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May 19 2015

MY CLIENTS NEEDS MUST COME BEFORE MY OWN

Amina

Yesterday I was contacted by an investor, who found me on Linkedin and had been reading some of my blog posts. He and his brother were investing in a smaller market about two hours east of Toronto.  This would be their first purchase in this area and it was a multiple bidding situation.

As first time investors they made some errors, which are common, such as putting in the offer before being pre-approved for financing.  Especially in a multiple offer situation you want to make sure that your bid for the property has no conditions of financing.  The only condition you want is the inspection.   This way if the seller is presented with all of the offers, they will most likely accept the one with no condition of financing as that is a sure thing vs. somebody who still needs to be assessed for financing and does not really know whether they can afford the property.

This investor had put in the offer, ordered the inspection and was now contacting me for financing – however the clock was ticking.  I  immediately asked for an extenstion as I was not certain that I could fulfill financing in such a short time (3 days left).

He went back to the realtor and asked for the extension but it was denied simply because it was a multiple offer situation. The realtor suggested her broker, who lived and worked in that market and could get the appraisal the next day – which would ultimately save the client time and possibly losing the deal.

It was great that they were both organized and could get me the paperwork but I still had to find the lender, who would do the deal.  To further complicate things, the investors were incorporated, which would mean further validation of income.

He kindly called me and said he would stick with me if I could do the deal.  Now, if I was looking out for my own interests, I would have said,  “Yes of course I can do the deal”.  Instead, I was looking out for what is best for my client and suggested he use the other broker with the connections in the marketplace.  If I could not get the deal done, I would not only lose the trust of this client but more importantly I would not be putting my clients needs before my own!

It is hard to give away business but I believe strongly in Karma – what goes around comes around.  The client thanked me for looking out for his interests and said that he would be using me for the next deal.

I believe that if we all focus on putting our clients needs before our own in every situation, it will come to serve us all well.

To your Wealth!

Amina

Please “like” my facebook page here Please follow me on twitter here

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Written by Dwania Peele · Categorized: Amina Mohamed · Tagged: Amina, business, business owner, Business Woman, Canadian Small Business Women, clients, clients needs, entrepreneur, financing, investor, karma, lender, Linkedin, marketing, mortgage, Toronto

Aug 11 2014

Twitter Tips for Small Business

Kelly headshot (2)

It’s one thing to have a Twitter account, it’s another thing to ‘Tweet’. The world of networking on Twitter can seem like a new way of thinking about marketing your business and connecting with clients and colleagues in addition to learning a new language. As such, it’s important to take your time to get to know Twitter before taking the plunge into the world of Tweeting.

 

Maximize your profile

Use a profile picture and header picture consistent with your branding across other platforms, including your website, business cards, Facebook, LinkedIn, etc. Choose a generic background that enhances your header, or design your own background for your Twitter homepage.

Your bio line on Twitter also needs to comply with the 140 character rule, so choose your words carefully! Use keywords that make it easier for people to find you and include a link to your website.

 

Micro-Blogging at its best

Twitter is part of an emerging type of media called Micro-Blogging, and it’s important to keep your Tweets short and sweet! But, remember you can say a lot in 140 characters and a picture is worth a thousand words! Use link-shortening tools like bit.ly and HootSuite to save space in your tweets when you want to link to content outside of Twitter. Use #Hashtags like keywords to link to trending content on Twitter, or to #KeepItShortAndSweet.

 

Tweet with Karma

Nobody wants to be sold to online. We live in a world where creative marketing can take you further than direct advertising. Share content rather than soliciting business – if people like what they share, they will come back for more; use Twitter to build brand loyalty. Twitter is a great way to connect with your clients and other members of your industry. Build networks of like-minded Tweeters and remember the Karma of Twitter – retweet to be retweeted! Share others’ links and photos as much as you share your own. Twitter is an active network, and you won’t gain the business you’re looking for if your activity on Twitter is one-sided.

Twitter can be a lot of fun, and is an excellent way to get your message out there quickly and effectively. It is the fastest growing social network, so it pays to have a presence there. For more tips and Twitter advice, check out Teach Me Social individual tutorials and group workshops and connect with @TeachMeSocial on Twitter!

 

Kelly Farrell is the Founder and Chief Facilitator of Teach Me Social, a visionary company that has a mission to empower small business entrepreneurs to take control of their own online presence and manage it in-house to maintain an authentic voice for their brand. Teach Me Social has been providing valuable Social Media and online marketing support to small business owners for 2 years, while Kelly’s personal experience in the marketing and Social Media realm extends over 15 years.  Connect with Kelly via her WEBSITE,TWITTER, or FACEBOOK page. You can also email her at info@teachmesocial.ca

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Written by Dwania Peele · Categorized: Kelly Farrell · Tagged: 140 characters, bit.ly, business, business cards, business development, Business Woman, Canadian Small Business Women, connet, creative marketing, entrepreneur, Facebook, hashtag, hootsuite, karma, Kelly Farrell, Linkedin, marketing, Micro-blogging, platforms, profile, short and sweet, small business, small business development, small business owner, solicit, Teach Me Social, Tips, tweet, tweeting, Twitter, website

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