Microsoft Archives - Canadian Small Business Women

Oct 01 2015

Ottawa Panel of Experts: Canadian Small Business Woman of the Month of September 2015

Rima Aristocrat, Kelly Farrell, Catherine McGillivray, Praveeni Perera, Arti Sharma and Elcho Stewart are six dynamic women who will round up our Panel of Experts this year at our Ottawa Expo. These women are experts in their own right and have made themselves available to support aspiring entrepreneurs. The topic of this year’s panel is Women in Business, Technology and Healthcare. The Panel of Experts discussion will take place at The Westin Ottawa on October 4th, 2015 from noon until 2pm. Admission is absolutely free. Find out about our ladies below and for how you can meet them and ask your questions, go to www.immigrantsmallbizexpo.ca

Jul 10 2015

Why Your Business Model Needs to Evolve OR it will perish

When no risks are taken, there is no chance for a reward to be achieved. For a business model to continue seeing success, it needs to evolve over time because people evolve over time. Technologies are continually improving. If a business gets stuck in a world where they keep doing things because “that’s the way we’ve always done things,” then that is a journey which will inevitably lead to failure.

Target Canada is a prime example of this. In just two years of operation, the 133 store chain has decided to leave the Canadian market for good. It’s mistake? Assuming that operations in Canada would be similar to that of the United States. During the announcement, Brian Cornell stated that Target Canada had lost money every day.

More Marketing Doesn’t Save a Business

Many executives have a theory that goes something like this: maybe if we spend more money on marketing and make ourselves attractive to [fill in your favorite customer demographic], we’ll be more successful.

Unfortunately this thought rarely creates success. More marketing is not a substitute for ineffective business practices. If you’ve already got customers coming into stores like Target Canada had and they aren’t buying things, what will happen with more marketing? You’ll get more customers into a store that are still choosing not to purchase anything.

Sometimes going on social media is the approach. Engaging customers is a great tactic to use, but it also comes with a certain risk. People generally talk about the negative experiences they have with a business online and rarely talk about positive experiences. Businesses are expected to provide a positive experience. Engagement usually creates some feedback that is difficult to hear, which means it is ultimately ignored.

Social media must be part of a holistic approach. You’ve got to change the actual dynamic. You must choose to innovate. Once that happens, then you can begin a new marketing effort

Businesses Choose Whether or Not to Become Innovators

Change means risk. There is a chance that a risk may not pay off. Circuit City discovered that the hard way by losing over $100 million on their DivX product. Sometimes ideas are ahead of their time, like Microsoft’s tablets, which came out a decade before the iPad. Even looking at the struggles of McDonald’s right now show how quickly a company can begin to decline when changes aren’t received as well as expected.

Small businesses are not immune to the need to change. Failing to innovate and change is one of the top reasons why small businesses fail and die. Innovation has to be a component of change, which means change cannot happen without risk. It is a choice that every business makes, whether they realize it or not. Avoiding a risk is a choice to not evolve or challenge history, tradition, or the other roadblocks that might stand in the way.

How to identify places where innovation can thrive can sometimes be difficult. Adapting new technologies into traditional routines inevitably creates growing pains. Throwing more marketing at a problem, however, doesn’t make that problem go away. It just means more people become aware of it. This creates a negative spiral that inevitably ends in failure.

Evolving your business model can be uncomfortable, but it can also create enormous success. That’s why change, not more marketing, is so important.

Karima-Catherine is the co-founder of Red Dot Digital, a digital agency that strives to deliver top-notch solutions to various clients. Red Dot Digital drives real, meaningful, quantifiable business outcomes for companies. Karima-Catherine is also the co-moderator of #MMchat, a Twitter weekly forum which focuses on business, marketing and social media.

Connect with Karima-Catherine:

karima@reddotdigital.net

Website, Twitter, LinkedIn, Pinterest

Jun 30 2014

Vendor Events

Can you believe that half the year is over? I personally can’t. Time goes by really quickly when you are busy planning for all your events. In your planning, please keep the events below in mind. We have featured events from us at Canadian Small Business Women, as well as events from some of our supporters. We look forward to seeing you soon.

SMALL BUSINESS SEMINAR – AUGUST 2014

Join us for our 3^rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE. Advance tickets are now available for only $20 (a 33% discount) by clicking HERE.

PERKS: As an exhibitor, you will receive a 6ft table with table cloth, access to our workshops (please do not leave your table unattended), lunch, and 5 complimentary tickets! There will be great opportunities to not only sell your product, but to also network with fellow entrepreneurs. There is no limit to the great connections that will be made at this event.

