coach | | Canadian Small Business Women

Nov 18 2015

3 Reasons Why Passion is Vital to Business Success

There are so many factors that contribute to our success in business or in any part of our lives really. The Internet is full of articles about the success factors for entrepreneurs, so why not add one more to the list? I believe that we have to love what we do. While there are always things we don’t like to do in our day-to-day tasks, there has to be a burning passion that drives us. Here are three reasons why I think that being passionate about your business is vital to its success:

It fuels you through challenges. We hear so much about “knowing your why” and there’s a reason. You have to be aware of what drives you, what you’re working towards and why it’s important to you. When you don’t have clarity on these things, challenges and obstacles can really become a major distraction and take you off course. When you’re really passionate about what you do, quitting isn’t an option. The saying that “where there’s a will, there’s a way” is the truth. When you’re committed to your goals, the universe conspires with you to make them a reality.

It takes selling out the sales process. Cold-calling does not excite me. I’m sure that there are lots of people who have no problem picking up the phone and making those calls, I’m not one of them. The exception to this is when I’m working on a project that I’m excited about where making calls to complete strangers is the only way it’s going to succeed. When we’re passionate about what we do, the people on the other end of the phone can hear it and they’ll want to be a part of it (some of them anyway). If you’re selling something that you don’t believe in, you’re going to have a difficult time.
Life is good when you’re doing what you love! When you’re living on purpose and doing what you love, things start to flow much easier. Things that once seemed like the end of the world are no longer a big deal. Challenges and obstacles are seen as tests to our commitment rather than cruel punishment from universe. You know why you do what you do and it makes your hear sing. There are so many people out there that are living unfulfilled lives. They have dreams that they think can never be a reality. The fact that you have the opportunity to do what you love is a blessing, and you know it.

Passion is what keeps us going as entrepreneurs. It’s the fuel that drives us and our business. If you’re not passionate about what you do, you need to ask yourself why you’re doing it. If passion was what started it, then it’s just a matter of reconnecting with it. If you were never passionate about what you do, it’s time to figure out how to add passion to what you do or do something that you are really fired up about. If we want meaningful success in life, passion is a must-have.

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

Oct 29 2015

The Invisible Stone: Why We Sometimes Stumble In Seeing The Results We Want!

In my life, as well as role as a business coach and change consultant, I often come across some ‘invisible stones’ and barriers; I face it sometimes, and I see clients facing it as well. I see situations whereby we are subconsciously not taking responsibility for our actions, and it becomes the invisible stone that causes us to stumble and prevents us from moving forward be it in our lives or businesses.

I was once part of a project that was not moving forward. The project manager and team blamed the leaders for lack of strong leadership and decision making; and the leaders blamed lack of strong project management and employee resistance to change. Standing on the outside, and looking in without any personal agenda, I was able to see things differently. And one thing that was very clear was the ‘lack of ownership and responsibility’. This scenario is very typical in not one, not two, but many organisations.

When we think we are in the right, and someone else is to blame, it makes it more difficult to achieve any goal individually or collectively.

If you are facing chaos on your tasks right now, or finding it difficult to move forward on a personal or business goal, stop for a second and reflect on the below questions.

Be it on a colleague, coworker, friend, partner, parent or the economy, ask yourself:

Am I laying the blame at someone else’s feet for why things are not going well?
Am I blaming someone else for why I’m not getting the results I want?
Am I taking ownership and responsibility for everything that pertains to me and my way of managing my business, or am I holding others responsible?

Consciously or even subconsciously, it is easy to lay the blame somewhere else. Are you blaming your past for lack of progress? Are you blaming a bad economy for your present situation? Are you blaming your parents for something they did or did not do? Are you blaming your race or gender for lack of opportunities?

While I would love to empathise with you, that will not change the situation. Empathy may help you feel good temporarily, but does not get to the crux of the matter or produce results. Whatever situation we are facing, someone else has faced it and is facing it, and yet has not let it hold them back.

We can choose to take ownership for the type of results we want, or fill our minds with why it is someone else’s fault why things are not moving forward as desired. When holding on to a Blame Mindset, which I talk about in my book, The Change You Want, it is difficult to move forward. There will always be that invisible barrier holding us back.

There will be many situations we face and encounter that are out of our control, but how we react, and our attitude is fully and well within our control!

Here are some suggested steps you can take.

Refuse to allow the actions of others demobilise you, stop the blame.
Reflect on your current situation and determine what is within your control and what you can empower yourself to do.
Take ownership and responsibility for your current situation and open your mind for help and to various routes on how to move forward.
Focus your energy on the positive, and on equipping yourself with the skills and resources to help you see the results you desire.

“When you blame others, you give up your power to change.” – Robert Anthony

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

Yvonne is an Author, Speaker, Change Consultant & John Maxwell Leadership Coach who is passionate about working with Individuals, Entrepreneurs and Organisations to help implement change they want and achieve their goals.

