The Importance of Marketing
Why market your business?
Marketing is always the answer IF you have a good product or service. If that is true of your business, effective marketing is often the difference between failure and success. So what is effective marketing? Effective Marketing is responsive, targeted marketing. It is marketing with a clear focus and a measurable impact.
It goes beyond merely putting out a new radio or newspaper advertisement hoping to generate some more business. It is effective because it not only targets people and/or seeks out a particular group of potential customers but it is also measurable. You have measurement systems in place. You know the number of people to whom you are advertising and you have a system for measuring the leads generated and sales made. Without a system and without a target advertising can be largely hit and miss. Usually, more miss than hit.
Advantages of marketing
Here are a few advantages you gain as a business owner who markets their business with CSBW:
- You get to promote your business and create awareness of your product/service
- You will enhance your brand recognition, so customers will be able to distinguish your product/service from others
- You will improve your businesses profits because your marketing efforts will boost sales!
A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. Your strategy should include:
- Product Development
- SWOT Analysis
- Customer Knowledge
- Outlined Plan
Here are some effective marketing techniques and strategies which help to build good market as well as increase your bottom line:
- Public Relations
- Speaking/Hosting Engagements
- Social Media
- Tradeshow Exhibiting
Making the Best of Social Media
Let’s face it, if you’re in business today, your most effective marketing tool is social media. Having a business page on a social media site (such as CSBW) and linking that back to your own webpage is not only the most common way of promoting a business but likely the most cost effective way to do so as well. This newly conventional marketing strategy allows you, in addition to your own website, to access and use the CSBW site, reaching even more of your potential target audience. Our rates are reasonable and our package options attractive – designed particularly with the “start – up” business in mind. The CSBW philosophy is based in part on the principle that “your success is our success.” Social Media advertising helps you to stay top of mind with your potential customer and if the team at CSBW can help you along the way, we’re happy.
It’s important to remember too that within the framework of your marketing strategy you should be able to clearly define your objective, identify your target market and then ensure that your plan is both Comprehensive and Cost-effective. To help you do this, undertake a complete SWOT analysis identifying each of your Strengths, Weakness, Opportunities and Threats so that you can then plan accordingly and with success!
Helpful Tips and Tools for any BUSINESS STARTUP:
How to Create Your Business Plan:
The beginning of any business requires that you put together a business plan. You should have one no matter what and certainly any financial institution or government lending agency will require one. A business plan lays out the goals for the business and the necessary steps required to reach those goals. A business plan usually includes, but is not limited to:
- Executive summary
- Company summary
- Industry Background
- Competitor Analysis
- Market analysis
- Marketing Plan
- Management Summary
- Financial Plan