Canadian Small Business Women

Connection, Synergy, Community

Simple Steps to Help You Achieve Your Goals This Year!

yvonne

 

Foremost on our minds at the start of a new year is making one type of change or other in order to help us achieve our goals; get better at something, be healthier, life or career goals, and more.

I’d like to introduce you the ADKAR by Prosci. ADKAR ​is most commonly used in organisations as a Change Management tool to manage change in business processes, technology etc. However, it can also be a fantastic tool to apply in personal change situations.

Here is one way we can apply ADKAR to Personal Change

Awareness – Start with recognising and being aware that your current situation needs to change i.e. your job or role, need to get healthier or lose weight, or improve your relationships.

Desire – Have a strong desire to want and see your goals become reality. By having a strong ‘why’ on your need to change, this becomes the motivation and driving force to create and maintain the momentum you need i.e. having a strong desire to increase your income so as to care for your family or pay-off your debts, or a need for strong inner or spiritual fulfillment, or job satisfaction

Knowledge – This requires equipping yourself with the knowledge and information needed to help you change and be successful with your desires and goals. i.e. attending career or health seminars, reading books or online blogs, networking event and communities

Ability – Building the skills and behaviours that will help you be successful with the desired change. i.e. attending training, receiving coaching, on-hands learning and practice

Reinforce – Create the right environment and support system to help you make the change stick and sustainable. i.e. join support groups, get an accountability partner, get a mentor, join professional associations

What are your strategies for personal change? Have you used the ADKAR approach or any other formal methodologies to implement personal change? Please share your personal experience and tips.

 

Yvonne is an Author, Speaker, Change Consultant & John Maxwell Leadership Coach who is passionate about working with Individuals, Entrepreneurs and Organisations to help them implement the change they want and achieve their goals.

To learn about Yvonne’s latest book on how to get the results you want, visit www.oliveblue.com/changeyourmindset

She can be reached at:  www.oliveblue.com . www.facebook.com/oliveblueinc  . www.twitter.com/oliveblueinc . www.youtube.com/user/ChangeYouWantTV

Public Relations 101: What is it and what can it do for your business

CHuntly

Whether you are an entrepreneur looking to break into your industry or you are an established business of any size, your success is largely dependent on your reputation. Many different types of people can have an effect on your reputation such as customers, suppliers, employees and journalists. Their opinions of your business – good or bad – will affect the opinions of others.

Public Relations (PR) is part of your marketing strategy that focuses on managing your reputation through effective communication of your organizational message. It is the art of building and maintaining positive relationships and brand awareness in the public eye (AKA your target audience).

Simply put, PR is your strategy for getting your message – your story – out to your audiences. It is all about engaging your target audience(s) by connecting with them in some way. It should be complementary to your overall marketing and outreach strategies.

6 Key Factors of PR

  1. Media Relations: Building relationships with the media and other influencers with the goal of attaining editorial coverage (Not paid for). If you have ever read a story about one of your favourite brands, the latest celebrity gossip, or even a story about a politician, business owner, or prominent individual, chances are someone pitched that story angle to the media and they thought it was interesting enough to write about.
  2. Special Events/Experiential: Designed for both public and media outreach, these events usually have brand experience and/or informational components.
  3. Content Generation: Writing blogs and bylined articles both for your organization’s website as well as for other websites and publications is a great way to control your message.
  4. Industry/Competitive audits: Audits (research) will determine the best positioning for your organizational message in terms of making it stand out from your competitors.
  5. Crisis Strategies: As hard as you might try to maintain a positive image in the public eye, sometimes things go wrong. It could be a huge product recall, and it could be something as “small” as an internet troll leaving negative comments on your blogs. Having a crisis strategy in place before it happens is your best bet so you know exactly how to deal with it.
  6. Social Media: This is where there is a definite crossover with the rest of your marketing strategy. You need to make sure the messaging you are putting out on your social media channels fits with the rest of your outreach. It’s a great way to promote your story. It’s also a great way to showcase content across different mediums.

