plan | | Canadian Small Business Women

Aug 11 2016

Dealing with a negative review

You put your heart and soul into building your business. Whether you sell a product or a service, no matter how amazing it is, it’s inevitable you are going to run into a few negative reviews. They can crop up for any number of reasons: the customer is having a bad day; something went wrong with your product/service; what you offer really just wasn’t a good fit with the customer; or perhaps it was the ever-present internet troll (people who will do or say anything to get a rise out of someone).

Whatever the reason for the negative review, don’t take it personally.

Here are a few things to consider so you can come out ahead after a bad review.

CREATE A PLAN: In fact, if you have protocols in place ahead of time, then you can be strategic about your response rather than rely on decisions that might be based on an emotional reaction. Regardless of the situation, how you respond shouldn’t differ.
DON’T WAIT TOO LONG TO RESPOND PUBLICLY: Gage the situation – if it’s an internet troll, they are just looking for an argument. If it’s a credible customer situation, respond strategically within 48 hours. A quick response and an attempt at a positive outcome reflects positively on you. In many cases the review may be edited or deleted if they are happy, but never ask them to remove a bad review.
TAKE IT OFFLINE: While it’s good for everyone to see that you are listening to your customers and are concerned about their experience with your brand, you don’t need to air all of the nitty gritty details of the situation publicly. Ask to move the conversation to private message, email, or even a phone call, depending on the situation.
CREATE A DIALOGUE: A bad review is a great opportunity for you to build a strong foundation for a long-term relationship with a customer. You are both human, after all. Show a willingness to work with them, be truthful, but keep it neutral – keep emotion out of your problem-solving.
Don’t pick a fight: STOP YELLING AT PEOPLE BY RESPONDING IN ALL CAPS! It just makes you look like you are ready for a fight. Apologize and move on.
TAKE IT SERIOUSLY: Your customers and potential customers are always listening. A bad review can turn away customers and you may not have a chance to win them back. If more than one person has the same complaint, then you need to take a step back and review your approach – that many people can’t be wrong.
ENCOURAGE CUSTOMER REVIEWS: A great loyalty program or contest can encourage your customers to review you. The goal is to outweigh the bad with the good. You can’t (and shouldn’t) have the negative review removed but the more reviews you have, the more credible you look.
LEARN FROM IT: A negative review is a great chance for you to learn more about what types of customers you shouldn’t Refine your target audience by listening. You can also tweak your approach and potentially your product/service offering based on negative reviews. Remember, multiple negative reviews about the same thing means that you are doing something wrong.

A negative review doesn’t have to be the end of the world. How you choose to deal with it will either allow you to come out ahead or fall behind. The important thing to remember is that you can always work to win back favour from your customers if you do it in the right way.

Have you gotten a negative review and you’re not sure what to do, or maybe you handled it wrong? Feel free to reach out so I can help you find a solution that is right for you.

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an award-winning agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making the approach unique to you.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

Jun 11 2016

Is Fear of Failure Holding You Back?

You have your fabulous business idea, you have your goals written out, and you have written a killer business plan. The next step can be the most daunting one when it comes to launching any business – you have to tell people about what it is you do.

Once you start marketing your business one of three things can happen:

You are an “instant” hit – it looks like you are going to meet or surpass your goals.
Nothing – no one seems interested in buying what you are selling, or perhaps you aren’t reaching them in the right ways.
Your audience vocally doesn’t like what you are offering – this is pretty rare unless you have completely misread your audience.

Often, for an entrepreneur, the fear of failure can hold you back from putting together the best marketing strategy you can. You are afraid that if you put yourself out there completely you won’t be received well. The best way to get over your fears is strategic planning and focus.

I know what you are thinking… I read this blog for THAT?! As simple as it might seem, the one thing that gets pushed aside is great planning. You may have a lot of great ideas for a marketing plan, but is it a full strategy? And do you have a plan to keep yourself on track?

