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Apr 29 2019

How to Generate Facebook Leads That Convert

 

Facebook is a goldmine for leads — whether you find the leads organically or pay for them.

But, let’s put Facebook aside for now.

Let’s talk about what you’re going to do when leads start showing up at your “door”. Are you going to send them an email, send them to a Facebook messenger bot funnel to get the information they need, or call them?

These are really important questions that most people don’t spend enough time to think about or prepare for … and these will be the same people who will wonder why their conversation rates are so poor or announce that Facebook ads suck.

Make sure you’re not one of these people if you value your time, effort and money … and you want to really grow your business.

Facebook is a goldmine. That is worth repeating.

In my lead generation agency business, we work with our clients to make sure they are prepared to NURTURE the leads as soon as they receive them. Typically, we apply the call, email and bot trio to help with:

– speed to lead (stats say conversions happen faster if leads are contacted within 15 minutes of receiving them)
– providing the leads the information they requested, immediately
– increased engagement (the messenger bot is excellent for this!)
– improved conversion rates (the more your leads feel that you care and start creating the relationship earlier on, the better the chances of conversions)

In essence, do NOT do any lead generation activities until you have at least ONE nurturing solution (funnel) worked out and prepared. Or, you’ll be wasting time and money — and leaving money on the table.

Facebook leads tend to be more sociable and casual in nature (versus LinkedIn for example). Feel free to connect with them in a more “over coffee” style conversation.

The most important thing is to start building a relationship … and work on their like, know and trust of you.

And, right now, authentic value videos are king. Your first Facebook ad should be an awareness ad with a video.

The building of the “like, know and trust” can happen rather quickly when you use videos. And, CONVERTING the leads can happen rather quickly as well — especially when you apply the “trio” of calling, emailing and messenger bot.

Your nurturing funnel(s) should allow for people who are ready to buy your products and/or services, not yet ready to buy or not at all interested.

“Until they say “no”, you keep them on the list and drip them.”

 

 

 

Bio:

Hanna Guerra is the Founder and Chief Lead Generation Strategist Just Get’er Done Marketing, headquartered in Port Credit (Mississauga). She is known for being results-driven, solutions-oriented and straight talker, Hanna Guerra embodies the company’s #justgeterdone attitude and core values to the “T”. Hanna and her team are dedicated to work with their clients (from many parts of the world, predominantly in Canada, US, and UK) to develop a predictable lead generation system that generates quality leads…THAT CONVERT.

Links:

Website: https://justgeterdonemarketing.com

Facebook: https://www.facebook.com/jgedmarketing/

Instagram: https://www.instagram.com/jgedmarketing

LinkedIn: https://www.linkedin.com/in/hannaguerra/

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Written by Dwania Peele · Categorized: facebook, Hanna Guerra · Tagged: Generating Facebook Leads, How to Generate Leads, lead generation

Sep 22 2014

Content Strategy:  the Not-So-Simple Secret to Today’s Business Success

Analytical Engine Blog Pic

Part 1 of a 6 part series on Content Strategy for Your Business

 

You’ve poured blood, sweat, and probably some tears into building your business with a website, Facebook page, a Twitter feed-but no one is clicking/liking/following.  Why does it seem so easy for competitors-maybe even with an inferior product-to generate traffic, likes, and credibility online while you are struggling?

Two words: Content Strategy.  Without a coherent content strategy for your business, all of your hard work can be like that tree falling in the forest: no one will hear it and it definitely won’t make a sound.  Content Strategy is just as important to the owner of a small manufacturing business as it is to the second-career consultant.  It matters whether you are B2B or B2C.  Content Strategy is the linchpin of your success in the current business climate.

 

What is Content Strategy?

Content Strategy is the strategic plan and implementation roadmap for how your business will generate trust, credibility, and engage your customers in your brand experience through the provision of timely, valuable content that addresses their needs and delivers benefits.

