Canadian Small Business Women

Connection, Synergy, Community

Immigrant Women’s Small Business Expo returns to Toronto, September 17, 2017

 

In light of current undertones towards immigrants in Canada, the expo promotes peace, hope and success for all business women

 

Toronto…Now in its fifth year, the one-day, experiential Immigrant Women’s Small Business Expo (IWSM Expo) celebrates the aspirations and achievements of immigrant women, taking place in Toronto on Sunday, September 17th, at Daniels Spectrum. Under the theme “The Changing Face of the Immigrant Community,” IWSBE offers women an opportunity to get informed, empowered and enlightened, while providing access to business building services, networking opportunities and entrepreneur workshops.

Expos are a crucial factor in helping new businesses acquire the leads, networks, information and polish they need to succeed in the business world.

This is according to Dwania Peele, founder of Canadian Small Business Women (CSBW) and the IWSB expo who notes that women owned small and mid-sized businesses generate around $117 billion to the Canadian economy annually.

“We’ve always championed the fact that women matter, and we’ve sought to celebrate all the roles they fill in their family, career and community,” said Peele. “Immigrants, specifically, struggle in Canada’s labour market despite their many skills, and we are more than excited to be in Toronto with this rallying cry of support for immigrant women entrepreneurs across Ontario.”

Another advantage of a business-focused event is that it presents practically unlimited opportunities for information-sharing, says Peele. “We have found there is significant demand for practical advice and insights that help would-be immigrant entrepreneurs and small businesses to run their businesses effectively. Expos bring together stakeholders from across a niche spectrum and present an ideal platform for workshops, demonstrations and seminars that help participants grow their businesses.”

ISWB expo offers a rich experience with informative seminars and panel discussions presented by notable speakers including the Honorable Gagan Sikand, MP for Mississauga-Streetsville,  and entrepreneur Julie Suen, President and CEO of Chinese Canadian Voice. Throughout the day attendees can view educational exhibits and corporate displays from Canada Business Ontario and the Government of Canada. The seminars and workshops will be far ranging and engaging, featuring topics that impact women’s daily lives addressing such issues as health & wellness, marketing and social media tips, career advancement, business/entrepreneurship, the welfare of our children and much more. While IWSB expo targets immigrant women, there are elements for all women business owners.

In addition, ISWB expo offers ample opportunity for shopping and sampling from local artists and artisans showcasing their handmade wares at the Craftadian pavilion, formerly the Made by Hand Show.

 

IWSB expo offers a one-stop business platform to gather information, exchange ideas and network for anyone considering starting their own business, and for those already in business and looking to expand.

Admission runs for $5 / person including access to seminars, panel discussions and the handmade market.

What:                                   Immigrant Women’s Small Business Expo

 

Where: Daniels Spectrum, 585 Dundas St E, Toronto, ON M5A 2B7

When: Sunday, September 17, 9 a.m. – 5 p.m.

Cost: Admission: $5 (Under 16 years of age free)

Website: http://toronto.immigrantsmallbizexpo.ca

 Tickets: https://www.eventbrite.ca/e/immigrant-womens-small-business-expo-toronto-2017-tickets-31623796627

The Cash Flow Paradox

 

The number one concern most business owners have – especially in the beginning – is how to manage their cash flows. It’s not just about generating the sales – but getting those clients to pay. Pay on time. So you can pay your bills on time. And just because you aren’t getting paid doesn’t mean that your vendors will excuse your late payment. And so we find ourselves in this cash flow paradox of you need money to pay your bills, but what do you do when your clients just aren’t paying you?

The reality is cash flow ups and downs happen in any business and the excuse of your clients aren’t paying you does not bode well with most vendors. You need to be prepared for this and have a plan. The solution is a business line of credit.

For some reason most entrepreneurs do not want to get a business line of credit. Perhaps they’re afraid they’ll abuse the credit available or they need to personally guarantee it. But the fact of the matter is, you will inevitably need it at some point. Here are the two mistakes I see the most when it comes to borrowing money.

  1. Timing

Getting a line of credit can be a challenge for many business owners. If you’re a new business you don’t have enough credit established as a business and many banks will deny you unless you personally guarantee the loan. If you’re an established business, but have a lot of debts, you can also be denied the loan. Or If you’re an established business, the banks can question why you need a bank loan now when you’ve been in business for X years already. It can be a red flag to all of a sudden need to borrow money unless you have an expansion or specific tangible purpose.

Typically banks and creditors like to support clients in either the start-up phase or the expanding phase. So getting a line of credit established early on – even if you have to personally guarantee or put up some collateral – is advisable. You can support your business case by citing all the start-up costs that require immediate cash flow (website, advertising, space rental etc) and banks understand that in the beginning there will be more money out than in. Versus, needing money to just survive. The latter is a guaranteed loan denial. So ask for the line of credit application when you’re starting your business!  You don’t have to use it, but it’s easier to not use it when you have it, than be denied when you need it.

