How you booth is set-up can have an impact on your sales. It’s what makes a customers “stop and look” or “keep on walking”. Remember you only have 3-5 seconds to grab your customer’s attention.
Choose a colour that makes your display pop. Sometimes your products may have enough colour and a simple black table cloth will work perfect. For example, the photo on the left uses red to draw you in to the products, while the photo on the right uses black to guide you into the product.
Include levels in your display to draw visitors to your booth. From a distance your booth may look empty if all your products are lying flat on the table. Tilt or position your products to face the customer.
Customers will admire from a far. Be sure to include a banner or sign showing your business name and what you make. Prices are important, be sure to price your products, it may be a ‘turn off’ if customers always have to ask ‘how much’. This is especially helpful when you may be busy with another customer.
Get creative – baskets, coloured bowls, vintage materials, racks and bins. There are so many inexpensive creative ways to display your products.
The biggest tip about your display is practice. Demo it in your home and take pictures. At the end of the show, remember to pack your display neatly so it’s ready for the next show.
Jacqueline Hunter is the Director at Craftadian. In addition to hosting annual Craftadian Handmade Markets, Jacqueline is a resource for Handmade Business owners by offering online courses, work shops and support. She showcases, supports and promotes Canadian artists, artisans and designers.
Connect with Jacqueline