The extreme example of a business who has taken Content Strategy and it’s close cousin, Content Marketing to heart is Red Bull: no longer merely an energy drink manufacturer, Red Bull has become a brand that delivers an action adventure experience to its customers through their media production channels on Youtube, their publications, and their website.

Of course not every small business can be a Red Bull: but it is no longer enough to run your business and expect growth in the traditional way.  Engagement driven by content is the new normal for companies big and small.

Content Strategy is made up of eight areas of focus that can be imagined as 8 “slices” of the Content Strategy pie.  Each slice has some overlap with the others so it’s important to approach your content strategy holistically; it’s difficult to do one really well without doing them all.

A great Content Strategy goes through each of these areas: your Brand Values, Audience to determine your exact target demographic, Influencers in your field, Editorial planning and guidelines, Social and technological platforms, Search Engine Optimisation and marketing, Interactivity with your customer in the form of user generated content or reviews, or the provision of tools and dashboards, and most important: Governance.  It is a deep and broad digital business planning process that ensures that all of your business communications are designed for maximum growth.

 

Isn’t Advertising Enough?

What has emerged in the last 3-5 years has been a complete upheaval in the world of media, business, and especially in advertising.  Consumers today have infinite choice in their media consumption from a virtual firehose of information on the Internet.  Media companies, Marketing agencies, and Businesses are all competing for your customer’s attention on the same vast playing field.  And, you’re competing for your customer’s attention with  your competitors and even with your customer’s family and friends with their opinions and perceptions, and the media they create.

The Internet is a double edged sword for business.  On the one hand, it enables businesses to advertise and reach so many more people, almost for free.  Did you know that for about a dollar a day, you can reach 4000 people each daily on Facebook?  And these people will be exactly in your target demographic (if you’ve done the work to determine it!) .  This is not only a fraction of the cost of television advertising; it is far more likely to lead to actual conversions.  So this is the good news, and some form of paid advertising on Facebook or using Google adwords will usually be part of your Content Strategy.

The bad news is that advertising is not enough to get your brand and your business out there. In the race to gain your consumer’s trust and attention, the only way to stay in the race is to produce valuable content.

Consider these facts*:

  • 20% of all Web traffic comes from shared content
  • 70% of consumers prefer getting to know a company via articles rather than advertisements
  • 67% more leads are achieved by companies with active blogs
  • 80% of business decision-makers prefer to get company information 
in a series of articles rather than an advertisement
  • 70% report content marketing makes them feel closer to the sponsor
  • 60% say that company content helps them make better product decisions

 

Content Strategy is a non negotiable, and what that means is that businesses, big or small, need to create valuable, findable content as part of their plans to generate leads and build their customer base.

*Facts taken from The Northwestern University Content Strategy for Professionals MOOC

 

Where do I Start?

It’s very easy to say that businesses need to become content producers, but it’s never easy for a small business owner to imagine how you will find the time, the skills and the staff to create content on top of everything else you have to do to sustain and grow your business.  That’s where the Governance piece of the Content Strategy pie comes in: in the next post in this series, we’ll walk through what a content strategy Governance model looks like, and how a business of any size can make Content Strategy work to sustain and grow their customer base.

 

For more resources and information on Content Strategy and to download a detailed description of what content strategy entails, go to analyticalengine.ca/resources or download a Content Strategy Infographic at http://bit.ly/1qY9tYp.

Christine McGlade is a Business Analyst, Content Strategist, and Usability Consultant.  With over 25 years experience in the media business, Christine helps small business, social entreprise, and Not for Profits how to leverage the power of the Internet to grow their business.  Learn more about Christine at analyticalengine.ca

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Written by Dwania Peele · Categorized: Christine McGlade · Tagged: Analytical Engine, business, business design, business development, business planning, Canadian Small Business Women, Christine McGlade, content design, Content strategy, entrepreneur, lead generation, small business owners

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