Canadian Small Business Women

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Is Fear of Failure Holding You Back?

CHuntly

You have your fabulous business idea, you have your goals written out, and you have written a killer business plan. The next step can be the most daunting one when it comes to launching any business – you have to tell people about what it is you do.

Once you start marketing your business one of three things can happen:

  1. You are an “instant” hit – it looks like you are going to meet or surpass your goals.
  2. Nothing – no one seems interested in buying what you are selling, or perhaps you aren’t reaching them in the right ways.
  3. Your audience vocally doesn’t like what you are offering – this is pretty rare unless you have completely misread your audience.

Often, for an entrepreneur, the fear of failure can hold you back from putting together the best marketing strategy you can. You are afraid that if you put yourself out there completely you won’t be received well. The best way to get over your fears is strategic planning and focus.

I know what you are thinking…  I read this blog for THAT?! As simple as it might seem, the one thing that gets pushed aside is great planning. You may have a lot of great ideas for a marketing plan, but is it a full strategy? And do you have a plan to keep yourself on track?

Here are 5 things to consider to help get over the entrepreneurial fear hump and get your marketing strategy in order:

  1. Have you considered your target audience’s needs and behaviours? Your audience should always dictate how you market your business. For example, if you are targeting an audience that isn’t very tech-savvy, that Twitter Q&A you have planned is the wrong place to invest. You may want to consider more traditional tactics like direct mail or event-based marketing.
  2. Do your selected tactics fit within your overall business goals? It’s easy to get caught up with what your competitors are doing or the latest and greatest technology that is on the market, however you should take a step back and consider those goals and objectives in your business plan. If your goal is to become an industry leader in your field but you hadn’t considered a strong content marketing or PR plan, then you should reconsider your planning.
  3. Focus is your best friend. It is easy to look at all of the things you have to do and find smaller, less important tasks that you “just have to” complete first. While cleaning out your junk drawer in your desk can probably wait as well, I am talking about all of the things that can derail a great strategy. For example, you have set out to market your business on Facebook, Twitter, and Instagram, but you heard about how neat Snapchat is and you thought you would “just set up” an account. Before you know it, you have spent half a day on something that you hadn’t planned on.
  4. Are you evaluating your strategy on a regular basis? Changing your original strategy isn’t a bad thing as long as it comes from a strategic evaluation of what is working and what isn’t. If you aren’t getting the traction you expected from Facebook, maybe you should consider a different social channel or focusing your time and resources into a different strategy altogether. It’s important to track the success of your efforts so you can look at your success over time and tweak your strategy as necessary.
  5. Are you trying to be an island? This is a huge cause of entrepreneurial fear (and failure). You may be the biggest champion of your own idea, however, sometimes it’s good to bring a third party in to look at your strategy with an unbiased eye. You don’t have to hire someone to do your entire strategy and execution for you (your budget might not allow for that!) but you can work with a consultant or coach to make sure you are on the right track. Your hesitation in starting your marketing outreach could stem from not feeling confident in your strategy and this will help with that.

As a business owner you should always give yourself enough space to take a step back, take a deep breath, and get back to the basics of what makes your business a business – your idea, your goals and objectives, your brand story, and your target audience. As long as you have a good foundation in the basics, you can approach everything else with confidence.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

What’s in a name? 6 tips for choosing the right company name

Evelyn Senyi

Choosing your organization’s name is probably one of the most important decisions you will make when starting your business. The identity you choose will be the public face of the company and your primary marketing tool. Choose correctly and your company will prosper. Choose incorrectly and you may lose valuable time and energy in your marketing efforts.

 

The name of your business should convey what you do or sell, the culture of the company and what makes it unique. With all this is mind, choosing the right name can be a daunting task.

 

30 years ago naming your business was as complicated as checking with your local business bureau to see if the name already existed and searching the federal trademark database. Now you have to take into consideration web domains, Twitter accounts and Facebook pages. There are millions of small businesses across the internet that you have to contend with for web addresses, search rankings and social media clout. It’s not easy to find unclaimed digital real estate.

 

To succeed in choosing the right name that is unique and available, you need to think outside the box.

 

  • Do your research – first, see what else is out there in your industry. What types of names do the industry leaders have? Are they fun, serious or quirky? This will let you know what is accepted and expected in your field. Second, make sure that you don’t choose something that is already taken or very popular. This will make securing a domain name and search rankings in Google difficult.

 

  • Keep it simple – creativity is great, but make sure that your potential customers can pronounce and spell your name. Using long words from languages other than that of our business can cause confusion and make you hard to find (for example Abrakebabra). Simple names are easy to market and easy to remember.