  1. Borrowing the wrong way.

Yes, there is a right and wrong way to borrow. The right way includes a nice tax write off! If you borrow money for business purposes, the interest you pay on that loan is TAX DEDUCTIBLE. Yay!

Often what I see happen is entrepreneurs put their SAVINGS in the business and then BORROW to fund their PERSONAL lives. Borrowing for personal purposes is NOT tax deductible. So only use your personal savings into the business if you have enough to cover your personal needs. Otherwise, see point 1 about getting a line of credit.

Note: even if you use your personal line of credit for business purposes the interest is still tax deductible. Either way, you need to be able to support the “business purpose” with a paper trail.

 

 

“Behind Every Great Business is a Great Accountant”

For more information on how to keep your business tax efficient, or to get a consultation on whether you are making all the right tax choices for your business, contact Dharna CPA. www.dharnacpa.ca. Info@dharnacpa.ca

Most business partnerships end in divorce. Here are the top 5 ways to beat the odds.

Done correctly, going into business with a partner can be a great way to grow quickly as each partner brings expertise or assets that the other party is missing but which are crucial for business success. Yet, according to some studies, 80% of business partnerships fail. When you consider that the failure of a business partnership can often lead to loss of valued relationships, financial struggles, lawsuits and even complete business failure, those are eye-wateringly bad odds.

So, how do you beat the odds?

 

Get on the same page

If you’re starting a business together, don’t jump straight into setting up the bank account and buying inventory. Spend a lot of time (I’m speaking about days if not weeks) mapping out what your business will look like. What are the business goals? Timelines? What is your vision for the business and what it will take to achieve this? What is the sacrifice plan? When will you increase your team and how? What is the exit plan?

Skipping this step can be disastrous. If you plan to build a large business with 10 locations across Canada and sell it to your largest competitor in 7 years for $10 million and your partner is content to stay small as long as she can make $72,000 a year from it, your business partnership is not going to work out and it’s best to know this before you invest your energy and money.

 

The Devil (and the Lawsuit) is in the details

The big picture is crucial but it will remain an unfulfilled mission statement on a wall somewhere if you don’t nail down the details.  Having a clear, detailed plan can often be the only thing that allows you to ride out changes in the market and in the emotional state of the partners. Before you get started:

  • Establish the objectives and expectations of each partner;
  • Determine each partner’s contribution in terms of funds, skill and time;
  • Complete an organizational chart, even if right now it will only contain two names- yours and your partner’s, and assign the jobs each partner will have. This is often the most difficult part as someone has to be the Managing Partner.
  • Form evaluation objectives and plan ways to monitor and assess performance;
  • Decide on a procedure to resolve problems when there is a serious issue e.g mediation or arbitration.

 

Map out Your Mutual Expectations in Writing

Now that you know where you want to go in your business and how you plan to get there, step back and think about the roadmap for the relationship between you and your partner. Before you visit a lawyer (more on that later), you and your partner(s) should take the time to draft your version of a partnership agreement. This will save on legal fees as it will allow you to experiment with different structures and solutions on your own, get a clearer idea of what you need to address and distinguish business issues from legal issues. The more work you have done before stepping into your lawyer’s office, the more useful and less expensive your agreement will be.

 

Get Professional Advice Early On

I know you wouldn’t start a partnership without legal advice! A business lawyer who has helped form partnerships before can help you assess your draft agreement and determine how realistic and beneficial your wish list is. She can also help develop your negotiation strategy including determining what you should ask for and when.

You should also have a consultation with an accountant who will be able to give you advice on how to make a budget, manage revenue and minimize tax liability.

 

Trust Your Instincts

A wise person once said- “Always trust your gut. It knows what your head hasn’t yet figured out.”  Sometimes, a partnership looks great on paper but something just doesn’t add up.

A former client had the opportunity to join a business started by a husband and wife team which had strong financials and an expanding client base but in her meetings with the husband, she just always felt uneasy. Still, she thought she was being unduly sensitive and decided to go ahead with the partnership on the expectation that she could do really well financially. It turned out to be a disaster. The husband was a manipulative creep who consistently undermined my former client and then tried to force her out of the business without compensation. During that period, every time I spoke with her she expressed how upset she was, not so much with the partner, but with herself for ignoring her gut.

So, by now you’re probably thinking that you need to have a long chat with your partner but you’re wondering how to raise the subject without causing a rift. I’ll discuss that next month.

 

 

Andrea Henry

Vox Law LLP

The Law Firm Built With Love for Small Business™

T: 416.639.6235

E: andrea@voxlaw.ca

W: http://www.voxlaw.ca

Sign up to receive legal tips I don’t share anywhere else and a must-have checklist for Canadian small businesses at  The Secure Startup.

