Canadian Small Business Women

Connection, Synergy, Community

Why You Need To Blog For Your Business

As featured on MakinTheBacon.com

My Blogging Confession

I have a dirty little confession to make.

Well, I suppose it’s not that little anymore since I’m starting a blog post off with it.

I had mentioned before that blogging did make me get back into my long-lost writing groove. However, I failed to mention that I originally started because I had read online that a lot of people were blogging and making money doing it. So I thought I could do it too. My boyfriend (now husband) and I were house-hunting at the time.  We all know how financially draining/stressful purchasing a house can be, so I was constantly looking for more ways to save/make money.

Yes, you read right. My main reason for blogging was to MAKE MONEY.  But I had no strategy. No idea what I was doing.  No consistency whatsoever.  I didn’t take it seriously for a VERY LONG time. I was just basically blogging on the fly.

Originally, I wanted to share my story about how to save money because I felt I was relatively decent at it.  I had never initially planned on creating a consulting business from it. I figured it would be something I could do on the side while I worked full-time.   It wasn’t until the 5th year mark where I seriously thought about my personal blogging journey, how it evolved, what opportunities it provided and what it enabled me to do. Eventually, my own journey made me realize the potential journey it could create for small business owners.

I may seem biased because I am a blogger first,  a business owner second, but these days more and more people are realizing the value of blogging for business. Just Google it and you’ll find a whole myriad of information out there. There is a lot of research that is done on business blogging, hence there are a lot of stats to back this up.

You need A blog. You need TO blog.

If you’re a multi-level, multi-national company who’s been around for 20 + years, you probably could get away without a blog. You’d still need social media, but the blog? Not so much. However, if you’re a small business owner, you may want to look into blogging.  Don’t get me wrong. Offline networking is importantand I force my introverted self to do so, but there is also great value in online networking.

If I meet you offline, I almost always check your online profile. I’ll check your site, your blog, your social media, your feeds. EVERYTHING.  Now I’m not saying this to scare you and make you freak out about not having a blog or being active on social media. I’m just letting you know because most likely, other people who meet you are doing this too.  I’ve connected with people online initially through social media and blogging. Based on what they were putting out there online, it made me want to take the next step and meet them in person. Their online presence was THAT GOOD.

Why You Need To Blog For Your Business

There’s a good chance that I’m not searching for your website specifically.  I’m searching for something that perhaps your business or product can solve. The internet is loud and crowded. While I do believe there is room for everyone, you still need to claim your spot and let people know that you are here.  You need to get people’s attention.

Keepin’ It Real

While you are using it as a marketing tool to help promote your business, your latest service/product, etc – if done right, it makes the awareness and the whole buyer journey more organic. (Source:  Salesforce Marketing Cloud )

Blog posts give you additional content to post on social media. It’s like killing two birds with one stone. Aside from creating a post on social media, why not promote your blog post on social media. Who knows? It may even start a conversation on social media.

Having An Online Presence Matters

Not to sound creepy or anything but people are watching you. People can find you.  Ok let me rephrase that: people are seeing and reading what you put out there. If you have a decent online presence, people can Google you and find your stuff.  If you’re like me, I do quite a bit of research before I make a decision to purchase or make a decision about something. I’m sure I’m not the only one who does this. It’s quite rare I act on impulse.

Unless I’m hangry.

While a lot of people have a blog, there are even more people who are on social media. Not everyone has a blog, but I think it’s safe to say that everyone is at least on one form of social media. The people who claim to not be on social media, i.e. my husband are most likely on Facebook and/or LinkedIn and don’t use it.

For the rest of us, we are using social media to communicate and share things with each other.  People are using blogs as a go-to resource. They consider them to be a trusted source of information.  People are telling their friends and family about blogs their reading (I would HOPE  you are telling your friends and family about mine).  They most likely aren’t sharing websites, but they’re sharing content from the blogs of those websites on social media because they find it be useful. Since it’s useful, they feel others should know about it.  It’s become part of the everyday conversation.

Blogging Creates That Awareness At the Top of the Funnel

How else are you attracting people online? Blogging can help capture peoples’ attention and get you noticed. This is especially important if you’re looking to expand your business and work with others who are not just local. If you are looking for a global presence, then you need to build that online presence.

Once you create awareness, you can create interest.

 

Karen Swyszcz has over 6+ years of blogging experience and has written content on the blog for brands such as SupperWorks, Camp Tech and Meridian Credit Union. She is also the instructor at Sheridan College for the Blogging For Fun and Profit Course and Effective Strategies For Social Media Course.” 

Find her at makinthebacon.com

How To Get Over Your Fear of Social Media

As seen on MakinTheBacon.com

Get Over Your Fear of Social Media. STAT.

Social media is one of those things that is a necessary evil if you have a business. I had recently written a post about How To Fight Your Fear of Blogging. A lot of things mentioned in that post also ties into the fear of social media. Using social media can be considered a form of microblogging in that the posts are significantly shorter than a blog post. Comments are allowed and encouraged.