 

  • Stick to real words – with so few original names left out there, marketers have taken to creating their own words. While for some (Instagram) this has worked, chances are it will backfire for most. Stick to real, traditionally spelled words when thinking of your name. Names that have no meaning are difficult to market without a lot of paid advertising and are hard to search for.

 

  • Don’t limit yourself – if you own a cafe on St. Peter’s Street it might be tempting to call yourself St. Peter’s Cafe, but what if you move? Alternatively calling yourself Bob’s Door Repair might limit you if you were ever to expand your business to more than just door repair. Be sure to choose a name that can withstand change and growth.

 

  • Use keywords – using keywords makes your business easier to find and more marketable online. It also helps customers determine what it is that you offer. East Coffee Company clearly sells coffee or coffee products, so it will be easier for their name to pop up when customers search for “coffee”.
  • Get input – you might think your name is great but you may not have looked at it from every angle. Words that have one meaning for you might mean something very different to someone else. Take the word dog. To some it might mean that cute little puppy down the street. To others it might be a derogatory word for a person they don’t like. Talking to people about your name will allow you to test how it may be received by the general public.

Whatever name you choose, make sure that YOU like it because hopefully you will be using it for a very long time. Make sure to do your homework and check your local business registry to see if the name is already taken.

Evelyn Senyi is a Toronto-based freelance writer, blogger and digital marketer. Through her passion for technology, solid writing skills and creative flare, Evelyn helps individuals, small businesses and not-for-profits share their stories. Visit her website at www.evelynsenyi.com to learn more about her services or follow her on Twitter @evelynsenyi

Your Brand Values and Governance Model: Developing Your Content Strategy

GovernancePlanning (2)

Part 2 of a 6 part series on Content Strategy for Your Business

 

In the first post in this series, I outlined what a content strategy is and why it’s a critical part of your digital business model.  Over the next 5 weeks of this series, we’ll go through a full content strategy, but where to start?  Sometimes it’s best to start at the end.

 

Governance: Start Your Strategy at the End

When it comes to Content Strategy, A Governance model is perhaps the most important factor.  Why?  Because if you understand up front what it will take to create, measure and maintain your online business communications, you will be more realistic and strategic when you develop your content strategy.  In this post I’ll outline what your governance model will include, and then go into some detail on the creation of the first piece of your content strategy and resulting governance model.

What do I need to Govern?

Online business communications are the basics on your website, which might include

  • Your Home page
  • An “About Us” page or section
  • A services Section and/or product pages
  • Your contact page
  • Campaign based landing pages

Depending on your business goals, it might expand to include content marketing such as

  • Email communications such as e-blasts or newsletters
  • Blogging or articles
  • Info graphics or tools

And depending on your customers and where they are in the sales funnel, it might include brand awareness tactics like

  • Social media: Twitter, Facebook, Linked IN, Instagram, and Pinterest…
  • Influencer marketing

 

Governance of your content strategy means managing these communications, and it is like running a second business, your digital business.  It is part marketing, part sales, and part corporate communications.  And like any business, you need a plan: that’s what Governance is.

Your Governance model brings together all of the pieces of your content strategy into a structured, executable plan of action.  Putting a realistic and actionable governance model in place means being very clear about your brand values and goals, your customer needs, knowing which platforms your ideal customers are using, and which blend of content types will give your brand voice consistency and regularity, and then putting it all in a calendar.

 

A Governance Model Outline

 

Your governance model will be made up of:

1) A clear statement of your brand purpose.  This can be in the form of a mission statement, or it can be in the form of a message map, elevator pitch, or Value proposition (also sometimes called a unique selling proposition or USP).

2) A customer avatar or persona that describes your ideal customer

3) A clear idea of the conversion funnel for your ideal customer and which content types, on which platforms are likely to reach them.

4) An editorial calendar outlining when and what you are going to create or curate and some handy tools to keep it all running smoothly.

These things need to be written down!  Don’t keep it all in your head.  I keep my governance model in front of me in the form of sticky notes and charts pinned to a large piece of foam core that serves as my content strategy whiteboard.   Knowing that these are the building blocks of your content strategy governance model, you can sketch them out very high level, and over the next 5 weeks we’ll fill in the blanks, starting this week with Brand Values.

 

Your Brand Values: Let’s Clarify

What are your brand values, and what are your business goals?  By getting this down very clearly you will have some good material for your About Us page and a guide that will help you with your future content, customer, and platform decisions.  The problem with typical mission statements is that they are very high level and often include a lot of jargon.  For this reason I prefer to create more tactical artefacts, such as a Message Map or Value proposition.

