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Jun 22 2025

Tips for Crowdfunding Success

As we continue our June theme of being Powerful, Purposeful, and Productive, we’re diving into one of the most accessible — yet often misunderstood — ways to raise money for your business: Crowdfunding.

In a time where traditional funding can feel out of reach, crowdfunding empowers entrepreneurs to raise capital with the support of their community — whether that’s friends, family, customers, or strangers who believe in your vision.

💡 What is Crowdfunding?

Crowdfunding is a method of raising money by collecting small contributions from a large number of people, typically online. In return, supporters (also called backers) may receive perks, rewards, early access, equity in your company, or simply the satisfaction of supporting a mission they believe in.

It’s not just about money — it’s also about building a movement around your business idea.


💼 Types of Crowdfunding

  1. Reward-Based Crowdfunding
    Backers receive a product, discount, or exclusive perk. Best for pre-launch products or creative projects.
    Popular platforms: Kickstarter, Indiegogo

  2. Equity Crowdfunding
    Supporters become small investors and receive equity in your company.
    Popular platforms: SeedInvest, Republic

  3. Donation-Based Crowdfunding
    Used for causes or community-based businesses; backers give without expecting anything in return.
    Popular platforms: GoFundMe, IFundWomen

Tips for Crowdfunding Success

Crowdfunding isn’t just “post a link and wait.” It requires strategy and consistency. Here are a few proven tips:

1. Start with a strong story.
People don’t just back products — they back people. Share why you started, who you’re helping, and what impact their support will have.

2. Build your audience before launching.
Success depends on how much traffic you can drive to your campaign. Start marketing early using social media, your email list, and word of mouth.

3. Create a campaign video.
Videos boost trust and conversions. Show your face, explain your mission, and invite people to be part of your journey.

4. Offer great rewards.
Make sure your perks are enticing and sustainable. Think early access, limited edition offers, shoutouts, or behind-the-scenes access.

5. Keep the energy up.
Post regular updates, thank your backers, and create urgency. Momentum is key in the first 7–10 days.

6. Follow through.
After your campaign, be transparent about timelines, fulfillment, and next steps. Keep communication open even if things change.

Let this be your Powerful, Purposeful, and Productive funding season.

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Written by Dwania Peele · Categorized: Canadian Small Business Women, Featured Member · Tagged: business financials, crowdfunding

Jul 25 2015

Why your mental game is infinitely more important for your business success than you think.

Uchechi

There’s no denying it, business success is 80-90% about your mental game. This is something I see every day because I’ve worked with people and coached them through the mechanics of building a successful business. They know what to do, however, they’re either not doing it, or they’re not getting the results they really want.

Take an example of someone who wants to expand her reach and start blogging for her business. However, 6 months later she’s stuck on having the ‘right’ thing to post. This is not about lack of topic ideas or even about knowing how or why to blog, but really about committing to the process and pushing past the fear of judgment and criticism from family, friends and colleagues.

Another example is someone who just launched a great product or service, but is afraid to reach out to others and share it. They are so consumed with fear of appearing pushy, ‘salesy’ or intrusive. As a result, they sit on their great offering and do very little with it.

This is why I believe 100% in working on the mental game with my clients, because without that, no matter how much I teach them about marketing, business financials etc., they will not get the results they’re looking for. Maximum results occur when they’re able to break through blocks and resistance that holds them back!

Another side of the coin is seeing business owners pushing really hard to make things happen. Sometimes, yes, this is needed, but there’s also another side of ‘allowing’ for guidance. We often don’t speak about this in business, but this has been the foundation for all the success I’ve personally experienced.

It’s very common for me to send my clients links to EFT (Emotional Freedom Technique aka Tapping) videos and ask them to tap when I know they’re overcome with fear, anxiety and overwhelm. Sometimes, when I see they’re stuck financially, even though they’re doing the work, I send them forgiveness exercises to do, because I know there’s a huge correlation between resentment, grievances and anger to financial struggles. This is something we don’t discuss in most business training and education, but it’s vital for the success of your business.

I like to think of it like striking a right balance of taking action, and also turning inward, and getting connected. You need to identify how your subconscious mind is keeping you from your dreams. When you’re able to do this, your work will flow better and easier and you’ll begin to see opportunities and resources to help you achieve your goals.

You also need to be conscious on how you feel about your business. Are you in a constant state of doubt, worry, and fear? These feelings will repel the success and financial abundance you want. Focus on feeling positive, confident, and expect positive results. This feeling is more powerful and important than any activity you’ll ever do for your business!

So, I challenge you to focus and add in mental activities to your business strategy. Start cultivating a success mindset that will give you the results you truly want for your business!

Uchechi Ezurike-Bosse is a Business & Lifestyle Strategist, Creator of the 4-Week Business Success Bootcamp and Mind Money Miracles. Uchechi helps passionate entrepreneurs (+aspiring entrepreneurs) master their mindsets to increase their wealth, confidence, and sweet, sweet freedom!  Visit Uchechi at www.myempoweredliving.com and sign up for her FREE video training series The 4 Keys to your Business Success! This free 4-day business training reveals her 4 key strategies needed to build a profitable and successful business, and how to put them to work for you!

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Written by Dwania Peele · Categorized: Uchechi Ezurike-Bosse · Tagged: blog, blogging, business, business financials, Canadian Small Business Women, coach, coaching, conscious, EFT, Emotional Freedom Technique, fear, ideas, marketing, mental game, Mind Money Miracles, My Empowered Living, sales, success, Tapping, topic, Uchechi Ezurike-Bosse

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