Here are 5 things to consider to help get over the entrepreneurial fear hump and get your marketing strategy in order:

Have you considered your target audience’s needs and behaviours? Your audience should always dictate how you market your business. For example, if you are targeting an audience that isn’t very tech-savvy, that Twitter Q&A you have planned is the wrong place to invest. You may want to consider more traditional tactics like direct mail or event-based marketing.
Do your selected tactics fit within your overall business goals? It’s easy to get caught up with what your competitors are doing or the latest and greatest technology that is on the market, however you should take a step back and consider those goals and objectives in your business plan. If your goal is to become an industry leader in your field but you hadn’t considered a strong content marketing or PR plan, then you should reconsider your planning.
Focus is your best friend. It is easy to look at all of the things you have to do and find smaller, less important tasks that you “just have to” complete first. While cleaning out your junk drawer in your desk can probably wait as well, I am talking about all of the things that can derail a great strategy. For example, you have set out to market your business on Facebook, Twitter, and Instagram, but you heard about how neat Snapchat is and you thought you would “just set up” an account. Before you know it, you have spent half a day on something that you hadn’t planned on.
Are you evaluating your strategy on a regular basis? Changing your original strategy isn’t a bad thing as long as it comes from a strategic evaluation of what is working and what isn’t. If you aren’t getting the traction you expected from Facebook, maybe you should consider a different social channel or focusing your time and resources into a different strategy altogether. It’s important to track the success of your efforts so you can look at your success over time and tweak your strategy as necessary.
Are you trying to be an island? This is a huge cause of entrepreneurial fear (and failure). You may be the biggest champion of your own idea, however, sometimes it’s good to bring a third party in to look at your strategy with an unbiased eye. You don’t have to hire someone to do your entire strategy and execution for you (your budget might not allow for that!) but you can work with a consultant or coach to make sure you are on the right track. Your hesitation in starting your marketing outreach could stem from not feeling confident in your strategy and this will help with that.

As a business owner you should always give yourself enough space to take a step back, take a deep breath, and get back to the basics of what makes your business a business – your idea, your goals and objectives, your brand story, and your target audience. As long as you have a good foundation in the basics, you can approach everything else with confidence.

Connect with Candace

Facebook/Twitter/LinkedIn/email/Website

May 15 2016

5 signs success is on the way

sandra

Clients often come to me struggling to stay focused on their goals. They don’t feel like their making real progress on their goals and often feel like they’re spinning their wheels in mud. It’s easy to beat ourselves up about things – we can be our own worst critic at times. You might not be exactly where you want to be. That doesn’t mean that you aren’t making progress, or that the goal isn’t possible. Here are 5 signs you are making progress towards your goals:

You’re taking daily action towards specific targets

This is really the only way you’re going to make any progress on your goals. If you have goals, but you’re not actually doing anything to make them happen, what are you waiting for? You can visualize and affirm all you want, but you actually have to get out there and do things if your goal is going to become a reality.

You’re meeting the right people and connecting with the right resources

When you make the commitment to your goals, the universe conspires with you to make them a reality. I know this to be a fact. When you stop talking about what you want to do and actually start doing it, the right resources and connections will be made to take you to the next phase. The key with this is to keep an open mind and stay focused on the end goal rather than worrying about how it will all come together.

You’ve encountered obstacles, and overcome them

When you can remain committed to your goal regardless of the challenges, you’re well on your way! Persistence pays off. When you want something bad enough, nothing can discourage you or make you believe that it isn’t possible. You’ve got the mental tenacity to make it to the finish line. This is one of the most important ingredients to anyone’s success!

You’re constantly adjusting the plan

This one ties in with #2 and #3. When you have an open mind and the right people and resources are finding their way to you, you have more information that allows you to fine tune the plan. When you encounter obstacles in your plan, instead of giving up, you look for alternate paths to make your goal happen. When you’re monitoring your progress on a regular basis, adjustments happen naturally.

You’re even more excited about the goal than when you started

As the light at the end of the tunnel begins to shine brighter, you’re bound to get even more excited about your goal. It’s moving from a simple idea to an actual reality! I don’t know about you, but it really doesn’t get any better than that! You know that the blood, sweat and tears were all worth it, and you’re not afraid if you have to give a little bit more to make it all happen. Ride that momentum to the finish line!

Any goal worth achieving takes time to unfold into reality. Little steps, daily action and a focused mindset are just a few of the tools that are going to bring you that much closer to realizing your dreams. Celebrate your accomplishments, keep an open mind, stay focused on the goal and watch the magic happen!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

Apr 19 2016

Building My Retirement with Real Estate

Amina

Depending on whom you speak with there are many ideas of how to build a retirement nest egg. I have a specific plan for retirement that includes real estate. While many people still believe the stock market is the safer way to go, I decided long ago it was not for me.

