keyword Archives - Canadian Small Business Women

Over the last few months we looked at how to optimize your blog for business using social media, search engine optimization (SEO), and awesome content. This month I have created a quick and simple checklist to help optimize your blog posts.

1. Does my post convey the objective of the blog post?

2. Do I have a clear call to action (telling readers what I want them to do after they read the post)?

Search Engine Optimization

3. Have I used my search engine optimization keyword in my blog post? Preferably in the title?

4. Have I tagged and categorized my post for search engine optimization using relevant keywords?

5. Have used relevant links internal and/or external?

6. Have I optimized my images for size and with alt and title tags?

Social Media

7. Is my blog post truly shareable?

Does my post provide useful or entertaining information that others will want to share?

8. Have I used media (an image or video) to enhance my post and to inspire sharing?

Facebook has 1.1 billion photos, Instagram has 100 million photos, Flickr has 87 million photos and Pinterest has 49 million photos!

9. Have I included share buttons with the post to encourage sharing?

10. Have I shared my post on all my social media profiles such as Facebook, Twitter, LinkedIn and Google+?

When you complete your blog post use this handy checklist to ensure you have optimized your post and it’s ready to publish.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

How to Search Engine Optimize Your Blog Posts

Use your blog to rise to the top of search engines by creating blog posts based on your keywords.

1. Keyword Gold

Decide what keyword / keyword phrase you want to target for your blog post. Choose only one to focus on. Think of variations to use in your blog content.

2. Keyword Rich Title

Use the keyword in the headline. Make sure that your theme is using <h1> tags. Try to lead with your keyword. Also use a keyword variation in your meta-title tag.

Don’t forget to write an eye-catching keyword rich meta-description.

For this blog post:

<h1> Take Your Blog to the Next Level with SEO

<Meta Title> How to Search Engine Optimize Your Blog Posts

<Meta Description> 6 Steps to Increase Your SEO via Blogging

3. Keyword Rich Content

Use your keywords throughout your content but remember to not over saturate. When writing for SEO people forget they are writing for readers and it has to make sense. Also try to work your keyword into the first paragraph.

Please note you will be penalized if you over use keywords in your post.

4. Keyword Rich Categories

Your blog should have no more than 10 categories that are your main keywords. Each blog posts should have no more than three categories – one is better. Categories are a great way to classify and theme content.

5. Keyword Rich Images

Use relevant images in your blog posts. Be sure to add your keyword variation to the <alt> tags while maintaining the description of the image.

6. Keyword Rich Links

Create relevant links internal (other blog posts on your site) and external (link to articles that compliment your blog or you have used as a source). Use keyword variation descriptors – instead of “click here” use “6 Steps to Optimizing Your Website for Search Engine Marketing”

You can easily see a rise in your content on search engines by creating blog posts based on your keywords. Remember to search engine optimize your blog posts with these 6 easy steps.

Dwainia Grey is an online marketer at Awesome Biz Online. She creates
awesome websites and blogs for businesses as well as working with
companies to optimize their websites with Search Engine Optimization and
Social Media. She can be reached at Awesome Biz Online or by phone at 647-799-1090 x 104. You a can also follow her on Facebook to get the latest on online marketing.

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