Build a Message Map

A message map is perhaps the most tactical artefact you can create.  It is quick and relatively easy to put together and is a good guideline document if you need to write something quickly such as a product launch announcement, or if you need to give something to your employees so they know the talking points on a particular product, initiative, or your business generally.  CEO’s or PR writers use message maps if they are preparing to do a media interview, for example, or write a press release.

Watch this video about message maps, or use this basic formula, starting with a Twitter-friendly headline.  This means a short, maximum 140-character statement about your brand or product.  Then, write down 3 key points about your brand or product, making sure they are short bullets.  Finally, for each of those three points, come up with a few supporting facts, statistics, or stories that bring the point home.

 Message-Map-Diagram (2)

 

Clarify Your Value Proposition

 

Creating a value proposition using this template from copyhackers will give you a little bit more range of options in terms of how you might talk about your brand as a whole.  Copyhackers has an excellent suite of worksheets and tools for all aspects of content strategy and a great process for figuring out your value proposition, that has you think about your brand and your service(s) or product(s) by filling in this grid.  In the left-most column, write down all of the statements you can come up with that describe the benefits or features of your brand, service(s) or product(s), then really ask yourself if that statement gets a “tick” in the boxes to the right.  When you have a statement that ticks all the boxes, you have a great value proposition!

 

Christine McG
My favourite tool is taken from the book “Gamestorming” because it brings customer target into the mix, and it is visual and easy to fill in the blanks.  Try to make a few of these until you find a combination that feels right.

 

 

elevator-pitch (2)

Once you have a clear idea, or collection of ideas and statements on what you have to offer as a business, the next step is having a very clear picture of your customer: knowing what they want, and where they are going to find it.

Over the next 3 installations, we’ll cover

  • Your Customer: figuring out what your customers want, who they are, and where they are.
  • Social media strategy: we’ll answer the question: do I need a website AND do social media? (The answer is, yes!)
  • Editorial and Content types: we’ll look at creation vs curation and finding the right balance for your brand and your customers, and why you need a schedule. Regularity and consistency is key to building audience.

 

This sounds like a lot of work

I could spend all of my time on creating and maintaining content.  But obviously then I wouldn’t be running my business.  Every business owner has to be a sales and marketing pro these days, however, and much of that sales and marketing activity is contained within the governance model of your online content strategy.  It’s important to find the right balance-or governance model-for your business.

 

For more resources and information on Content Strategy and to download a detailed description of what content strategy entails, go to analyticalengine.ca/resources or download a Content Strategy Info graphic at http://bit.ly/1qY9tYp.

Christine McGlade is a Business Analyst, Content Strategist, and Usability Consultant.  With over 25 years experience in the media business, Christine helps small business, social enterprise, and Not for Profits how to leverage the power of the Internet to grow their business.  Learn more about Christine at analyticalengine.ca

The Importance of Persistence vs. Pestering

 

Sheralyn

We have all been told at some point that “persistence pays off.”  Probably your Mom, your Coach or even your Teacher gave you that little pep talk when you were struggling with a particularly difficult ask. Well, just as Robert Fulghum* might have said, this advice is actually timeless and bears repeating whether we are in school, in sports or in the world of business.

Statistics tell us that most sales are made between the 5th and 12th follow up call. Yet how many sales people give up after the second or maybe third call at best? How about networking?  You go to event after event, you share business cards and maybe you even get two minutes to give your “elevator sales pitch.” That’s great but how often do you walk away with a solid lead, a great referral or a sale?

Sometimes it might seem like you are investing plenty of your hard earned cash to attend networking events and not seeing any return.  This is where persistence comes in.  In our world of social media, 24-hour news channels and “Instagram” (the very name a play on the word instant) we have come to expect instant gratification and immediate satisfaction of our wants and needs.  As a result, we have forgotten that some things simply take time. Like nurturing any good relationship, networking and sales requires an investment of your time, energy and commitment. You wouldn’t expect someone you just met to drop everything, forsake their other commitments and go away on a vacation with you but it might be more than reasonable to ask your good friend of the past ten years to jump on that “sellout vacation package.” That’s because you’ve nurtured and grown that friendship over time, have learned that you are compatible and have taken the time and care necessary to foster a friendship built on the trust required to take advantage of this kind of quick get-a-way.

It’s the same in business.  We build trust in a variety of ways including word of mouth, by providing great service and through building a strong referral network around us. Yes your product is important but ultimately, it is your service that will separate you from your competition.  Great service is fostered through continuous contact with your customer, by taking the time to learn their wants and needs and to demonstrate through your commitment how best you can meet their expectations.  Persistence means that sometimes, it isn’t even the customer you were dealing with but another individual who will then act as a referral source for you.  As a female, I am never going to need protective sports-related undergarments geared to men (a jock….) but I might have friends, a husband or a son that need one.  If you have proven yourself to me as a consistent and reliable supplier and one with whom I can trust doing business, I will refer others to you.

