How do women entrepreneurs make it? How do they succeed? And more importantly, how do they have children, build a family and at the same time, build a business?
It comes down to four major components:
- Serious time management
- A vision
Before launching SocialEyes Communications, Marly Broudie (Founder) was originally 9-5 downtown Toronto commuter. A role at a leading litigation firm required a 6am wake-up, a 25-minute drive to the subway station, a 45-minute subway ride, a 1 hour lunch break (on most days) and a hell-of-a trek home that stretched well beyond Toronto rush hour. The corporate setting taught Marly A LOT about organization, detail, planning, research, development and most of all, that a corporate setting was not her calling. She had always had known deep down that she was the type that needed to beat to her own drum. The vision of a hustle (you know, the kind that gets you up in the morning and keeps you awake at night?)…that was what drove her.
The Inception of the Business
There she was, one month following her wedding, an intense family situation that afforded her some alone time, and a 12am lightbulb switch. Marketing, communications and the online digital movement was an industry that not only intrigued her, but invigorated her. It was also a specialized area that she spent much time practicing, … and beyond that, knew that every person and every business required it (biased, but true).
And just like that, SocialEyes Communications was born.
The First Year of Business
- Hustle Hustle Hustle
- Proposal pitching
- Branding and marketing
- Strategy implementation
- Campaign launches
- Building a team of qualified experts
…Boom – Pregnancy. Marly was about to embark on life as a new first-time mom, while growing and operating a business. How is it possible?
Motherhood in All Its Glory
January 2017, Marly welcomed her first child into the world. The time was not easy – work and hormones were both at an all-time high. She was fortunate enough that time management was a major strength and so, nap times were dedicated to client phone calls; grandmothers babysat and client meetings took place; new clients were brought onboard and new team members too. By the end of the 3rd month of motherhood, SocialEyes was now a bursting operation serving 20+ clients and receiving excellent feedback.
Fast forward – 4 months into motherhood and boom – PREGNANCY!…AGAIN!
How are we meant to do this mom thing, and also grow a successful business?
6 Tips to Achieve Success:
- Time Management – there IS enough time in the day!
- A method to the madness
- Time blocking
- Vision as an incentive
- Passion for what you are doing
- Support – both personally and professionally
Motherhood and mom-preneurs have a few things in common – patience, fortitude, tenacity and perseverance.
Marly Broudie is the Founder of SocialEyes Communications – a digital marketing and business development firm based in Toronto, Ontario.
Twitter – https://twitter.com/socialeyescomm