Believe it or not, I wasn’t really into social media until I started my blog back in 2012. Prior to that, I only had Facebook and LinkedIn, both of which I was barely active on. Even then with using social media, I was anonymous because I was anonymous with my blog.

It’s interesting that many people have a business and are social offline, but aren’t social on social media (For me, it’s the opposite – it must be the introvert in me, but I prefer one on one interactions vs large networking events). It is so easy to go down that rabbit hole of scrolling and thinking everyone’s life is better than yours (Yes, I have been there many times before). But you have to understand that we share what we want to share.

Ask yourself before you post something on social media:

Would this resonate with my audience?

Will there be any possible repercussions?

Your Business’ Reputation Is At Stake

Social media can be scary in that you need to be careful with what you say and post, but ask yourself this, will it help your reputation or will it potentially damage it?

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. –Warren Buffett

When referring to social media, it will take even less than five minutes to ruin it. Well, actually it can be ruined instantly.

But think about what COULD happen if you were more social on social media? If anything, you should look at what your competitors are doing/ sharing and the fact that they are constantly sharing stuff, so why aren’t you? Many products, events, businesses, services are found through social media.

Repeat After Me: Social Media Is NOT a Waste of Time

Another reason I believe there is so much fear and overwhelm because many people think that it’s a waste of time, but it really all depends on how you use it. Being social on social media for your business doesn’t mean always liking random pictures of ice cream and cats (unless your business is about ice cream and cats or your target market is people who are into ice cream and cats). It’s about explaining what you and your business are all about. It’s about finding and engaging with people who are in either in the same/similar industry as you or where your potential clients/customers might be.

When I say engaging with them, I’m referring to posting comments that don’t sound like something from a bot or a slew of emojis. “Great post” doesn’t cut it.

Taking It One Step At A Time

Having a fear of something often comes from fear of the unknown. I believe that the first step in getting over your fear is recognizing the many benefits it can have for your business.

The second step is taking the time to educate yourself on what platforms may be best suited for your business either through research on the internet (although this can possibly lead into another rabbit hole and then paralysis analysis), workshops, consulting services and courses. I strongly believe in social media education. There are so many platforms and there is a strategy for each of them. Updates and features are constantly being added. Algorithms are always changing.  Features of 3rd-party tools that are used in conjunction with the platforms themselves are constantly changing.

One has no choice (especially those who provide it as a service for other business owners), but to educate themselves on an ongoing basis. I recently attended Social Media Camp in Victoria, B.C beginning of last month and will be attending Social Media Week in LA next week. With anything that seems daunting at first, once you start to learn more about it and break it down into bite-sized pieces, you’ll realize that hey this is not so bad.

The third thing is to ignore all the bad stuff that you see on social media and focus more on the good. Yes, there is actually a lot of positive stuff on social media. Don’t be afraid to be part of the conversation. You may have some interesting insight and be able to help someone with your products and/or services!

 

Karen Swyszcz has over 6+ years of blogging experience and has written content on the blog for brands such as SupperWorks, Camp Tech and Meridian Credit Union. She is also the instructor at Sheridan College for the Blogging For Fun and Profit Course and Effective Strategies For Social Media Course.” 

Find her at makinthebacon.com

10 Great Resources To Find Blog Post Ideas

1. Your Social Media Feeds

If you’re mainly following specific people (i.e. influencers and competitors in your industry) and not just random people and your friends, then your feeds could be a serious goldmine for ideas. Participating in the existing conversations could spark more ideas (Would that be considered Idea Inception?).

What are they saying?

What are they predicting?

What are they sharing?

Recall that some of the reasons we share things on social media are to inform, inspire, educate – we find the content to be valuable and want to share with our networks.

Surely you must have an opinion on it.

2. The Intelligent Conversations You Have With Other People

Fellow business owners, leads and clients, whether it is in person over coffee/lunch or virtually. There have been countless times where I have said out loud during the conversation, that would be a great blog post topic! Really. Sometimes the idea will just come out of nowhere.Different people lead to different conversations.

3. Medium

It’s an online publishing platform (an alternative to starting your own blog) that has been around for awhile but hasn’t reached the point of saturation yet. You can find and follow many interesting people on Medium.

4. Facebook Groups

This is where I’m noticing conversations happening. People ask questions, ask for recommendations on Facebook, ask for advice. There are a ridiculous amount of Facebook Groups out there.  I clean house here and there just because the out of sight, out of mind works best.   So just like with social media feeds, I would hope that some of the Facebook Groups you follow are where you would find valuable business advice or find your potential clients.

5. Other business blogs in your industry

What are they writing about? Perhaps you should be writing about these things as well and educating your followers about them.

6. Quora

I feel this platform doesn’t get enough credit and is not as widely known. It’s similar to Reddit, but I think the quality of questions is better and the topics are geared to people who genuinely want to learn or get advice from an industry expert. Although I have seen some not so intelligent questions being asked.

