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Jul 15 2016

3 Ways Establishing Priorities Makes Life Easier

sandra

We all have moments when everything seems like it needs to be done right away. ASAP seems to be the deadline for everything these days. In order to avoid overwhelm and frustration, it’s important to establish priorities in all areas of our lives, and here’s why:

Priorities help us create boundaries

When you have identified what’s important to you, it makes it easier to say yes to the right opportunities and no to others. When we aren’t sure what a priority is for us, it can be easy to get caught up in other people’s priorities. We find ourselves unable to say no to things that we don’t want to do because we aren’t clear on where we want to be focusing our time and energy. If you don’t want to feel like you’re constantly being pulled in every direction, you need to establish your priorities and share them with the people in your life!

It helps us to manage our time

When we know what our priorities are, we know where to focus our time. We aren’t easily distracted by shiny objects, and we don’t wake up in the morning wondering what we should tackle today. Priorities help us focus on our goals, on what’s important to us. Too many of us are busy giving big time to small tasks. When we are clear on our priorities we give our time to things that matter. Consider the goose that laid the golden eggs. What completed tasks will bring you closer to achieving other things on your to-do list? Figuring this out can help you establish priorities that will help get you closer to accomplishing your goals.

Priorities help us maintain momentum

When we know what’s important to us, we give it constant attention. You know what I’m talking about. You’re working on a project and when you look at the time you wonder where the last 5 hours went. When we’re passionate about something we eat, sleep and drink it. Establishing priorities fuels our purpose. It gives us permission to focus on the things that matter to us. You can’t make something a priority without committing to it. Commitment means doing it even when we don’t feel like it. It gives us power to push through even the most difficult challenges.

Without priorities we can feel like we’re spinning our wheel s in mud. It’s easy to get overwhelmed and frustrated by everything there is to do when you have no idea where to start. Taking the time to sit with your tasks and prioritize them will save you a lifetime of future hassle and aggravation. Have you set your priorities for the next 30 days?

If you need help identifying your priorities, check out these free tools designed to help you prioritize your life.

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Apr 11 2016

6 things to consider before hiring an agency

CHuntly

When you are running a small business, it can feel overwhelming to try to “wear all the hats” to get things done. You have to be the new business development and sales manager, the accountant, product development, HR (even if you’re a solopreneur, you still have to take care of yourself!), marketing director, operations director, etc. You get the picture. It can be overwhelming to stay on top of everything while ensuring your business is growing at a rate you are happy with.

Perhaps you have thought about hiring someone, but you can’t necessarily cover a full monthly salary cost. You could consider an intern, but they may not have the experience necessary to get you to where you need to be. One option you may not have considered is hiring an agency to take care of your marketing efforts.

Maybe you aren’t ready to work with an agency to take your marketing off your to do list, but if you are, here are six things to look for in an agency.

Chemistry: Sometimes you will have the option to “date before getting married” if you have a smaller project you want to work on before signing a longer-term commitment. This isn’t always the case, but either way you want to make sure that you have a good fit with the agency. They should uphold the same business values and ethical standards that you do as they are representing your brand.
Budget transparency: It can be easy to take a “budget” at face value, but make sure you clarify all that is included in the budget. One of the biggest issues to cover is whether you are working on an hourly basis or with a set fee. If you are working hourly, you may be surprised when you get your bill at the end of the month as it might be higher than what was quoted. Negotiating a set fee will ensure you don’t pay for any overages in hours worked.
Nothing is guaranteed: Be wary of any agency that will “guarantee” you specific results such as “We’ll get you TV coverage” or “We’ll guarantee you xx number of media hits” or even “We’ll guarantee you 50,000 followers within the first month.” I have worked with many clients who have been attracted by these guarantees only to find that they are empty. The key is finding an agency who is as invested in your success as they are their own. It should be more like a partnership than two separate entities.
Know what success looks like: Work with your agency to determine how you will know when your campaign has been successful. Every industry has certain metrics they track, and they all mean different things for brands.
Check their track record: A great agency will be able to put you in touch with current and former clients who will sing their praises. At the very least, they should be able to provide you with case studies of clients who have similar goals to your own. Just because an agency has a lot of clients listed on their site doesn’t mean they are the best at what they do.
Know your account team: Don’t be afraid to ask who will be working on your account. It is common in a lot of agencies to sign a contract and then have the interns working on the bulk of the work to create higher profit margins for the agency. If you are concerned about this, just ask. Again, this is your brand, and you deserve to know who will be representing you to your audiences.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