Our Workshops

Secrets to Starting and Building Your Network Marketing Business with Susan Kirschling

Online Marketing Tips and Tricks for Small Business with Dwainia Grey

Your Fastest Path to Cash: What every business needs to know to make money now! With Susanne Hemmet

Social Media: Beyond The Basics with Kelly Farrell

5 Keys To Making Your Goals A Reality with Sandra Dawes

Free Online Tools to Get More Leads and Make More Money with Hanna Guerra

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FOOTBALL AND NETWORKING WITH THE TORONTO ARGOS

Last year, we were honored to host our first networking event with the Toronto Argos. It was a huge success!! We had a chance to not only listen to two fantastic speakers, but also enjoy the festivities that came with watching the Argos play and support such a needy cause. We also had the chance to network with The Argos front office and view their Grey Cup rings. Join us this year, as we host another spectacular event, brought to you in part by us at Canadian Small Business Women.

Networking and Football – in support of CFL’s Pink Day to raise Cancer Awareness

This will be an afternoon of networking, speakers, prizes and football.

We welcome you to take advantage of our special rate for this event.

This event will include:
*A guest speaker
*Networking Opportunities
*On Field Tour before the game
*Meet and greet with the Argos Cheerleaders
*Prizes
*Networking with the Argos players after the game at Shoeless Joe’s (King Street location)

**Pre-game networking will be held o the 200 level patio (or the Bacardi Lounge weather depending).

Ticket prices: $35 + HST for Bronze Level Tickets
Get your tickets HERE
YOUR ADMISSION TICKET WILL BE EMAILED TO YOU ONE MONTH BEFORE THE EVENT ONCE PURCHASE IS MADE VIA THE EVENTBRITE SITE

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IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

This year, we are hosting two large feature events that are FREE of cost to our guests. We will be hosting our Immigrant Women’s Small Business Expo in Ottawa and in Toronto. Our Ottawa event will be held at the elegant Canadian Museum of Nature on October 4^th, 2014 from 9am -5pm. This event will feature businesses from around the Ottawa area that offer services or business opportunities for our guests. We are expecting over 1000 guests to attend this one of a kind event. We will be inviting members of the Canadian Government, speakers from across Ontario and prominent members of the Ottawa Immigrant Community. We are currently seeking Exhibitors from business sectors such as education, legal, consulting, Immigrant Services, Real Estate, and more. Please view our event WEBSITE for further details. To redeem your FREE ticket to our event, click on the following LINK.

Our Toronto Edition of the Immigrant Women’s Small Business Expo will be held at the iconicToronto Metro Hall on November 9^th, 2014. This event will be the premiere Immigrant Small Business event of the GTA. Our guest list will be similar to that of our Ottawa event. To redeem yourFREE tickets for this event, click the following LINK.

We are also seeking volunteers for both events. Our volunteer hours are split in two shifts: 6am – 12pm and 12pm to 6pm. We require volunteers in the areas of check-in, set-up, greeting, workshop organization and tear down. If interested, please email us at info@canadiansmallbusinesswomen.caor canadiansmallbusinesswomen@gmail.com and provide us with your name, age, event of interest, volunteer experience, contact information (including phone number) and hours of availability.

We are also seeking VOLUNTEERS for both our events. We are seeking 50 volunteers for each of our Expos. We welcome students, community groups and corporate groups as well. Volunteer areas available are: Exhibitor Check-In, Guest Entrance, Guest Check-In, Media Check-In/Escort, Direction Assistant, Workshop Assistant, Dignitary Check-In/Escort, and Event Check-Out. Please view our Website for our Volunteer application.

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MONARCH GIRLS EVENT

All proceeds from the event will go to funding our after-school high school empowerment program starting in the fall. “Authentic Me” is a 32-week program for girls grades 9-12. It will cover empowerment workshops, career counseling, leadership training, financial education and more.

Mission: To empower young women through self-discovery, self-healing, self-respect and self-development.

Event: The Monarch Girls Day objective is to develop community awareness, raise funds to support our Empowerment Program while providing a networking opportunity.

For more information: Contact Dwainia Grey at 647-799-1090 or at dgrey@awesomebizonline.com or visit their Facebook page HERE

Jun 01 2014

Dwainia Grey: Canadian Small Business Women of The Month of May 2014

Dwainia Grey is the woman behind Awesome Biz Online and Supporting Small Biz.ca. Dwainia has over fourteen years experience in marketing / merchandising.

Since 2000, she has been helping small businesses develop business and marketing plans, as well as providing online marketing through web design, search engine optimization and social media.

