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Nov 01 2015

Toronto Panel of Experts: Canadian Small Business Women of the Month of October 2015

Kelly Farrell, Arti Sharma, Dwainia Grey, Cheryl Rankin and Catherine McGillivray are five dynamic women who will round up our Panel of Experts this year at our Toronto

Expo.  These women are experts in their own right and have made themselves available to support aspiring entrepreneurs.  The topic of this year’s panel is Women in Business and Technology.  The Panel of Experts discussion will take place at The Atantis Pavilion on November 8th, 2015 from 12:30pm to 2pm.  Admission is absolutely free.  Find out about our ladies below and for how you can meet them and ask your questions, go to www.immigrantsmallbizexpo.ca

Panelist Kelly

Panelist Arti Panelist Cheryl Panelist DwainiaPanelist Catherine

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Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: Arti Sharma, Awesome Biz Online, Canadian Small Business Women, Catherine McGillivray, Cheryl Rankin, Constant Contact, Expo, Fit for Business, free, Green Lotus, Immigrant Women, Kelly Farrell, marketing, marketing strategy, Measure Marketing, online marketing, panel of experts, SEO, small business, social media, Teach Me Social, Technology, Toronto, women

Aug 08 2014

Networking in the GTA

There are a slew of networking events in and around the GTA this week.  If you are a serious networker and interested in making valuable connections, then you need to be at these events.  Personally, I will be making an appearance at all of them because they are worth it!

 

AUGUST 9TH:  BROUGHT TO YOU BY CANADIAN SMALL BUSINESS WOMEN

 This event features vendors and 6 Business Building Workshops.  You will have endless opportunities to network.

Small Business Seminar

 

AUGUST 10TH: BROUGHT TO YOU BY MONARCH GIRLS

This event will feature loads of health and wellness opportunities as well as some pampering.  You will get a chance to network as well.

MonarhGirls-Logo

AUGUST 13TH:  BROUGHT TO YOU BY UNLEASHPR

 This event gives you a chance to network with up to 1300 entrepreneurs as well as workshops from the biggest names in business.

 summer networking bash

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Written by Dwania Peele · Categorized: Events · Tagged: Atlantis, Awesome Biz Online, business development, Business Woman, Canadian Small Business Women, Dwainia Grey, Dwania Peele, Girls, Jennifer Beale, Monarch, Monarch Girls, networking, Ontario, Ontario Place, seminar, small business, Smashing Limitations, summer, Toronto, Unleash PR

Jun 01 2014

Dwainia Grey: Canadian Small Business Women of The Month of May 2014

Dwainia Grey

Dwainia Grey is the woman behind Awesome Biz Online and Supporting Small Biz.ca. Dwainia has over fourteen years experience in marketing / merchandising.

Since 2000, she has been helping small businesses develop business and marketing plans, as well as providing online marketing through web design, search engine optimization and social media.

Dwainia is dedicated to not only promoting what’s awesome and unique about your company but also helping you increase your sales with online marketing. Awesome Biz Online’s mission is to get every business online with custom websites and for every business to be found on the Internet via online marketing using such tools as Search Engine Optimization, Social Media Management and Online Reputation Management.

Dwainia is an advocate for growth, personal growth and business growth and that is why she continuously looks for opportunities to learn and expand her business through customized solutions. By empowering herself she is able to help her clients succeed.

 

Our Q & A with Dwainia Grey

*What inspires you?

Helping and motivating others inspire me. What I do and my knowledge can make a difference for many small businesses. Being able to offer to help businesses inspires me to keep growing my business and helping others to succeed.

My son is also a big inspiration for me. As being a parent has driven my decision to become an entrepreneur.

 

*As a small business owner, what achievements make you most proud?

As a small business owner seeing other businesses succeed because I assisted makes me most proud. Knowing that a business has become more successful due to my efforts is just AWESOME!

On a personal level I am very proud of being an entrepreneur for ten years. My business is continuously evolving an I am currently expanding into new directions with coaching, training and consulting.

I am very excited to teach the WordPress Bootcamp on June 8, 2014 at the Microsoft Store  at Square One, Mississagua.  I am also now officially open for online marketing consulting.
*What advice would you give to other aspiring small business owners?

I would tell other aspiring small business owners that owning a business is not easy. Be prepared to put in work and get your hustle on!  Stay true to your vision and don’t give up. Also be flexible – the vision you started with may not be the one you end up with but as long as it’s still yours and your passionate about it you can succeed.