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Mar 04 2016

5 reasons why entrepreneurs should travel

Praveeni

Life as an entrepreneur can often be stressful and overwhelming, with business commitments and client demands. Planning a vacation is usually the last thing on your mind when you’re trying to run your own business. Surprisingly travel can have some very real benefits for entrepreneurs, so if escaping the Canadian winter isn’t a good enough excuse here are 5 reasons why entrepreneurs should travel :

Relax and renew your mind

Many entrepreneurs overlook the fact that you can actually suffer from mental fatigue – your mind gets tired too! Travel allows you to let go of your troubles and focus on something other than work. Whether you’re lying on a beach or hiking up a mountain a new environment and change of scene can alleviate mental fatigue and relax your body as well.

See different business environments

Travel gives you the opportunity to learn not only about a new culture but a new business environment as well. Whether you realize it or not traveling as an entrepreneur will strengthen your business acumen as you are exposed to different races, cultures and countries. It’s always good to know about how business is conducted in different countries, if you do choose to go international at some point you’ve already got a head start!

Make new connections

Networking is an important part of business so don’t limit your network to just local or national contacts. You never know when someone from another part of the world may require your expertise or vice versa. Travel is a great way to meet new people and make new connections. Whether you travel in a group or solo you’ll inevitably meet and make new friends who in turn will become a part of your international network.

Discover new opportunities

Exposure to different environments and cultures is a great source of inspiration. Traveling can help you discover new business opportunities and ideas as you learn about how different people live and different countries operate. Sometimes it’s easy to get stuck thinking inside the box. You can also discover new export or import opportunities based on needs at home or in other countries. Your next great business idea or solution may be only a trip away.

Learn new things

Traveling enriches your life with new experiences and new skills. Look at vacations and travel as a learning opportunity rather than an expense. Whether you’re simply taking a historical tour or using a guidebook to learn the local lingo, travel will always afford you the opportunity to learn new things. It’s a great way to learn a new language or skill. Learning is something that should never stop regardless of age.

Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world. She can be reached via Website, Twitter, Facebook or her Blog.

Dec 15 2014

The year in review…

Several years ago I started the New Year’s Eve ritual of celebrating my accomplishments. I find it’s a great way to end the year off on a positive note and carry over that positivity into the New Year. Last year, in addition to celebrating my accomplishments and setting my intentions for the upcoming year, I also took stock of the habits that contributed to my success, and those that kept me from making the year an even more productive and successful one.

We’ve all heard it said that the definition of insanity is doing the same things and expecting different results. It was with this in mind that I started to take a look at the habits that served me and those that didn’t. It was especially important for me to review these things at the end of last year, since the second half of the year was the start of my journey as a full-time entrepreneur.

Along with reviewing our habits, the end of the year is also a great time to consider what worked and what didn’t, both personally and in your business. We want to continue to do the things that worked, yet we shouldn’t hesitate to question whether or not we could do those things even better, more effectively. We also need to review the things that didn’t work and figure out why. Not to beat ourselves up about our failures, but to learn from them, and figure out what we need to do next time so that we don’t end up with the same results.

Obviously we don’t have to wait until the end of the year to do these things, but the New Year is a great time for new beginnings. For many of us it’s also the start of a new fiscal year, so making changes and improvements in January will allow you to measure your growth year over year as you continue to build and grow your business.