Dwainia is dedicated to not only promoting what’s awesome and unique about your company but also helping you increase your sales with online marketing. Awesome Biz Online’s mission is to get every business online with custom websites and for every business to be found on the Internet via online marketing using such tools as Search Engine Optimization, Social Media Management and Online Reputation Management.

Dwainia is an advocate for growth, personal growth and business growth and that is why she continuously looks for opportunities to learn and expand her business through customized solutions. By empowering herself she is able to help her clients succeed.

Our Q & A with Dwainia Grey

*What inspires you?

Helping and motivating others inspire me. What I do and my knowledge can make a difference for many small businesses. Being able to offer to help businesses inspires me to keep growing my business and helping others to succeed.

My son is also a big inspiration for me. As being a parent has driven my decision to become an entrepreneur.

*As a small business owner, what achievements make you most proud?

As a small business owner seeing other businesses succeed because I assisted makes me most proud. Knowing that a business has become more successful due to my efforts is just AWESOME!

On a personal level I am very proud of being an entrepreneur for ten years. My business is continuously evolving an I am currently expanding into new directions with coaching, training and consulting.

I am very excited to teach the WordPress Bootcamp on June 8, 2014 at the Microsoft Store at Square One, Mississagua. I am also now officially open for online marketing consulting.
*What advice would you give to other aspiring small business owners?

I would tell other aspiring small business owners that owning a business is not easy. Be prepared to put in work and get your hustle on! Stay true to your vision and don’t give up. Also be flexible – the vision you started with may not be the one you end up with but as long as it’s still yours and your passionate about it you can succeed.

*What new things can we look forward to from your business in the upcoming year?

In the coming year, I will be providing more WordPress and Social Media Workshops, 1-on-1 online marketing coaching, and online marketing business consulting. I also plan to release more Do-It-Yourself (DIY) online marketing tutorials to help businesses. The first one is available now forFacebook.

Dwainia Grey has been helping small business succeed for over 10 years and is proud to be a contributor at Canadian Small Business Women. You can contact Dwainia at:

AwesomeBizOnline.com,Facebook/AwesomeBizOnline, Twitter/@DeathOfAWebsite, Google+/AwesomeBizOnline, Pinterest/AwesomeBizOnline, Youtube/AwesomeBizOnline and LinkedIn

May 25 2014

VENDOR EVENTS

Last year has been quite a ride for us here at Canadian Small Business Women. With one year under our belt, we have made some important connections in the business world to help us host valuable events for our business community. We invite you to be a guest, exhibitor or a partner at some of our upcoming events. I hope to meet you all very soon.

IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

SMALL BUSINESS SEMINAR – AUGUST 2014

Join us for our 3^rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE. Early bird tickets are now available for only $10 (a 66% discount) by clicking HERE.

Social Media Marketing: Beyond the Essentials

June 25, 2014. Microsoft Store, Square One

Our guest speaker for this heavily sought after topic is Kelly Farrell from Teach Me Social. Kelly Farrell has been a teacher for more than 10 years and has experience teaching children and adults of all ages. Her experience with Social Media dates back to the days when call waiting first appeared! She has always been a bit of a techy and early adopter of new and exciting technologies and networks.

Social Media can help you expand your business reach, draw traffic back to your website and grow your brand online. It goes beyond having a Facebook page. Using Social Media effectively as part of your marketing strategy includes expanding your reach to all of the most popular sites, including Twitter, Pinterest, LinkedIn, Instagram and Google+, thus reaching a far wider audience of potential customers. Through this workshop, Teach Me Social can show you how to manage your time to gain the most benefit from having a presence across all Social Media platforms.

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

May 05 2014

Software Updates Made Easy

I know many people that get really concerned about updating their computers. Every time we do an update there are always warnings to shut everything off, don’t turn off your computer, the update may cause problems or conflict with something we have in our computer, and on it goes. So how do you know if the update is safe? How do you know when to be concerned or worried?

Well here are some things to think about.

1. General Software Updates

If you’re updating something simple like your e-book reading software and something goes wrong, chances are good you can uninstall or delete the software and try it again. It is very unlikely that it’s going to go so badly wrong that it will shut down the entire system. Just make sure the software you are updating is not running and relax.

2. Operating System Updates

If you are updating your operating system, Windows for example, you need to be a little more cautious. Because those updates tend to affect necessary system files, having an update run badly has more potential to cause problems. Now that said, major updates done through Microsoft have built in protections in place. Often if something goes wrong, the installer simply begins the uninstall process and aborts the installation. It’s much less dangerous than it has been in years gone by.

