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May 13 2018

Nuanced Career Advice … Why Professionals Need It The Most

Have you ever been excited to see a job listing that you know you’re qualified for … and then after confidently clicking ‘submit’ you only seem to hear crickets instead of the phone ringing or the sound of an email pinging a promising notification?

These days possessing a university degree or even a professional designation doesn’t mean that you’ll be immune from career-related challenges (see this blog post about the perceived value of a university degree). Sometimes, it’s possible to graduate from a program and then learn that there are too many graduates with a similar background for the available positions (e.g., law school graduates who struggle to find an articling position or certified teachers who settle for supply teaching, or for work outside of the area of their hard-earned degree).

If education isn’t enough, what is needed?

This raises an important question: if a solid education is no longer enough to guarantee a good career, what else is needed? Where can you find out? Who can you count on to help? A quick Google search for career advice from career coaches and consultants will turn up countless pages with options. An endless supply of reliable and supportive information … right? Not necessarily.

The vast array of coaching options and sources of career advice that are listed online can make it hard to know who is the real deal. One problem is that the career coaching industry is not regulated so it can be hard to tell who’s suitable versus who’s marketing makes them appear that way (see this blog on the value of expertise). If you dig deeper, you will discover that many of the career coaches have earned their certifications/ designations in a relatively short amount of time (e.g., hours or days). Even worse, many haven’t accomplished much professionally in a relevant field before taking on the coaching role and starting to dole out career advice. It’s one thing to give some career advice to a high school graduate looking for part-time work while attending school, but tackling the role of a coach when handling an established professional’s livelihood and other high stakes situations is a different matter, in my opinion.

So, which occupations are experiencing this professional ‘overcrowding’? Which career paths are now being ‘disrupted’ after decades and decades of being stable? These include the following fields and roles:

  • Law
  • Teaching/education
  • Managers/supervisors
  • Administrative roles/simple project management
  • Journalism
  • Financial services (banking, financial planning/advisory, etc.)
  • … plus, others

Unwritten rules may be hidden obstacles …

The current workplace dynamics are even more complicated for people who are dealing with additional challenges. For example, if you’re a relative newcomer to Canada you may not understand some of the unwritten rules that govern effective job searches, the reality of the Canadian workplace, and the actual hiring process. The hiring process is daunting for aspiring workers who have relevant experience but have not mastered the new rules ofonline screening.  In certain professions including the financial industry, law, engineering, and academia, there are nuances and hidden assumptions that are not common knowledge. Because of these unwritten rules, ‘regular’ career coaches who have not earned advanced or professional degrees will probably be unaware of how to navigate those systems, let alone help someone else prepare for them. Simply put, not every career coach has the insider knowledge or connections within those circles. It takes time and exposure to certain experiences and environments to acquire the kind of expertise and insight that’s necessary to fully grasp all the nuance and complexity of certain professional jobs.

With so much invested, you need a return on those efforts

Since I spent almost 10 years obtaining my B.Sc., Master’s and Ph.D. in Psychology, I understand what it’s like to invest heavily in one’s professional training and education. Likewise, I can understand why professionals may prefer to work with me since they have confidence in my breadth and depth of experience, training, discretion, and approach.

The more difficult or complex the situation, the more useful my services become …

5 ways my career advice stays nuanced:

Most professionals and aspiring professionals see me as a suitable resource for them particularly when the risks are high, and/or their current situation is overwhelming and complicated. Typical obstacles that I help my clients to resolve include:

1. Leaving a job because of their managers’/supervisors’ professional jealousy and/or other factors which have created a toxic workplace (e.g., workplace bullying or sexual harassment)

2. Planning to leave a job for which they are overqualified so that they can avoid being sidelined into an unsuitable role for the long-term

3. Applying credentials and/or experience obtained in another country in a way that makes good use of the person’s abilities – even if those skills and experience are used in a somewhat different context

4. Navigating real or perceived complications that may relate to race, religion, ethnicity, gender identity, or sexual orientation (please see these previous blog posts related to discrimination and values).