While there are many generic questions i.e. such as how to start a blog, how to grow my blog, etc. I have come across questions and been asked questions that are more thought-provoking. This is especially useful if you are looking for that answer to your super specific question and Google just doesn’t cut it. You can also request certain people to answer your question if you are looking for their opinion in particular.

7. LinkedInGroups

While you may not experience the same level of conversation and engagement compared to Facebook Groups, I would suggest poking your head in every once in awhile to see what people are posting over there. You can’t really predict where ideas will come from. So it’s best to keep an open mind and have many options available.

8. Newsletters

Look through some of the newsletters you subscribe to. Sometimes the newsletter contains different information that isn’t found on the blog. Is there anything that could be pulled from them and used for a blog post? What about the newsletters you send out?

9. Podcasts

Another great reservoir for content. Sometimes just listening to OTHER peoples’ conversations can give you an A-HA moment – i.e. I never thought about it that way before.

10.  Industry Events and Conferences

The previous blog post is the final interview in a Social Media Series, we chatted about Social Media Camp, a Canadian Social Media Conference that I attended this past May for the first time. There was a lot of valuable information and insight. The same was for Social Media Week LA. I made the effort to chat with people more before the conference and during the breaks.

So with respect to new content that should be able to fill up some spaces with blog post ideas in your content calendar for the next few months.

 

 

Karen Swyszcz has over 6+ years of blogging experience and has written content on the blog for brands such as SupperWorks, Camp Tech and Meridian Credit Union. She is also the instructor at Sheridan College for the Blogging For Fun and Profit Course and Effective Strategies For Social Media Course.” 

Find her at makinthebacon.com

 

How To Create A Successful Blog

As featured on www.makinthebacon.com

A Successful Blog Can Create Success For Your Business

If you’ve been following my blog for the past year and a bit, you may have come across the popular blog post – Why You Need To Blog For Your Business.

So you know about the why. I’m going to share a little bit about the how (it’s not as complicated as you think)

First off, just start.

Seriously.

Your first blog post may not be pretty or polished the first time around. But just start with a simple plan and go from there.

Take a look at my first blog post back in 2012.  I like to think that I have come a long way since then.  Note that it’s hard to build credibility or a following with just one post or one video either. You need to have several blog posts. One isn’t enough. People will want to read more of your posts and may come back to your site on a regular basis to check for new posts.

There is a lot of noise out there that only focuses on how they gained 1,000 views in their first month of blogging or how they are making “X” amount of dollars from blogging. When starting out, it’s tempting to give up early on and you will be frustrated at times, may not think your blog posts are good enough.  We are our own worst critics.  The more you write, the more content you’ll have and the better you’ll get.  Remember, you’re not writing a book (yet). But keep in mind that blogging can often lead to writing ebooks and physical books.

Focus On A Different Definition of Success

If you treat your blog the same way you treat your business (i.e. you’re in it for the long haul and are focusing on growth and long-term sustainability), then that’s progress right there. You have to have grit and be willing to persist.

For the record, when talking about a successful blog, I’m not focusing on the making money part. Thanks to society and perhaps upbringing (mine), we were led to believe that money = success. More money, more success.

One of my Instagram posts, shown below here stated what my current definition of success is and I believe it can be applied to blogging.

As a matter of fact, my blog enabled me to achieve all of those things.

Keep It Simple Silly

When it comes to being productive with your blog, there are a few simple things to keep in mind.

1. Set a rough schedule for your blog. If the idea of a content calendar is too much, you can always start off simply by just making a note in your agenda to write a blog post this week or every other week, etc.

2. Remember it isn’t necessarily about the number of blog posts, it’s the quality. Business blogging does not serve its purpose if you are constantly producing sub-par content just for the sake of posting frequently.  You wouldn’t want to be known as the blog that provides useless information or poorly written posts.

You may think that you need to post every day, every week and no that isn’t always the case. At the same time, don’t be like the old me and write blog posts every other month.

3. And don’t be a perfectionist either. Yes, check for grammar and spelling but you don’t have to be the grammar police. Blog posts are meant to be more of a conversational tone than a research article. As long as you tried your best, reviewed it several times (I’ll even read my blog post out loud from time to time), just hit publish already.

The great thing about blog posts is that you can easily edit and update them. You can’t do that with video.

4.  Be willing to commit and make time for it. It’s not a matter of time, it’s a matter of priorities.

Remember that being productive isn’t about getting a lot of things done, it’s more about getting the RIGHT things done.

 

If they are the right things, the ones that will help your business and move your business forward, then that is productivity at its best.

New Blog Post, New Opportunity

Mindset is key. Know that each blog post you publish is a new opportunity to connect with your current and potential customers. Think of each blog post as an opportunity to share your knowledge/opinion/advice (recall that we are a sharing society) and promote your business.

People will come back to your blog because they know you are THE resource for the topics of x, y and z. They’ll want to share your content with their networks because they found it to be very valuable/entertaining/interesting.