For one, I did not want to invest and pay fees and for two I did not want to invest in the stock market, where I had relatively no control.

It is no surprise that investing in real estate, is the safest (in most cases) investment there is and couple this with opportunities that abound in Canada, you have a recipe for success.

Long ago, before real estate and being a mortgage agent was a reality, I like everyone else invested in mutual funds, bonds and stocks. Unfortunately like so many other people, that all changed after the crash when almost my whole portfolio was decimated.

Thankfully I was youngish, and was able to start again. I took the reins and responsibility for my own retirement and investing goals and started to research everything that was available. At the time I was still working in film and television but slowly transitioning out to a new career in home staging. It was through home staging for real estate investors, that I was introduced to the wonderful world of real estate investing.

I researched everything from buy & hold, flipping and rent to own and in the end settled on rent to own, simply because I liked the idea of being able to help somebody become a homeowner and second I liked that the tenant was mostly responsible for the maintenance of the property – I was not interested in being a full-time landlord.

From rent to own I have moved again to a buy & hold four-plex with a JV partner and recently to lending my money. In addition, I have invested my RRSP’s into a syndicate product that will accrue for 5 years and pay annually 11% per year.

I must say that my favourite strategy by far is lending my money as it is bringing me similar or greater returns, however the risk is a bit higher. If you want the greater returns you need to be able to accept a modicum of risk…being a mortgage agent I know a good borrower when I see one – but even then things can go sideways in a minute, even with good planning!

I am in my upper 40’s and the crunch is on to make sure I have my retirement goals in check. My end goal is to purchase properties abroad that will provide me with cash flow and appreciation and one day a property when I am ready to retire, that I can move to.

Do you have a retirement plan? Is real estate a part of that plan? If not, are you perhaps interested in purchasing a rental property, lending your money or even investing in syndicate mortgages? If so, please reach out and have a discussion with me. There are many ways to invest in real estate that will provide you greater returns than what you will get through the stock market.

I can be reached at amina@aminas-ms.ca or 416 697-5443.
To Your Wealth! Amina

Do you like this post? If so, please “like” us on our Facebook page athttps://www.facebook.com/aminasmortgageservices Please follow me on twitter athttps://twitter.com/Aminasmortgages

Aug 29 2015

Taking the leap into the world of Business?

Are you thinking of starting your business? If so, join the millions of people who at one point or the other in their lives have considered whether or not to start a business. The thought of having a successful business, being your boss or doing something you are really passionate about sounds very appealing, right? And these, amongst other reasons are why people leave their jobs and decide to start their own thing. The familiar question is; do I take the leap? And if so, when and how do I take the leap?

One of the greatest challenges for some people in starting a business is the challenge of leaving the security of a paid job. For some it is the issue of choosing the right idea to turn into a successful business. Well, these two challenges can be easily overcome.

First and foremost before venturing into you own business, undertake some research on how viable the business idea(s) is. Are there potential customers? And what is the potential ROI (return on investment)? I’m sure you’d agree with me that it is not very wise to invest your time and money into a business that doesn’t seem viable on paper, or give up your job to start a business based on a whim. However, many people do.

Secondly, an approach to starting a business without giving up your Job is to actually undertake a pilot while still working. And believe me, doing this will require the skill of being able to multitask. To undertake a pilot means doing some test marketing in order to test the market or gauge how responsive people are to your product /service. This will enable you make better decisions on the idea and what to do next. I’ve got to warn you though that this could prove to be hard work juggling a business with your fulltime job, most especially if you have a family to take care of. It requires time management, focus, perseverance and more. These are only some of the requirements you will need both in the short and long run if you want to have your own business. So, as opposed to immediately taking a leap, consider taking long steady strides.

Having looked at your business idea and undertaken some research, you may decide the business idea is viable and you’d like to take that leap into the business world. There are a few basic things that you’d need to do in order to take off. I very much believe in building solid foundations that will allow one to build much taller and weatherproof buildings. And to build a solid foundation you need to get either some business advice or coaching and write a plan.

The word ‘Business Plan’ seems to be such a dreaded word, many people think of it as long-winded and unnecessary. However, I promise you that it is one thing that will need doing either now or later for a more successful business, better now than later I say. Planning and building the concept in your head is not enough, pen it down on paper. The saying goes, “Write the vision and make it plain, that those who is it may run with it” and that includes you, your potential business partner or financiers. Writing the plan takes you through the process of developing and refining your idea, it is also very much needed if you plan on raising capital externally. Please note that it is not enough to just write a business plan for the intention of raising capital, you should also use it as a blueprint for successfully managing your business.