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Sep 29 2015

The Art of Finding Clarity

Have you had trouble finding the track that makes you unique? Not knowing what direction to take to fulfill your dreams and goals of being an entrepreneur? Perhaps you are thinking you are at a stage in life where doing a 9-5 job is frustrating? Or not knowing what direction to take to grow your business?

When it comes to achieving your goals and seeing great results, it is not enough to set the goals such as ‘Start a business this year’ or ‘Get more clients and grow my business’. We need to have clear and quantifiable goals.

There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. – Napoleon Hill

One of the reasons we can easily struggle to achieve our goals is when they are not clear. When they are not clearly defined, it stops us from being laser-focused in the manner that is needed to see results. I love the above quote from Napoleon Hill, we must be definite in our purpose and clearly know what it is we want!

Being clear on your goals starts with ensuring it is strongly tied to our vision, personal mission statement or a strong ‘why’. The next step is to ensure our goals are SMART:

Specific: It should be less general, and clearly state what you intend to achieve.
Measurable:It should be quantifiable to enable you measure completion; how long, how much, how many etc.
Achievable:It should be attainable, and not so ‘pie in the sky’ that it is impossible to meet.
Relevant:It should align with your vision and ‘why’ it truly matters to you.
Time framed:It should have target dates for completion, and not be open ended

Determine what you want, why you want it, when you want it by, and how you are going to get it. By being more intentional, you become focused and more likely to see greater results. When you become clear on your “Why” and “What ” it become easier to work on your “How“.

Take these easy steps, and you are assured to be ready and all set to start seeing the results you want.

To Do: Revisit your goals, and apply the SMART rule. Be clear on what you want; and turn your dreams to goals, and goals to reality. Here are some tools to help you gain clarity and set SMART goals: Online Mission Statement Builder and Setting SMART Goals.

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Aug 29 2015

Taking the leap into the world of Business?

Are you thinking of starting your business? If so, join the millions of people who at one point or the other in their lives have considered whether or not to start a business. The thought of having a successful business, being your boss or doing something you are really passionate about sounds very appealing, right? And these, amongst other reasons are why people leave their jobs and decide to start their own thing. The familiar question is; do I take the leap? And if so, when and how do I take the leap?

One of the greatest challenges for some people in starting a business is the challenge of leaving the security of a paid job. For some it is the issue of choosing the right idea to turn into a successful business. Well, these two challenges can be easily overcome.

First and foremost before venturing into you own business, undertake some research on how viable the business idea(s) is. Are there potential customers? And what is the potential ROI (return on investment)? I’m sure you’d agree with me that it is not very wise to invest your time and money into a business that doesn’t seem viable on paper, or give up your job to start a business based on a whim. However, many people do.

Secondly, an approach to starting a business without giving up your Job is to actually undertake a pilot while still working. And believe me, doing this will require the skill of being able to multitask. To undertake a pilot means doing some test marketing in order to test the market or gauge how responsive people are to your product /service. This will enable you make better decisions on the idea and what to do next. I’ve got to warn you though that this could prove to be hard work juggling a business with your fulltime job, most especially if you have a family to take care of. It requires time management, focus, perseverance and more. These are only some of the requirements you will need both in the short and long run if you want to have your own business. So, as opposed to immediately taking a leap, consider taking long steady strides.

Having looked at your business idea and undertaken some research, you may decide the business idea is viable and you’d like to take that leap into the business world. There are a few basic things that you’d need to do in order to take off. I very much believe in building solid foundations that will allow one to build much taller and weatherproof buildings. And to build a solid foundation you need to get either some business advice or coaching and write a plan.

The word ‘Business Plan’ seems to be such a dreaded word, many people think of it as long-winded and unnecessary. However, I promise you that it is one thing that will need doing either now or later for a more successful business, better now than later I say. Planning and building the concept in your head is not enough, pen it down on paper. The saying goes, “Write the vision and make it plain, that those who is it may run with it” and that includes you, your potential business partner or financiers. Writing the plan takes you through the process of developing and refining your idea, it is also very much needed if you plan on raising capital externally. Please note that it is not enough to just write a business plan for the intention of raising capital, you should also use it as a blueprint for successfully managing your business.

Another challenge often faced in starting a business is Capital. Sometimes, the bigger the idea, the bigger the capital required. Don’t let this hinder you if raising capital seems to be your own challenge. Instead, think out-of-the box in identifying ways to raise the capital required. Look for avenues to cut back on the initial capital required, some ways of cutting back on capital includes; offering trade by batter or buying second-hand instead of new.

The following options are available to you and all except for personal savings will require a sound Business Plan; Personal savings, Friends & Family, Bank loan, Government Initiatives, Private Investors and Venture Capitalists.

Having researched the idea, written a ‘Plan’ and raised the required finance, you are all set to take off. Nothing Ventured, Nothing Gained. Take the leap if you feel very strongly about it, but plan and prepare for it.

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Jul 25 2015

Why your mental game is infinitely more important for your business success than you think.

