Now the weather is changing and we’re moving out of the gloom and cold of the winter season, we can feel the returning spring in our step and the sense of renewal that this new season brings. For most people it has us starting to refresh, renew and reset in many areas of our lives and spring cleaning is a right of passage at this time of year. An area that is often overlooked though (for several reasons) is your business website. What can you do to remove the stale and encourage the sale? You can take some time and refresh in a few of the areas shown here.
Start with a review: When was the last time you updated your website? It’s not a bad idea to refresh a couple of times a year to keep your content current and to keep things fresh. Take a walk through your site as a visitor, or a potential client. Is it easy to find the information you want to highlight? Does the content support your directive and speak to your ideal client’s pain points? With some focus here, you can improve the visitor experience, and that can really help.
Refresh your colour palette: If you have a branded colour palette have you been using it? You can freshen up the how visitors feel about your content by selecting images and photos that reflect your colour palette, when you update font colours for your headings, quotes, and pull-out text you can get a huge bang for your buck. Is it worth it? Yes. A simple change in this area can work wonders and give you a brand-new vibe within your chosen palette.
How’s your blog? If you’ve been a little lax about your blogging lately there’s great value in getting back in the swing. Your clients and potential clients can learn so much from what you have to offer, and blogging is a way to share that knowledge as you spread your word. As an entrepreneur or small business owner you will get love from search engines such as Google, Bing and others because they love fresh content. Remember, growing your blog doesn’t have to be about writing. There are different options to creating content for your blog – think video blogging, audio (podcasting), or having guest writers provide content for your blog.
Add a survey: You can encourage your visitors to interact with your site and you can learn from them at the same time! Choose a topic of interest and use one of the many survey tools out there to learn more. Looking for an easy to use survey tool? Consider Type Form for an elegant solution. There’s lots of options out there from the plain (Google forms) to the complicated and expensive. You can find a solution to meet your needs.
Set objectives for your website: Create your key objectives for your site, then work to meet them. For many website owners an important objective is to build your subscriber list. Make it easy to find and use your opt-in boxes by placing them strategically and make it valuable to the visitor to trade their email address for what you have to offer.
Ready for video (or audio)? Using either of these items on your website can make it so much more interesting, particularly in these days of mobile devices and short attention spans. It’s becoming easier and more affordable to use either or both options. You can do something as simple as adding a Facebook Live video to your website or add an audio file to your about page for better effect.
There are so many options you can bring to your website that can help clear the cobwebs and breathe fresh air into your content and your visitor experience and it doesn’t have to be expensive or time consuming as these examples demonstrate. If you haven’t refreshed your website in the last year, where will you start to bring it into the same realm as your business strategy right now? Pick as least two things to refresh because it will make a difference to you and your visitors, and now is a great time to start!
Barbara Jemmott is the founder and business strategist at Your Entrepreneurial Spirit. Her 4-point YES to Customer Acquisition Program (C.A.P.) allows her to work her passion which is helping entrepreneurial women grow their audiences and income, online. She got here through her 20+ years of experience helping businesses understand and implement systems, strategies and procedures to increase productivity as well implement change and streamline operations. With experience and responsibilities to design, develop and deliver training for small to large technology training initiatives for Fortune 100 companies, she brings “Big Business” expertise to the small business space. Learn more about Your Entrepreneurial Spirit and the YES to Customer Acquisition Program at www.yourentrepreneurialspirit.com