Another challenge often faced in starting a business is Capital. Sometimes, the bigger the idea, the bigger the capital required. Don’t let this hinder you if raising capital seems to be your own challenge. Instead, think out-of-the box in identifying ways to raise the capital required. Look for avenues to cut back on the initial capital required, some ways of cutting back on capital includes; offering trade by batter or buying second-hand instead of new.

The following options are available to you and all except for personal savings will require a sound Business Plan; Personal savings, Friends & Family, Bank loan, Government Initiatives, Private Investors and Venture Capitalists.

Having researched the idea, written a ‘Plan’ and raised the required finance, you are all set to take off. Nothing Ventured, Nothing Gained. Take the leap if you feel very strongly about it, but plan and prepare for it.

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

Yvonne is an Author, Speaker, Change Consultant & John Maxwell Leadership Coach who is passionate about working with Individuals, Entrepreneurs and Organisations to help implement change they want and achieve their goals.

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

Jun 29 2015

Multiple Streams of Income … getting yours!

We seem to live in a world of wanting and needing more, and most times, meeting these needs requires money! For more than half the population or what we have come to know as the one percent, making more money is the key to unlocking all our desires. Even the scriptures aptly state that money answereth all things.

If you have ever asked, ‘how can I make money doing the things I like?’ and are unwilling to give up you primary source of income, then you are faced with a challenge many face in today’s economy.

A good way of taking of this feat is to identify what suits you best, take it seriously by committing to it, and create a plan that makes you stand out from the rest. Here are a few strategies to help get you started

Explore a skill you have. Something you enjoy doing, which you can easily be offered in your spare time in return for a charge. Have you got a flair for decorating, interior design, fixing furniture, baking or making clothes? Whatever it is, you can use this skill! Many people have created successful businesses from making use of their skills on a part-time basis.

Provide a service using the web. The world has become a global marketplace, and taking advantage of this easily accessible platform brings you closer to the centre of creating an income. Services that you can provide on the web may include proofreading; writing articles and reviews; designing graphics and websites; or anything else that does not require a face-to-face interaction. Web services are good money makers, given that you provide services based on your skills.

Online Stores. Can you sell something that people from around the world would buy? Having an online shop does not require you to be constantly present. As long as you have a valid email, a proper payment tracking software, and desirable goods and services you can make more money. Items you could think of selling include unwanted furniture, traditional and vintage pieces, handmade crafts, accessories and clothing, etc.

Selling your knowledge. Are you good at giving advice and helping people find solutions to problems? Do you have the training and techniques that can mentor a person through a difficult time? Then you can turn your knowledge and wisdom into income. It is from such intellectual knowledge that consulting agencies, counselors and therapist make money.

Be aware that these ideas are not new, the only difference is the unique and special thing which you will add to make you stand-out, as well as planning and structuring your services professionally.

There is a quote that goes “A man’s gift makes room for him and brings him before great men.” The answer might very well be in your hands, but it is up to you to apply wisdom to you gifts, talents and skills, to make room for more money.

To learn about Yvonne’s latest book on Changing your Mindset for greater results, visit http://www.oliveblue.com/changeyourmindset/

She can be reached at: www.oliveblue.com . www.facebook.com/oliveblueinc . www.twitter.com/oliveblueinc.www.youtube.com/ChangeYouWantTV

May 15 2015

Are you measuring your success?

Believe it or not we’re quickly approaching the end of the first half of 2015! How are you progressing on the goals you set for yourself this year? If you’re not sure, then you need to consider creating metrics and tracking them regularly for the rest of the year.

Setting benchmarks in your business is important. If you don’t establish targets towards your goals, then you won’t know how far you’re getting. It’s easy to keep yourself busy with really getting any closer towards your goals without setting short-term goals.

If you feel like your momentum is slipping, then consider attaching rewards to each benchmark as incentive. It doesn’t have to be something extravagant. You want to make sure the reward is a meaningful one so that it provides the right motivation. Think about things that you’ve wanted to do for yourself but haven’t made the time to do and build it into your incentives!

