We are almost two weeks into the new year… How are those New Year’s Resolutions going? Or did you jump on the trend of not setting New Year’s Resolutions – instead opting to choose a word to drive your actions this year. Regardless of your approach, you need to make sure you stay on track with your 2021 Marketing strategy. If you took the time to build a 2021 marketing strategy, wouldn’t you want to do everything you can to stay on track for the year?
Here are four things you can do to help you stay on track with your 2021 marketing strategy.
Set clear annual goals
When December 2021 rolls around, how will you know if you have been successful with your marketing efforts? How will you figure out what held you back if you aren’t working towards something specific? As we get further into 2021, make sure you set SMART goals for both your business and your marketing strategy. If you are not familiar with SMART goals, it stands for:
- Specific: Get as detailed as you can about what you want to accomplish
- Measurable: How will you quantify success?
- Attainable: It is good to have big goals, but make sure you can actually achieve them
- Relevant: Set goals that make sense for your business
- Timely: Give yourself a timeframe for completion
Creating an implementation timeline is equally as important as figuring out what strategies and tactics you are going to do throughout the year. You would have set an overall timeframe for success. However, I find that looking at that overall timeframe and those overall big number goals can be a little daunting. I like to break it down into mini milestones throughout the year to help keep myself accountable. Whether you set quarterly, monthly, or weekly mini milestones for yourself, it allows you to celebrate even the small wins throughout the year and adjust your strategy if something doesn’t seem to be working as well you would like.
If your goals are measurable, you can track your success. If you’re not tracking, then how are you supposed to know if what you are doing is working? Tracking your success throughout the year can help you stay motivated. You just need to select your metrics based on your goals and then decide how often you are going to create reports. Your reporting should also coincide with your milestones so you can look at your strategy objectively.
Hire an expert
When it doubt… Hire someone to help you out! The right expert won’t try to get you to buy a bunch of things you don’t need. Find someone who understands your target audience, your industry, your brand – and someone who really takes the time to understand your challenges. Sometimes a little strategic coaching nudge is all you need and other times you might need someone to do the work for you. Regardless, find the right person.
Candace Huntly is Founding Partner at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.
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A version of this article was originally posted to the SongBird Marketing Communications blog.