I always recommend installing Microsoft’s security updates week to week. As hackers find holes in security Microsoft issues updates to plug those holes. It is important to keep your computer secure. Microsoft often also provides updates to other software on your computer. Again, completing those updates is a good idea.

3. Firmware Updates

This is probably one of the most dangerous kinds of updates to do. Firmware updates are updates to specific files that certain pieces of hardware need to function. Errors or issues with this installation process can make the hardware unusable. You don’t always have to do firmware updates. Unlike Microsoft security updates, which you should do regularly, firmware updates are not required unless the update is providing additional functionality you need or solving a problem you have. It is best not to do firmware updates unless absolutely necessary.

4. Driver Updates

What’s a driver? It’s software that allows your computer to use the hardware you have in your computer. So for example, you may have a video card in your computer. Without the driver, the video card won’t work or won’t work properly. Driver installations that go wrong usually aren’t the end of the world. They will not render your hardware useless, although they may create some difficulty with your computer. Typically just removing the offending hardware and the driver will solve the problem.

5. Recovery Options

So something has gone wrong. Now what? Here is a list of things to try, in no particular order, depending on the problem.

Uninstall offending software
Remove offending hardware
Use System Restore to go back to last known working state
Re-download new software or drivers before trying again. Sometimes files get messed up during download.
Replace hardware that has had a failed firmware update
Try running software in compatibility mode if you get errors about conflicts or compatibility. Here is a little guide for Windows 7 users. http://www.howtogeek.com/howto/windows-vista/using-windows-vista-compatibility-mode/
Ask a computer technician to help you.

My final thought is this, software shouldn’t be scary. Whether you’re updating what you already have or installing something new, the process is generally the same every time. Once you’re familiar with it and you learn what to expect you’ll be better prepared to deal with problems if or when they occur. Keep your computer updated! It’s an important part of keeping your computer running the way you want it to.

Laura Bungarz Computer Training
212-207 Fort Street
Winnipeg, MB R3C 1E2
(204) 421-6679
Laura@Laurabungarz.ca
www.LauraBungarz.ca

Apr 21 2014

Vendor Events and Event Discounts!

IMMIGRANT WOMEN’S SMALL BUSINESS EXPO

Our Toronto Edition of the Immigrant Women’s Small Business Expo will be held at the iconic Toronto Metro Hall on November 9^th, 2014. This event will be the premiere Immigrant Small Business event of the GTA. Our guest list will be similar to that of our Ottawa event. To redeem your FREE tickets for this event, click the following LINK.

We are also seeking volunteers for both events. Our volunteer hours are split in two shifts: 6am – 12pm and 12pm to 6pm. We require volunteers in the areas of check-in, set-up, greeting, workshop organization and tear down. If interested, please email us at info@canadiansmallbusinesswomen.ca or canadiansmallbusinesswomen@gmail.com and provide us with your name, age, event of interest, volunteer experience, contact information (including phone number) and hours of availability.

SMALL BUSINESS SEMINAR – AUGUST 2014

Join us for our 3^rd Small Business Seminar on August 9th , 2014 from 9am – 4pm at Sheraton Parkway North Toronto(Hwy 404 and 407). We are very excited to be hosting our Seminar on the Northeast end of the GTA. This gives us a chance to expand our network and showcase what our business has to offer. We are currently seeking 30 vendors/exhibitors for this show as well as a few workshop hosts. You can fill out our Vendor Agreement Form by clicking HERE. Early bird tickets are now available for only $10 (a 66% discount) by clicking HERE.

THE ART OF LEADERSHIP FOR WOMEN

The Art of Production will be back in Toronto this May with The Art of Leadership for Women. This event will feature Martha Stewart, Canadian Olympic Gold Medalist Hayley Wickenheiser, New York Times bestselling author Erica Ariel Fox, BBC World News Lead Anchor Katty Kay, New York Times Best Selling Author Liane Davey, and Award Winning Broadcast Journalist from CBC Wendy Mesley. I had the pleasure of attending The Art of Small Business last year during Small Business Week and it was definitely worth it. It is a great opportunity to connect with business leaders from companies that are held in high esteem internationally. Canadian Small Business Women is delighted to offer up to $100 off your admission ticket to this May 29^th event being held at The Metro Toronto Convention Centre. Use the promo code SMALLBIZWOMEN32 when you click HERE to register. See you there!