You’re killing two birds with one stone in that you don’t have to come up with as much new social media content. Just pull stuff from blog posts or promote the entire blog post.

It’s a sign that your site is of good quality because it is being updated with new content on a regular basis.  According to Hubspot, Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions .

 

“In addition to my love of writing, these are the reasons why I continue to blog. So keep going, keep sharing and keep putting yourself out there.”

 

Karen Swyszcz has over 6+ years of blogging experience and has written content on the blog for brands such as SupperWorks, Camp Tech and Meridian Credit Union. She is also the instructor at Sheridan College for the Blogging For Fun and Profit Course and Effective Strategies For Social Media Course.” 

Find her at makinthebacon.com

 

Now’s the time to refresh your website

Now the weather is changing and we’re moving out of the gloom and cold of the winter season, we can feel the returning spring in our step and the sense of renewal that this new season brings. For most people it has us starting to refresh, renew and reset in many areas of our lives and spring cleaning is a right of passage at this time of year. An area that is often overlooked though (for several reasons) is your business website. What can you do to remove the stale and encourage the sale? You can take some time and refresh in a few of the areas shown here.

Start with a review: When was the last time you updated your website? It’s not a bad idea to refresh a couple of times a year to keep your content current and to keep things fresh. Take a walk through your site as a visitor, or a potential client. Is it easy to find the information you want to highlight? Does the content support your directive and speak to your ideal client’s pain points? With some focus here, you can improve the visitor experience, and that can really help.

Refresh your colour palette: If you have a branded colour palette have you been using it? You can freshen up the how visitors feel about your content by selecting images and photos that reflect your colour palette, when you update font colours for your headings, quotes, and pull-out text you can get a huge bang for your buck. Is it worth it? Yes. A simple change in this area can work wonders and give you a brand-new vibe within your chosen palette.

How’s your blog? If you’ve been a little lax about your blogging lately there’s great value in getting back in the swing. Your clients and potential clients can learn so much from what you have to offer, and blogging is a way to share that knowledge as you spread your word. As an entrepreneur or small business owner you will get love from search engines such as Google, Bing and others because they love fresh content. Remember, growing your blog doesn’t have to be about writing. There are different options to creating content for your blog – think video blogging, audio (podcasting), or having guest writers provide content for your blog.

Add a survey: You can encourage your visitors to interact with your site and you can learn from them at the same time! Choose a topic of interest and use one of the many survey tools out there to learn more. Looking for an easy to use survey tool? Consider Type Form for an elegant solution. There’s lots of options out there from the plain (Google forms) to the complicated and expensive. You can find a solution to meet your needs.

Set objectives for your website: Create your key objectives for your site, then work to meet them. For many website owners an important objective is to build your subscriber list. Make it easy to find and use your opt-in boxes by placing them strategically and make it valuable to the visitor to trade their email address for what you have to offer.

Ready for video (or audio)? Using either of these items on your website can make it so much more interesting, particularly in these days of mobile devices and short attention spans. It’s becoming easier and more affordable to use either or both options. You can do something as simple as adding a Facebook Live video to your website or add an audio file to your about page for better effect.

There are so many options you can bring to your website that can help clear the cobwebs and breathe fresh air into your content and your visitor experience and it doesn’t have to be expensive or time consuming as these examples demonstrate. If you haven’t refreshed your website in the last year, where will you start to bring it into the same realm as your business strategy right now? Pick as least two things to refresh because it will make a difference to you and your visitors, and now is a great time to start!

 

Barbara Jemmott is the founder and business strategist at Your Entrepreneurial Spirit. Her 4-point YES to Customer Acquisition Program (C.A.P.) allows her to work her passion which is helping entrepreneurial women grow their audiences and income, online. She got here through her 20+ years of experience helping businesses understand and implement systems, strategies and procedures to increase productivity as well implement change and streamline operations. With experience and responsibilities to design, develop and deliver training for small to large technology training initiatives for Fortune 100 companies, she brings “Big Business” expertise to the small business space. Learn more about Your Entrepreneurial Spirit and the YES to Customer Acquisition Program at www.yourentrepreneurialspirit.com

 

To Blog or Not To Blog?

Do you blog for business? Many businesses feel that blogging isn’t worth the time it takes to draft articles and post them on the website. I get it. Blogging can be time consuming. It is even worse if you have writer’s block. That being said, writing a blog for your business can have extremely positive effects on your success.

Here are four things that should convince you that writing a blog is in your best interest.

#1: Establish yourself as the go-to expert

Your customers want to know that you know what you are doing. Writing a blog is a great way to showcase your knowledge in a customer-accessible way. The more useful content you produce, the more your community of customers and prospects will turn to you for questions and purchases.

In reality, you have competitors who will likely also have a blog. To set yourself apart from them, figure out how to differentiate your content from theirs. Sometimes it even comes down to the style of writing that draws in your readers from your competitors.