5. My standard practice of being discrete and directing clients to appropriate resources, including sensitive interventions for people who are dealing with threatening/unsafe situations in their personal and/or professional circles.

 

Have sensitive career or HR-related concerns? I invite you to contact me byemail, phone, or via direct message on Twitter, Facebook, or LinkedIn if you’d like to discuss any of these topics in more detail.

More than career coaching, it’s career psychology®.

I/O Advisory Services– Building Resilient Careers and Organizations.

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Written by Dwania Peele · Categorized: Dr. Helen Ofosu · Tagged: advice, career, education, rules

Aug 01 2015

Neveen Dominic: Canadian Small Business Woman of the Month of July 2015

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Meet Neveen Dominic, founder of Neveen Dominic Cosmetics. An industry vet, Neveen owned and operated Africana Salon and Beauty Supply for ten years before creating her signature cosmetics company.

Neveen’s education is equal parts beauty and brains: she graduated from Marvel Beauty School in 2001 with honours, and took home the High Fashion Creation Award. In 2014, Neveen graduated with honours from SAIT Polytechnic with a diploma in Business Administration. She majored in marketing.

The eldest of seven siblings and proud mother of three children, Neveen leads by example–giving back when she can. 

Neveen is the founder of Beauty Response to Cancer, a charitable organization that empowers patients undergoing cancer treatments to look and feel their best. The charity provides free wigs to help with image enhancement during different stages of treatment. Neveen’s “I Am Not My Hair” presentation is the driving force behind the movement–encouraging people to donate their hair to enrich the life of someone else.

Neveen is also the former president of Enactus SAIT, a student-run organization that works both locally and internationally. Projects contribute to social development, environmental initiatives, and economic performance measures.

Neveen’s passion for equity and freedom of expression echoes through all she does–both in the beauty industry, and in her charitable work. Her goal is to help others build confidence, embrace difference, and express their individuality.

Our Q & A with Neveen:

What inspires you?

My inspiration comes from God, my family and my experiences. I strive for excellence and I have a high need for achievement; therefore, I compete with myself in pushing myself to be better than who I was yesterday.

As a small business owner, what achievements make you most proud?

As a business woman, I am proudest when I know that I did everything that I can to help my customers, run my company professionally and secure good business relationships with all my stakeholders.

What advice would you give to other aspiring small business owners?

The advice that I would give aspiring business people is that entrepreneurship is like a mountain. It is rocky, scary and a long way up. Business attitude is a core determinant factor for business success or failure. One can say I may get hurt or get tired or they may say I am going to climb this mountain a step at a time because eventually, I am going to get to the top and it is just a matter of time. After all “if the mountain was smooth, no one can climb it.”

What new things can we look forward to from your business in the upcoming year?

In the coming year, There will be many exciting events taking place at Neveen Dominic Cosmetics. We encourage people to keep an eye on our website and follow us on social media. To highlight a few events, we will have many distribution channels to give consumers easy and more convenient access to our products. Our fashion accessories collection of glasses, purses, belts, wallets, hats, scarves and turbans will be released in Germany in fall of 2016. Cancer patients will be offered a cosmetics package specially designed with their needs in mind through our charity, Beauty Response to Cancer.

Connect with Neveen:

sales@neveendominiccosmetics.com

587-892-3252

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Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: Accomplishments, Africana Salon and Beauty Supply, beauty industry, Business Administration, Business Woman, charitable, cosmetics, Dominic Cosmetics, education, High Fashion Creation Award, Marvel Beauty School, Marvel Beauty Shool, mother, Nevee Dominic Cosmetis, Neveen, Neveen Dominic, Neveen Dominic Cosmetics, SAIT Polytechnic

Dec 07 2014

Mentoring Girls

Sheralyn

 

You may have read two books that have received plenty of press: “Thrive” and “Lean In.” Both addressed the importance of creating space at the boardroom table for females in a leadership role. Programs and organizations like “Girls on the Run,” “Because I am a Girl,” The Girl Guides of Canada and even companies like General Mills (who together with Big Brothers and Big Sisters created the  “Go Girls” initiative) promote specific, forward thinking opportunities to include, mentor, support, engage and foster positive body image and the success of women and girls.  While we may wish it to be faster, women in politics, business and in positions of power are growing.  Yes, it’s about time but there is still significant room for improvement.  How can you play a role?