BECOME A PR PROFESSIONAL WORKSHOP

SATURDAY, JUNE 14 2014

Can’t afford a P.R. Agency or Publicist?Now you don’t have to….Veteran Broadcaster and Producer Teresa Kruze (CTV, City-TV, 680News, TSN, Chatelaine Magazine and Metro News) has worked in the media for over twenty-five years appearing on television, radio, and writing for magazines and newspapers. As a reporter, she has worked beside some of the best Assignment Editors in the business and observed on a daily basis what stories made it to air and what press releases ended up in the garbage bin or deleted file. Now she is going to share her knowledge to help small and medium business owners professionally promote their company or events in this informative workshop, you will learn the following:

Who are the key players in a news-room
How to write a proper press release that will get you and your company noticed
How to find your Media Hook
The right time to send a press release and the worst time to call a newsroom
Insider Tricks and Secrets to get past the Gatekeepers

This event is being held at The Latvian Canadian Cultural Centre from 9am – 1pm. There are only 20 seats available. This workshop is being offered for a special price of $350 to all of our affiliated entrepreneurs. This workshop is normally priced at $797, which is a saving of over 50%. Get your tickets by clicking HERE.

Snacks will be provided.

5 Ways to Lead and Succeed as A Fempreneur on Your Terms with Less Effort and More Profit

May 21, 2014. Microsoft Store, Yorkdale Mall

Our guest speaker is the one and only Janette Burke from I’m Every Woman TV. Before Janette Burke, Your Marketing Magnet, FEMPRENEUR Marketing/Mindset Mentor, Speaker, Author and Host/Creator of I’m Every Woman! TV became an advocate of Women Rights & Issues and champion to Women in Business she spent 17 years behind the camera as the Founding Publicist of Prime Time PR and Former Editor of PRtalk – Canada’s only online PR magazine.

Today Janette’s mission is to awaken WOMEN’S DIVINE FEMININE POWER and provide them with the muster, support and tools they need to ignite their passions, stay on track and create a business & life they love – which she delivers through her I’m Every Woman! TV Show, Magnetic Women in Business Blog, Marketing/Mindset Mentoring, Dynamic Speeches and Columns.

Thinking of taking the entrepreneurial plunge or already there?

In this talk you will …

Break through the # 1 barrier to Women’s Success
Make the ONE simple change to be more productive in business that leads to more profit
Get the ONE essential element every FEMPRENEUR needs in her business to gain momentum and achieve success day after day, month after month and year after year
Duplicate my Marketing Recipe comprised of my ‘guaranteed-to-attract more clients & make more money’ on and offline strategies – which will have you clearing defining and conveying your compelling marketing message – so your ideal client sings your praises
Understand the differences between the Male and Female Success Models and go forward creating a Divinely Feminine business and life you love
And become an impressive role model for future generations of Women to follow as a result

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

Social Media Marketing: Beyond the Essentials

June 25, 2014. Microsoft Store, Square One

Early bird tickets are now available for only $10 (a 50% discount) by clicking HERE. No tickets will be sold at the door for this event. Event seating is limited.

Woman on Fire Gala

Sunday, April 27, 2014

Canadian Small Business Women is proud to be a media sponsors of the upcoming Woman on Fire Gala being hosted by Allison Harvey, of The Networking Diva Group. WOMAN ON FIRE will be an epic evening of inspirations; passionate connections, laughter, tears, entertainment and so much more we invite you to become a sponsor or a guest.

Speakers:

Jilian Saweczko, Mother, Wife, Entrepreneur, Politician
Suzette Dallas, Mother, Wife, Entrepreneur – Suzy Mari Health & Fitness Studio
Natalia Popovich, Entrepreneur – Nat & Home
Natasha Morris, Entrepreneur – Gift’d
Tamara Sylvan, Mother, Wife, Female Firefighter & Entrepreneur – BeCPR Smart

The “Woman on Fire” is creating a blazing path, creating success for not only herself, but for those behind her. She boldly shares her journey on this road with others so they too can appreciate her challenges, witnessing her tears, but most of all…the smiles of accomplishment. While on the road full of pot holes and blind spots, the “Woman on Fire” seeks mentorship and support through the hills and valleys of business. She is not afraid to fail because she knows that in her failure lie her lessons for success that will bring her from the darkness and into the light. “Women on Fire” are known for listening to that small voice in the depths of their inner being, choosing to believe in themselves when no one else does.

For further information, please click HERE.

Our event blog post is contributed by Dwania Peele, Executive Director and Owner of Canadian Small Business Women. Please connect with her @DwaniaPeele , or at @CanadianSmallBusinessWomen on Facebook or @CdnSmallBizWmn on Twiter.

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