How do you nurture these relationships without breaking the bank and without annoying your potential customer?  There are certainly an abundance of theories on this topic but chief among them is to offer something of potential value, at no charge and with no strings attached. Pestering is constantly sending emails of little or no relevance to your customer (which Canadian anti-spam legislation now expressly forbids) but persistence is offering something that adds value. We’ve discussed reciprocity before.  Giving something to a potential customer, even helping them in a capacity other than one involving a direct sale, will encourage them to think of you over your competition when it finally comes time to make a purchase.

If you belong to networking groups (and you should) perhaps you can provide something of value to the group that they will appreciate. If you’re in the travel industry for example, give away some free information like explaining to people how they can best leverage their Aeroplan points, information they might not otherwise have known if you hadn’t explained it to them.  In communications I have a handy Rule of 10 “10mplate” that helps small business entrepreneurs build website content successfully. You could give an information seminar for free and of course, samples of your product always go over well. Even if your business is a service and not a product, invest in something useful or delicious (a notepad or pen branded with your corporate logo or some chocolate is always popular) and hand these out together with your business card. Perhaps your customer is conducting a fundraiser and requires a donation.  Offer up a gift basket full of yummy seasonal products. You don’t have to spend a great deal, the point is to do something that gets you remembered, keeps you top of mind and that will be perceived as having added value to your potential client.

If you keep engaging your potential customer, offering not soliciting, eventually the phone will start to ring and your inbox will fill up with messages from those seeking or referring your services.  It’s all about persistence not pestering.  Persistence pays off, pestering annoys.  It’s a tightrope but if you balance it successfully you can use that tightrope to get you to the other side – bridging the gap between a referral and a sale!

*Robert wrote the popular “All I really need to know I learned in Kindergarten.”

As Owner and Principal partner of “Writing Right For You” Sheralyn is a Communications Strategist – working together with entrepreneurs to maximize profit through effective use of the written word. Looking for web content that works, blog articles that engage or communications strategies that help you get noticed?  Contact Sheralyn today. Sheralyn is also the mother of two children now entering the “terrible and terrific teens” and spends her free time volunteering for several non-profit organizations.

Sheralyn Roman B.A., B.Ed.

Writing Right For You

Communications Strategies that help you GET TO THE POINT!

416-420-9415 Cell/Business

writingrightforyou@gmail.com

LinkedIn / Facebook / www.writingrightforyou.weebly.com

Three C’s of Social Media for #SmallBiz

 Kelly headshot (2)

It’s great when someone tells a new business owner that they “have” to be on Social Media. But, what does that look like? Where do you start? What can I spend the least amount of time on? What’s essential?

Entrepreneurship in the 21st century demands a knowledge of so much more than just what your specialty is. A business owner today needs to be adept at all facets of business, or at least how to navigate through all the outsourcing options to find the best resource at the most cost-effective rate. Social Media is no different. There are numerous companies who will manage your online presence, but like other outsourcing options, it is up to the business owner to dictate how and what that presence will look like. That demands an understanding of the unique realm of Social Networking.

To help you get started, here are three essential C’s for every small business social media marketing plan.

Be Consistent – Accounts on all major networks with the same username so customers/clients can follow you. The top 10 networks (at the time of writing) include: Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest,  Instagram, Vine, Tumblr, Flikr. While choosing which platform best suits your demographic, companies should have a consistent presence across all social media platforms, whether or not the profiles are equally active.

Be Cohesive – Cohesive branding across all accounts is the key to gaining brand recognition. Your logo and/or profile pictures on all your social networking accounts should represent your brand. Colours used in posts and in your email signature should also be representative of your brand. Take the time to ensure that you have the required sizes of your logo for all the different platforms (no, it’s not as simple as having one image file for your logo!) and that they are formatted and centered correctly.

Be Connected – To grow your followings on your social networks, make it easy for your clients and contacts to find you! Include your Social Network links in your email signature, on every page of your website or  blog. Then, link back to your website from your social media profiles. Making navigation easy for your followers will build brand loyalty and consequently increase your network.