If you’re looking for another way to stay on track, share your goals with someone your trust! Ask them to keep you accountable. Choose a scheduled time to check-in. To really make it powerful, ask them what goals they’re working on, so that the accountability is reciprocal. Just like a workout buddy is what you need to get your butt to the gym sometimes, having someone hold you accountable to your goals keeps you going, even when you feel like giving up.

Another reason that you might be struggling to measure your success might be the lack of a plan altogether! You need a roadmap to guide you towards your destination. I’m sure we’ve all heard it said that a failure to plan is a plan to fail. It’s never too late to develop a plan and put it in place. There’s still a lot of time to make this year your best one yet!

Take the time to figure out a 30, 60 and 90 day plan. When you meet the target set for each of those plans, celebrate! What are you committing to doing in the next 7 days to get you closer to your goals for the year? Make sure to share it with a friend, or if you’re feeling bold – put it out there in the comments section below!

Connect:

www.embraceyourdestiny.ca

www.facebook.com/embraceyourdestiny

www.facebook.com/embraceyourdestinythebook

www.twitter.com/sandradawes

Apr 09 2015

“I need a social media person” – Do you really need a social media person? – Part 1

After reading the recent article “Is Social Media Worth It For Small Businesses?” on Forbes.com, I realized that one of the reasons small businesses are disappointed with their social media hires is because they don’t know the roles and skills required to set themselves up for success on social media.

In the 15 years I have been dedicating my practice to helping businesses expand their online presence and (in the last 6 years) growth utilizing social media, I have heard business owners and top-level executives say “I need a social media person”. To me, this affirmation equates to saying “I need doctor” and once you’ve said it, chances are you will need a specialist. It’s the same with social media.

Social Media as a tool for growth

Unlike large organizations who typically have a social media (senior) manager and 1) with multiple direct reports or 2) agencies who manage specific areas of social media, small and medium organization are left to hire a jack-of-all trades who scramble to do EVERYTHING on social media.

Let me back up a little… Although a lot of young people hold Social Media positions, the top level positions are usually given to more seasoned marketing or digital professionals because although social media is about Facebook and Twitter, and blogs and Instagram, it’s also and primarily about business and strategic thinking. Now that the wonders of social media have spread to the world of business, engaging on social media has become a necessity for survival. And your business needs to jump on that bandwagon before your competitors overtake you!

Social media allows you to respond to your customers’ wants and needs immediately. You can boost sales, and people will be more receptive to your message. And let’s not leave out the most important fact of all: your competition is already there.

So, how do you build a solid team while maintaining cost-effectiveness?

You must have a business-focused social media professional come and do a diagnostic of your needs. Whether your company is just launching or is already in business, our program is designed to support you and help grow your online presence.

Identify and define roles

By identifying the roles and skills it takes to make your business successful, you will better reach out to the right people and organize their time based on needs and objectives. Below are some of the primary social media roles and skills that will get you going fast.

Strategist: A strategist, pretty much like all strategists in every industry, researches, benchmarks, and creates a plan and tactics. The strategy, when done well, identifies opportunities for growth and for It also determines how and where to invest to meet business objectives. A social media strategist is no different.
Project coordinator/manager: A project coordinator is someone who will keep you on budget, on time, and within scope. A fabulous project manager will also identify opportunities along the way and allow you to expand your reach and objectives. Hiring a part-time social media project manager is the key to your success.
Content producer: Online content can be blogs, videos, Facebook updates, Tweets, Instagram and Pinterest pictures or even YouTube videos. There is a plethora of types of content and platforms ranging from real-time to scheduled, from on the go to scripted, and from organic to paid. The importance of content is to identify your objectives and build a strategy around them.
Community manager: A true community manager builds and grows online An online community is a virtual community whose members interact with each other primarily via the Internet (Facebook, Twitter, Blogs, Forums, etc.). Those who wish to be a part of an online community usually have to become a member via a specific site and necessarily need an internet connection.

I will explore other roles and skills in an upcoming blog post.

Why are online communities important for businesses?

Being a member of online communities for businesses and continually establishing and maintaining online relationships is critical to the success of your business. With the extreme popularity of social media, many people are excited about interacting and developing relationships with others whom they feel they can trust and who they consider experts in their industry.

At the heart of your success is the human element. Once people get to know you, and you get to know them, they will want what you are offering and will gladly tell others about what you are offering too.