There’s no denying it, business success is 80-90% about your mental game. This is something I see every day because I’ve worked with people and coached them through the mechanics of building a successful business. They know what to do, however, they’re either not doing it, or they’re not getting the results they really want.

Take an example of someone who wants to expand her reach and start blogging for her business. However, 6 months later she’s stuck on having the ‘right’ thing to post. This is not about lack of topic ideas or even about knowing how or why to blog, but really about committing to the process and pushing past the fear of judgment and criticism from family, friends and colleagues.

Another example is someone who just launched a great product or service, but is afraid to reach out to others and share it. They are so consumed with fear of appearing pushy, ‘salesy’ or intrusive. As a result, they sit on their great offering and do very little with it.

This is why I believe 100% in working on the mental game with my clients, because without that, no matter how much I teach them about marketing, business financials etc., they will not get the results they’re looking for. Maximum results occur when they’re able to break through blocks and resistance that holds them back!

Another side of the coin is seeing business owners pushing really hard to make things happen. Sometimes, yes, this is needed, but there’s also another side of ‘allowing’ for guidance. We often don’t speak about this in business, but this has been the foundation for all the success I’ve personally experienced.

It’s very common for me to send my clients links to EFT (Emotional Freedom Technique aka Tapping) videos and ask them to tap when I know they’re overcome with fear, anxiety and overwhelm. Sometimes, when I see they’re stuck financially, even though they’re doing the work, I send them forgiveness exercises to do, because I know there’s a huge correlation between resentment, grievances and anger to financial struggles. This is something we don’t discuss in most business training and education, but it’s vital for the success of your business.

I like to think of it like striking a right balance of taking action, and also turning inward, and getting connected. You need to identify how your subconscious mind is keeping you from your dreams. When you’re able to do this, your work will flow better and easier and you’ll begin to see opportunities and resources to help you achieve your goals.

You also need to be conscious on how you feel about your business. Are you in a constant state of doubt, worry, and fear? These feelings will repel the success and financial abundance you want. Focus on feeling positive, confident, and expect positive results. This feeling is more powerful and important than any activity you’ll ever do for your business!

So, I challenge you to focus and add in mental activities to your business strategy. Start cultivating a success mindset that will give you the results you truly want for your business!

Uchechi Ezurike-Bosse is a Business & Lifestyle Strategist, Creator of the 4-Week Business Success Bootcamp and Mind Money Miracles. Uchechi helps passionate entrepreneurs (+aspiring entrepreneurs) master their mindsets to increase their wealth, confidence, and sweet, sweet freedom! Visit Uchechi at www.myempoweredliving.com and sign up for her FREE video training series The 4 Keys to your Business Success! This free 4-day business training reveals her 4 key strategies needed to build a profitable and successful business, and how to put them to work for you!

Jun 29 2015

Multiple Streams of Income … getting yours!

We seem to live in a world of wanting and needing more, and most times, meeting these needs requires money! For more than half the population or what we have come to know as the one percent, making more money is the key to unlocking all our desires. Even the scriptures aptly state that money answereth all things.

If you have ever asked, ‘how can I make money doing the things I like?’ and are unwilling to give up you primary source of income, then you are faced with a challenge many face in today’s economy.

A good way of taking of this feat is to identify what suits you best, take it seriously by committing to it, and create a plan that makes you stand out from the rest. Here are a few strategies to help get you started

Explore a skill you have. Something you enjoy doing, which you can easily be offered in your spare time in return for a charge. Have you got a flair for decorating, interior design, fixing furniture, baking or making clothes? Whatever it is, you can use this skill! Many people have created successful businesses from making use of their skills on a part-time basis.

Provide a service using the web. The world has become a global marketplace, and taking advantage of this easily accessible platform brings you closer to the centre of creating an income. Services that you can provide on the web may include proofreading; writing articles and reviews; designing graphics and websites; or anything else that does not require a face-to-face interaction. Web services are good money makers, given that you provide services based on your skills.

Online Stores. Can you sell something that people from around the world would buy? Having an online shop does not require you to be constantly present. As long as you have a valid email, a proper payment tracking software, and desirable goods and services you can make more money. Items you could think of selling include unwanted furniture, traditional and vintage pieces, handmade crafts, accessories and clothing, etc.

Selling your knowledge. Are you good at giving advice and helping people find solutions to problems? Do you have the training and techniques that can mentor a person through a difficult time? Then you can turn your knowledge and wisdom into income. It is from such intellectual knowledge that consulting agencies, counselors and therapist make money.

Be aware that these ideas are not new, the only difference is the unique and special thing which you will add to make you stand-out, as well as planning and structuring your services professionally.

There is a quote that goes “A man’s gift makes room for him and brings him before great men.” The answer might very well be in your hands, but it is up to you to apply wisdom to you gifts, talents and skills, to make room for more money.

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

May 29 2015

Is Leadership Relevant for Everyone?

When many hear the word ‘Leadership’, it is easy to associate it to someone who leads others, is in a position of power or management. However, this is easily one of the biggest leadership myths and misconceptions that is slowly changing.