*What new things can we look forward to from your business in the upcoming year?

In the coming year, I will be providing more WordPress and Social Media Workshops, 1-on-1 online marketing coaching, and online marketing business consulting. I  also plan to release more Do-It-Yourself (DIY) online marketing tutorials to help businesses.  The first one is available now forFacebook.

Dwainia Grey has been helping small business succeed for over 10 years and is proud to be a contributor at Canadian Small Business Women. You can contact Dwainia at:

 AwesomeBizOnline.com,Facebook/AwesomeBizOnline, Twitter/@DeathOfAWebsite, Google+/AwesomeBizOnline, Pinterest/AwesomeBizOnline, Youtube/AwesomeBizOnline  and LinkedIn

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Written by Dwania Peele · Categorized: Dwainia Grey, Small Business Woman of the Month · Tagged: Awesome Biz Online, bootcamp, business development, Canadian Small Business Women, DIY, Dwainia Grey, entrepreneur, inspiration, marketing, marketing plans, merchandising, Microsoft, Microsoft Store, Mississauga, online marketing, Online Marketing Consulting, Online Reputation Management, personal growth, search engine optimization, SEO, small business owner, social media, Social Media Management, Square One, Square One Shopping Centre, Supporting Small Biz, web design, wordpress, wordpress bootcamp

May 17 2014

How to Get Good Online Reviews

HWTGGOR

Online Reputation Management is not only about monitoring your online reputation it is also about soliciting reviews.

Below are some surefire ways to get people talking about you online.

Compliments

If someone says something nice about you, your employees, your products / services or your company ask them for permission to use it in your marketing.

Testimonials

As part of your sales process you should always ask for customer testimonials / feedback. Get your customers to write testimonials you can use on your website and other marketing materials, then ask if they would write a Google+ review.

Review Sites

Point potential customers to check out your review site profiles. Even before you start working let customers know that it’s part of your process to get customers to post reviews – this gets them in the proper mindset. When the work is completed don’t forget to ask them to write a review.

Promotions

Depending on your type of business you can use promotions to solicit feedback. A restaurant could offer 10% off your next visit after you post a review.  (Please note it is unethical to buy reviews and most review sites will remove paid reviews. However offering a discount to get any feedback good or bad is allowed.)

Email

You can send an email to satisfied customers to “Spread the Word” after your work is complete that will ask for a testimonial and a Google+ review.

Website

Have a dedicated page on your website for customer reviews / testimonials. Also make it easy for people to leave reviews either by email or via a form.

Be active in your Online Reputation Management and solicit reviews.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, business development, Business Woman, Canadian Small Business Women, Compliments, customer testimonials, Dwainia Grey, Email, entrepreneur, feedback, google, marketing materials, online marketing, online reputation, Online Reputation Management, Promotions, reputation management, review site, Review Sites, small business development, Testimonials, website

Apr 19 2014

Top Three Review Sites to Manage Your Online Reputation

TTRSTMOR

Online Reputation Management is important to any business especially when building an online presence. Getting listed on customer review sites can be instrumental in getting new customers but can also be a double-edge sword. Positive reviews will help you get the attention of new customers, while negative reviews can significantly damage your business reputation.

These sites can ultimately be great for your business by giving you constructive feedback for improvement and helping you create a positive online presence. Every business should claim their local listing review pages; this way, you can monitor the reviews you are receiving and manage them accordingly.

You can start by visiting some of the popular review sites and setting up an account for your business. The more complete your account is, the more effective it will be.

Your first step is to write a powerful business description, upload relevant pictures, and post all of your contact information on every account you create.


The top 3 sites to start with for online review profiles:

Google+ Local

While the official name is “Google+ Local,” many know this review site as Google Reviews, Google Places or Google Local. No matter what you prefer to call it, these reviews are the ones that pop up first whenever a customer performs a Google search for a local business. Reviews, along with your company’s contact information will show up, which means a completed profile with clear contact information can go a long way.

Yelp!

Yelp! is perhaps the most popular review site on the web today for local reviews. Customers can rate their experiences with virtually any establishment on a five-star scale and leave comments for other potential customers. Due to some recent issues with false reviews and shady practices, the site has been cracking down on anyone who attempts to post a false review to boost their business.

Yahoo! Local

The Yahoo version of Google+ Local, is known as Yahoo! Local. Here, past customers can also post reviews of different businesses with a five-star rating system. While many people have been ignoring Yahoo! in favor of Google, a large portion of the search engine market is still owned by Yahoo, so it shouldn’t be dismissed entirely.