This article is made available by Andrea Henry of Vox Law LLP for educational purposes only and not to provide specific legal advice. By reading this article you acknowledge that there is no solicitor-client relationship between you and Andrea Henry and/or Vox Law LLP. The article should not be used as a substitute for competent legal advice from a licensed lawyer.

Tell your story and grow your business but don’t make it personal!

 

Operating your own small business is a daily challenge. Writing about it, for some people, is even more so. My advice to small business owners who are looking to start their own blog is to star in their own blog. That statement however, comes with a couple of caveats: Don’t do it to often and don’t get too personal when you do.

If you own and operate a small business you know what goes into it. Often it’s a herculean effort involving long days (and nights!) and plenty of weekends too. You are passionate about what you do otherwise you wouldn’t do it. So why not share some of that passion with the world? The easiest place to start a blog (and we’ve talked about this before) is with you. Spend your first few blogs addressing the “who, what, where, why and how” of what you do. It’s ok to share your personal story. Perhaps you were motivated to start your business from a deeply personal place or as the result of an experience you had. For example, I recently wrote and published a children’s book about allergies that was a direct result of the experiences we have had with my own daughter. You can bet that in my blogs I will be sharing some of those experiences to create a relatable story for my intended target audience.

You don’t have to share the specifics but you can talk about why you do what you do and why you are passionate about it. Adding a personal touch or two to your blogs humanizes your product or service and helps people to understand your motivation. Even incorporating a “stock” kind of sentence or phrase that opens or closes each blog, one that is written from the heart (but which also relates to your business) is a great way to create continuity between blogs and to connect with customers on a more meaningful level.

The trick to this whole process is finding a balance.  Like Momma used to say “all things in moderation.” Sharing your story and “starring” in your blog is about including some relevant facts about yourself, or sharing insightful & humorous stories about your experiences, while still making sure that everything you do links back to the product or service you offer. The blogs are about you but not ALL about you. Share your story while making sure to leave out the really gory and personal bits. Unless you’re a divorce mediation specialist for example, we don’t need to hear your bitter divorce story. So find a way to get personal, without getting too personal! Finding an audience that can relate to you on a personal level can help grow your business!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Business Use of Home Expenses

Note: This information differs slightly for employees who are required/allowed to work from home.

Many entrepreneurs love the idea of starting a business from home because now they get to claim the home expenses – or rather a portion of them – as a business expense! BUT entrepreneurs beware there are conditions to be met!

You need to meet ONE of the following conditions:

  1. It needs to be you principal place of business OR
  2. You use the space only to earn business income AND you use it regularly and on an ongoing basis to meet your customers, clients or patients.

So what does that mean?

If you always meet clients at a coffee shop, restaurants or their place of business, and never in your home, it can be a challenge to justify why you need to claim a home office.  Furthermore, if you are also expensing a secondary office space (meeting rooms, rented office spaces) justifying the need for a home office becomes even harder. Needing a place to keep your computer and files often is not strong enough.  However taking calls, doing client work, and using that room for other functions relating to contracting business can be a better justification. Note there is also an implied expectation of a separate room or dedicated work area; using the kitchen table does not cut it.

Once you have determined that your home office you can claim a percent of the following expenses:

  • Heat
  • Electricity
  • Insurance
  • Maintenance
  • Mortgage INTEREST
  • Property taxes
  • Other expenses (such as water)

It is important to also mention that the amount you deduct cannot be more than your net income; so the expenses relating to the home office cannot create a business loss. So we recommend calculating your net income (Revenue less expenses) for everything else first, then seeing if home expenses make the cut. These expenses can be carried forward with certain conditions.

When you sell your house, there will be what’s called a recapture if you have deducted depreciation on the value of the house so our recommendations is not to do any depreciation relating to your house!

 

 

 

“Behind Every Great Business is a Great Accountant”

For more information on how to keep your business tax efficient, or to get a consultation on whether you are making all the right tax choices for your business, contact Dharna CPA. www.dharnacpa.ca. Info@dharnacpa.ca

The Cost of Hiring an Amateur

Understandably as a business owner there are A LOT of expenses to start and run your business. A common area entrepreneurs try to save a little is by doing their own bookkeeping. However bookkeeping is a vital process for a business and doing this wrong can be financially devastating! If you are going to be a DIYselfer avoid the following mistakes!