While you will focus on your area of expertise, you need to keep your blog topically fresh so you aren’t recycling the same tired subject over and over. Sitting down with a colleague or even just a pen and paper and doing some brainstorming will help you come up with a number of great ideas and fresh perspectives. A steady stream of well-written content showcasing your expertise will help you build authority and trust.

#2: Increased website traffic

Your customers won’t keep revisiting your website unless you give them a reason to. Creating well-informed, engaging content also gives your audience something to share that links back to your website. This can expose your business to new audiences through direct website traffic. Time to make sure your website is up to date and effective!

#3: Increased opportunity for calls-to-action

Each blog post should include at least one call-to-action. A call-to-action simply asks your reader to do something. While your reader may be interested in the topic you have written about, they may not think about what to do with it once they are done reading. Your call-to-action is the nudge they will need to step in the right direction. Here are a few examples:

  • Share this blog on Twitter!
  • Contact us to find out how you can set up a great business blog!
  • Sign up to receive tips and tricks from us

#4: Connect people to your brand

Blogging is your chance to showcase your brand personality using more than 140 characters. You should already have figured out your brand voice and your blog is a great opportunity to put it into play. How your write – the tone, the language, the subject matter – all says something about who you are as a brand. Using your brand voice in this way allows you to humanize your brand even more by creating strong community connections, building relationships based on your brand personality, vision, and ethics.

Candace Huntly is Founder and Partner at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Tell your story and grow your business but don’t make it personal!

 

Operating your own small business is a daily challenge. Writing about it, for some people, is even more so. My advice to small business owners who are looking to start their own blog is to star in their own blog. That statement however, comes with a couple of caveats: Don’t do it to often and don’t get too personal when you do.

If you own and operate a small business you know what goes into it. Often it’s a herculean effort involving long days (and nights!) and plenty of weekends too. You are passionate about what you do otherwise you wouldn’t do it. So why not share some of that passion with the world? The easiest place to start a blog (and we’ve talked about this before) is with you. Spend your first few blogs addressing the “who, what, where, why and how” of what you do. It’s ok to share your personal story. Perhaps you were motivated to start your business from a deeply personal place or as the result of an experience you had. For example, I recently wrote and published a children’s book about allergies that was a direct result of the experiences we have had with my own daughter. You can bet that in my blogs I will be sharing some of those experiences to create a relatable story for my intended target audience.

You don’t have to share the specifics but you can talk about why you do what you do and why you are passionate about it. Adding a personal touch or two to your blogs humanizes your product or service and helps people to understand your motivation. Even incorporating a “stock” kind of sentence or phrase that opens or closes each blog, one that is written from the heart (but which also relates to your business) is a great way to create continuity between blogs and to connect with customers on a more meaningful level.

The trick to this whole process is finding a balance.  Like Momma used to say “all things in moderation.” Sharing your story and “starring” in your blog is about including some relevant facts about yourself, or sharing insightful & humorous stories about your experiences, while still making sure that everything you do links back to the product or service you offer. The blogs are about you but not ALL about you. Share your story while making sure to leave out the really gory and personal bits. Unless you’re a divorce mediation specialist for example, we don’t need to hear your bitter divorce story. So find a way to get personal, without getting too personal! Finding an audience that can relate to you on a personal level can help grow your business!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

What are you focusing on?

Do you ever find yourself feeling overwhelmed with your business? There’s so much information out there. Facebook Live, webinars, blogging, newsletters, networking – where do you start? This can be particularly challenging if you’re just starting out or if you’re on your own.

I think the best place to start is doing things that bring you joy. You started your business for a reason, you have a product or service that you want to share. If you start by doing things that feel awkward to you, it will be easy to give up. Not only will it be easy to quit, but your potential clients will sense it too!

Here’s the thing to remember: you don’t have to do it all! You have to do what works for you, what allows you to be at your best. The other stuff will come. You can get training, hire a coach, read books; but the best way to start is with your strengths. Don’t get caught up in the comparison game. It will drive you crazy and take you off track from doing the things necessary to grow your business and have fun along the way.

Paying too much attention to what everyone else is doing can be maddening. If it works to inspire and motivate you, go for it! If you find yourself feeling less-than because of what others are doing, stop it. At the end of the day, unless you know them personally, we don’t know what their struggles are. Most of us aren’t sharing the defeats and let downs on social media, but that doesn’t mean they aren’t happening.

It’s important to focus on you and what you want to accomplish. You don’t need to try and implement every tool out there at the same time. You don’t need to be on every social media platform. Do what feels right to you and be where your people are. Reflect on your growth and the progress you’ve made in your business and don’t worry about how everyone else is doing. As long as you are making headway in your business, that’s all that matters.

Being an entrepreneur can be a stressful endeavor. When we focus on our own growth, focus on our strengths and work on improving our weaknesses we begin to see the fruits of our labour. You don’t have to be like anyone else or do what everyone else is doing. It’s all about being the best version of yourself so you can do your best and create the business of your dreams!

