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Nov 24 2014

Don’t Leave Money On The Table!

Martina New

 

Leaving money on the table, as a businesswoman, seems almost as bad as throwing it out of the window. You wouldn’t intentionally throw money out, yet you may well be ignoring untapped revenue sources.

This past month I was reminded by two experts that many of us “leave money on the table” by not utilising accessible sources of revenue.

Business coach Odette Laurie, for example, explains that getting yourself ‘out there’ as a speaker and knowledge expert in your field gets you in front of greater numbers of people, and therefore far more potential prospects and clients than you would otherwise find in the same amount of time.

Naturally, you need to have a topic and a signature speech that you can present, and which is of interest to a broad range of small business owners. Many business coaches, including Odette, and skilled communications specialists can teach you just that: How to find a story that is unique to you, and blend it with the why and the how you are so good at what you’re doing, and how as a result you can bring many benefits to your clients. If you don’t want to become a paid public speaker, then this still is a good step to grow your local contact list and client base. Of course you may become so good that event organisers will start hiring you as paid keynote speaker, becoming another source of income for you.

Another way you are probably leaving money on the table – or rather on the web – is by not tapping into an array of online revenue streams you can generate from your website. Successful entrepreneur and TV host Lee Romanov is one of Canada’s top internet marketers and has been making money online since 1994. She shares her online success and experience through How-To seminars, as well as her book called Today’s Multi-Millionaires: What I Did & You Can Too. Also, starting December 2014, Lee will be hosting her new Rogers Cable TV show called Income Activator TV.

In the seminar I attended, Lee treated the audience to an eye opening show-and-tell on her Top 10 online tips and tricks on converting visitors into revenue. If you already have a website, this really seems like a no-brainer. As long as you have interesting and regularly updated content, and links to related good content, you can earn ‘passive’ income from pay per click ads, lead generation, selling or linking to affiliate products, and more.

In doing so, Lee created the largest online quoting service for car insurance in Canada, generating over $50,000 revenue per month through lead generation (and then sold the business to TorStar). You decide whether you really want to leave that kind of money on the table!

 

Sources:

Lee Romanov, www.incomeactivator.com

Odette Laurie, Business Women On Top, http://businesswomenontop.com

 

Martina Rowley is the founder and operator of Beach Business Hub – THE co-working space east of the Don Valley. She combined her passion and experience in the environmental sector with her community engagement side to create a local work environment where space and resources are shared. She fosters and facilitates collaboration, networking, and learning for and with small business owners and new start-ups. Contact her at:http://www.beachbusinesshub.ca, on Facebook and on Twitter

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Written by Dwania Peele · Categorized: Martina Rowley · Tagged: Beach Business Hub, business, business coach, Business Woman, Canada, Canadian Small Business Women, Communications, entrepreneur, How-To Seminars, Income Activatory TV, internet marketers, keynote speaker, leave money on the table, Lee Romanov, Martina Rowley, money, money on the table, Odette Laurie, prospects, revenue, Rogers, small business, small business owners, tips and tricks, Today's Multi-Millionaires: What I did & You Can Too, Top10, Toronto Star, TV host, website

Nov 01 2013

Gabriella Mammone – Canadian Small Business Woman of the Month of October 2013

gabriella-mammone-gaby-divirgilio-motivational-speaker

“One of the greatest goals I ever achieved was learning how to make myself cry of laughter”, says Gabriella Mammone.  Gabriella has faced that awkward moment of laughing hysterically and unable to control her authentic sobbing.

Gabriella is a devoted wife, a loving mother, a serial event planner, a public speaker, a motivational ambassador and an active volunteer.  She has a zest for life and appreciates the small things that life has to offer – hot apple cider, an orange gerbera daisy and a warm blanket.

Gabriella lives daily with multiple sclerosis.  She experiences extreme lethargy, cognitive issues, numbness, loss of balance, weakness and extensive itching/tingling.  She has over 16 lesions in her brain and 2 in her spinal cord.  Despite her innumerable daily challenges, she attacks each day with a smile and successfully reached her goal of inspiring others.

As an active volunteer with the MS Society, Gabriella helps with the MS Walks, golf tournaments and other fundraising initiatives.  She is also an Ambassador with the MS Society of Canada, advocating on behalf of people living with MS.  Annually she visits Queen’s Park to raise awareness with decision makers about select priority issues for people living with chronic conditions and disabilities.