  • Keep track of your personal contributions into the business! The money you invest becomes part of your cost base and one day you will need to know what this cost when you sell the business or die. Keeping track of your personal contributions into the business will also have an immediate tax impact when you want to withdraw money from the business.
  • Missing eligible deductions! You don’t know what you don’t know and that could result in you missing eligible deductions or not maximizing the expenses you are claiming. So what? That means more taxes paid (or not enough loss recorded!). This is a hard one to learn on your own and some accountants or business development centers do offer courses on exactly this.
  • Not preparing financial statements! If you are just using an excel spreadsheet and putting your expenses under the right column heading; unfortunately this is not going to be helpful. Yes you have a grand total at the end of the month, and you can use this to make an income statement, but what you are lacking is the ability to make a balance sheet. This will be of greater consequence if you ever need to ask for a bank loan, investors or want to sell the business – they will want to see a complete set of financial statements.
  • Mixing personal and business finances. If you don’t separate the activities of the business from your personal activities it will be virtually impossible for you to truly understand how your business is doing. Did you spend that money investing back into the business… or did you spend it on personal activities? Plus if everything is combined the CRA then will access everything if they are auditing you. Treat the business – mentally and physically – as a separate entity and keep a proper paper trail of activities between business You and personal You.

These mistakes are by no means the full list of common mistakes. But each of these has a significant tax impact and business impact for you often immediately and in the future.

 

 

 

“Behind Every Great Business is a Great Accountant”

For more information on how to keep your business tax efficient, or to get a consultation on whether you are making all the right tax choices for your business, contact Dharna CPA. www.dharnacpa.ca. Info@dharnacpa.ca

What’s your fairy tale ending?

 

Fairy tales abound with messages of hope, retribution, restitution, redemption and more. As children, a fairy tale can scare us into good behaviour, provide fodder for nightmares, or give us hope for a better, brighter future. But what of such stories and their “happily ever after” endings when we are adults? Launching a business is a scary proposition and the concept of a “pot of gold at the end of every rainbow” might seem unbelievable when the bills are mounting but the clients aren’t knocking. Does “everything really look better after a good nights sleep?” Is there ever a time in business like when Goldilocks decided a certain bowl of porridge was “just right?”  As in the classic fairy tale we believed in whole-heartedly as children, in business, we absolutely must have faith, both in our abilities and in the possibilities of the “happily ever after” ending.

If you’ve launched a business and are perhaps currently sitting in year one or year two, you might be questioning just how much longer you should pour your heart and sole into this seemingly endless money pit. Maybe you didn’t quit your day job and you’re finding that balancing both just seems a herculean task that isn’t showing any pay off. Are there generally accepted standards around how long you should keep at it? Certainly desire and conviction play a huge role but so does having the common sense to know when to bail out. Here are what some business experts have to say.

First and foremost, the type of business you’ve launched will play a critical role in how quickly you turn a profit and how much money you need to both sustain it, and earn income from it. A commonly cited example is the restaurateur vs. the web site designer. Start up costs differ significantly and will affect how quickly your earnings show on the “plus” side of the page. “The actual time frame to company profitability is entirely dependent upon how much start-up capital is needed to create the products and services, and how much money is drawn from the company for compensation and investor servicing.” (1) That said, as a general rule of thumb you can rely on earning less in your first year of business than whatever salary you enjoyed prior to launch. Any profits should be reinvested in the business. In your second year, generally you are on the road to success if you are able to draw your previous “regular” salary and finally, experts agree that if in the third and subsequent years you can draw a larger salary, or perhaps even sell shares in the company, you are well on the road to profitability.

Marketing expert Seth Godin has said it can take as long as “six years of hard work to become an overnight success” and points to examples like Bill Gates and Mark Zuckerberg as examples. (2) Microsoft for example, was founded in 1975 but it wasn’t until 1986 that it went public and made its founder so very wealthy. Similarly, Steve Jobs and his company Apple experienced an up and down relationship from its inception in the mid 70’s until the late 80’s and the original MacIntosh was introduced onto the market. It actually took the better part of two decades for the Apple founder to be considered a “dot.com” success and we shouldn’t forget that at one time he even left the company! (3) In other words – success takes time, sometimes, a very, very long time.

For me, I believe the other key consideration in all of this is this: What do you define as success? The answer is unique to each of us. For some individuals success is having workplace flexibility, not having a “boss” to answer to and earning enough income to take the family on vacation a couple of times per year. Maybe being able to work in your pajamas for a good part of the day is motivation enough! For others, the satisfaction of providing a much-needed service to others and creating a career around something that you truly believe in, is satisfaction enough. If a living wage is earned in the meantime – well that’s a bonus. Still others of course are looking to achieve that “overnight success” and become wealthy. What’s your motivation? What do you define as success?  Your fairy tale ending is as individual as you are. Know that, as in the classic fairy tale, you might have to undergo some trial or hardships along the way but from these experiences we learn and grow, adapt and change. The bottom line remains the same however, if you believe…..you will succeed…..at whatever success means for you!