Karima-Catherine is the co-founder of Red Dot Digital, a digital agency that strives to deliver top-notch solutions to various clients. Red Dot Digital drives real, meaningful, quantifiable business outcomes for companies. Karima-Catherine is also the co-moderator of #MMchat, a Twitter weekly forum which focuses on business, marketing and social media.

Connect with Karima-Catherine:

karima@reddotdigital.net

Website, Twitter, LinkedIn, Pinterest

Mar 04 2015

The Four P’s of Time Management

As entrepreneurs there’s one thing we always wish we had more of – time! Running your own business is a full time 24h/ day job! Finding a way to balance everything we have going on in our lives can be challenging. Time management is a key skill that all entrepreneurs should work to gain and improve. Here are a few things to keep in mind when managing your time:

Plan
Before you can manage your time you need to know exactly what you want to get done. It’s always good to have a short term (daily) and long term (weekly) plan for your business and your life in general. Take time to write down what tasks you’d like to have done and completed. It’s important to set daily and weekly goals for yourself.

Prioritize
Once you have your goals for each day set out you need to figure out which ones are more important. Prioritizing your tasks is a key component of time management. For example if you have a task that requires more time or concentration try to focus on that at the beginning of your day when you’re fresh and ready to work. It’s always better to get the more challenging/less appealing tasks done and out of the way first.

Push
Once you’ve started your daily tasks, make it a point to push through them and complete them. One of the biggest challenges of being your own boss is not having anyone to report to or watch over you- this can lead to procrastination and a less than stellar work ethic. So once you start on your tasks make sure to stick with it and complete them.

Party
Remember to set a side a few hours everyday for some unplanned fun. This could be some quiet time for yourself, time used to complete extra tasks or even time to meet with friends. The thought of planning for the unplanned may seem a little redundant it’s always good to have a few extra hours in your schedule. Although we work hard as entrepreneurs we need to be able to take a break and enjoy the perks of being our own boss as well.

Praveeni Perera is the CEO and co-founder of Professional Edge Consulting a corporate training company based in Ottawa offering training and coaching services to clients around the world. She can be reached via Website, Twitter, Facebook or her Blog.

Jan 15 2015

5 Ways to Make 2015 Your Best Year Yet!

It’s the start of a New Year. Time for goal setting, setting intentions and putting a plan into action! I love the New Year because I always feel like it’s a fresh start, a clean slate to do things differently, better, than the year before. I would love to hear your tips to make this year better than the last. Here are my 5 suggestions to make 2015 your best year yet.

Celebrate your accomplishments from the previous year

This is something that I started to do several years ago. On New Year’s Eve, before any festivities begin, I grab my journal and list all of the things that I accomplished during the current year. They don’t all have to be monumental goals, but you’ll probably be pleasantly surprised by all that you’ve done, even if you think you didn’t have such a stellar year.

Review what worked and what didn’t

We’ve all heard it said that the definition of insanity is doing the same things and expecting different results. If we don’t take the time to look at the systems and strategies that worked and evaluate the ones that didn’t we might end up making the same mistakes again next year. Don’t beat yourself up about the failures, but do learn from them. What can you do differently next time?

Identify at least 3 things you intend to accomplish this year

What would an article about the New Year be without talking about setting goals? They don’t all have to be about your business. Throw some personal goals in the mix too. When we’re at our best, we do our best. Achieving personal goals can help you be more effective in your business as well so don’t forget to take care of yourself when setting your intentions for 2015.

Choose at least one skill to upgrade or learn

If we’re not learning, we’re not growing. I’m a firm believer and strong supporter of continuing education. We can never possibly know all there is to know, even in areas that we’ve mastered. Whether it has to do with your business or not, learning a new skill or learning how to do something you already know in a different way, expands our minds and opens us up to new opportunities that we might not have known existed otherwise. My 9 year-old lab/border collie mix is a constant reminder that you’re never too old to learn and you actually can teach an old dog new tricks! 😉

Create a 90-day action plan

If you work out regularly, I’m sure you’ve witnessed the popularity of your local work out spot in January and the decline in attendance as we head into February. It’s why I no longer believe in New Year’s Resolutions. We can’t just say we’re going to start doing, or stop doing something; we have to figure out how we’re going to do it. In addition to that, we have to make sure we’re committed to our goals and make sure that it’s a goal that is important to us, and not something someone else wants us to do. The action plan doesn’t have to be perfect, but it definitely helps to have one. If you want to increase the effectiveness of the plan, share it with someone you know will hold you accountable.