Very early in life and my career, I felt that in order to effectively lead others or have others do something, you needed to be in a position of power. However, over time I have seen and learnt otherwise. I have observed the most influential and effective leaders are those who are able to lead and influence others without relying on the ‘stick and carrot’ approach e.g. leaders of volunteer organisations.

John C. Maxwell, regarded as one of the top global leadership experts, defines the true measure of leadership as Influence – nothing more, nothing less. Leadership is not directing, commanding or managing, leadership is influencing others to take action or follow; be it family, friends, colleagues, your boss or team.

Position provides a platform for anyone, but Influence is what keeps you in that position and takes you to the next level.

John also shares in his book “The 21 Irrefutable Laws of Leadership” that our Leadership ability is the LID that determines our level of effectiveness, known as the ‘Law of the Lid’. Where our LID is the maximum level at which we can be effective. Therefore, if our leadership ability were to rate at a 6, our level of effectiveness, and ability to lead others or impact our organisation could never be greater than a 5.

“The higher you want to climb, the more you need leadership. The greater the impact you want to make, the greater your influence should be” – John C. Maxwell.

Why leadership is important

It determines our level of effectiveness in all areas of our lives; helping us to be more effective in taking a lead in our personal and professional lives
It increases our sphere of influence with others (team, colleagues, boss, family), as well as in leading others, and getting things done
It enables us manage and deal with change more effectively; helping us build character traits and skills to respond to change more quickly, and deal with the ambiguity that often comes with change
It differentiates us in a crowd to be singled out and recognised, and to rise higher and higher

To help raise your lid and develop your leadership skills, consider some of the following:

Identify your leadership gaps, have a leadership mindset and be intentional about developing yourself as a leader
Find a mentor(s) for 1-2-1 mentoring, or consider mentorship from a distance by studying, observing and learning from leaders you respect
Read books on leadership and self development
Attend leadership training, events and conferences
Surround yourself with other leaders – iron sharpens iron

Leadership is NOT always about title, position or power. It provides required traits and skills for everyone that when applied to both our personal and professional lives it helps us excel… “Everything rises and falls on leadership”.

What are your thoughts on the value of leadership?

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Apr 29 2015

The Biggest Mistake Made When Networking!

A few months ago I attended a networking event where someone walked up to me, and the first thing they did was give me a business card, spoke barely a few words and walked away, and I noticed they did the same with others, distributing their business card. I was at another networking and business event, where someone brings out a BIG bundle of business cards to give me one, and this left me speechless, but with a strong desire to revisit the art of networking.

Considering the amount of information out there on effective networking, one could be forgiven for assuming the art of networking would be common knowledge. The biggest mistake that unfortunately is still happening is when people see networking as an opportunity to ‘sell’, ‘promote’ or ‘get’ as much possible to their benefit.

Networking can be described as the process of interacting or engaging in communication with others for mutual assistance or support. Note the word ‘mutual’? When networking is done properly, its benefits can be endless, and includes making business contacts, establishing new friendships or relationships, or seeking advice and information.

Networking is not a race to distribute as many business cards or get as many cards as possible. Yes networking is effective for building your professional career or business, and I can testify to having great results from networking, but this happened when I was being present in the moment, being authentic, and interested in the other person.

From my own experience, trainings attended and reading done, one key point that cannot be overemphasised is that ‘Networking is about building Relationships’. Only in getting to know someone and vice versa can a need be met effectively. We need to change our mindset from focusing on not just what we can get, but to also what we can give. The law of nature and reciprocity has proven that in giving we are bound to receive.

How to Network Effectively

Prepare beforehand by having a positive attitude and think of what you would like to achieve from attending i.e. meet two new people today. However, keep an open mind at the event, which could open you to receiving more than you expected.
Have your elevator pitch/speech ready on how to introduce yourself effectively; short, to the point and effective.
If you feel lost, nervous or struggle to join a group that is already in conversation, find someone on their own and introduce yourself.
Develop the art of small talk; start a topic in relation to the event you are presently at, a related current affairs topic or admire something about the person you want to start the conversation with. Some simple conversation starters include ‘great event…’, ‘Is this your first time here…’
Listen and focus your attention on who you are talking with, imagine how you would feel if you were talking with someone and they are constantly looking around or at their cell phone.
Use open-ended questions that will help keep the conversation flowing, as opposed to closed-ended questions that solicit a ‘yes’ or ‘no’ answer.
When you receive a business card. Write a note on it to help jog your memory for the next time you look at the card.
Make sure you follow up after events; it could be call to say hello or how well you enjoyed meeting them. This helps to create a connection that you can work towards building.
Networking does not start and end with formal events, you can also network effectively at social events and online on social media.

We are constantly faced with opportunities to network in the many facets of our lives, and what you do with your opportunity has the capability to positively and significantly impact your life or not.

Share some of your networking stories or tips with us below. What do you think of Networking?