Get together with your favourite networking group and choose to support a charitable agency that promotes and educates women and girls.  Women lending a hand to other women will empower women around the world. Through The Leadership Forum, a group located in Caledon Ontario, I have been lucky enough to be involved in an initiative where empowerment is the long – term goal. Can you do the same? “Strength in numbers” as the saying goes, the more women working together toward the common goal of female success, the more likely we are to achieve it.

Steps such as these are important and necessary but true female empowerment starts at birth. Literally.  Parents need to read books to their daughters like “The Paper Bag Princess” and “The Princess Knight.”  Yes they are “princess” stories but these girls rock! They are empowered Princesses making their own choices and enabling their own future through determination and resolve.  Next, we have to educate our daughters. Sounds like a simple concept as we have access to free education in Canada and it’s a great system too.  But are we doing well enough?  Do we encourage our daughters to strive for success in fields like science and math? Do we encourage “non-traditional” careers in engineering, rocket science or technology? For that matter, why are we still referring to these careers as ‘non-traditional?”  Queen Rania, of Jordan (a somewhat traditional and male dominated society) is known for using her position to speak out about the empowerment of girls and women.  She states: “When you educate a girl, she becomes a woman who lifts herself and her family out of poverty.” So educate girls and you also empower them to choose WHATEVER direction they wish. If you are going to take the time to open one door, why not open ALL of them.

While educating your daughters, lift them up emotionally, nurture their inner strength and foster in them a spirit of confidence and “can do” ability – that they are capable of anything. Encourage healthy eating and healthy body image and expose them to appropriately sized role models, not the artificial “Barbie” doll airbrushed images that exist in media today. This means closely monitoring their access to social media and taking the time to discuss what they see while there.  Do you work for an organization that uses and promotes technology or work independently in that field?  If so, perhaps you could volunteer your time and talents to a local community organization that is working to support young women to use social media in a positive way. Help that organization to get their message out into the world.

From a career perspective Moms, it’s time to get real with your girls. By this I mean, establish clear and realistic goals for yourself so that you are modeling SMART goals for your daughters.  Women, it’s time we stopped trying to “do it all.”  If you are working outside of the home, you likely don’t also have time to be the perfect housekeeper, the chauffeur or the “Martha Stewart” of the kitchen.  In trying to be all things to all people you are setting yourself up for failure and sending a message to your girls that they too must strive to multi-task themselves to death.  You’re suggesting it isn’t just a career that defines them but their ability to be “perfect mom and wife” too.  It’s unrealistic. Admit it. Once you do so, figure out ways for everyone to share in the workload, establish daily routines where everyone contributes to the care and keeping of the house and your daughter will learn that SHE is important, her CONTRIBUTIONS are important but that EVERYONE is responsible for the successful operation of a smooth running home.

If you are working from home or support your family by staying at home, model that not as the “second choice,” “being stuck at home” or that “it doesn’t really count as a job” but treat this too with dignity, value and as having importance.  It IS the most important job in the world if it is done with care, consideration and with proper reverence attached to the “value add” you are bringing to your family.  Teach your daughter (and let’s face it ladies, each other) to respect and value the contributions of any choice a woman makes in helping this world run smoothly. We need the SAHM’s just as much as the work outside the home mother. Each makes a valuable contribution to our society and each, in a different way, acts as a role model.