Claim your listing today on these top 3 sites.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, business description, business development, business reputation, Business Woman, Canadian Small Business Women, contact information, customer review, Dwainia Grey, entrepreneur, google, Google + Local, Google Places, Google Reviews, local business, negative reviews, online presence, Online Reputation Management, reputation management, review site, small business, small business development, small business owners, Yahoo, Yahoo! Local, Yelp!

Feb 18 2014

Take Control of Your Online Reputation Management

TCORM

Many small businesses that don’t take online marketing seriously are unaware that their reputation online may not match their local reputation.

It is possible that a disgruntled customer, former employee, or even a competitor is putting up bad reviews about you.

When 97% of consumers use online search when researching products or services it pays to know what people are saying about you online.

It is just plain crazy to think just because your business does so well locally that no reputation management needs to be done online.

It is erroneous to think that your customers are so loyal that they will disregard bad reviews. Small business owners need to pay even more attention to Online Reputation Management (ORM) – If you don’t take control of your online reputation, someone else will!

Start Your Online Reputation Management Today!

1. Assess your online reputation

Start assessing your online reputation by performing searches on the major search engines: Google, Yahoo, and Bing.  Don’t just search for your business name but also search for your products, your highest-profile employees, your own name, and any usernames or handles you use on any other site.

2. Customer Service

Always address customers’ comments, and complaints. Be proactive about customer feedback and even more so about customer service. When customers reach out on social media it is usually because emails and phone calls have been ignored. When phone calls and emails go unanswered, customers feel as though they have no other option but to make themselves be heard.

Have a customer service policy in place to respond to phone calls and email in a timely manner.

Monitor social media sites for conversations about you and your business and be prepared to join the conversation.

3. Address the issue

If a complaint or bad review is legit, take the time to acknowledge and offer solutions. A mistake some companies make is to fight back but that only escalates the issue and makes you look worse. Remember to offer positive feedback.

Bonus

4. Reputation Repair

Sometimes it may be impossible to remove a false review or complaint. You can fight bad reviews by soliciting and posting good reviews. Get your satisfied customers online to spread the word about your great products and services.

It’s time to take your online marketing seriously and take control of your online reputation by monitoring, responding and getting positive feedback.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, Bing, Canadian Small Business Women, consumers, customer service, customers, Dwainia Grey, entrepreneur, google, online marketing, online reputation, Online Reputation Management, online searches, positive feedback, reputation, reputation management, Reputation Repair, small business, small business owner, social media, Yahoo

Jan 18 2014

5 Steps to A Successful Blog in 2014

5STSB

Happy New Year! It’s 2014 and I’m sure you have already set your business objectives for the year. Have you set your blog objectives?

What do you plan to achieve with your blog this year? Many people forget that blogging is a marketing tool. As with any marketing tool you want to be able to see and measure results. You can do this by setting blog objectives.

Here are 5 tips to get you started.

 

1. How often do you want to blog?

If you have been blogging for a while now you have probably set a blogging schedule – daily (very ambitions), weekly, bi-weekly or monthly – or you blog whenever the mood strikes. A way to help with scheduling and planning blog post is to create an editorial calendar.  Your editorial calendar can be as basic or as complex as your business or personality. My editorial calendar is a spreadsheet that includes columns for topic, title, meta title, meta description, keywords, categories, call to action, and date posted.

Once you create your editorial calendar stick with it. It helps to keep you on track and makes you more aware that you have to set time aside on a regular basis to actually sit down and create a blog post. So your first objective is to create and stick to a blog schedule.

 

2.  Increase traffic

Search Engine Optimize each post to drive traffic. You can see from above that meta title, and description are a part of my blogging process and that is because I use my blog to increase traffic to my website. Every week I review analytics to monitor traffic, traffic source and keywords used. This helps me determine which blog posts are effective and helps me plan future posts. It also shows me keywords people use to find my site that I also use in planning. And finally it enables me to set targets based on similar posts.

Your second objective is to drive organic traffic using blog posts, which leads to the third objective driving social media traffic.

 

3. Increase Interaction

Social Media is a big part of marketing today and you want to use it to the fullest. After publishing a blog post the next step would be to post it on social media. Post to all social media accounts and use images to help it go viral. Not only do you want to increase traffic from social media you also want to increase interaction. To see a big jump on interaction you can add social media sharing buttons to your blog posts.