  

Kelly Farrell is the Founder and Chief Facilitator of Teach Me Social, a visionary company that has a mission to empower small business entrepreneurs to take control of their own online presence and manage it in-house to maintain an authentic voice for their brand. Teach Me Social has been providing valuable Social Media and online marketing support to small business owners for 2 years, while Kelly’s personal experience in the marketing and Social Media realm extends over 15 years.  Connect with Kelly via her WEBSITE, TWITTER, or FACEBOOK page. You can also email her at info@teachmesocial.ca

Vendor Events

 

Can you believe that half the year is over?  I personally can’t.  Time goes by really quickly when you are busy planning for all your events.  In your planning, please keep the events below in mind.  We have featured events from us at Canadian Small Business Women, as well as events from some of our supporters.  We look forward to seeing you soon.

SMALL BUSINESS SEMINAR – AUGUST 2014

Small Business Seminar

Join us for our 3rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE.  Advance tickets are now available for only $20 (a 33% discount) by clicking HERE.

PERKS: As an exhibitor, you will receive a 6ft table with table cloth, access to our workshops (please do not leave your table unattended), lunch, and 5 complimentary tickets! There will be great opportunities to not only sell your product, but to also network with fellow entrepreneurs.   There is no limit to the great connections that will be made at this event.

Our Workshops

Secrets to Starting and Building Your Network Marketing Business with Susan Kirschling

Online Marketing Tips and Tricks for Small Business with Dwainia Grey

Your Fastest Path to Cash: What every business needs to know to make money now! With Susanne Hemmet

Social Media: Beyond The Basics with Kelly Farrell

5 Keys To Making Your Goals A Reality with Sandra Dawes

Free Online Tools to Get More Leads and Make More Money with Hanna Guerra

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FOOTBALL AND NETWORKING WITH THE TORONTO ARGOS

October Argos Event

Last year, we were honored to host our first networking event with the Toronto Argos.  It was a huge success!!  We had a chance to not only listen to two fantastic speakers, but also enjoy the festivities that came with watching the Argos play and support such a needy cause.  We also had the chance to network with The Argos front office and view their Grey Cup rings.  Join us this year, as we host another spectacular event, brought to you in part by us at Canadian Small Business Women.

Networking and Football – in support of CFL’s Pink Day to raise Cancer Awareness

This will be an afternoon of networking, speakers, prizes and football.

We welcome you to take advantage of our special rate for this event.

This event will include:
*A guest speaker
*Networking Opportunities
*On Field Tour before the game
*Meet and greet with the Argos Cheerleaders
*Prizes
*Networking with the Argos players after the game at Shoeless Joe’s (King Street location)

**Pre-game networking will be held o the 200 level patio (or the Bacardi Lounge weather depending).

Ticket prices: $35 + HST for Bronze Level Tickets
Get your tickets HERE
YOUR ADMISSION TICKET WILL BE EMAILED TO YOU ONE MONTH BEFORE THE EVENT ONCE PURCHASE IS MADE VIA THE EVENTBRITE SITE

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IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

museum

This year, we are hosting two large feature events that are FREE of cost to our guests. We will be hosting our Immigrant Women’s Small Business Expo in Ottawa and in Toronto. Our Ottawa event will be held at the elegant Canadian Museum of Nature on October 4th, 2014 from 9am -5pm. This event will feature businesses from around the Ottawa area that offer services or business opportunities for our guests. We are expecting over 1000 guests to attend this one of a kind event. We will be inviting members of the Canadian Government, speakers from across Ontario and prominent members of the Ottawa Immigrant Community. We are currently seeking Exhibitors from business sectors such as education, legal, consulting, Immigrant Services, Real Estate, and more. Please view our event WEBSITE for further details. To redeem your FREE ticket to our event, click on the following LINK.

Metro

Our Toronto Edition of the Immigrant Women’s Small Business Expo will be held at the iconicToronto Metro Hall on November 9th, 2014. This event will be the premiere Immigrant Small Business event of the GTA. Our guest list will be similar to that of our Ottawa event. To redeem yourFREE tickets for this event, click the following LINK.

We are also seeking volunteers for both events. Our volunteer hours are split in two shifts: 6am – 12pm and 12pm to 6pm. We require volunteers in the areas of check-in, set-up, greeting, workshop organization and tear down. If interested, please email us at info@canadiansmallbusinesswomen.caor canadiansmallbusinesswomen@gmail.com and provide us with your name, age, event of interest, volunteer experience, contact information (including phone number) and hours of availability.

We are also seeking VOLUNTEERS for both our events. We are seeking 50 volunteers for each of our Expos. We welcome students, community groups and corporate groups as well. Volunteer areas available are: Exhibitor Check-In, Guest Entrance, Guest Check-In, Media Check-In/Escort, Direction Assistant, Workshop Assistant, Dignitary Check-In/Escort, and Event Check-Out. Please view our Website for our Volunteer application.

