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Apr 11 2017

6 ways to make your brand stand out in the crowd

One of the biggest challenges small businesses face is standing out among a sea of other small businesses… Don’t even get us started on stepping out of the shadow of the industry giants! As a small business owner, whether you are a solopreneur or you have a team working with you, you need to have a strategy in place to create a strong brand foundation so you can enjoy business success.

Here are six thoughts to consider to help your brand stand out in the crowd.

Showcase your brand personality

Brand personality gives your audience something they can relate to – that is what they will buy into, not just your products and services. You should take the time to define your brand personality at the beginning before you launch. If you never did, it’s ok, better late than never. Do this brand personality exercise!

Understand your audience

Once you know who you are as a brand, make sure you get to know who your audience is. After taking an in depth look at who you think your target audience is, you might realize that they don’t exactly match your brand personality, so you should consider reaching out to a different group of people that has the same values and interests your brand supports. The more connected your target audience feels to your brand, the more you will stand out. And don’t forget to treat them like VIPs!

Consider your brand integrity

Brand integrity has everything to do with your audience and how they perceive you. However, its defining factor is whether you deliver on your brand promise. When an organization is driven by their brand promise, and they deliver on it consistently, they will create loyalty among their audiences.

Be consistent

Brand consistency is the key to building awareness and long term recognition. Make sure to keep your visual style and message consistent across all platforms and outreach channels.

Build relationships

You will be more memorable if people feel you are invested in them long term. If you are only talking at people there is no way you will get to know them. Build relationships with your customers like you would with your best friend. Create meaningful dialogue and listen to what they have to say.

Don’t be blind to your weak points

It’s very easy to “wing it” because you don’t put in the work in advance to plan your branding out. However, you won’t see the results you want. Constantly revisit your strategy to make sure that you are on track. Ask yourself the tough questions about your brand and marketing outreach that need to be answered.

Remember, like anything, your brand is only as good as the work you put into it. If you hope to remain memorable in the long term among your target audience, you need to make sure you build a strong foundation in the beginning.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

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Written by Dwania Peele · Categorized: Candace Huntly · Tagged: audience, Be Consistent, brand integrity, brand personality, build relationships, Candace Huntly, making your business stand out, Songbird Marketing Communications, stand out, stay on track

Apr 05 2013

Making Your Business Stand Out

making your business stand out

http://youinc.com/video/from-arlene-making-your-small-business-stand-out

In this video, Arlene Dickinson provides some tips on how to help your small business stand out from the crowd. Make sure you have clear product differentiation, innovative packaging, great customer service, and well-expressed brand propositions. Ensure you do product sampling, community out-reach and that your intent is loud and clear.

Vlog by: Arlene Dickinson, CEO Venture Communications

Source: www.youinc.com

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Written by Dwania Peele · Categorized: Shannon Lauzon · Tagged: Arlene Dickinson, business, business development, Canadian Small Business Women, dragon's den, entrepreneur, female dragon, making your business stand out, small business, small business banking, small business development, small business owner, small business owners, Venture Communications, youinc

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