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution. She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

8 Creative Ways to Build a Mailing List

Do you send a newsletter for your business? A newsletter can be an easy way to inform your customers and potential customers of a new product, a sale, an event or just another way to showcase your expertise. Here are 8 Creative ways to build your mailing list.

  1. Add it to your website or blog: Most mailing list generators (we use mail chimp) have a widget that you can easily add to your website. This has been the most popular way new visitors have subscribed to our mailing list.
  2. Host a giveaway or contest: Whether it’s online or at a trade show a giveaway or contest is a fun way to build your mailing list.
  3. Have a mailing list or guest book: At trade shows in particular have a mailing list or guest book in the corner of your table. Interested potential customers may add their name to learn more about you.
  4. Ask for it: While closing a sale ask the new customer for their email address. You can also use this to follow-up with your customer.
  5. Add it to your facebook page: An easy to use app can be added to your facebook fan pages.
  6. May I?: When a new customer inquires, it’s okay to ask them if you may add them to your mailing list.
  7. Post in on Facebook: Once in a while, pose the question on your facebook page – Have you subscribed to our mailing list (link)?
  8. Tweet about it: Tweet it – Have you subscribed to our mailing list (link)?

Jacqueline Hunter is the Director at Craftadian. In addition to hosting annual Craftadian Handmade Markets, Jacqueline is a resource for Handmade Business owners by offering online courses, work shops and support. She showcases, supports and promotes Canadian artists, artisans and designers.

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Just ASK – Making Photo-Legal Groundwork Add Up

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There are few mediums which can universally capture the hearts and minds of people like the perfect photo.  When updating your website, blogging or developing ads for your business, the hunt is always on for the images that say it all.  Just don’t be tempted to turn a blind eye to the origins of those perfect images and the conditions for copying them, in case you find yourself exposed because of a copyright violation.

Your exposure is no less just because you may have relied on someone else to put your website, blog content or ad together and get those little copyright details right. Your business is your business and you have the responsibility to make sure it is not threatened by wasted investment, a senseless tarnishing of its reputation and in some cases, litigation that bleeds your time and your profits. Taking the time to find photo perfection may mean digging around a bit, but in the end the effort will help you and your business stand tall above the rest.

Let’s start from the obvious – the mantra everyone knows – just because a photo can be downloaded from the internet does not mean it is free to use.

Okay, great, so you know that, but what about stock photos?  You may have paid for them, but you still have to read the fine print.  Not all stock photos can be used for any purpose, or come with permission for indefinite usage.  Similarly, accessing images under a Creative Commons license (e.g. through Flickr) is still a license and has terms that have to be respected to stay on the right side of the law. These are issues you have to educate yourself about, either through your own research or by asking the professional who helps you put your ad together.

And what about those photos you commission? Again, there are questions you need to ask to be sure you can put them to the uses you are contemplating to market your business:

  • If there are models in the photos, were model release forms executed?
  • Will you own the copyright in those photos? This is a question to discuss with the photographer in advance.
  • If the photographer won’t assign to you their copyrights in the photos taken for the benefit of your business, do you have a solid agreement (license) that you can rely on to use the photos the way you want to?

When it comes to getting the ‘pics’ you want for your business use, you always have to be prepared to assess your resources, seek the appropriate rights to use them and be prepared to adapt if too many unknowns are left unanswered. While it may feel like only one image can say it all, remember that neither you nor your business is one, or even two dimensional – there is more than one photo waiting to be snapped, or out there, to help capture the brilliance of your enterprise and message.

In summary, your photo-legal groundwork boils down to a simple practice – Just ASK:

Approach, get consent and acknowledge the original source of the images you use.

Substitute with other images, if in doubt about making copies of your first choice ‘pics’.

Know your options because today there are many, and there is really no reason you can’t be efficient finding the imagery you want without jeopardizing the integrity of your enterprise.

 

Ariadni Athanassiadis is the lead attorney of Kyma Professional Corporation, which provides intellectual property (IP) legal services to help your business develop and benefit from the creative efforts and assets that make it distinctive. Whether it is your brand, product, services, designs, technology or business processes, Ariadni can help design IP legal solutions which let you make the most of what you give to your business.

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Ariadni Athanassiadis

Kyma Professional Corporation

T: 613-327-7245

E: ariadni@kymalaw.com

W: www.kymalaw.com

The importance of small businesses blogging

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When blogging made its first appearance in the late 90’s, it was mainly used by individuals wanting to express their thoughts and feels towards various topics. However, over the years blogging has evolved and is now used as a main tool for many businesses to express ideas, pass along valuable information and is a means of keeping connected with clients. Blogging is one of the biggest, easiest and not to mention free marketing strategies out there. Entrepreneurs, whether established or starting up, need to understand the importance and value of this tool.