 

(1) http://smallbusiness.chron.com/average-time-reach-profitability-start-up-company-2318.html

(2) http://www.businesspundit.com/12-pervasive-myths-about-starting-a-small-business/

(3) http://www.businessinsider.com/guess-how-long-overnight-success-really-takes-2011-3

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

Employee vs. Contractor

In most cases you hire someone to work for you and you put them on payroll. You pay their taxes, CPP, EI and it is a fairly straight forward process. But what if someone comes to you only part of the time, or they are hired for a specific purpose only, how do you handle those individuals?  Many of these part-timers or “occasional” workers are being treated as contractors which means they are not going on your payroll, you are not deducting CPP/EI/Income Taxes. Instead, they are invoicing you for their time, maybe even charging you HST (which you get to claim back!), and you treat them like an operating expense vs. salaries and payroll.

So what is the big deal? In the eyes of the CRA it is a huge deal. They lose out on CPP & EI contributions and receive less income taxes too!

So how can employers help make the right choices? Ask the following questions:

  • How much control does this individual have on their own activities? If you’re dictating what they have to do (i.e. giving them tasks and deliverables and reviewing their work)
  • Do you provide the tools and equipment (computer, phone, equipment)
  • Can that individual subcontract the work or hire their own assistants?
  • How much financial risk is the person taking?
  • How responsible is the worker for their deliverables?
  • Is there an opportunity for the worker to profit?
  • Other factors such as the written contract

All of these individually and combined, as well as the stated intention, is considered in the choice of employee vs contractor.

Let’s take a look at an example:

I need help with my marketing. Person X is great for the job.

Employee à Person X is going to work from my office 2 days a week from 9-3, on my computer, I am purchasing the marketing software, there is no fixed amount of work but they will be told on an on-going basis what we need (e.g. I am telling Person X to write me 5 blogs, 2 Facebook posts with content relating to ABC), I am reviewing that content. Person X is more likely than not an employee and I should put Person X on my payroll.

Contractor à If Person X can choose to work from home OR my office until the work is done, have their own laptop and software, and I am paying them for a package of 5 blogs and 2 Facebook posts, and I approve the final content. Person X could be considered a contractor.

Each scenario needs to be evaluated accordingly. If you are unsure take a look at how similar positions are being treated.

 

 

 

“Behind Every Great Business is a Great Accountant”

For more information on how to keep your business tax efficient, or to get a consultation on whether you are making all the right tax choices for your business, contact Dharna CPA. www.dharnacpa.ca. Info@dharnacpa.ca

What are you focusing on?

Do you ever find yourself feeling overwhelmed with your business? There’s so much information out there. Facebook Live, webinars, blogging, newsletters, networking – where do you start? This can be particularly challenging if you’re just starting out or if you’re on your own.

I think the best place to start is doing things that bring you joy. You started your business for a reason, you have a product or service that you want to share. If you start by doing things that feel awkward to you, it will be easy to give up. Not only will it be easy to quit, but your potential clients will sense it too!

Here’s the thing to remember: you don’t have to do it all! You have to do what works for you, what allows you to be at your best. The other stuff will come. You can get training, hire a coach, read books; but the best way to start is with your strengths. Don’t get caught up in the comparison game. It will drive you crazy and take you off track from doing the things necessary to grow your business and have fun along the way.

Paying too much attention to what everyone else is doing can be maddening. If it works to inspire and motivate you, go for it! If you find yourself feeling less-than because of what others are doing, stop it. At the end of the day, unless you know them personally, we don’t know what their struggles are. Most of us aren’t sharing the defeats and let downs on social media, but that doesn’t mean they aren’t happening.

It’s important to focus on you and what you want to accomplish. You don’t need to try and implement every tool out there at the same time. You don’t need to be on every social media platform. Do what feels right to you and be where your people are. Reflect on your growth and the progress you’ve made in your business and don’t worry about how everyone else is doing. As long as you are making headway in your business, that’s all that matters.

Being an entrepreneur can be a stressful endeavor. When we focus on our own growth, focus on our strengths and work on improving our weaknesses we begin to see the fruits of our labour. You don’t have to be like anyone else or do what everyone else is doing. It’s all about being the best version of yourself so you can do your best and create the business of your dreams!

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution. She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

7 Easy Ways to Tap into the Power of Mobile Marketing

As a business owner, it’s your job to find ways to connect with your customers. We live in a mobile world where 73% of people have their phone on them at all times. If you are targeting Millennials, that number goes up to 87%! Are you doing enough to connect with your audience on the small screen?

A lot of business owners feel that mobile marketing is too complicated and too expensive. While there are some tactics that are more costly, there are a lot of things you can be doing as a small business owner to enhance your marketing strategy that is already in place. The reality is, your customers are likely multitasking with their phones throughout the day, so your marketing strategy should reflect that behaviour.

Here are 7 ways you can integrate mobile into your strategy while not breaking the budget.