I use analytics with such tools as Hootsuite to see what blog posts are being shared, tweeted, commented on etc. I also look at which social media is driving the most traffic and interaction. These numbers help me to plan future blog posts as well tweaking my reposting to social media. I may repost a blog post with a different title, or image and measure the reaction.

Your third objective is to increase traffic and interaction through social media.

 

4. Drive Sales

Use your blog posts to increase sales. If you noticed above in my blog process I include a call to action because at the end of the day when blogging for your business you want to be able to increase business. Each blog post has an objective that I include in my call to action. The objective may be as simple to comment, share on social media, or a bit more specific such as download a free report or to buy something etc. Even if the call to action is as simple as to comment my ultimate goal is to gather leads and prospect to increase sales.

Not only should you use a call to action in your blog post, you should also be linking to your products and services when applicable.

Your fourth objective is to increase sales by having a blog post objective, a call to action and internal links to your products and services.

 

5. Measure Success

Based on the 4 main objectives above (feel free to add more to align with your business objectives), the next step is to measure success.

Take a look at last years numbers. What were your weekly, monthly, and quarterly organic traffic, what were the traffic sources, what was social media interaction and blog interaction like? For example one week of traffic I had 400 unique visits, 20% from Facebook, 20% from Twitter, 20% from other social media and the rest was organic. That week resulted in # of shares and retweets as well as # of comments on the social media and # of comments on the site. You also want to look at per post as well. So my best blog post had 400 unique visits, 20% from Facebook, etc and my worst blog post (in terms of numbers) had 100 unique visits, 0% from Facebook, etc.

Based on these numbers I will now set targets for 2014. I also look at my call to action, internal links and what sales I can attribute to each blog posts. I use tracking such as URL shortners in blog posts as well as just asking customers where did you hear about us? and why did you buy from us? to help attribute sales. I will also set leads, prospects and sales targets for my blog posts. I also try to figure what made my best post so successful and what I can do better based on my “worst” blog post.

Your fifth and final objective is to set goals and achieve them.

Start planning your 2014 blogging today and I hope you have a successful 2014.

 

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: 5 tips, Awesome Biz Online, blog calendar, blog often, blog tips, business, business development, Business Woman, call to action, Canadian Small Business Women, drive sales, Dwainia Grey, hootsuite, increase traffic, measure success, SEO, small business owners, social media

Nov 19 2013

10 Blog Tricks to Increase Holiday Sales

10BTHS

We are now in the 2013 Holiday Season and many small businesses want to know how to increase sales without increasing the budget.  You can use your blog to help increase sales with these 10 easy tricks.

 1. Create A Holiday Promotion

Choose a service or product and offer a holiday promotion. You can rebrand the name to include a holiday keyword such as “Christmas SEO Savings”.  Then you may offer a discount to sweeten the deal.

 2. Give back

Create a promotion where you donate a certain percentage of sales to a local charity, like Big Brothers. Everyone likes to give back, so make it easy for your customers to do so. For your holiday charity promotion you can specify all product sales or a specific product and kickoff with an awesome blog post. Also try to get the charity on board as well.

 3. Add a Call to Action to Your Blog Posts

You are already adding a call to action to your blog post now do it with “Holiday Cheer”. At this time of year your focus is increasing sales so make sure your call to action reflects that: “Buy this Gadget this Holiday Season”

 4. Link to Product Pages in Your Blog Posts

This is a great way to showcase benefits of your product or service then link to the page.

 5. Holiday Upsells

Consider offering a promotion where a customer receives a gift card in addition to a certain order price. A great way to get customers to come back for example is if a customer spends $50, they receive a $5 gift card. You can add value with an add-on bonus service with purchase. Or go the traditional route and show what products can be purchased together even offer holiday bundle discounts.

 6. Create A Shopping List Post

This is a great opportunity to provide a how-to post and link to your product / service pages. Try to get them to see the expanse of your offerings and be able to purchase all they need from you.

7. Feature blog content on your website product pages.

If you have created product related blog post why not add a short excerpt on your product page that links back to it. This is a great opportunity to showcase your product knowledge.

 8. Create Urgency

Create a time-limited promotion and use your blog to get the details out. You can also place a countdown on your landing pages and homepage that indicates how many days are left until important holidays or the end of the promotion.

9. Decorate Your Blog

Add “Holiday Cheer” to your blog such as Christmas lights, holly etc. Be sure to set a date as a deadline to have your holiday design changes removed from your site.

10. Use Social Media

Don’t forget to use social media to spread “Seasons Greetings” and promote your holiday promotions.