Why Your Business Needs PR

Your business would not go anywhere without some sort of customer, end user, network, or community of fans, which is why you need PR. You need to be able to reach them with your message.

PR helps your business to:

  • Connect with your target audience both through direct channels and infuencer touchpoints (working through people, media, and celebrities who influence your target audience).
  • Package your brand story for maximum effectiveness. A good PR strategy will create a foundation for your business to build its outreach and growth strategy.
  • Get your brand and organizational story in the public eye on your own terms (ie. You have some control of the messaging that is out there).
  • Define its voice. Your business is so much more than a brand name and a website. It has character, values, and purpose.
  • Utilize a variety of outreach channels so you can tailor your strategy to your budget and your organizational culture.

Maintaining a strong presence on multiple channels while reaching your target audience is priceless when it comes to building a business. Most people think the cost of running a successful PR strategy will be too much, but there are ways to work within any budget. Your reputation and business success depend on it.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making it unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Summer Blog Tour 2015

WomanLOGO_5b

It was a pleasure to be invited to be a part of IC Publishing’s Summer Blog Tour.  I am looking forward to reading about other entrepreneurs like myself.  I would like to thank Shery Andrunyk for inviting me to be a part of this blog tour.  Here’s a bit about Sheri:

Sheri Andrunyk is the founder of I C Publishing (tour sponsor) and the I C Bookstore, entrepreneur expert, mentor, and author of Working From Home & Making It Work and Hearts Linked by Courage. She is writing two more books this year, and is extremely passionate about providing more choices, resources, and high level support to other writers, business professionals, wellness coaches, and spiritual mentors.

Bites and Blogs: What are your tips for creating meaningful content for social media? How do you determine what blogs you’re going to write, and why? How do you remain consistent?  How do you know you’re on the right track?

With regards to social media, content is king.  My approach is the ever so popular 80/20 rule.  I try to follow this as closely as possible.  It states 80% informative and 20% promotion is the best way to keep your audience engaged.  Within that 80% of content, I try to use content from my blog site, which in itself is a “soft” way of promoting the site itself.  I am a believer in using all possible platforms to promote your business, so use whatever hidden or soft ways of promoting your business that allows the reader to have your business in mind constantly.

Blogging is a great way to get your point across without having to engage an audience for a long period of time.  I personally don’t blog, but I do have contributors who are experts in their field who blog on a consistent basis for my blog site.  I am very firm on consistency when it comes to blogging.  I require a minimum of 1 contribution per month for 6 straight months from all my bloggers.

There are many “hot topics” out there in the world of blogging for small businesses.  My selection is based on the topics that are a firm requirement to assist with starting and growing your business.  The resources we provide via our blogs are those that we find answer all the questions that are being asked by aspiring entrepreneurs.  We have been fortunate enough to witness our success over the past three years based on the increase in our readers.   Our numbers have increased each year by 50% and so has the interactions.  We have also been fortunate enough to have experienced blog contributors, who have written pieces that resonate with our readers.

Talks: What steps do you take to create new workshops, programs, or keynotes?

Creating workshops that resonate with your audience can be challenging.  You have to not only consider your guests and what they need, but you also have to consider what your competitors are offering.  Our workshops at Canadian Small Business Women are largely based on materials that are necessary for your business.  We also don’t focus on having ‘big name’ speakers whose main focus is to upsell to my audience.  There are a few requirements that I have:

  1. The workshop must be less than 2 hours long.
  2. The workshop host cannot spend more than 10 minutes introducing themselves and their business.
  3. The workshop must be hands on
  4. The workshop must have a “to do” list that allows the attendees to implement everything that was taught in their business.
  5. Do, feel free to upsell, but you cannot upsell throughout the workshop. The last 10 minutes are usually dedicated to that.

Books: Everyone has a story, some a book. If you’ve written a book, what was your creative process? What encouragement would you give others just beginning their book writing journey?

I have not had the pleasure to write a book, but it is in the works.  I am fortunate enough to be surrounded by inspirational authors who have encouraged me to take that leap in to being an author.  I currently have a title and a short outline.  I will just have to find the time to move forward and start writing.  I welcome any suggestions from our readers as to how to find my way creatively.