  1. Have an event hashtag: While this might seem obvious, a lot of event organizers don’t use this in the best way. You need to make sure your hashtag is:
    • Unique: It’s hard to track the conversation if your hashtag is used for other things.
    • Not too long: Ease of sharing should be the goal and if your guests have to type in 14 characters each time they use it, it won’t get used as often as you’d like.
    • Clear: If your hashtag doesn’t make sense, you’ll likely see a lot of errors.
    • Active: Encourage the dialogue by assigning someone from your business to use it actively throughout the event.

And once you set it up, make sure you track it!

  1. Livestream content at an event: Who doesn’t want to see their name in lights? Set up screens around your event and show a stream of Tweets from attendees. It encourages more participation using your event hashtag.
  2. Post live from events: While you want your audience to engage with you, you also want to show that you are active. Posting to social throughout an industry or client event you are attending shows you are tapped into the latest trends in what you do.
  3. Run a social media contest: People are constantly on their phones and a contest encourages them to share content with you in mind. Either set up a photo contest or a scavenger hunt type of contest where users share a picture to their account and tag you in it and/or use a dedicated hashtag (see #1 for tips!).
  4. Have customers check in at your business or event: This one is great because it has a lasting impact when potential customers see how many people have checked in at your business. You can provide incentive in the form of a loyalty program or contest as well.
  5. Use text and other messenger apps: Text is a great way to communicate with your engaged customers by having them opt in to receive messages. Send special deals, new product information, announce contests, etc.
  6. Have a mobile-friendly site: this should be obvious by now, but many businesses don’t have a mobile-friendly site. Make it easy for your customers to browse using their smartphone.

As with any marketing strategy, you need to set out your objectives and goals before you choose what’s right for you.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Doing Business Online – Your Website and Legal Notices

 

The theme of globalization that took center stage at the Canadian Small Business Women’s Expos in 2016 made one thing very, very clear – for small businesses, our communication HQ for reaching the rest of the world is our website.

While most of us are great at talking about our offerings and communicating our brand online, taking the time to set out certain legal notices, demonstrates how seriously we take our business and emphasizes what makes it unique. Drafted and presented properly, such notices can even take on the character of a binding contract between users and your business.

Here is an overview of the kinds of legal notices that should be considered for every website:

 

  1. Terms of Use – These are notices, which let web surfers know the ground rules for using your website by setting expectations with respect to the use of information and other content on your site. Different terms of use may be noted on various pages or footers, and/or consolidated on a separate page of your site. At a minimum, you need to notify users that the content of your website is: i) for their personal use only, and not for commercial application; and ii) intended for general informational purposes and not as advice that can be necessarily applied to their personal circumstances. You also need to provide notice about your intellectual property (IP) rights and the rights of others you have permission to use in connection with your business and site (such as trademarks and copyrights). If you provide links to the websites of others, it is a good idea to also remind users of your website that you are not responsible for the content of other sites which you do not control.
  2. Privacy Policy – This is a policy which every business needs to have to be able to describe for stakeholders, among other things and in accordance with applicable legislation: i) what personal information is collected and for what purpose; ii) how an individual may provide and withdraw its consent for the business to the use its personal information; and iii) how the business collects and safeguards personal information.  In Ontario, most businesses collecting personal information are subject to the FederalPersonal Information Privacy and Electronic Documents Act (PIPEDA). Especially, if collecting personal information through its website, a business should provide notice of its privacy policy online, either as part of its consolidated Terms of Use, or on a separate page.  The Office of the Privacy Commissioner of Canada offers guidance and a tool kit to help businesses comply with PIPEDA at https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/pipeda-compliance-help/guide_org/.
  1. Marking Intellectual Property Rights – Every business website is likely to include copyrighted content and present its content using various branding elements, such as a logo and word marks to distinguish various service and product offerings for the benefit of customers. In addition, business offerings may have other IP rights associated with them, such as industrial design registrations and patent rights.  Making users aware of these rights by marking them where they appear helps you communicate to users what is unique to your business and makes it easier to prove that someone who misappropriates these rights had notice of them. Furthermore, if you are using IP rights, such as copyrighted content and trademarks with the permission of others it is best to include specific attribution regarding those rights, unless otherwise agreed to with the rights holder(s).

Marking IP rights is a shorthand way of giving notice of the existence of such rights.  A basic copyright notice at the footer of every webpage using the ‘©’symbol and using the ‘TM’ and ‘®’ symbols to denote unregistered and registered trademark rights, respectively, will be familiar to many business owners. Similar shorthand ways of denoting industrial design and patent rights also exist.  It is important to be aware that different countries may have different rules for how to properly apply IP markings to ensure that rights holders are not being misleading about the rights they have, or otherwise engaging in anti-competitive conduct. Given that websites transcend jurisdictional boundaries, understanding these rules in the markets you are targeting with your website is something every business owner needs to learn about, or seek the advice of a legal professional.