Reflecting on the previous year can be a bittersweet time for many of us. It’s easy to focus on the things that didn’t go the way we hoped or expected rather than on the things that worked out, sometimes even better than we had planned. Whether last year was phenomenal or lack-lustre, celebrate the fact that you survived another year and know that this year can always be better, it’s all up to you!

Sandra Dawes is a certified life coach specializing in helping women who feel unfulfilled with their 9-5 follow their dreams and pursue their passions. She holds an Honours BA, an MBA as well as a certificate in Dispute Resolution.She has completed her first book,Embrace Your Destiny: 12 Steps to Living the Life You Deserve!
Connect:
www.embraceyourdestiny.ca
www.facebook.com/embraceyourdestiny
www.facebook.com/embraceyourdestinythebook
www.twitter.com/sandradawes

Oct 16 2014

4th Quarter Check-In

Can you believe we’re in the final quarter of 2014? While you may be asking where the time went, now’s also the time to review what you accomplished in the first 3 quarters of the year. If you didn’t achieve all that you wanted to in your business, the first thing to remember is that it’s not too late to finish the year off with a bang. The second thing to do is make a commitment to making next year better than this one!

From my personal experience, I know that if I don’t write my goals down (and review them regularly), they don’t get done. I also know that when I when I have a plan in place to make the goals happen, they actually do, even if they didn’t go exactly according to plan. Achieving your goals is about going beyond “wishful thinking”. Don’t hope your goals become a reality, create a plan and take action and make your goals a reality!

If this year wasn’t as successful as you had wanted it to be, now’s the time to review what worked and what didn’t. You may need to make some minor adjustments, or you may need a complete overhaul. Whatever it is that you need to do to make next year better, setting the foundation now can only work to your benefit. When January comes around, you will not only be able to hit the ground running, but you’ll also have things in place that will allow you to maintain momentum and commitment through challenging times.

Reviewing what didn’t work and tweaking the plan isn’t meant to be a self-deprecating exercise. It doesn’t make sense to beat ourselves up about things that have already happened that can’t be undone. When we know better, we do better, and that’s the approach that we must take as entrepreneurs. There is a wealth of information out there that can help you to gain the clarity you need and access the resources required to achieve your goals. We just have to be willing to ask for help and remain open minded about the possibilities that exist that can take us where we want to go in all areas of our life, business or pleasure.

Where do you want your business to be a year from today? Once you have clarity on this you can start to develop the plan to make it happen. Not everything is going to go according to plan, but you will have a guide that will help you to figure out whether you’re getting closer to or further away from your goals. Wishing you much success in the final quarter of 2014!

Mar 12 2014

What’s in a name?

We spend countless hours trying to figure out the perfect name for our business. It is important. The right name can help you be the talk of the town. A bad name can fade away and lead to obscurity. So how do you pick the perfect name? Do you name the business after yourself? Do you pick a name that describes your service or product? Or, do you create catchy new words like ‘Google’ or ‘Zappos’? Determining what to name your business comes down to three things:

– The industry your business is in;

– What is the vision you have for your business; and

– Your long term plan for your business.

If you plan to be the main commodity of your business, e.g. an expert in a particular field, a coach or a speaker, than you should name the business after you. Should you go on to produce books, products and pod casts, the only thing that isn’t changing is you. Naming your business after yourself allows your customer and clients to identify your expertise. You also have the flexibility of creating different products whilst not having to be locked in to just one.

Should your long term plans include selling your business one day, you should consider a name that describes your product or service. However, this is not a hard and fast rule. There are many businesses where the owner became the brand and the business was subsequently sold. However, remember that if you intend to sell your business, the name is likely trademarked which prevents you from using the name for future ventures. This includes your own name.

When considering the name of your business, it is important to determine what it is you are trying to communicate. This can be determined by using your mission statement as a guide. Once you have this clearly defined, it is important to consider the following when creating a name:

– Pick something that appeals to your niche and that your niche will identify with;

– Something that is not too long and confusing;

– Don’t use plain language that won’t stand out in a crowd;

– Avoid clichés;

– Avoid unusual spelling; and

– Try and adopt a name that gives some information about your business.