What having a blog site can do for you:

  • Boost your websites search engine optimization (SEO): by posting blogs frequently, Google and other search engines will be able to use the important key words, which are plugged into your post and your appearance on the search engines result page will increase.
  • Causes traffic to your website: by linking your blog site to your business’s website, you will increase traffic flow, along with creating more awareness around your brand.
  • Establishing relationships: end your blog post with a question and get conversation going, create a section under your post for readers to leave a comment or additional feedback. Being able to review and respond to their comments will give you some insight as to what your customers are looking for from your business.
  • Connecting to the brand: most outbound marketing techniques do not allow you to show off your personal side, blogging gives you the opportunity to show your business’s true personality.
  • Free marketing: whether readers share your post on Facebook, tweet it or email your blog to a friend, this is helping create more buzz around your business.

 

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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30 blog topics for small businesses

 

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For many small business owners posting blogs frequently is important because it gives them a chance to stay connected with their audience. Unfortunately, over time, their blog sites become inactive due to soul fact of not having any new topics to blog about.

Here are 30 potential blog topics for small businesses looking for fresh and new ideas:

1)    Our business: a background story of how it all started.

2)    Ask your readers what they would like you to write about.

3)    Do a round up of last year’s most popular blog posts.

4)    Recap or update on a pervious blog post.

5)    Most frequently asked questions by customers.

6)    How did your company get its name?

7)    A day in the life of your company.

8)    How do you hire staff?

9)    Confess a weakness.

10)       What is a lesson you learned in the last year?

11)       The latest trends emerging in your industry.

12)       A profile piece on a staff member or a long time customer.

13)       The biggest challenge your company has had in the last year.

14)       Discuss upcoming/recent events within your business.

15)       Do a product review.

16)       Run a content.

17)       Share upcoming promotions.

18)       New products or services being launched.

19)       Tricks and tips for customers to make better use out of your products/services.

20)       Best suggestion given to you by a customer.

21)       What you love about being a business owner.

22)       The biggest challenge about owning a business.

23)       Do a video tour of your company’s building/office space.

24)       Hopes and plans for your businesses future.

25)       What do you hope to accomplish through your blogs?

26)       Review a book or magazine article relevant to your industry.

27)       Post a tutorial or how-to video or written piece.

28)       Expose scams within your industry.

29)       How to turn an unhappy customer into a happy customer.

30)       What do you love about your industry?

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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15 free or low cost marketing ideas for small businesses

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1)  Communication: start up as many social media sites appropriate for your business; LinkedIn, Facebook, Twitter, e-mail, blog site, live chat through your business website and a toll-free phone number.

2)  Business cards: leave them everywhere and hand them out to everyone!

3)  E-mail newsletters: collect e-mails and send out weekly, bi-weekly or even monthly newsletters informing customers about upcoming promotions or events.

4)  Business webpage: keep your website and social media pages up to date and fresh. Your customers need to see that you are active within your business.

5)  YouTube: create a video of your product or service, post the YouTube link of your video on all your social media accounts and on both your blog and business site.

6)  Stay connected: keep in touch with your clients by sending them a hand written thank you card and attach a coupon.

7)  Loyalty: reward your loyal customers with, for example, a 20 per cent off discount for their next purchase. Do not assume customers will keep coming back, acknowledge them and show them that you value their commitment to your business.

8)  Go old school: print out pamphlets, brochures or flyers and go door to door in your community and hand them out. You could also leave them on the windshield of cars in a full parking lot at a local mall.

9)  Get listed on directories: both Google and Bing offer free listings for local businesses.

10) Vendors: speak with the vendors from whom you buy products or services from and ask them if they know of any other businesses that could use your products or services. Also, check to see if they have a bulletin board where you can display your business card and ask to place yours up!

11) Offer to be a speaker: often volunteer organizations, industry conferences and local business groups are looking for guest speakers for their meetings. This will help you and your business gain contacts, name recognition and publicity.

12) Product or services: it does not matter what you are trying to sell, get out there, hand out sample size products and show off your work. This will help potential customers get a feel for your company and give them a chance to see what you have to offer.

13) On the go marketing: if you use a car or truck for your business ensure that your business name, logo and contact information are painted on the vehicle. For a less costly alternative use magnetic signs and place them on the vehicle.

14) Contest: run a contents through your business website or on Facebook. Ensure that the prize is desirable and that it relates to your business. Example: a coupon offering 40 per cent off a service from your business or a gift bag full of sample size products. *Note: this will also create traffic on your business website and social media sites, along with helping you gain more followers*

15) Community events: a fund raiser, festival or even a family day event, ensure you get out there and offer or donate your services/products to events within your community. This is a great way to get your brand out there and help you better connect with potential clients/customers in your area.

 

Dwania is the Founder and Executive Director of Canadian Small Business Women Contact Canadian Small Business Women:

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Creating “C.O.R.I.” Content

 

Sheralyn

Much has been written (by me, for CSBW, never mind from all those other experts!) about creating great website content and how to blog for business. Today, I would like to add to the narrative by sharing my short and simple acronym for creating meaningful content that works.  It’s “C.O.R.I.”  When writing about your business in any capacity and particularly when creating content for your website, make sure that it’s Current, Original, Relevant and Interesting.

