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Aug 25 2019

Important Announcement

Dwania McLarty- Peele, founder and Executive Director of Canadian Small Business Woman took to social media to apologize after cancelling her scheduled annual Immigrant Women Small Business Expo in Toronto .

 A couple of  months prior to the scheduled event, Dwania was diagnosed with breast cancer after discovering lumps in her right breast. The tumors have since been removed and she is now undergoing various tests to assess what measures will be taken next.  “This decision was made with a heavy heart,” said Dwania Peele. “I wouldn’t host an event if I couldn’t do it at my absolute best. Right now I have to focus on my health and well being.” Ms.Peele is in good spirits stating

“This is out of my control. I am alive, able bodied and I’m spending a great deal of time with my family and friends. I’m not going to say that cancer has changed my life for the better. However; this disease made me far more patient, and gave me yet another cause to fight for.”

Dwania has been in communication to those who have been a part of Canadian Small Business Women throughout the years. She sends her deepest apologies to all the supporters of Canadian Small Business Women for any inconvenience this might cause. She is heart-broken to have to cancel this Expo. She sends her gratitude to participating vendors, sponsors, speakers, special guests, staff, attendees, and those who’ve helped behind the scenes with putting this event together.

 Candian Small Business Women will continue to operate as a hub for women to support, network, and grow together. Dwania Peele looks forward to a speedy recovery and being back on the conference floor for 2020.

In support of changing the future of Breast Cancer and Breast Cancer Research,  Canadian Small Business Women invites you to support CIBC Run For The Cure. We invite you to run or walk with us on October 6th, 2019 in Toronto. With 1 in 8 Canadian women expected to be diagnosed with breast cancer in their lifetime, your support matters more than ever.

Join Our Team:

Link: https://secure2.convio.net/cco/site/SPageServer?pagename=RFTC_NW_home

  1. Race Location: Toronto
  2. Team Name: October’s Finest Boobs
  3. Fee: $40
  4. Race Date: October 6th, 2019

 

Donate to Our Team:

Click Here To Donate

 

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Written by Dwania Peele · Categorized: Featured Member · Tagged: announcement, feature, featured member, features

Jun 21 2015

Benefits, Not Features

selfy photo

Benefits, not features: this is the mantra I repeated perhaps every week to my class when I was teaching New Media Communications at Centennial College.  During our unit on writing for web, during our unit on social media: “Benefits, not Features”. I would tell my students that every time they are tempted to write the word “I”, they should consider how they might change it to “You”.

It is a great way to make sure you are really thinking about your clients or your customers, and not just talking about yourself: what are the benefits they are seeking?  What’s in it for them?  It’s what we generally want all advertising to do: Stop talking about yourself!

I found out the hard way how difficult this actually is when I recently delivered a pitch to a potential client, and said all the wrong things.  We were the right people for the job.  I knew what they needed and was certain we could deliver better than anyone else, and the only thing I needed to do in the pitch was convince them.

So I talked about all of the fabulous features that we had to offer: our media background, the fact that all of our employees were journalists , that I had worked in a newsroom…I talked about how we were usability experts and how experienced we were at dealing with very complex tech.

I used the word “I” A LOT.

And then: we didn’t get the job.  And I thought back to the questions they asked me that I was uniquely unprepared to answer and I realised how I had completely missed the mark, because I hadn’t at all addressed their actual need.  They needed to hear how working with us would make their lives easier, how it would save them money and time.  They wanted to know how to better manage their staff and streamline internal processes.  They wanted to hear how they would find our technology solution easy to understand and how it would make them feel on top of their game.

I spent all my time talking about how perfect the project would be for us, about our features, and none of the time talking about the benefits that working with us would bring to them.

Benefits, not Features.  Listen to yourself: are you saying “I”?  Turn it into a “You” and see what happens!

Christine McGlade is a Business Analyst, Content Strategist, and Usability Consultant.  With over 25 years experience in the media business, Christine helps small business, social enterprise, and Not for Profits how to leverage the power of the Internet to grow their business.  Learn more about Christine at analyticalengine.ca

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Written by Dwania Peele · Categorized: Christine McGlade · Tagged: Analytical Engine, benefits, business, business plan, Canadian Small Business Women, Centennial College, Christine McGlade, clients, customers, features, media, New Media Communications, social media, website

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