Whether 2014 was an awesome year or just so-so, there is always room for improvement. Taking stock of the current year provides you with the opportunity to celebrate the progress you’ve made and tweak the plan to make the upcoming year an even better one. It’s about a constant evolution. If you had a great year, the next one can be even better. If you didn’t achieve as much as you wanted to do this year, know that there’s always room for improvement, it’s just a matter of retooling the strategy and your mental game.

Make a commitment to learn a new skill, release the habits (and anything else) that doesn’t serve you and develop the habits that are helping you get closer to your goals! If we want to achieve the best we can in our respective businesses, we have to be at our best. Take the time to evaluate the game plan and make the changes necessary to knock it out the park in the New Year!

May the New year be one of great health, peace and abundance!

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!
Connect:
www.embraceyourdestiny.ca
www.facebook.com/embraceyourdestiny
www.facebook.com/embraceyourdestinythebook
www.twitter.com/sandradawes

Oct 16 2014

4th Quarter Check-In

Can you believe we’re in the final quarter of 2014? While you may be asking where the time went, now’s also the time to review what you accomplished in the first 3 quarters of the year. If you didn’t achieve all that you wanted to in your business, the first thing to remember is that it’s not too late to finish the year off with a bang. The second thing to do is make a commitment to making next year better than this one!

From my personal experience, I know that if I don’t write my goals down (and review them regularly), they don’t get done. I also know that when I when I have a plan in place to make the goals happen, they actually do, even if they didn’t go exactly according to plan. Achieving your goals is about going beyond “wishful thinking”. Don’t hope your goals become a reality, create a plan and take action and make your goals a reality!

If this year wasn’t as successful as you had wanted it to be, now’s the time to review what worked and what didn’t. You may need to make some minor adjustments, or you may need a complete overhaul. Whatever it is that you need to do to make next year better, setting the foundation now can only work to your benefit. When January comes around, you will not only be able to hit the ground running, but you’ll also have things in place that will allow you to maintain momentum and commitment through challenging times.

Reviewing what didn’t work and tweaking the plan isn’t meant to be a self-deprecating exercise. It doesn’t make sense to beat ourselves up about things that have already happened that can’t be undone. When we know better, we do better, and that’s the approach that we must take as entrepreneurs. There is a wealth of information out there that can help you to gain the clarity you need and access the resources required to achieve your goals. We just have to be willing to ask for help and remain open minded about the possibilities that exist that can take us where we want to go in all areas of our life, business or pleasure.

Where do you want your business to be a year from today? Once you have clarity on this you can start to develop the plan to make it happen. Not everything is going to go according to plan, but you will have a guide that will help you to figure out whether you’re getting closer to or further away from your goals. Wishing you much success in the final quarter of 2014!

Mar 26 2014

Is time to step up and go pro!

Have you recently had an idea for a great new project, or possibly recently launched one? Maybe you’ve already set up a business, but sometimes find yourself not stepping up and making the commitment you need to get the results you want.

I see this so many times with people. I get into a conversation with someone who passionately wants to build and grow their business. They are blessed with amazing gifts that they one day hope to cultivate further, and become more successful; however they do not take ownership of their gifts. They stay stagnant and remain stuck or dabbling in it and not fully committing to it, and sometimes treating their business like a hobby.

The key to unlocking your potential and building the business you crave is to stop being an amateur and going pro. This is something I’ve learnt from Marie Forleo and Steven Pressfield, who are strong advocates of the need to stop living our lives as amateurs.

I recently read that “in every moment of your life, you’re either operating like an amateur or a professional. An amateur does things half-assed, is late for meetings, doesn’t give 100% of themselves and let’s their negative attitude and self-limiting beliefs {i.e.: “I can’t do it. It’s too hard. I don’t have the money”, etc.} run the show. In contrast, a professional gets up every morning, practices extreme self-care, is on time, doesn’t let their mind-chatter run the show and is in it, to win it.” How honest and direct is that?!