So, whether you are a small, solo entrepreneur or working for a large company, join organizations that promote and foster girl empowerment.  In your community embrace opportunities to interact with young women, act as role models or contribute to causes that support them.  Bring your daughter to work and if you can’t, find places where they can be accommodated. If your daughter wants to be a firefighter, go find a female firefighter and ask her to walk your daughter through the station, talk about the challenges she faced and how she overcame them.  If you can contribute time to an organization that promotes girls, do so.  We all have different expertise, share some of yours with others. Join in the Junior Achievement “Economics of Staying in School” program and teach it at local elementary schools sending a strong message about staying in school and about women in business. If you belong to any networking or community organizations, use those too as an opportunity to get out into the community fostering and encouraging young women to be successful in whatever way they define it. BE the woman you want your daughter, niece or granddaughter to be. Respect the choice they make – then go out of your way to help them achieve it!

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

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Written by Dwania Peele · Categorized: Sheralyn Roman · Tagged: Because I'm a Girl, Big Brothers, Big Sisters, Caledon, Canada, Canadian Small Business Women, careers, charitable, conributions, Economics, Economics of Staying in School, educating, education, empowered, engineering, General Mills, Girl Guides of Canada, Girls, Girls on the Run, Go Girls, initiative, Jordan, Junior Achievement, mentoring, moms, networking, Ontario, organization, Queen Rania, rocket science, Sheralyn Roman, small business development, SMART, Strength in numbers, The Leadership Foru, The Paper Bag Princess, The Princess Knight, women, Writing Right For You

Aug 16 2014

Identifying your ideal customer

sandra

 

“What’s your niche?” It’s become one of the most common questions at networking events after “what do you do?” Some of us are clear on who it is we want to work with, others are still a bit foggy. When I first started out in my coaching practice, I thought I wanted to serve everyone who needed my help. The thought of narrowing it down gave me anxiety. I didn’t want to limit my base of potential clients!

The reality is that we can’t serve everyone. When we try to appeal to the masses, our message gets lost. Who are you targeting your products and/or services to? In a perfect world, who would you enjoy working with? These are the types of questions that can help you to narrow down your niche.

Why do we need a niche? Have you ever watched a commercial or seen an advertisement and felt that it was made for you? It’s probably because it was. Good marketing is about knowing who you want to attract and speaking their language in a way that allows them to identify with it and feel like it is the answer they’ve been looking for. Imagine being able to have people come to your website or hear your elevator pitch and immediately say I need to work with her/him!

While your niche is your area of focus, your avatar is the profile of your ideal client. The more detailed you are in your avatar, the better. Consider age, marital status, education, type of employment, salary, and what kinds of challenges they’re facing that your business can help them with. When you’re clear on these areas, it makes everything else that much easier. Your website design is done in a way that your target will find appealing, your blog posts will cover topics of interest to them, and your marketing for products and services will speak to them in a way that makes it a no-brainer for them to make the decision to buy.

Clarity on your niche and an avatar of your ideal client allow you to create marketing messages that speak to your audience. If you aren’t clear on who you want to work with, then your marketing message may be all over the place. To quote my business coach “a confused mind does not buy”. If you’re ideal client isn’t clear on what you can do for them or why they should work with you, you’re going to have a difficult time generating the kind of revenue that’s going to help you build a sustainable business!

It can be scary to feel like you’re narrowing your pool of potential customers, especially when you’re first starting out. No matter what kind of business you’re in, the competition out there for a client’s attention and their business is fierce. You need to stand out; you need to identify with your potential clients. It’s impossible to be everything to everyone, so think about who you really want to work with and start to develop an action plan to get their attention and help them realize that you’re the answer they’ve been looking for.

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!
Connect:
www.embraceyourdestiny.ca
www.facebook.com/embraceyourdestiny
www.facebook.com/embraceyourdestinythebook
www.twitter.com/sandradawes

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Written by Dwania Peele · Categorized: Sandra Dawes · Tagged: advertisement, age, avatar, Canadian Small Business Women, client profile, coaching, commercial, education, Embrace Your Destiny, entrepreneur, Ideal Customer, identify, marital status, marketing, networking, networking events, niche, potential clients, salary, Sandra Dawes, small business, type of employment, what do you do?

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