It’s very easy to use your blog to increase sales this holiday season. Plan your sales objective for the holiday season and let your blog help you do the work and make it a success. Happy Holidays!

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, business development, call to action, Canadian Small Business Women, decorate your blog, Dwainia Grey, entrepreneur, holiday promotion, holiday upsells, sales, small business development, social media

Oct 18 2013

10 Step Checklist to Quickly Optimize Your Blog Post

Dwainia

Over the last few months we looked at how to optimize your blog for business using social media, search engine optimization (SEO), and awesome content.  This month I have created a quick and simple checklist to help optimize your blog posts.

1. Does my post convey the objective of the blog post?

2. Do I have a clear call to action (telling readers what I want them to do after they read the post)?

Search Engine Optimization

3. Have I used my search engine optimization keyword in my blog post? Preferably in the title?

4. Have I tagged and categorized my post for search engine optimization using relevant keywords?

5. Have used relevant links internal and/or external?

6. Have I optimized my images for size and with alt and title tags?

Social Media

7. Is my blog post truly shareable?

Does my post provide useful or entertaining information that others will want to share?

8. Have I used media (an image or video) to enhance my post and to inspire sharing?

Facebook has 1.1 billion photos, Instagram has 100 million photos, Flickr has 87 million photos and Pinterest has 49 million photos!

9. Have I included share buttons with the post to encourage sharing?

10. Have I shared my post on all my social media profiles such as Facebook, Twitter, LinkedIn and Google+?

When you complete your blog post use this handy checklist to ensure you have optimized your post and it’s ready to publish.

 

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, blog post, business, business development, Canadian Small Business Women, Dwainia Grey, entrepreneur, Facebook, Flikr, image optimization, Instagram, keyword, optimize blog post, Pinterest, relevant links, searchable, SEO, social media, Twitter

Aug 21 2013

Optimize Your Blog Posts for Social Media

OYBFSM

Everyone wants to know how to use blog posts to drive traffic to their site, how to make their blog posts more viral. A key component is to social media optimize (SMO) your blog posts. Social Media Optimization (SMO) is optimizing your website and content to increase sharing on social media sites.

6 Steps To Social Media Optimize Your Blog Posts

 

1. Have Unique, Informative and Helpful Content.

Doesn’t matter what your industry is people want to know what your product or service can do for them – “How can I …”.  Write blog posts that showcase your benefits and answer questions.

2. Include Images in Your Post

It’s true an image is worth a thousand words and in this case maybe a thousand shares? On average images are 39% more likely to get more interaction on Facebook than regular text. Use relevant good quality images with each post.

3. Why Not Use Video?

Video marketing is the next big thing because it works. Posts with video attract 3 times more visitors and video is shared 12 times more on Facebook. Also using video increases your chance of page one listing on Google by 53%. How can you turn your blog post into a video?

4. Add Share Buttons to Your Website

Encourage interaction with social media share buttons. Ensure that your blog includes social media share buttons and the most popular areTwitter, Facebook, Google +1, LinkedIn, and Pinterest.

5. Promote your Blog Posts

Don’t forget to posts your images, video and blog posts to your social media accounts.

6. Search Engine Optimization

Last but not least Social Media Optimization helps with Search Engine Optimization. Posting to social media helps get your blog posts indexed faster. Shares, likes and +1’s give signals to search engines helping to increase your ranking. And having your posts go viral may help to increase your in bound links.

 

Don’t forget to search engine optimize your posts.

Social Media is a great way to get your blog posts in front of potential clients. The key is to practice social media optimization on every blog posts.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

 

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, blog, business, business development, Business Woman, Canadian Small Business Women, Dwainia Grey, entrepreneur, Facebook, google, images, informative content, Linkedin, Search Engine Op, Search Engine Optimize, SEO, share buttons, small business owners, social media, Twitter, unique content, video blog, website

Jun 19 2013

Take Your Blog to the Next Level with SEO

TYBTTNLWS

How to Search Engine Optimize Your Blog Posts

Use your blog to rise to the top of search engines by creating blog posts based on your keywords.

1. Keyword Gold

Decide what keyword / keyword phrase you want to target for your blog post. Choose only one to focus on. Think of variations to use in your blog content.

2. Keyword Rich Title

Use the keyword in the headline. Make sure that your theme is using <h1> tags. Try to lead with your keyword. Also use a keyword variation in your meta-title tag.

Don’t forget to write an eye-catching keyword rich meta-description.

