Everyone wants to know how to use blog posts to drive traffic to their site, how to make their blog posts more viral. A key component is to social media optimize (SMO) your blog posts. Social Media Optimization (SMO) is optimizing your website and content to increase sharing on social media sites.
6 Steps To Social Media Optimize Your Blog Posts
1. Have Unique, Informative and Helpful Content.
Doesn’t matter what your industry is people want to know what your product or service can do for them – “How can I …”. Write blog posts that showcase your benefits and answer questions.
2. Include Images in Your Post
It’s true an image is worth a thousand words and in this case maybe a thousand shares? On average images are 39% more likely to get more interaction on Facebook than regular text. Use relevant good quality images with each post.
3. Why Not Use Video?
Video marketing is the next big thing because it works. Posts with video attract 3 times more visitors and video is shared 12 times more on Facebook. Also using video increases your chance of page one listing on Google by 53%. How can you turn your blog post into a video?
4. Add Share Buttons to Your Website
Encourage interaction with social media share buttons. Ensure that your blog includes social media share buttons and the most popular areTwitter, Facebook, Google +1, LinkedIn, and Pinterest.
5. Promote your Blog Posts
Don’t forget to posts your images, video and blog posts to your social media accounts.
6. Search Engine Optimization
Last but not least Social Media Optimization helps with Search Engine Optimization. Posting to social media helps get your blog posts indexed faster. Shares, likes and +1’s give signals to search engines helping to increase your ranking. And having your posts go viral may help to increase your in bound links.
Don’t forget to search engine optimize your posts.
Social Media is a great way to get your blog posts in front of potential clients. The key is to practice social media optimization on every blog posts.
Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.