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Jan 07 2015

Multi-tasking: Are you an Addict?

Sheralyn

Hi, My name is Sheralyn and I’m a recovering addict.  They say the first step to recovery is admitting you have a problem. Yes, I am a former multitasking addict and I struggle daily with the constant urge to do more, more, more.  While I certainly don’t wish to make light of addiction, the reality is multitasking is a 21st Century affliction both epidemic in proportion and idealized as virtue. It’s time for a reality check.

When we multitask, we labour (literally) under the illusion that we are doing more, making better use of our time, increasing our efficiency and possibly even that we are saving ourselves or our companies, time, money or both. It has become a much prized value and “ability to multitask” a staple skill set to include on our résumé. Recent research suggests however that such a staple should perhaps not be so prized after all.

Multitasking, studies show, “doesn’t make us any more efficient………we actually perform tasks more slowly because brains need extra time to toggle between tasks.”  Additionally, there is an increasing body of evidence that concludes it is actually bad for us.  “How is it bad? It impedes short-term memory, decreases overall mental performance, and causes stress, hormonally triggering “a vicious cycle where we multi-task, take longer to get things done, then feel harried and compelled to multi-task more,” says journalist John Naish. And the brain-toggling that comes with ongoing multi-tasking shortens our attention, eventually addicting us through spurts of adrenaline continually being released. In the absence of multi-tasking, one study reported in The New York Times concluded, “people feel bored.” (1) That’s right – we’ve become so addicted to all this action and in the process so acclimatized to the “value” of multitasking that the new social norm involves conversations that are vehemently competitive as we seek to establish who is the busiest and can get the most done in the least amount of time. Gone are the Downton Abbey days of one staff to light the fires while another polishes the silver and a third helped dress the Dowager Countess – these days we are each of us individually expected to keep the homes fires lit, burn the candle at both ends at work, set out the silver for dinner while simultaneously cooking it and keep track of it all using our various social media devices. Plus dress the kids and drive them to school, sports or piano practice! (My kingdom for a Governess!)

What then is the alternative?  Drawing media attention (and in fact building momentum of late) is the discussion around the benefits of solo tasking.  It doesn’t require much research to know that having a single – minded focus will help you achieve a level of attention to detail that you simply can’t have while multi-tasking.  Solo tasking requires you to schedule appropriately, ensuring adequate amounts of both your time and resources are allocated to the task. In the scheduling, you will clearly think ahead to what your project entails and properly anticipate all requirements. You increase the odds significantly that you will complete the task during that time-frame because it is the only thing required of you. Distractions and time wasters are substantially reduced because you are not transitioning between various computer screens, running from office to office or scrolling through multiple search engines and then getting sidetracked by social media. (Face it you DO get sidetracked by social media.) In short, if you are polishing the silver you are doing a VERY god job of polishing the silver.  The fires can then be lit when darkness descends – a time more suited for that particular job.

There is such a value placed on the commodity of time now that we have become accustomed to making calls while we drive or sending emails from our laptops while eating lunch.  Hopefully you are using Bluetooth but what happens when the caller requests you to make a note of something? Do you pull over to write it down? Swerve madly all over the road as you attempt to talk, drive and write? And what of your laptop? How many times have you spilled (or come perilously close to spilling) your lunch or coffee all over the keyboard.  The “benefits” of multitasking are rapidly lost when you have an accident in either scenario.  Better for your physical and mental state to solo task.  If you’re driving a car, for Pete’s sake just drive and couldn’t we all use even 15 minutes break to eat and recharge our batteries? Your efficiencies will gain exponentially when you return, refocused and re-energized.

If you work in a creative field sometimes “ideas happen.”  They don’t always conform to a schedule, heck I’m sure you’ve even woken up in the night with a brilliant idea. Solo tasking doesn’t have to put an end to that  – keep a notepad handy and if an idea for another project does makes its way into your head don’t shut down the whole works – just jot the idea down in point form so you don’t lose your train of thought and then immediately return to what you were doing.  Make organizing your time (not juggling it) the virtue and valued skill set. A properly organized and prioritized workday, with single – minded focus and clarity of objectives, will ultimately make you more productive than trying to juggle a three – ring circus. Because unless you spent years of practicing to become a juggler – something is bound to get dropped!

 

(1)www.todayschristianwoman – march april 2013

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

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Written by Dwania Peele · Categorized: Sheralyn Roman · Tagged: brain toggles, business development, Canadian Small Business Women, clarity, Dowager Countess, Downton Abbey, efficient, entrepreneur, Governess, John Naish, labour, mental performance, multi task, multi tasking, multitasking, objectives, polishing the silver, Sheralyn Roman, short term memory, small business, small business development, social media, Stress, The New York Times, Writing Right For You

Jun 07 2014

Reduce, Reuse and Recycle – it’s not all garbage!

Sheralyn

I don’t like to reinvent the wheel.  It’s been done and frankly it seems to work rather well.  So when I hear a concept that intuitively makes sense, I like to think about its adaptability to the business environment and in particular, the small entrepreneur. Reduce, Reuse and Recycle seems a natural concept to reuse in the business world and here’s why.