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Apr 23 2015

Working With A Business Coach Is Like Psychotherapy

I was squirming in my seat, sympathising with the challenging questions a fellow entrepreneur was struggling to answer. She had volunteered to go on stage in a so-called “hot seat”, whereby my business coach and today’s event host was grilling her about her business and what might be holding her back from greater success.

It was in no way meant to be mean, though it was challenging, as this small business owner was nudged to not only think hard but admit to herself where and how she may in fact be sabotaging her own success.

This made me think that working with a business coach has many similarities to getting psychotherapy. (Don’t ask how I know that…)

I have been working with business coach Odette Laurie as part of her group coaching program for the past 14 months, as well as a few months with Jason Reid for one-on-one coaching.

I too have squirmed, questioned, resisted, and faltered. I have also had many “a-ha!” moments, made changes and improvements in my patterns, received excellent feedback from colleagues, prospects, and new clients, and experienced personal growth and business successes.

Business coaches of course share their wealth of knowledge and experience as successful business owners themselves, and yet working with one ends up being about so much more than your sales and marketing strategy, your client conversations, and business goals.

You are asked to ‘dig deep’ about your motivation for being in business, have to identify and work through inner demons and past baggage that may be holding you back from success, and implement strategies and new ways of working that will help you succeed. Our past baggage can be anything from low self-esteem, fear of failure (or fear of success!), not feeling worthy, downplaying our successes and skills, fear of public speaking, and a ‘scarcity syndrome’, which can be the cause of under-charging for your products or services.

Pretty cool actually; not only have I received incredibly valuable business tips and guidance from my business coaches, I’ve also had indirect counselling!

When we grow as a business owner, we also grow as a person. I highly recommend working with a business coach, even for a short while.

References:

Odette Laurie, Business Women On Top, www.businesswomenontop.com

Jason Reid, The Rechargeable Entrepreneur, www.rechargemymojo.com

Martina Rowley is the Chief VA of Beach Business Hub Virtual Assistance Services. She can handle many of your recurring or one-off administrative tasks, client and project management, organisational challenges and more. Let this VA give you a hand! Contact her at:http://www.beachbusinesshub.ca, on Facebook and on Twitter

Oct 07 2014

The Importance of Persistence vs. Pestering

We have all been told at some point that “persistence pays off.” Probably your Mom, your Coach or even your Teacher gave you that little pep talk when you were struggling with a particularly difficult ask. Well, just as Robert Fulghum* might have said, this advice is actually timeless and bears repeating whether we are in school, in sports or in the world of business.

Statistics tell us that most sales are made between the 5^th and 12^th follow up call. Yet how many sales people give up after the second or maybe third call at best? How about networking? You go to event after event, you share business cards and maybe you even get two minutes to give your “elevator sales pitch.” That’s great but how often do you walk away with a solid lead, a great referral or a sale?

Sometimes it might seem like you are investing plenty of your hard earned cash to attend networking events and not seeing any return. This is where persistence comes in. In our world of social media, 24-hour news channels and “Instagram” (the very name a play on the word instant) we have come to expect instant gratification and immediate satisfaction of our wants and needs. As a result, we have forgotten that some things simply take time. Like nurturing any good relationship, networking and sales requires an investment of your time, energy and commitment. You wouldn’t expect someone you just met to drop everything, forsake their other commitments and go away on a vacation with you but it might be more than reasonable to ask your good friend of the past ten years to jump on that “sellout vacation package.” That’s because you’ve nurtured and grown that friendship over time, have learned that you are compatible and have taken the time and care necessary to foster a friendship built on the trust required to take advantage of this kind of quick get-a-way.

It’s the same in business. We build trust in a variety of ways including word of mouth, by providing great service and through building a strong referral network around us. Yes your product is important but ultimately, it is your service that will separate you from your competition. Great service is fostered through continuous contact with your customer, by taking the time to learn their wants and needs and to demonstrate through your commitment how best you can meet their expectations. Persistence means that sometimes, it isn’t even the customer you were dealing with but another individual who will then act as a referral source for you. As a female, I am never going to need protective sports-related undergarments geared to men (a jock….) but I might have friends, a husband or a son that need one. If you have proven yourself to me as a consistent and reliable supplier and one with whom I can trust doing business, I will refer others to you.

How do you nurture these relationships without breaking the bank and without annoying your potential customer? There are certainly an abundance of theories on this topic but chief among them is to offer something of potential value, at no charge and with no strings attached. Pestering is constantly sending emails of little or no relevance to your customer (which Canadian anti-spam legislation now expressly forbids) but persistence is offering something that adds value. We’ve discussed reciprocity before. Giving something to a potential customer, even helping them in a capacity other than one involving a direct sale, will encourage them to think of you over your competition when it finally comes time to make a purchase.