If you do not have the level of success you want in your business, it’s time to take inventory and see in what ways you’ve been operating like an amateur. Where have you not stepped up and committed to growing your business? If you want more clients, but don’t make offers and network with potential clients. Or, you have an idea of great new product that can help grow your sales, but find yourself constantly procrastinating and never getting started. How many times have you stopped and quit at the first sign of opposition, or complained, gotten frustrated and angry because things are not working out as you’ve plan and you’ve yet to reach your ideal goal?

Going pro means being fully committed and not just being interested in achieving your goals. When you are just interested you do what is convenient versus being committed which means doing whatever it take. When you are committed, you will not make any excuses. You focus on how you can and will.

This is not an easy task, but it starts with making a firm decision and going after your goals, regardless of the inner critic voicing its concerns. You keep going and working towards your dreams. It also means doing the things you don’t feel like doing, and facing possible rejection and criticism.

Think about how the greatest athletes practice their craft. Yes, they have a passion that fuels them, but they’re also disciplined and committed to being the best they could be. This is something each and every one of us is able to do in our own lives and in our business. This will lead us to the desired results we all crave. But it starts with a decision to stop being an amateur and going pro.

So I ask you, in what ways are you ready to turn it up and go pro? Let me know in the comments below.

Uchechi Ezurike-Bosse is a Business & Lifestyle Strategist, Speaker and Writer, but most importantly, a proud Mother and Wife. Uchechi is Co-Founder of Elite Wellness Services Inc. (www.elitewellness.ca) and Founder of My Empowered Living (www.myempoweredliving.com) a website aimed at helping women change negative and disempowering mindset and live their passion! Whether it’s starting and building their dream business, or helping them create a lifestyle they crave, Uchechi is the modern woman’s secret to success! Visit Uchechi at www.myempoweredliving.com to get your FREE copy of 5 Simple Steps to Create a Life you’re Crazy About! A 15-page workbook!

Jan 15 2014

Time To Take Inventory

When we think of inventory, we often think of a storage room or warehouse full of merchandise to be sold. The inventory I want talk about today is our personal inventory. It’s January – the time for New Year’s resolutions, revised business plans and targets, and a fresh start!

I did an exercise with the youth at the shelter I volunteer at and wanted to share it with you:

Make a list of your habits.
Divide them into two categories, those that serve you (aka good habits) and those that hinder your progress (aka bad habits).

It’s helpful to look at this exercise from a personal and business standpoint. Often the two overlap for entrepreneurs anyway! This exercise should be done as part of your “what’s working/what isn’t” review that should be a part of your 2013 recap. Whether it’s spending too much time on Facebook or not enough time getting leads and referrals, we have to be honest with ourselves about the things we’re doing (or not doing) that are hindering our progress.

We all know that habits are hard to break, but when those habits are hindering your personal and professional/business growth, it’s time to take notice and take action! It’s said that it takes 21 days to develop a new habit. That’s it. 21 days of consistent effort will get you closer to opening up the channels that contain all the good stuff that’s going to help you be a better entrepreneur, mate, friend or parent. There are going to be challenges. Don’t beat yourself up if you fall back into old habits. Acknowledge the slip up and why it happened and move on.

The habits we want to release took time to become a part of our daily routine. It’s going to take time and commitment to let them go and develop new ones that will help you to take your life to the next level. Try not to overwhelm yourself. When we’re making the list of our habits, it can be easy to get carried away focusing on all of our negative habits. We’re not going to change all of them at once. Focus on one or two that you feel are manageable and work your way up to the bigger ones. Remember that small successes will build momentum.

If you need help, ask for it. An accountability partner is a great help when you’re working on making changes in your life. Surround yourself with positive people. We all have changes we want to make; we might as well support one another to ensure that we all achieve success!

Connect:
www.embraceyourdestiny.ca
www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook
www.twitter.com/sandradawes

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