As small business owners we don’t have the budget for multiple and varied advertising campaigns and we might only have one shot at getting website content that works.  We need to be as efficient as possible and what could be more efficient than recycling? If you’ve spent the time, energy and money investigating key word searches and search engine optimization tools to help you determine your website content, why wouldn’t you use those same words for all your business materials?  Start by maximizing the use of those words throughout your site. I advise my clients to use “the rule of 10.”  When considering your value or vision statement, that is, the words you use to you advertise your business, attract new customers and describe the service you offer, make it 10 words or less.  Reduce the amount of words then reuse them throughout the site.  Too much repetition will annoy Google so inserting key words every second word in a sentence isn’t the goal but rather, to aim for a creative sprinkling of those words on each of the pages within your site.  Only reuse the good ones!

Now to “reduce.”  Since we are talking about garbage, let’s be frank…many websites contain a whole lot of garbage.  Reduce it!  Have a good, hard look at the words on every single page of your site. Do they all need to be there?  Do they make sense? Has information changed since you first created your web presence?  It might be time for a revamp. I’ve mentioned this before but it bears repeating (see, I’m reusing) have some one else take a look at your site, a friend or a business associate who is willing to give you good, sometimes hard, honest feedback.  A Mother-in-law is great for this. “Garbage in is garbage out” as the saying goes so make sure your chosen critic won’t be filling your head with what you want to hear but rather, what you need to hear.  Then reduce, reduce, reduce.  More often than not what started as a 500 word essay on why your product is better than anyone else’s can be succinctly described in 100 words or less – but they are the best 100 words you’ve ever written!

Recycling in terms of this article simply means, once you’ve created your vision, logo and key value statements – recycle them over and over on ALL of your advertising materials.  Choose words that make sense on a business card, fit within an advertorial or brochure format and that still work on your website too.  Another term for this of course, is BRANDING.  By recycling key words on all your business paraphernalia you’re establishing your brand while not reinventing the wheel! Too often I see people who have a business card with one slogan, brochures that say something different and a website that looks nothing like the first two.  It’s like they couldn’t decide which version worked best so they just use all three and consistency be darned!  Consistency though, is critical. Avoid confusion by being clear and concise so that continuity of your message is what the reader remembers.  Shakespeare wrote an entire play around the words “To be or not to be?” but if you really think about it – as Hamlet contemplated his very existence on this earth – doesn’t that question truly sum it all up? Hamlet: reduced, reused and recycled.  You should do it too!

 

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

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Written by Dwania Peele · Categorized: Sheralyn Roman · Tagged: 10 words or less, advertising campaigns, branding, business card, business development, Canadian Small Business Women, efficient, entrepreneur, Garbage, garbage-in, garbage-out, Hamlet, logo, paraphernalia, recycle, Reduce, reinvent the wheel, Reuse, rule of 10, Shakespeare, Sheralyn Roman, small business, small business development, To be or not to be?, value statement, vision, website content, Writing Right For You

Apr 12 2014

3 Things Efficient People Do

Jennifer J

Being in the throes of life can seem overwhelming. There is so much to do but so little time. You are constantly running around, responding to emails, answering and making phone calls, amongst a whole myriad of other things. All this hard work must surely mean you are getting the best possible outcomes from your time. Or, it is likely, more often than not, you are spreading yourself too thin.

It would be great to devote your time to things you love to do and that give you the most reward. Here are some simple ways to become a lot more efficient and get the most out of your limited time.

The 80/20 rule or The Pareto Principle

The 80/20 rule, also known as the Pareto Principle was named after Vilifredo Pareto whose work included the law of income distribution whereby he demonstrated a predictable distribution of wealth in society. That is, 80% of the wealth was held by 20% of the population. He developed the principle by observing that 80% of the peas in his garden were contained within just 20% of the pea pods.  This is idea has become a common concept in business whereby,for example, 80% of sales come from 20% of your customers.

Now take a step back and try and apply this theory to your personal and business life – What are the 20% causes to your 80% problems? Is it that you are spending a majority of your time on customers who do not provide the majority of your revenue? Are you spending the majority of your time on tasks that are simply eating your time and energy with no reward at the end?

It may be difficult to take a step back and dissect your life and realize that you may in fact have done things “wrong”. But look at it from another angle. Once you apply this principle and eliminate time wasting, you will become significantly more efficient, thereby having time to focus on those worthwhile tasks.

Delegate

Easier said than done right? However, burning the midnight oil is not fun and you’re not fooling anyone, you are losing productivity.  We have the tendency to bite off more than we can chew but you will get more done when you delegate tasks to those who are better at them than you are. The opportunity cost of an expert completing a task is that you would have wasted significant amounts of time doing the task rather than doing many other things that you should be doing.

Planning

Although planning a task may seem tedious and time consuming, most efficient people sit down and determine the approach they will take to complete a task. This is vital so you are better able to determine any issues and the best approach to take. Planning inevitably  streamlines your processes which eliminates time wasting.

 

Jennifer Jampala is a budding entrepreneur, traveller and yogi. She is passionate about building businesses, relationships and experiences. Follow Jennifer on Twitter @JenniferJampala

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Written by Dwania Peele · Categorized: Jennifer Jampala · Tagged: 80/20, business development, Business Woman, Canadian Small Business Women, delegate, efficient, emails, entrepreneur, Jennifer Jampala, law of income distribution, midnight oil, Pareto Principle, phone calls, planning, small business owner, The Pareto Principle, Vilifredo Pareto

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