What advice would you give your younger self?

Wow!  I would tell my younger self to pay attention to the small details.  I am not one to regret any decisions made and I definitely live each day to the fullest.  I would definitely tell my younger self to learn how to let go of things sooner and to not be so high strung!

What are you working on now, and how can we, as a collective community, help?

We are currently working on the launch of our membership website.  Our goal is to have our members benefit from the partnerships we have made with many companies across Canada such as Vistaprint and Staples.  We would love the readers to join our network as well as to refer the network to others.  We can be found at www.canadiansmallbusinesswomen.ca

 

Passing the pen to next week:

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.  She has completed her first book Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Connect: www.embraceyourdestiny.ca,  www.twitter.com/sandradawes

 

Tamara is the founder and creative director of Sweet Clover Studios. A creative space where design, inspiration and the desire-to-grow combines to produce purposeful materials. From surface pattern designs to children’s books, the process and personal insights are shared to create community and an example of multi-passionate creativity.

http://www.SweetCloverStudios.com  or Instagram : @sweet_clover_studios

 

Happy Blogging!!

“I need a social media person” – Do you really need a social media person? – Part 1

Karima

After reading the recent article “Is Social Media Worth It For Small Businesses?” on Forbes.com, I realized that one of the reasons small businesses are disappointed with their social media hires is because they don’t know the roles and skills required to set themselves up for success on social media.

In the 15 years I have been dedicating my practice to helping businesses expand their online presence and (in the last 6 years) growth utilizing social media, I have heard business owners and top-level executives say “I need a social media person”. To me, this affirmation equates to saying “I need doctor” and once you’ve said it, chances are you will need a specialist. It’s the same with social media.

Social Media as a tool for growth

Unlike large organizations who typically have a social media (senior) manager and 1) with multiple direct reports or 2) agencies who manage specific areas of social media, small and medium organization are left to hire a jack-of-all trades who scramble to do EVERYTHING on social media.

Let me back up a little… Although a lot of young people hold Social Media positions, the top level positions are usually given to more seasoned marketing or digital professionals because although social media is about Facebook and Twitter, and blogs and Instagram, it’s also and primarily about business and strategic thinking. Now that the wonders of social media have spread to the world of business, engaging on social media has become a necessity for survival. And your business needs to jump on that bandwagon before your competitors overtake you!

Social media allows you to respond to your customers’ wants and needs immediately. You can boost sales, and people will be more receptive to your message. And let’s not leave out the most important fact of all: your competition is already there.

So, how do you build a solid team while maintaining cost-effectiveness?

You must have a business-focused social media professional come and do a diagnostic of your needs. Whether your company is just launching or is already in business, our program is designed to support you and help grow your online presence.

Identify and define roles

By identifying the roles and skills it takes to make your business successful, you will better reach out to the right people and organize their time based on needs and objectives. Below are some of the primary social media roles and skills that will get you going fast.

  • Strategist: A strategist, pretty much like all strategists in every industry, researches, benchmarks, and creates a plan and tactics. The strategy, when done well, identifies opportunities for growth and for It also determines how and where to invest to meet business objectives. A social media strategist is no different.
  • Project coordinator/manager: A project coordinator is someone who will keep you on budget, on time, and within scope. A fabulous project manager will also identify opportunities along the way and allow you to expand your reach and objectives. Hiring a part-time social media project manager is the key to your success.
  • Content producer: Online content can be blogs, videos, Facebook updates, Tweets, Instagram and Pinterest pictures or even YouTube videos. There is a plethora of types of content and platforms ranging from real-time to scheduled, from on the go to scripted, and from organic to paid. The importance of content is to identify your objectives and build a strategy around them.
  • Community manager: A true community manager builds and grows online An online community is a virtual community whose members interact with each other primarily via the Internet (Facebook, Twitter, Blogs, Forums, etc.). Those who wish to be a part of an online community usually have to become a member via a specific site and necessarily need an internet connection.

I will explore other roles and skills in an upcoming blog post.