If you belong to networking groups (and you should) perhaps you can provide something of value to the group that they will appreciate. If you’re in the travel industry for example, give away some free information like explaining to people how they can best leverage their Aeroplan points, information they might not otherwise have known if you hadn’t explained it to them. In communications I have a handy Rule of 10 “10mplate” that helps small business entrepreneurs build website content successfully. You could give an information seminar for free and of course, samples of your product always go over well. Even if your business is a service and not a product, invest in something useful or delicious (a notepad or pen branded with your corporate logo or some chocolate is always popular) and hand these out together with your business card. Perhaps your customer is conducting a fundraiser and requires a donation. Offer up a gift basket full of yummy seasonal products. You don’t have to spend a great deal, the point is to do something that gets you remembered, keeps you top of mind and that will be perceived as having added value to your potential client.

If you keep engaging your potential customer, offering not soliciting, eventually the phone will start to ring and your inbox will fill up with messages from those seeking or referring your services. It’s all about persistence not pestering. Persistence pays off, pestering annoys. It’s a tightrope but if you balance it successfully you can use that tightrope to get you to the other side – bridging the gap between a referral and a sale!

*Robert wrote the popular “All I really need to know I learned in Kindergarten.”

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed? Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

Aug 07 2014

Relationships, Reciprocity and Referrals

I was having a great chat the other day with the founder of Canadian Small Business Women. I hope she doesn’t mind me sharing this story. The chat meandered from topic to topic but was memorable because as I thanked her taking time from her busy schedule to meet with me we both commented on the value of investing in developing relationships, even those that appear to have no immediate benefit. Dwania and I met at an event I covered for the local paper but I instantly recognized in her a passion for what she does and knew I wanted to get to know her better. Lucky for me she agreed and we’ve been developing our connection ever since. In doing so, the mutual benefits are becoming more evident each time we meet. I also shared with her my experiences with forward thinking coach and mentor Tammy Elliott, who continually reminds her Forum participants to reach out and build relationships with others. Throw into the mix my personal mantra of reciprocity and the theory of the “Three R’s” began to take shape. Recently, I wrote about another set of “R’s” but this conversation prompted me to blog about “R’s” again only this time they are: “Relationships, Reciprocity and Referrals.” We’re all familiar with the business cycle but the “Three R’s” are a business circle, one that can only benefit and enhance your bottom line.

Why practice the “Three R’s” in your business? Well, in any relationship whether personal or professional, I would suggest building relationships is equally challenging and important. Choosing to invest your time, energy and (in business, often your hard earned cash) with a particular business and the people who run it can be a decision fraught with anxiety. You’re relying on this relationship to provide a service for you, whether its supplying you with a website, tiling your kitchen floor or providing all the accounting services for your rapidly growing new business. Whatever the case is, the relationship you develop with the provider is crucial. Are they open, friendly and responsive to your needs? Are they respectful, consistent and reliable? More importantly would you want to do business with them again? If you wish to be the recipient of this kind of service you have to govern your own actions accordingly and work hard to develop relationships where such expectations are mutual. If this is your guiding mantra, relationships will develop naturally and referrals and reciprocity will certainly follow. Even if you met at a networking group and your businesses seem disparate and unrelated I would urge you to take the time to build a relationship. It’s amazing when you work at a conversation how small the world becomes and how often (think 6 degrees of separation) you will discover mutual connections. Building one relationship often in turn has far reaching effects on existing ones. Before you know it you have a circle of connections from which everyone potentially benefits.

Building solid relationships in turn leads to the “Second R” – Reciprocity. Reciprocity simply means returning a favour. It could mean trading services, providing something either in value or in kind. All major world religions cover the concept of reciprocity in one form or another – it’s basically the “do unto others as you would have done to you” scenario. If, as previously stated, you’ve developed great relationships and nurtured them along the way, reciprocity too becomes second nature and a part of your overall best business practices.

Which brings us to referrals. Why is this the “Third R?” Again, it comes back to this: when you are building relationships and engaging in the spirit and practice of reciprocity, then the next natural outcome would be for you (and those you do business with) to act as a mutual referral source for one another. Getting to know another individual, understanding their business and how they conduct themselves increases the likelihood that even if you can’t utilize the service they provide, you are comfortable acting as a referral source for them and their business. You may not be their ideal customer but perhaps you know someone who is and because you have taken the time to foster a relationship you are confidant referring others and they in turn are comfortable referring you. Perhaps it seems counter-intuitive but in helping others to succeed so too will you. In practicing the “Three R’s” theory you are nurturing and developing a business circle based on trust, understanding and mutual support that will only enhance the bottom line of your business. (Did you notice that? This blog also has come full circle!)

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

Aug 01 2014

Tania DeSa: Canadian Small Business Woman of the Month of July 2014

Tania DeSa is a Personal Branding Strategist, Leadership Coach and Corporate Trainer whose mission is to inspire professionals to own their awesomeness to be seen and heard in any community. She inspires professionals to see themselves differently then kick up their communication style to add value and achieve results- in business and in life. www.taniadesa.com

Tania draws from intercultural experiences of traveling to over 70 countries and living, studying and working in Australia, Japan, Hungary, Spain, China and Switzerland. She holds an International MBA from ESADE Business School in Spain and Peking University in China, Honors Bachelor of Business Administration from Wilfrid Laurier University in Canada. She is a professionally trained coach from the Coaches Training Institute(CTI).