Providing conspicuous and clear legal notices such as those outlined above is a pillar of a B2B and B2C communication strategy that leads to mutually beneficial business relationships. It lets the public, potential business partners and competitors know you are aware of, and value your legal rights, as well as the legal rights of others.

If you would like to find out more about how to draft and create legal notices for your website, study the notices used by IP savvy businesses on their websites and consider consulting a lawyer to review the language of your notices and IP markings to make sure you are achieving the benefits that these notices offer.

Ariadni Athanassiadis is the lead attorney of Kyma Professional Corporation, which provides intellectual property (IP) legal services to help your business develop and benefit from the creative efforts and assets that make it distinctive. Whether it is your brand, product, services, designs, technology or business processes, Ariadni can help design IP legal solutions which let you make the most of what you give to your business.

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Ariadni Athanassiadis

Kyma Professional Corporation

T: 613-327-7245

E: ariadni@kymalaw.com

W: www.kymalaw.com

How mentorship can change the way you see your brand

Your business is your baby and your brand is its carefully developed personality. As a business owner you should be very careful about how you put your brand out there – what channels you use, the language you use, the causes you choose to support, etc. However, sometimes when you are so singularly focused on creating a successful business and brand you can become stuck in one way of thinking. Before you know it, you have tunnel vision and you aren’t able to see a variety of possibilities and opportunities you are missing out on.

One way to avoid tunnel vision is to work regularly with a business mentor. A business coach is great, but a mentor is a relationship that you foster that is mutually beneficial – not financially based as a professional service offered. Globally, 93% of small and medium sized business owners agree that having a mentor can help drive business success. The sad part is that only 28% of business owners actually work with a mentor.

Working with a mentor will help you to change your mindset and approach to both your business and your brand, which can give you a fresh perspective on the opportunities you may be missing for your brand. A mentor is someone who has already paved their own path, someone you can learn from their mistakes.

In terms of branding, a fresh perspective will help you critically question the decisions you are making with your brand so you can have more control over how your audience perceives you. Discover what is working and what isn’t working based on your mentor’s knowledge of the industry and your target audience.

If you have a mentor that has turned on a lightbulb for you in terms of your brand, I would love to hear about it. If you are looking for a mentor that will be able to help you in your specific industry, Canadian Small Business Women is a great place to start! Find someone who is in your industry or a related industry and ask if you can ask them a few questions about how they got to where they are now. Every relationship starts with a  conversation!

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

 

Just ASK – Making Photo-Legal Groundwork Add Up

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There are few mediums which can universally capture the hearts and minds of people like the perfect photo.  When updating your website, blogging or developing ads for your business, the hunt is always on for the images that say it all.  Just don’t be tempted to turn a blind eye to the origins of those perfect images and the conditions for copying them, in case you find yourself exposed because of a copyright violation.

Your exposure is no less just because you may have relied on someone else to put your website, blog content or ad together and get those little copyright details right. Your business is your business and you have the responsibility to make sure it is not threatened by wasted investment, a senseless tarnishing of its reputation and in some cases, litigation that bleeds your time and your profits. Taking the time to find photo perfection may mean digging around a bit, but in the end the effort will help you and your business stand tall above the rest.

Let’s start from the obvious – the mantra everyone knows – just because a photo can be downloaded from the internet does not mean it is free to use.

Okay, great, so you know that, but what about stock photos?  You may have paid for them, but you still have to read the fine print.  Not all stock photos can be used for any purpose, or come with permission for indefinite usage.  Similarly, accessing images under a Creative Commons license (e.g. through Flickr) is still a license and has terms that have to be respected to stay on the right side of the law. These are issues you have to educate yourself about, either through your own research or by asking the professional who helps you put your ad together.

And what about those photos you commission? Again, there are questions you need to ask to be sure you can put them to the uses you are contemplating to market your business:

  • If there are models in the photos, were model release forms executed?
  • Will you own the copyright in those photos? This is a question to discuss with the photographer in advance.
  • If the photographer won’t assign to you their copyrights in the photos taken for the benefit of your business, do you have a solid agreement (license) that you can rely on to use the photos the way you want to?

When it comes to getting the ‘pics’ you want for your business use, you always have to be prepared to assess your resources, seek the appropriate rights to use them and be prepared to adapt if too many unknowns are left unanswered. While it may feel like only one image can say it all, remember that neither you nor your business is one, or even two dimensional – there is more than one photo waiting to be snapped, or out there, to help capture the brilliance of your enterprise and message.

In summary, your photo-legal groundwork boils down to a simple practice – Just ASK:

Approach, get consent and acknowledge the original source of the images you use.

Substitute with other images, if in doubt about making copies of your first choice ‘pics’.

Know your options because today there are many, and there is really no reason you can’t be efficient finding the imagery you want without jeopardizing the integrity of your enterprise.