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MONARCH GIRLS EVENT

 MonarhGirls-Logo

All proceeds from the event will go to funding our after-school high school empowerment program starting in the fall. “Authentic Me” is a 32-week program for girls grades 9-12. It will cover empowerment workshops, career counseling, leadership training, financial education and more.

Mission: To empower young women through self-discovery, self-healing, self-respect and self-development.

Event: The Monarch Girls Day objective is to develop community awareness, raise funds to support our Empowerment Program while providing a networking opportunity.

For more information: Contact Dwainia Grey at 647-799-1090 or at dgrey@awesomebizonline.com or visit their Facebook page HERE

VENDOR EVENTS

Last year has been quite a ride for us here at Canadian Small Business Women. With one year under our belt, we have made some important connections in the business world to help us host valuable events for our business community. We invite you to be a guest, exhibitor or a partner at some of our upcoming events. I hope to meet you all very soon.

IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

This year, we are hosting two large feature events that are FREE of cost to our guests. We will be hosting our Immigrant Women’s Small Business Expo in Ottawa and in Toronto. Our Ottawa event will be held at the elegant Canadian Museum of Nature on October 4th, 2014 from 9am -5pm. This event will feature businesses from around the Ottawa area that offer services or business opportunities for our guests. We are expecting over 1000 guests to attend this one of a kind event. We will be inviting members of the Canadian Government, speakers from across Ontario and prominent members of the Ottawa Immigrant Community. We are currently seeking Exhibitors from business sectors such as education, legal, consulting, Immigrant Services, Real Estate, and more. Please view our event WEBSITE for further details. To redeem your FREE ticket to our event, click on the following LINK.

museum

 

Our Toronto Edition of the Immigrant Women’s Small Business Expo will be held at the iconicToronto Metro Hall on November 9th, 2014. This event will be the premiere Immigrant Small Business event of the GTA. Our guest list will be similar to that of our Ottawa event. To redeem yourFREE tickets for this event, click the following LINK.

 

Metro

We are also seeking volunteers for both events. Our volunteer hours are split in two shifts: 6am – 12pm and 12pm to 6pm. We require volunteers in the areas of check-in, set-up, greeting, workshop organization and tear down. If interested, please email us at info@canadiansmallbusinesswomen.caor canadiansmallbusinesswomen@gmail.com and provide us with your name, age, event of interest, volunteer experience, contact information (including phone number) and hours of availability.

We are also seeking VOLUNTEERS for both our events. We are seeking 50 volunteers for each of our Expos. We welcome students, community groups and corporate groups as well. Volunteer areas available are: Exhibitor Check-In, Guest Entrance, Guest Check-In, Media Check-In/Escort, Direction Assistant, Workshop Assistant, Dignitary Check-In/Escort, and Event Check-Out. Please view our Website for our Volunteer application.

 

 

SMALL BUSINESS SEMINAR – AUGUST 2014

Join us for our 3rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE. Early bird tickets are now available for only $10 (a 66% discount) by clicking HERE.

 

PERKS: As an exhibitor, you will receive a 6ft table with table cloth, access to our workshops (please do not leave your table unattended), lunch, and 5 complimentary tickets! There will be great opportunities to not only sell your product, but to also network with fellow entrepreneurs.   There is no limit to the great connections that will be made at this event.

 

 

Social Media Marketing: Beyond the Essentials

June 25, 2014. Microsoft Store, Square One

Our guest speaker for this heavily sought after topic is Kelly Farrell from Teach Me Social.  Kelly Farrell has been a teacher for more than 10 years and has experience teaching children and adults of all ages. Her experience with Social Media dates back to the days when call waiting first appeared! She has always been a bit of a techy and early adopter of new and exciting technologies and networks.

Social Media can help you expand your business reach, draw traffic back to your website and grow your brand online. It goes beyond having a Facebook page. Using Social Media effectively as part of your marketing strategy includes expanding your reach to all of the most popular sites, including Twitter, Pinterest, LinkedIn, Instagram and Google+, thus reaching a far wider audience of potential customers. Through this workshop, Teach Me Social can show you how to manage your time to gain the most benefit from having a presence across all Social Media platforms.

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

 

 

Vendor Events and Event Discounts!

Last year has been quite a ride for us here at Canadian Small Business Women. With one year under our belt, we have made some important connections in the business world to help us host valuable events for our business community. We invite you to be a guest, exhibitor or a partner at some of our upcoming events. I hope to meet you all very soon.

IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

This year, we are hosting two large feature events that are FREE of cost to our guests. We will be hosting our Immigrant Women’s Small Business Expo in Ottawa and in Toronto. Our Ottawa event will be held at the elegant Canadian Museum of Nature on October 4th, 2014 from 9am -5pm. This event will feature businesses from around the Ottawa area that offer services or business opportunities for our guests. We are expecting over 1000 guests to attend this one of a kind event. We will be inviting members of the Canadian Government, speakers from across Ontario and prominent members of the Ottawa Immigrant Community. We are currently seeking Exhibitors from business sectors such as education, legal, consulting, Immigrant Services, Real Estate, and more. Please view our event WEBSITE for further details. To redeem your FREE ticket to our event, click on the following LINK.

museum

 

Our Toronto Edition of the Immigrant Women’s Small Business Expo will be held at the iconic Toronto Metro Hall on November 9th, 2014. This event will be the premiere Immigrant Small Business event of the GTA. Our guest list will be similar to that of our Ottawa event. To redeem your FREE tickets for this event, click the following LINK.

 

Metro

We are also seeking volunteers for both events. Our volunteer hours are split in two shifts: 6am – 12pm and 12pm to 6pm. We require volunteers in the areas of check-in, set-up, greeting, workshop organization and tear down. If interested, please email us at info@canadiansmallbusinesswomen.ca or canadiansmallbusinesswomen@gmail.com and provide us with your name, age, event of interest, volunteer experience, contact information (including phone number) and hours of availability.

We are also seeking VOLUNTEERS for both our events. We are seeking 50 volunteers for each of our Expos. We welcome students, community groups and corporate groups as well. Volunteer areas available are: Exhibitor Check-In, Guest Entrance, Guest Check-In, Media Check-In/Escort, Direction Assistant, Workshop Assistant, Dignitary Check-In/Escort, and Event Check-Out. Please view our Website for our Volunteer application.

 

 

SMALL BUSINESS SEMINAR – AUGUST 2014

Join us for our 3rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE. Early bird tickets are now available for only $10 (a 66% discount) by clicking HERE.

 

PERKS: As an exhibitor, you will receive a 6ft table with table cloth, access to our workshops (please do not leave your table unattended), lunch, and 5 complimentary tickets! There will be great opportunities to not only sell your product, but to also network with fellow entrepreneurs.   There is no limit to the great connections that will be made at this event.

 

THE ART OF LEADERSHIP FOR WOMEN

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The Art of Production will be back in Toronto this May with The Art of Leadership for Women. This event will feature Martha Stewart, Canadian Olympic Gold Medalist Hayley Wickenheiser, New York Times bestselling author Erica Ariel Fox, BBC World News Lead Anchor Katty Kay, New York Times Best Selling Author Liane Davey, and Award Winning Broadcast Journalist from CBC Wendy Mesley. I had the pleasure of attending The Art of Small Business last year during Small Business Week and it was definitely worth it. It is a great opportunity to connect with business leaders from companies that are held in high esteem internationally. Canadian Small Business Women is delighted to offer up to $100 off your admission ticket to this May 29th event being held at The Metro Toronto Convention Centre.  Use the promo code SMALLBIZWOMEN32 when you click HERE to register. See you there!

 

 

BECOME A PR PROFESSIONAL WORKSHOP

SATURDAY, JUNE 14 2014

Can’t afford a P.R. Agency or Publicist?Now you don’t have to….Veteran Broadcaster and Producer Teresa Kruze (CTV, City-TV, 680News, TSN, Chatelaine Magazine and Metro News) has worked in the media for over twenty-five years appearing on television, radio, and writing for magazines and newspapers. As a reporter, she has worked beside some of the best Assignment Editors in the business and observed on a daily basis what stories made it to air and what press releases ended up in the garbage bin or deleted file. Now she is going to share her knowledge to help small and medium business owners professionally promote their company or events in this informative workshop, you will learn the following:

  • Who are the key players in a news-room
  • How to write a proper press release that will get you and your company noticed
  • How to find your Media Hook
  • The right time to send a press release and the worst time to call a newsroom
  • Insider Tricks and Secrets to get past the Gatekeepers

This event is being held at The Latvian Canadian Cultural Centre from 9am – 1pm. There are only 20 seats available. This workshop is being offered for a special price of $350 to all of our affiliated entrepreneurs. This workshop is normally priced at $797, which is a saving of over 50%. Get your tickets by clicking HERE.

Snacks will be provided.

 

 

5 Ways to Lead and Succeed as A Fempreneur on Your Terms with Less Effort and More Profit

May 21, 2014. Microsoft Store, Yorkdale Mall

 

Our guest speaker is the one and only Janette Burke from I’m Every Woman TV.  Before Janette Burke, Your Marketing Magnet, FEMPRENEUR Marketing/Mindset Mentor, Speaker, Author and Host/Creator of I’m Every Woman! TV became an advocate of Women Rights & Issues and champion to Women in Business she spent 17 years behind the camera as the Founding Publicist of Prime Time PR and Former Editor of PRtalk – Canada’s only online PR magazine.