Why are online communities important for businesses?

Being a member of online communities for businesses and continually establishing and maintaining online relationships is critical to the success of your business. With the extreme popularity of social media, many people are excited about interacting and developing relationships with others whom they feel they can trust and who they consider experts in their industry.

At the heart of your success is the human element. Once people get to know you, and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.

Karima-Catherine is the co-founder of Red Dot Digital, a digital agency that strives to deliver top-notch solutions to various clients.  Red Dot Digital drives real, meaningful, quantifiable business outcomes for companies. Karima-Catherine is also the co-moderator of #MMchat, a Twitter weekly forum which focuses on business, marketing and social media.  

Connect with Karima-Catherine:

karima@reddotdigital.net

Website, Twitter, LinkedIn, Pinterest

 

How To Succeed At Internet Marketing

Kerry George (1)

Internet marketing is no longer brand new. Many companies are having success with internet marketing. Some are using Google Ad Words, others are advertising on Facebook, many are creating YouTube videos. Each of these strategies can help, but here are five other simple techniques that you may not have thought of.

1. Use all of the free stuff.

You can have a Facebook business page, a Twitter page, a Google+ profile and a LinkedIn profile for free. YouTube, blogs, and Hootsuite are also free. When people look up your company they will usually look you up next. Give them something to see under your name by filling out your complete profile. When we look up your name the first page on Google should have a lot of current information that is all about you.

2. Use your photos.

Brand your face to your company and to your product by using your photo. Use your picture on your social media platforms. Use it at the end of your blogs with a bio and with contact information. In your computer store your photos with your name in the name of the photo. When you use your picture online add your name into the alt tag on the photo and also use a #yourname as a keyword when posting an article. When we look you up online we should find current and professional photos of you that dominate your name search. A few short months of dedicated photo posting can change your online persona.

3. Put your phone number on everything.

The purpose of using internet marketing is to get more clients and to write more business. The bottom line is the bottom line. In order to converts hits to a website into paying customers the website needs your phone number to be prevalent. However, there is a lot more that can be done with a phone number. Be sure that your phone number is on your LinkedIn profile right in the summary, not just in the contact information. Not everyone can see your contact info. If they have no LinkedIn profile themselves but instead found you on the first page of Google while searching your name, they can’t see your contact info. They can see your profile info. Also put your phone number right into your automated postings on Twitter and LinkedIn at least a quarter of the time. Phone numbers now show up on smart phones as something that can be immediately dialed. Why make anyone hunt for it?

4. Blog, blog, blog…

There are so many reasons to blog. Articles establish you as an industry leader. Google loves fresh content and ranks your website higher by your consistent blogging. Blogs can be posted on LinkedIn and Twitter and other social media channels drawing your following from those places to your website blog. You can have an engaged audience that regularly follows you and even establish raving fans that give you credibility and they repost your material spreading your marketing for you. Blogging should be posted at least once a week to build a loyal following, however it can be written once a month and programmed to post each week.

5. Post consistently.

You have them following you like the Pied Piper. Now give them something to follow. Twitter and LinkedIn should have postings every day of at least 4 times. Facebook needs different postings with pictures, positive statements and visual stimulus a few times a week minimum. If you have no time, use Hootsuite or another aggregator. Write your posts in one afternoon and program them all at once during the month. Then you can be living your busy life going from meeting to meeting and still be posting on an ongoing basis.

Hope these 5 tips help you to become more successful at your internet marketing!

Kerry George is the owner of the Canadian Imperial Business Network which is currently the largest business network in Alberta and rapidly expanding across the country. She is a serial entrepreneur/author and speaker with a zest for life and a passion to help others succeed in increasing their potential and their bottom line. Kerry has several publications and blogs that you can follow and welcomes most interaction online.

Twitter

@createloyalty2U

@CIBNtweets

@yycbiznetwork

Blogs

http://loyal2u.blogspot.ca/

http://calgarybiz.net/blog-3/

http://kidsincowtown.wordpress.com/

http://loyal2u.ca/category/social-media-2/linkedin/

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