Tania has thrived in corporate sales and marketing management roles within the healthcare industry in such companies as Pfizer, GlaxoSmithKline, Medtronic, Ecolab, Johnson & Johnson and has led strategic discussions at the World Health Organization in Switzerland. Tania’s unique presentation style is a high energy collaborative one where she asks powerful questions, offers strategic frameworks and brings in real life stories to engage, educate and enlighten participants.

Tania offers customized corporate training programs in the area of Leadership Communication, such as:

Powerful Presenting: Empowering managers to enhance their presentation style and content in order to influence and persuade to achieve results. Ideal for marketing, sales, cross functional teams, R&D and management.
Leveraging your Personal Brand to Win: Inspiring employees to discover their strengths and learn how to maximize them to perform better, gain fulfillment in their work and create lasting impact. Ideal for new employees, teams, female leadership development and management.
Champion Building- How to create raving fans & long term partners: Learning how to create strong partners & key opinion leaders to champion messages and help launch campaigns/new products in order to catapult sales growth. Ideal for sales, marketing, communications, PR & investor relations, and management.

Formats: Multimodal training programs with blend of group workshops and one on one coaching. Ideal as a lunch and learn series, rotational program/development program course, team retreats, talent pipeline development and executive training.

Our Q & A with Tania DeSa

*What inspires you?

People who are creating change in their world in a small way that’s having a big impact. Witnessing random acts of kindness and connection ( in the bus, grocery store or elevators). It’s inspiring to see people recognize their greatness and then act from it- it reminds me whats possible.

*As a small business owner, what achievements make you most proud?

I’m most proud of consistently extending my comfort zone and its always lead to awesome results when I have. First, leaving a very comfortable corporate life in Europe to repatriate to Toronto and start up a new business from scratch ( and to grow myself daily as a result). Second, starting before I felt totally ready- having the guts to make bold requests and pitch to big clients before I felt 110% ready. This year, its already led to running corporate training in the UK, leading workshops in San Francisco and planning a speaking tour in India. I encourage myself to step over fear more often as its a huge part of being an entrepreneur.

*What advice would you give to other aspiring small business owners?

As Jim Rohn says” You are the average of the 5 people you hang around with most.”

Consciously seek out and develop your A Team- a community of cheerleaders and supporters, accountability partners, collaborators, mentors and employees. Invest in your own personal growth and development- I continually invest in coaching, online programs, attending conferences because I find people and resources to help me achieve my wildest goals. And community feels good!

*What new things can we look forward to from your business in the upcoming year?

I’m on a mission to help professionals see themselves differently and then kick up their communication style ( personal brand, presentation skills & leadership style) so that they can add value and achieve results- in business and life. I’m committed to taking this message globally and helping as many people take action as I possibly can. I’ll be running worskhops & webinars for small- large businesses to motivate their teams to take leadership to the next level and by early next year I’ll be heading to India to spread the message there too.

Mar 12 2014

What’s in a name?

We spend countless hours trying to figure out the perfect name for our business. It is important. The right name can help you be the talk of the town. A bad name can fade away and lead to obscurity. So how do you pick the perfect name? Do you name the business after yourself? Do you pick a name that describes your service or product? Or, do you create catchy new words like ‘Google’ or ‘Zappos’? Determining what to name your business comes down to three things:

– The industry your business is in;

– What is the vision you have for your business; and

– Your long term plan for your business.

If you plan to be the main commodity of your business, e.g. an expert in a particular field, a coach or a speaker, than you should name the business after you. Should you go on to produce books, products and pod casts, the only thing that isn’t changing is you. Naming your business after yourself allows your customer and clients to identify your expertise. You also have the flexibility of creating different products whilst not having to be locked in to just one.

Should your long term plans include selling your business one day, you should consider a name that describes your product or service. However, this is not a hard and fast rule. There are many businesses where the owner became the brand and the business was subsequently sold. However, remember that if you intend to sell your business, the name is likely trademarked which prevents you from using the name for future ventures. This includes your own name.

When considering the name of your business, it is important to determine what it is you are trying to communicate. This can be determined by using your mission statement as a guide. Once you have this clearly defined, it is important to consider the following when creating a name:

– Pick something that appeals to your niche and that your niche will identify with;

– Something that is not too long and confusing;

– Don’t use plain language that won’t stand out in a crowd;

– Avoid clichés;

– Avoid unusual spelling; and

– Try and adopt a name that gives some information about your business.

Once you have picked a few names make sure to check whether your names have already been trademarked or are in use. You want to ensure you are not infringing on anyone else’s rights.Failure to do this could lead to legal battles down the line and significant money spent when it could have been avoided.

You also want to check if the domain name you’d like to use is still available. There’s nothing worse than coming up with a brilliant name only to find someone else has already purchased the domain.

