Canadian Small Business Women

Connection, Synergy, Community

  • Home
  • Work With Dwania
  • About Us
  • Partners
  • Events
    • Amplify Your Biz Brunch
  • Resources
    • Accelerator Program
    • Market Research
    • Community Hubs & Co-working Spaces
    • Tech Resources
    • Human Resources
    • Financial Resources
    • Courses
    • Innovation
      • Clean Technology
      • Green Technology
      • Medical Technology
  • Blog
  • Shop

May 11 2016

8 Questions to Ask Before Hiring an Agency

CHuntly

If you have decided to work with an agency to handle your marketing and communication needs, you need to make sure their approach is in line with your needs as a business. Here are 8 questions to ask your agency before signing a contract with them.

  1. Do they have the skills to do the work you need done?

Before starting a relationship with an agency, you need to make sure that they offer services that fulfill your marketing needs or if they have to outsource any of the work. It’s good for you to know that you have an agency that has experience and success doing the kind of work you need.

  1. Who will be working on and managing your account?

Sometimes, if an agency is larger they will delegate a lot of the work to junior consultants or interns so they can have larger profit margins. Don’t be afraid to confirm who will be working on your account and managing the day to day execution.

  1. Do they have case studies/a track record?

Be wary of an agency that either avoids or refuses to provide case studies and examples of their work.

  1. Do they practice what they preach?

If an agency is trying to sell you on a strategy that you “absolutely must be doing” then check up on them to make sure they are also doing it well for their own business. If they make lofty promises about your social media accounts but they haven’t posted in the last 6 months, then perhaps they aren’t for you.

  1. What is the communication/connection process? How often will you talk?

You need to be comfortable with this process, whether it’s a weekly or monthly meeting or phone call, a monthly written report, etc. You also need to know that your agency will be available if you need them (within reason!). If you have to wait for 2 days to hear back from them to answer a question, it can get frustrating.

  1. How long will it take to see results?

Be wary of agencies that overpromise results – they normally under deliver. It takes time to see successful results where you marketing strategy is concerned – it could be 3 – 6 months, but some projects can take up to a year before you see significant results. Clarify this before you get started so you can adjust your expectations.

  1. How do they measure success?

Certain tactics are harder to measure (in terms of data) than others, but if you talk to your agency you should be able to come up with a way to determine whether the strategy is successful. Otherwise, you won’t know if you are successful or not!

  1. How are they different from other agencies?

There are a lot of agencies out there offering a variety of services. Your agency should be able to tell you why you should pick them instead of another agency. This will speak to the character fit between you and the agency.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Candace Huntly · Tagged: account managing, agency, Candace Huntly, communication, consultants, hiring, managing, marketing, measure success, practice what you preach, skills, Songbird Marketing Communications, Track Record

Apr 04 2016

6 Tips for Managing Your Employees

Praveeni

Managing people is a tricky job, even for the most skilled business school grads and experienced professionals. Running a business and managing staff is more than just delegating tasks and supervising employees; it means you are accountable to both your clients and your staff.

Here are a few tips for managing people :

  1. Delegate work according to skill level and capability
    As an entrepreneur your staff is there to help you achieve your goals and grow your business. Being in charge is doesn’t give you the right to palm off tasks you don’t enjoy on your staff. You must delegate work according to your staff’s skill level and capabilities. Each member of your staff is unique and has different strengths and weaknesses;  it is your job to recognize their strengths. You need to get to know your staff and their capacities in the workplace. Remember to be fair in your delegation, resist the urge to pile work on your strongest staff members and delegate easier tasks to those who might be struggling. Make sure everyone has a fair share of responsibilities within their assigned roles.
  2. Hold weekly meetings
    Weekly meetings are a common practice in most workplaces as it gives co-workers and managers alike a chance to discuss progress, plan the coming week, and initiate new tasks. Make sure you get status updates on the work you’ve delegated and ensure the participation of all your employees in weekly meetings. This  will allow you to assess how employees are dealing with the workload and determine where changes need to be made.
  3. Schedule open door time
    The “Open door” policy isn’t always the best approach to increase productivity. As a business owner and manager you may need time alone in your office to work, brainstorm, meet tight deadlines, and sort out your thoughts. However, your employees will have questions and concerns to discuss with you, designating a time when you will be available to address these concerns is a great way of showing your concern and approachability. It’s a good idea to schedule “open door time” every day or at least 3 times a week; this way employees know they can talk to you about their concerns.  This practice is often adopted in academia where professors have “Office Hours” within which students can meet them to discuss grades, assignments etc.
  4. Exercise open and effective communication
    Open communication is the key to effective management. Bosses are often the bearers of good and bad news. Inform all employees at the same time. Some business owners feel that they should only share information with certain employees who they determine “need to know it” or for whom it is “relevant”. However this scenario often results in closed door meetings between bosses and just a few staff members, leaving other employees feeling left out, suspicious and anxious.  Engaging in closed door meetings of this sort is highly discouraged as it promotes division and suspicion. Of course some information needs to remain confidential but as a business owner you must be discrete about how you go about disclosing information to staff.
  5. Keep it professional
    Sometimes as a business owner it may be tempting to befriend your employees since you hired them and they work directly for you, but it’s important to keep it professional. You may be closer to certain members of your staff than others but attempt to maintain the same level of interaction with all employees. Avoid going out to lunch with  the same staff members every week or sitting next to the same people at meetings. This makes others feel like you’re playing favourites and will result in jealousy, competition, and workplace conflict as everyone wants to be close to “the boss”. You can engage in conversations with employees outside of working hours but remember to keep your composure.  Be polite and keep it professional, don’t get too personal.
  6.  Introduce team building initiatives
    Initiating team building activities is a good way to foster a collectivist environment within your business and make employees feel included and welcome. Introducing office outings such as a lunch out of the office will allow you to connect with your staff in a new environment and boost morale. If going out is not feasible, organizing a potluck or simply celebrating employee birthdays with a cake or dessert is a great way to promote interaction. As a business owner you need to make sure employees are team players working toward a common goal.

Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world.  She can be reached via Website, Twitter, Facebook or her Blog.

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Share on Pinterest (Opens in new window) Pinterest
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Reddit (Opens in new window) Reddit
  • Email a link to a friend (Opens in new window) Email

Like this:

Like Loading…

Written by Dwania Peele · Categorized: Praveeni Perera · Tagged: assess, capability, communication, delegate, employees, goals, keep it professional, managing, managing staff, meetings, open door policy, Praveeni Perera, Professional Edge Consulting, status updates, supervising, team building

  • Home
  • About
  • Contact
  • Privacy Policy
  • Login

© Copyright 2012 Canadian Small Business Women · All Rights Reserved

%d