As a business owner, the most important thing you can do for yourself is take a break. It also happens to be the hardest thing to do if you are trying to run your business because the moment you go silent on the marketing front you will lose audience interest.
With the holidays right around the corner, it is the perfect time to take a breather from 24/7 entrepreneur brain. Taking both a physical and a mental break from your business (even if it’s a staycation) will help you avoid burn out.
If you’re looking to take some time off this holiday season, don’t let your marketing efforts suffer. Here are a few things to consider to keep that momentum going throughout your time away.
- Blog early: You should have a regular posting schedule for your blogs so your audience can come to expect content at a certain time. Keep that schedule going while you are away by writing your blogs ahead of time. Most blogging platforms will allow you to schedule each blog to go live at a specific day or time.
- Automation is your best friend: This requires a bit of planning, but if you work ahead of time, you can schedule content to go out while you are away. Work with a program like Hootsuite, Buffer, Mailchimp, etc. Try to stay away from the bots that automatically like and comment on posts as those can seem too contrived.
- Delegate tasks: If you already have a team in place, make sure you put someone in charge while you are away. Empower them to make decisions without you, but let them know that you are available for emergencies. If you are a solopreneur, hire someone you trust to look after things while you are gone. Start working with them at least a few weeks in advance so they are fully comfortable while you are away.
- Prioritize tasks: Not everything has to be done right now. Have a look through your to do list and rank everything by due dates. If there are things that need to get done before you leave, then get them done. If you have tasks with no due date or ones with later due dates, leave those to get done when you get back.
After taking some time for yourself, you will find that you return more refreshed, which usually leads to more energy to put into your business. Taking time away from your business will allow you to approach your business from a new perspective. It will make you a better business owner – and your marketing strategy doesn’t have to suffer.
Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.
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