For this blog post:

<h1> Take Your Blog to the Next Level with SEO

<Meta Title> How to Search Engine Optimize Your Blog Posts

<Meta Description> 6 Steps to Increase Your SEO via Blogging

blogging-for-SEO-example

3. Keyword Rich Content

Use your keywords throughout your content but remember to not over saturate. When writing for SEO people forget they are writing for readers and it has to make sense. Also try to work your keyword into the first paragraph.

Please note you will be penalized if you over use keywords in your post.

4. Keyword Rich Categories

Your blog should have no more than 10 categories that are your main keywords. Each blog posts should have no more than three categories – one is better. Categories are a great way to classify and theme content.

 5. Keyword Rich Images

Use relevant images in your blog posts. Be sure to add your keyword variation to the <alt> tags while maintaining the description of the image.

6. Keyword Rich Links

Create relevant links internal (other blog posts on your site) and external (link to articles that compliment your blog or you have used as a source). Use keyword variation descriptors – instead of “click here” use “6 Steps to Optimizing Your Website for Search Engine Marketing”

You can easily see a rise in your content on search engines by creating blog posts based on your keywords. Remember to search engine optimize your blog posts with these 6 easy steps.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, blog, business, business development, Business Woman, Canadian Small Business Women, Dwainia Grey, entrepreneur, heading, key word, keyword, keyword rich categories, keyword rich content, keyword rich images, keyword rich links, keyword rich title, meta description, meta title, Search Engine Optimize, SEO, Take Your Blog to the Next Level with SEO

May 15 2013

5 Blog Ideas to Increase Business

5BITIBA blog is a great way to attract new customers but a lot of people get hung up on what to blog about. Here are 5 great content ideas to help you get started.

1.  Answer customer questions. Create a blog post for each question you get regarding your business, services and products. Marcus Sheridan of The Sales Lion calls this the secret sauce. He increased his pool business during a recession through blogging.

2. Interview your customers. Ask questions about how your product makes life easier for your customer and don’t forget to include a picture of the customer using your product.

3. Show customers how to use your products. Provide detailed instructions on how to use your product and stress the benefits. This is a great opportunity for you to create a video post showing how to use your products.

4. Report the news. How does a current news event impact your customers, business, products or services? This is a great way to show authority and beat the competition.

5.  Go Local. Report local news and events near your physical location. Think of ways to involve and be involved in your community and let it show through your blog.

A blog is a great way to establish trust and become an authority in your industry. Blogging is a way for you to build your brand as well as increase search engine optimization.

By creating unique keyword rich content that is useful, your blog can turn into your biggest lead generation tool.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, Blog Ideas, business, business development, Business Woman, Canadian Small Business Women, customer products, Customer Questions, Dwainia Grey, entrepreneur, go local, Increase Business, interviewing customers, report the news, small business, small business development, small business owner, small business owners

Mar 20 2013

Make Your Website Work For You

MYWWFU

Having a website is not enough anymore. You want a website to increase leads and increase sales. On a periodic basis take stock of your website and start optimizing.

1. Optimize pages

Do all your pages have a call to action? Lead visitors to perform the actions you want. Are all your pages search engine optimized? Use keyword friendly URL’s and ensure you are using the right keywords on the page.  Do you have share buttons on your pages to increase engagement? Encourage visitors to share your content on their social media networks.

2. Optimize Content

What pages have the most traffic? How can you create related content?

What pages have the least traffic? How can you make it a traffic magnet?

What pages have high bounce rates? How can you make it more sticky?

3. Optimize Marketing

Are you running online and offline marketing campaigns? If not get started.

What campaigns are working? How can you duplicate the process?

What campaigns are not working? Do you need to scrap it or can you improve it?

The easiest way to keep content fresh and to regularly update your website is to blog. Awesome content will keep visitors coming back and frequent blog posts will keep search engines coming back.

Many people may let finding new content be a barrier to blogging. For some industries it may seem impossible. The easiest way to start blogging is to answer every question you have ever been asked by a client. Brainstorm every question you have been asked about your business, industry, products you use, your process, your services, your guarantee etc. and answer it. Create a blog post that answers each question.

Keep optimizing your pages and blogging and watch the leads and sales increase.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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  • LinkedIn
  • Reddit
  • Email

Written by Dwania Peele · Categorized: Dwainia Grey · Tagged: Awesome Biz Online, business, Business Woman, Canadian Small Business Women, Dwainia Grey, entrepreneur, SEO, small business, small business development, small business owner, website, website optimization

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