Gabriella is a serial philanthropist and event planner.  She is the Event Director of Family Jingle & Mingle, a shared Christmas celebration for companies and families in support of The Children’s Wish Foundation of Canada.  www.jingleandmingle.ca

An entrepreneur, Gabriella is the Passionate Owner and Gift Guru of Occasion Giftware, www.occasiongiftware.com, an online gift store catering to weddings, showers, and religious events including baptisms, first holy communions and confirmations.

Gabriella is also the Managing Partner at Senso 3C, www.senso3c.com, an organization that helps companies source, develop and retain their people.  Gabriella actively develops their business resources division assisting companies with training, development and the planning of their corporate events.  She also provides operational support to the talent division that assists companies find staff for their organizations.

She was featured on CBC’s hit TV show, Dragons’ Den and although she didn’t expect the unfavourable outcome, she quickly bounced back and has become an excellent guest speaker.

Talk about an inspiring woman!  Gabriella continues to motivate people and is truly an inspirational presenter and keynote speaker.  She believes that volunteering adds to her life.   In 2013, she earned a Community Civic Award, presented by Mayor Hazel McCallion and members of council for her positive contributions to the City of Mississauga, ON.

Is she a busy gal?  Yes she is.  Gabriella’s passion is built on her personal experience of living with MS and finding the humour in her ‘interesting’ life.  She is enthusiastic and relentless in her message that success if available to anyone, even for those that have an illness or disease.   We will encounter many defeats in our lives, but Gabriella strives to never be defeated.  She encourages you to find the humour in your situations and sends you this message:  “make yourself cry of laughter”.

Our Q & A with Gabriella Mammone

What inspires you?

There is nothing like positive thinking to get me psyched!  I am inspired by my son’s mind – he’s only 5 and yet he is completely logical in his own passions and interests.  I am inspired by the progression of people – I very much enjoy spending time with colleagues and seeing them grow as their confidence increases.  I am inspired by driven and passionate people – seeing others achieve their goals empowers me.  I am inspired by people that have strong ethics and go out of their way to make a positive impact in the lives of others.  I am inspired by volunteers that selflessly donate their time and exemplify the spirit of giving back.  I respect and honour my inspiration for I am grateful that I am able to make changes, not excuses.  Here’s to inspiration!

As a small business owner, what achievements make you most proud?

I remain strong in the face of adversity.  I am not afraid of a challenge and have an uncanny ability to bounce back after a setback.  I was on the television show Dragon’s Den, for example, and truly felt humiliated by one of the Dragons.  Looking back at the video, I felt that I handled the situation with grace and professionalism and didn’t let the comments bring me down.  I was grateful for the opportunity and thankful that it opened new doors for me…new doors that I created.  I am most proud of the leadership that I provide to the MS Society of Canada and those affected by illnesses.

What advice would you give to other aspiring small business owners?

Make an action plan to achieve your goals.  In business, we make action plans for marketing campaigns and projects.  Why not create a detailed step-by-step plan for achieving your own personal goals?  The steps that you take will help you keep focused on achieving your goals.  ‘Action planning’ your goals will help you focus on your ideas and decide what steps you need to take to achieve your milestones.   Each step you take is a journey and will create new priorities and keep you organized.  As you achieve your personal goals, the passion and success will translate into your business and objectives.

What new things can we look forward to from your business in the upcoming year?

Family Jingle & Mingle 2013 will have an awesome silent auction and fun surprises in store.  Next year we will work with another charity to help them raise valuable funds.  I personally plan to do more public speaking and motivate those faced with adversity.   I am working on a book and am excited to learn more about the publishing process.

Contact Gabriella (aka Gaby) at:

 

www.gabriellamammone.com

www.jingleandmingle.ca

www.senso3c.com

www.occasiongiftware.com

twitter.com/gabymammone

YouTube: Gabriella Mammone 

LinkedIn:  Gabriella Mammone 

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Written by Dwania Peele · Categorized: Small Business Woman of the Month · Tagged: A&W, Action Plan, adversity, advocate, ambassador, aspergers syndrome, autism, Canadian Small Business Women, Carassauga, Children’s Wish, christmas, civic award winner, corporate events, Costco, CSBW, debilitating disease, dragon's den, em09 Media Group, emcee, entrepreneur, event planner, events manager, Family Jingle & Mingle, Female Author, festivals, FJAM, Gabriella Mammone, Gaby DiVirgilio, inspiration, Italian, keynote speaker, Mayor Hazel McCallion, motivational speaker, Mr. Lube, MS Society, MS Walk, Multiple Sclerosis Society of Canada, Occasion Giftware, public speaker, Queen’s Park, Rogers TV, selective mutism, Senso 3C, Sheridan College, small business woman of the month, small business women of the month, television, The Children’s Wish Foundation of Canada, volunteer

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