Today Janette’s mission is to awaken WOMEN’S DIVINE FEMININE POWER and provide them with the muster, support and tools they need to ignite their passions, stay on track and create a business & life they love – which she delivers through her I’m Every Woman! TV Show, Magnetic Women in Business Blog, Marketing/Mindset Mentoring, Dynamic Speeches and Columns.

Thinking of taking the entrepreneurial plunge or already there?

In this talk you will …

  • Break through the # 1 barrier to Women’s Success
  • Make the ONE simple change to be more productive in business that leads to more profit
  • Get the ONE essential element every FEMPRENEUR needs in her business to gain momentum and achieve success day after day, month after month and year after year
  • Duplicate my Marketing Recipe comprised of my ‘guaranteed-to-attract more clients & make more money’ on and offline strategies – which will have you clearing defining and conveying your compelling marketing message – so your ideal client sings your praises
  • Understand the differences between the Male and Female Success Models and go forward creating a Divinely Feminine business and life you love
  • And become an impressive role model for future generations of Women to follow as a result

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

 

Social Media Marketing: Beyond the Essentials

June 25, 2014. Microsoft Store, Square One

 

Our guest speaker for this heavily sought after topic is Kelly Farrell from Teach Me Social.  Kelly Farrell has been a teacher for more than 10 years and has experience teaching children and adults of all ages. Her experience with Social Media dates back to the days when call waiting first appeared! She has always been a bit of a techy and early adopter of new and exciting technologies and networks.

Social Media can help you expand your business reach, draw traffic back to your website and grow your brand online. It goes beyond having a Facebook page. Using Social Media effectively as part of your marketing strategy includes expanding your reach to all of the most popular sites, including Twitter, Pinterest, LinkedIn, Instagram and Google+, thus reaching a far wider audience of potential customers. Through this workshop, Teach Me Social can show you how to manage your time to gain the most benefit from having a presence across all Social Media platforms.

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

 

Woman on Fire Gala

Sunday, April 27, 2014

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Canadian Small Business Women is proud to be a media sponsors of the upcoming Woman on Fire Gala being hosted by Allison Harvey, of The Networking Diva Group.   WOMAN ON FIRE will be an epic evening of inspirations; passionate connections, laughter, tears, entertainment and so much more we invite you to become a sponsor or a guest.

Speakers:

The “Woman on Fire” is creating a blazing path, creating success for not only herself, but for those behind her. She boldly shares her journey on this road with others so they too can appreciate her challenges, witnessing her tears, but most of all…the smiles of accomplishment. While on the road full of pot holes and blind spots, the “Woman on Fire” seeks mentorship and support through the hills and valleys of business. She is not afraid to fail because she knows that in her failure lie her lessons for success that will bring her from the darkness and into the light. “Women on Fire” are known for listening to that small voice in the depths of their inner being, choosing to believe in themselves when no one else does.

For further information, please click HERE.

 

Our event blog post is contributed by Dwania Peele, Executive Director and Owner of Canadian Small Business Women. Please connect with her @DwaniaPeele , or at @CanadianSmallBusinessWomen on Facebook or @CdnSmallBizWmn on Twiter.

10 Step Checklist to Quickly Optimize Your Blog Post

Dwainia

Over the last few months we looked at how to optimize your blog for business using social media, search engine optimization (SEO), and awesome content.  This month I have created a quick and simple checklist to help optimize your blog posts.

1. Does my post convey the objective of the blog post?

2. Do I have a clear call to action (telling readers what I want them to do after they read the post)?

Search Engine Optimization

3. Have I used my search engine optimization keyword in my blog post? Preferably in the title?

4. Have I tagged and categorized my post for search engine optimization using relevant keywords?

5. Have used relevant links internal and/or external?

6. Have I optimized my images for size and with alt and title tags?

Social Media

7. Is my blog post truly shareable?

Does my post provide useful or entertaining information that others will want to share?

8. Have I used media (an image or video) to enhance my post and to inspire sharing?

Facebook has 1.1 billion photos, Instagram has 100 million photos, Flickr has 87 million photos and Pinterest has 49 million photos!

9. Have I included share buttons with the post to encourage sharing?

10. Have I shared my post on all my social media profiles such as Facebook, Twitter, LinkedIn and Google+?

When you complete your blog post use this handy checklist to ensure you have optimized your post and it’s ready to publish.

 

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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