Social Media encourages, to some degree, a tendency to “over share.” I attended a networking event recently where a person told me they shared to Facebook 7 or 8 times per day!!! I am not sure when they were getting any work done but unless you are actually in the business of Social Media, providing this as a service to clients as part of their business strategy, this is probably a little too often. It also begs the question are you sharing relevant information or just re-posting randomly? So unless you’ve hired an expert like my good friend Kelly Farrell at Teach Me Social, stick to the C.O.R.I. principle.

Your website content should always be current.  Create a schedule where you build time into your business to regularly refresh and update.  There is nothing worse than searching for something on the web and coming across a Christmas special at Easter. Your product or service may not necessarily change but you can tweak the wording, offer a seasonal special or post a blog all of which could help your rankings if a search engine like Google thinks you are posting new content.

Make sure your content is original. First and foremost if it isn’t that’s plagiarism and we all remember the consequences of that from school. Secondly, if you are posting and sharing excessively, from other sites, again your rankings could be affected because Google sees it as duplicated content. Besides, your website is about you, your product and/or your service so it SHOULD be original.

Relevancy is a big one for me. This is not so much about your website content because it is assumed if you are describing your service, the content is relevant to your business! However, when sharing information across your other social media platforms it is imperative that you share content that is related to your business. Sharing stories about cute kittens or babies sucking on a lemon is not only irrelevant but frankly, might just annoy your potential clients and see you placed on their “blocked senders” list.

Finally, when it comes to content, do your best to make sure that it is also interesting. Provide tips and tools that your potential clients can actually use.  Share a news story that is current, interesting and related to your industry. Perhaps, offer a little known “fun fact” about your product that people might not already know. Post something regularly that engages your audience without inundating them.

By creating content that is current, original, relevant and interesting you will create an audience that comes looking for you rather than you having to seek them out! Be an original. Share responsibly, not randomly.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Bridge Building 101

Sheralyn

Using bridges as an analogy for great communication is a pretty common theme for me and I believe it’s a message that occasionally bears repeating. Great communication is about building bridges between people.  Like a bridge that facilitates transportation between two geographical points, a communications bridge acts as your platform to transmit information. It requires a solid foundation, pillars of support and the actual bridge span that connects the two. The definition of communication is this: “The development of skills in three critical areas: Listening, Language and Writing.” Think of these three skills as your pillars, foundation and bridge span. Communication is about sending a message and ensuring that message is both received AND understood. When communication fails, it’s because the bridge was left unfinished or because it crumbled, not having been built on a solid enough foundation.

The bridge could be your website, a blog, a video about your business, perhaps it’s a sales call to discuss your product or it takes place while you’re conducting a seminar in front of an audience. Whatever your “bridge” it is based on the premise of creating a two-way flow of information. (It’s important to note however, even a one – lane bridge allows traffic to flow in both directions, we just have to take turns! Wouldn’t the world be a better place if we did?)

Here are a few simple tips on how to build a better bridge to your customers:

  • Keep your communication clear and concise. State your position (just the facts) using language that is precise and carefully chosen.
  • Avoid over reliance on industry specific jargon – not every one “gets” it.
  • Avoid excessive and unnecessary elaboration. Say more, with less.
  • Ensure understanding by soliciting feedback.
  • Encourage two-way dialogue by asking questions.
  • When creating content for your website follow the techniques we have blogged about before: Treat web content like it was a Resume and answer the basic “Who, What, Where, Why and How questions.
  • If you have a contact button on your website – RESPOND when people use it! Encourage the conversation. If you put a tollgate on your bridge, make sure it’s staffed otherwise no one is getting across and not answering a customer query means a lost business opportunity.

 

If communication is further defined as the ability to “express or exchange information” what else can you do in your business to ensure that exchange takes place? I would argue that listening is the single most important pillar of the communications bridge. In any relationship, business or personal, listening to the other person helps them to feel valued, that their opinion matters or that there concern has been addressed. By listening, I am referring to “listening to hear,” (to understand) not “listening to respond” (planning your comeback.) Listen to what your customer is asking for rather than trying to sell what you think he needs.

Just like a poorly built bridge, the stakes are high and the consequences long term.  Perhaps you read about the recent collapse of the Nipigon River Bridge, severing the Trans-Canada Highway, the only road linking Eastern and Western Canada. It’s not only an enormous and costly mistake for the bridge builders but has long term consequences for any business attempting to transport goods and services to its customers along this corridor. Similarly, what are some of the consequences of poor communications for your business?

  • Misunderstandings
  • Lost business opportunities
  • Angry employees or customers
  • Poor sales
  • Potential legal ramifications
  • Long-term damage to your reputation

You may have heard the old saying; “If it’s worth saying, say it right the first time!” or my personal motto “Say only what matters because it matters what you say!” Either promotes the same message – good communication needs a solid base to “bridge” the gap between your customer and your business, between fostering good relationships and repairing bad. Communications is a bridge that runs both ways and if it doesn’t, it leads to nowhere.

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

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