 

Ariadni Athanassiadis is the lead attorney of Kyma Professional Corporation, which provides intellectual property (IP) legal services to help your business develop and benefit from the creative efforts and assets that make it distinctive. Whether it is your brand, product, services, designs, technology or business processes, Ariadni can help design IP legal solutions which let you make the most of what you give to your business.

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Ariadni Athanassiadis

Kyma Professional Corporation

T: 613-327-7245

E: ariadni@kymalaw.com

W: www.kymalaw.com

5 Step Holiday Business Challenge

Are you ready to boost your Holiday Sales?
 
Join us on our challenge as we guide you through a simple 5 step process to boosting your sales this holiday season. These simple steps we will enable you to leverage your network and grow your income during the holiday season.
 
Over the 5 days, we will guide you through a process that will grow your brand, connect you with your customers, increase your profits and grow your customer base.
 
Now, before you join us, there are a few things you will need to prepare:
 
1. Get organized and get clear and what would you like to promote.
2. If you are promoting a product or product line ensure that you have enough of the product in stock. Ensure that you have enough packaging components and staff to assist during the season.
3. Accountability: find a accountability buddy for this process.
 
 
You must register to join: HERE
See you at the start line on Nov 20th.
Sign Up Now

Intellectual Property is Your Business and “A rose by any other name …”

 

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I remember my first exposure to Shakespeare in high school and the stress it caused when I realized that somehow I had to understand what looked like English, but which to me, might as well have been written in Klingon. I have witnessed the same stress in business owners when the topic and lingo of intellectual property comes up. The way to get through it, like anything else, is to start with what does make sense and go from there. So, with that in mind, let me recount to you the gist of two conversations I recently had with business owners about intellectual property and their business.

 

Do I really need to bother with intellectual property?

The short answer to that question is IP is always part of your business, so why wouldn’t you? Let’s also consider, however, the context for the question.

The question was prompted after a business owner received mixed messages from her board of advisors about the relevance of intellectual property (IP) to her business, an enterprise focused on educating young entrepreneurs. The different perspectives of her advisors ranged from “forget about IP” to “worry about it later”; focus instead on your “value proposition and managing risk”.

This thinking reveals some common misconceptions about what IP is and the role it plays in a business. The first was that IP can somehow be disassociated from managing risk and is extraneous to the brand, content, and expertise, at the core of her business. In fact, in this case, content is her product, and so the value proposition of her business is all about IP.  Selling her brand of content fundamentally relies on working with her copyrights and trademark rights. Whether or not she chooses to register these IP rights is another question, but even if she does not, she will still be using those rights in her transactions with publishers, distributors and customers.

Then there is the idea that you can put off addressing IP issues until you have some traction in the marketplace and some cash to spare. While addressing IP issues early on can indeed pull on meager start-up resources, suggesting you can cut IP out of the business incubation stage is like saying you can add yeast to bread to make it rise after you have baked it. In reality, you can make the most of the bread (and butter) of your business if you take the time to consider the legal nature of your creative assets from the get go. To do otherwise, is to risk not achieving the very thing you set out to do.

 

If I am dealing with intellectual property in my business, I don’t know it.

The business owner who raised this point works with a number of artisans and was thoughtfully reflecting on how business relationships seem to work fine without bringing intellectual property into the conversation. I get it. The more you talk about “legal stuff”, the harder it can be to get folks on board. The thing is, at the risk of being repetitive, IP is part of the equation even if not seen or acknowledged, and the math generally will not work in the long run if it is not somehow accounted for. So knowing this, would you rather address IP issues before or after they become a problem?

While the language of IP is not the most prosaic, understanding and talking about what something is, instead of around it, makes for clear, transparent and informed conversations, conducive to building solid business relationships. You can also save everyone the trouble of investing in relationships which are not a fit to begin with.

Whenever I have had this discussion with small business owners, I am reminded of my early days as a gardener, going to the nursery, buying plants and overlooking some of the details about how to care for them in different seasons. During the summer, flowers bloomed and there was new growth. In the fall and winter I would bypass a few steps to help the plants weather the colder days, and then when spring arrived, there was not much of a garden to speak of. Out of pocket and starting over, it was clear that there is no substitute for having a few targeted conversations and paying attention to the details.

And so it is with IP and your business relationships –  a more thorough understanding of your creative assets is always a plus and with this knowledge, the options for cultivating business plans and relationships become more numerous, adaptable, sustainable and reflective of the real value of your business.

 

Ariadni Athanassiadis is the lead attorney of Kyma Professional Corporation, which provides intellectual property (IP) legal services to help your business develop and benefit from the creative efforts and assets that make it distinctive. Whether it is your brand, product, services, designs, technology or business processes, Ariadni can help design IP legal solutions which let you make the most of what you give to your business.

———————————

Ariadni Athanassiadis

Kyma Professional Corporation

T: 613-327-7245

E: ariadni@kymalaw.com

W: www.kymalaw.com

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