Happy naming!

Jennifer Jampala is a budding entrepreneur, traveller and yogi. She is passionate about building businesses, relationships and experiences. Follow Jennifer on Twitter @JenniferJampala

Feb 23 2014

What Your Communication Style Says About You

Communication is key. Whether we communicate in writing – in letters or e-mails – or verbally, over the telephone or in person, what business owners and clients say and how we say it is important to understanding one another. Getting it completely wrong can have consequences ranging from simple misunderstandings to lost business.

While we all know how to talk, and business training teaches us what to say, what do we really learn about interpreting someone else’s communication style and what it says about their preferences in dealing with us?

In a recent Lunch & Learn, Jayne Huhtanen, a business coach with Focal Point Coaching of Toronto [http://ca.linkedin.com/in/jaynehuhtanen], addressed whether our communication style might be holding us back. Not speaking the same ‘language’ as our existing or potential customers, Jayne says, “can significantly limit your success”. To start with ourselves and recognise our own style, Jayne demonstrated the DISC profile created in the 1920s by psychologist William Marston.

The profile identifies four main communication styles: Dominant, Influential, Steady, and Conscientious. The first step is to recognise your style or that of the person you are communicating with. Then it helps to know what does and does not work when dealing with someone of that style.

Dominant individuals are: decisive, competitive, direct, often demanding and impatient. When dealing with a D-style it is best to be brief and to the point, focused, and logical. Keep the conversation results oriented and on topic. Do not dominate the dialogue, get emotional or touch the person.
Influential individuals are: sociable and talkative, impulsive, spontaneous, and emotional. When dealing with an I-style it is best to focus on the positive, show enthusiasm and smile a lot. Be warm and friendly, let him or her talk, and ask their opinion. Do not squash their enthusiasm, be negative, or focus on too much detail.
Steady individuals are: calm and laid-back, amiable, patient, modest, and often indecisive. When dealing with an S-style it is best to build trust, and slow down to draw out his or her opinions. Do provide reassurance and enough time to make a decision. Do not press for an immediate answer, make sudden changes, or fail to deliver on promises you make.
Conscientious individuals are: precise, logical, analytical, quiet, and disciplined. When dealing with a C-style it is best to present facts and data, use proven ideas, and stay on task. Do be patient, provide detailed information, and give enough time to think. Do not touch the person, be too chatty and talk about personal issues, or keep important information to yourself.

Recognising these different communication styles quickly is, of course, a challenge for anyone who is not a psychologist or otherwise trained. Nevertheless, when dealing regularly with your existing clients it will probably become quite evident which style pervades.

With some observation and a little practise you should be able to recognise which style your clients – and you! – fall under. It may help to understand that someone’s curt mannerisms are borne not out of malice but a habit they have less control over. Makes me think of the TV character Sheldon in ‘Big Bang Theory’!

Sources:

https://www.discprofile.com/what-is-disc/william-marston/

Martina Rowley is the founder and operator of Beach Business Hub – THE co-working space east of the Don Valley. She combined her passion and experience in the environmental sector with her community engagement side to create a local work environment where space and resources are shared. She fosters and facilitates collaboration, networking, and learning for and with small business owners and new start-ups. Contact her at:http://www.beachbusinesshub.ca, on Facebook and on Twitter

Oct 09 2013

The Mind – The most incredible computer ever!

Our mind is an organizational and functional computer. Taking a look at our computer and noting that the information that we enter and process is exactly what it will give expel back to us. This goes to deduce that what information we learn and experience is what we will use to make our decisions. Therefore if we want to improve ourselves we need to start with improving our minds. Reading, learning and experiencing our daily lives is what creates even more information to be added and processed.

However our brain can go into brain overload. We can have too many circuits going off at the same time and to many programs to try and analyze. The computer freezes when we overload the circuits and so do our incredible brains. Our minds then stop working effectively and we take more time in decision making and work less effectively.

Here are some ideas to help you prevent your brain freeze:

1. Recharge – Do something for you! Pick something that relaxes you. Exercising, swimming, reading or meditations (my personal favourite) are some ideas. Choose the time that works best for you and do this consistently.

2. Plan the time – We all lead extremely busy lives and we tend to put ourselves last. How can we possibly give to others when we have nothing left to give? Take out your calendar or agenda and book in “you” time for the month!!!!! It is the most effective way to create time for yourself.

3. Write out what is in your head – Take the time to write out your thoughts. Not just tasks, everything. Writing crystallizes thought!!!! Once they are out of your head you can then decide the

Take care of your mind (a.k.a. computer)!

Anna Ottaviani is a Board Certified NLP Master Practitioner & Master Coach, Board Certified Master Hypnotherapist,Creating Your Future® , Time Line® Therapist Practitioner and Reiki Master. Her methods are unique and tailored to each individual client. She can be reached at www.sucessfullyyou.ca or by phone at 289-221-5772. You can follow her on Facebook at http://www.facebook.com/successfullyyou?ref=ts&fref=ts

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