, that’s the key to keeping customers loyal and ensuring they interact with your brand/business.
Customer service is an excellent way for your company to be distinguished as mention prior. In fact, customers are willing to stop doing business with one poor customer service experience. If the customer issues are resolved during the first mishappens, there is a chance they will return.
By providing excellent customer service, you will retain your customers. It’s indisputable that, positive customer service can make your company the best version of itself. The ability to communicate directly with customers can totally revolutionize your company and grow your brand.
About Jan “La-la” Dale
My name is Jan “La-La” Dale, I am a photographer, web and graphic designer. I own a photography and videography company called (Rue Studios). With my experience in the corporate world for 10+ years, I was training employees and employers in customer service and client relations.
After opening Rue Studios, I realised that as entrepreneurs and business owners we forget the importance of customer service and client relations. I hope you all take something from my experiences and implement it in your growing business.
Social media links @itslaladale