Gettings bums in seats at your next event can be a challenge and social media is a sure way to help get your message out there. Here are some important Dos and Donts when promoting your event on social media.
DO create a website for your event with pertinent information and registration instructions. While sites like Eventbrite are fantastic tools for creating online event registration portals, you should still have a dedicated website where all of your event details will be accessible for interested attendees.
DONT create a Facebook Event instead of a website. Rather, create a Facebook event that links to your website for more information.
DO write a press release and share it as a blog post. This should contain all of the relevant information about your event including a history of the event and details on the desired outcomes for attendees.
DONT expect people to look for information on your website. Use social media to share the press release and website link often.
DO use your social media sites to promote details about sponsors, vendors, presenters and more. In your posts, be sure to tag others and encourage them to like and share it to their own audience.
DONT ignore the importance of using paid advertising in addition to regular social media posting to draw attention to your event and your website. Make use of the power of custom audiences in Facebook Ads to target the right demographic for your event.
DO make use of your email list to send regular reminders about your event to both your regular mailing list as well as those who have registered. Keeping your event top-of-mind is a sure way to fill those seats.
DONT rely solely on social media. While you can implement many of the strategies listed in this blog, don’t neglect traditional forms of media or promotion. It’s important to create a press release and to list your event in as many online or print event listings as possible.
To learn more about how to maximise the effectiveness of your Facebook marketing efforts, schedule a complimentary consultation with Teach Me Social. Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Businesses through social media since 2012. Teach Me Social offers effective social media services which include training sessions and consulting as well as full-service social media account management.