Canadian Small Business Women

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Jan 19 2026

Unlock Your Public Relations (PR) Superpowers

This module helps you build credibility and visibility for your business through strategic PR. You’ll learn how to craft compelling stories, pitch to media outlets, and leverage publicity opportunities to increase awareness. By the end of the module, you’ll feel confident getting your business noticed, building a positive reputation, and creating lasting connections with your audience and industry influencers.

2 modules

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Written by Dwania Peele

Jan 19 2026

Authentic Marketing

This module teaches you how to attract, engage, and convert your ideal customers. You’ll learn practical strategies for crafting your message, choosing the right marketing channels, and creating campaigns that drive results. By the end of the module, you’ll feel confident promoting your business effectively, reaching the right audience, and generating the visibility and sales your business needs to grow.

2 module

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Written by Dwania Peele

Jan 19 2026

Branding for Startups

This module helps you build a strong, authentic brand that connects with your ideal customers. You’ll learn how to define your brand identity, clarify your message, and create a consistent look and feel across all touchpoints. By the end of this module, you’ll feel confident communicating who you are, what you offer, and why your business stands out—laying the foundation for trust, recognition, and long-term growth.

1 module

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Written by Dwania Peele

Jan 19 2026

Bookkeeping Basics

This module simplifies bookkeeping so you can confidently manage your business finances from day one. You’ll learn how to organize your records, track expenses and revenue, and set up simple systems that keep your books accurate and up to date. By the end of the module, you’ll feel organized, in control, and prepared to maintain clean financial records that support smarter decisions and business growth.

1 module

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Written by Dwania Peele

Jan 19 2026

Accounting Foundations

This module helps you take control of your business finances with confidence. You’ll learn the fundamentals of accounting, how to track your income and expenses, and how to understand and manage cash flow effectively. By the end of this module, you’ll feel empowered to make informed financial decisions, avoid cash flow challenges, and build a financially healthy business that is set up for long-term growth and stability.

2 modules

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Written by Dwania Peele

Jan 19 2026

Business Plan

This module walks you step by step through creating a clear, practical business plan that brings your ideas to life. You’ll learn how to define your goals, outline your strategy, and map out the actions needed to move your business forward. By the end, you’ll have a strong business plan you can confidently use to guide your decisions, attract opportunities, and support sustainable growth.

2 part module

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Written by Dwania Peele

Jan 17 2026

Startup Basics & Business Model

This bundle is designed to help you move from idea to execution with clarity and confidence. You’ll learn the essential startup fundamentals while building a strong, practical business model that clearly defines how your business creates, delivers, and captures value. By the end of this bundle, you’ll have a clear direction, a solid foundation, and a business model that supports growth, profitability, and smart decision-making from day one.

This course contains 3 modules

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Written by Dwania Peele

Jan 17 2026

Sales – See Your Business Grow

This module equips you with the skills and strategies to sell your products or services with confidence and clarity. You’ll learn how to identify your ideal customers, craft a compelling sales pitch, handle objections, and close deals effectively. By the end of the module, you’ll feel empowered to confidently sell the right products to the right people at the right time, driving revenue and growth for your business.

3 modules

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Written by Dwania Peele

Jan 17 2026

Business Structure & Strategy

This course helps you build a strong foundation for your business by guiding you through the key decisions every entrepreneur must make at the start. You’ll gain clarity on your business structure, define your value proposition, and create a strategic roadmap that aligns with your goals. By the end of the course, you’ll feel confident knowing your business is set up the right way—with a clear strategy designed to support sustainable growth and long-term success.

This course has 5 modules.

 

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Written by Dwania Peele

Oct 24 2024

Webinar Replay: Writing A Winning Grant Application

Outline:

Writing a Winning Grant Application outlines a grant writing process from the perspective of funders! What happens after you submit your application? How do funders assess the hundreds if not thousands of applications they receive? How can you best align your proposals with the values and missions of funders and set yourself up for success? Grant writing is both an art and science so understanding how funders make funding decisions will help you write stronger applications.

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Written by Dwania Peele

Sep 30 2024

Public Relations 101

Course Outline:

  1. What is Public Relations?
  2. PR vs. Marketing
  3. Types of Media
  4. PR Strategies
  5. How to Write a Press Release
  6. Managing a Crisis

Key Takeaways:

  • You don’t need a big budget to start effective PR.
  • Learn the basics of crafting a press release and handling media.
  • Discover how to handle PR challenges and manage your reputation.
  • Understand how to manage a PR crisis.

By the end of this course, you’ll know how to leverage PR to grow your startup without needing years of experience.

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Written by Dwania Peele

Sep 28 2024

Startup Basics

In the “Startup Basics” course, we will review some of the basics that should be kept in mind when starting a business. This course is designed to be a reference and a guide as you go through the startup process.

Startup Checklist Included

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Written by Dwania Peele

Sep 28 2024

Webinar Replay: Meet My New Creative Partner – Generative AI

Branding Webinar!
In our fast-paced world of emerging AI what is the right balance of designer + AI? Can AI lead to building distinctive, memorable, and effective brand identities better than before?

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Written by Dwania Peele

Aug 16 2023

Small Business Strategy Planner

In this 52 page comprehensive booklet, we’ve distilled years of expertise and industry insights to provide you with a step-by-step roadmap to navigate the complexities of startup growth.

*bonus online strategy

*bonus email marketing strategy

*bonus blogging strategy

*bonus affiliate/partnership strategy

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Written by Dwania Peele

Nov 23 2017

Small Business Seminar: Niagara Admission

Dollars and Sense: Making Sense of Your Business Dollars

 

“Money speaks sense in a language all nations understand.” – Aphra Behn

 

Why be a guest?

    • You will get full access to all our vendors/exhibitors who will provide valuable information.
    • You will also get free downloads, and reference books.
    • Full access to 3 workshops
    • Swag Bag
    • Exclusive discount to CSBW items

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Written by Dwania Peele

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