Once you have picked a few names make sure to check whether your names have already been trademarked or are in use. You want to ensure you are not infringing on anyone else’s rights.Failure to do this could lead to legal battles down the line and significant money spent when it could have been avoided.

You also want to check if the domain name you’d like to use is still available. There’s nothing worse than coming up with a brilliant name only to find someone else has already purchased the domain.

Happy naming!

Jennifer Jampala is a budding entrepreneur, traveller and yogi. She is passionate about building businesses, relationships and experiences. Follow Jennifer on Twitter @JenniferJampala

Jan 10 2014

New Beginnings

It’s that time of year upon when many of us decide to begin anew. We make ourselves and other promises of change. Some of us attack weight loss, others set goals for our career or business path. In essence we start with the best of intentions. We move into the new year with such wonderful expectations, full of vigor!

AND…, in some cases we hit the brick wall! Our first main obstacle occurs and we start to teeter. Then we begin to question our ability and this turns into disappointment and soon we begin to wonder what we were thinking in making this goal to begin with.

Does this formula sound familiar??? How many of you have already it your first impasse?

I am here to help with these feelings. I would like you to know that over 80% of goals set have been hindered by the feelings of inability. The question we all want answered is why we allow the plan to alter at the first sign of trouble.

The will to want to make a change is a huge part of success however we need to do the follow through. Here are some steps to ensure that you are successful:

Once your goal is set, you need to make a plan. Make steps to your plan with appropriate time lines!
Revise and edit your plan if you find that portions of your steps aren’t working with the outcome you desire. Making a change in the plan isn’t quitting; it is merely allowing you to tweak your plan to ensure your success.
Look for help! If you find that things aren’t coming together seek the advice of a good friend or more importantly a professional. Seek a business councillor for your business needs or the expert in the field of your goal.
Don’t quit!!!! You have the ability to become anything you want or achieve any success you desire. It is all your choice!

Here is wishing you a great start to your goals in 2014! Feel free to contact me if you need any help ensuring your success.

Anna Ottaviani is a Board Certified NLP Master Practitioner & Master Coach, Board Certified Master Hypnotherapist,Creating Your Future® , Time Line® Therapist Practitioner and Reiki Master. Her methods are unique and tailored to each individual client. She can be reached at www.sucessfullyyou.ca or by phone at 289-221-5772. You can follow her on Facebook

Dec 11 2013

Christmas is The Time for Reflecting

Our home is full of Christmas! The tree is decorated with beautiful loving ornaments chosen with love from all our family and friends. As I place each ornament on the tree I remember the story behind the gift. The final two ornaments in hand and they are the most special of all. They are handmade and over 25 years old. My children made them for me when they were in kindergarten. They are the most simple and yet most precious gifts I have ever received.

Each year I reflect on what I have completed and where I want to go. I look back on my year on a business and personal level. I look at the great accomplishments of my year. I begin to analyze my business in all respects. The hardest part is being objective. Taking out the emotions is the most difficult part of being a business owner.

What is your business doing? Are you being successful? Are you actually making money?

Here are some ideas to ponder when looking at your business plan for the upcoming year:

Take a look at all your revenue streams. Which have made you money? What are you going to do about those revenue streams that lost money?
Take a look at your marketing/promotions and advertising. Which methods worked?
Take a look at the sales targets you set for the previous year and even more importantly take a look at the actual data. Have you been successful??? Do you see a trend?

Setting the plan for the upcoming year is a great way to ensure your success. Take the time to see what has and has not worked and focus on the business plan you have revised.

On a personal note I want to thank you all for reading my notes. I hope that I have informed you or given you some reason to reflect.

Nov 05 2013

Time is of the Essence : 5 Time Management Tips

The old saying that Time and Tide wait for none rings true even in the modern and developed world. This can explain the reason why time management has become a very important topic in the business world today. Time lost can never be gained. Follow the tips given below to better organize your time only manage your time and make maximum use of the time available to you. Good organization is key to good time management.

1. Plan your day to sail smoothly
Effective planning is crucial to time management. When planning your day, make sure to list the tasks according to the level of priority. Prioritize your work according to their importance. This way you can be sure that the important tasks get done. Place a check mark or strike out the tasks once completed. You can also stipulate a time frame within which you need to complete each task. It’s important to remember that you are bound to be interrupted and disturbed while you engage in completing your tasks, so schedule time for such disturbances and interruptions. Once you complete your task list, you have a better idea of what your day is going to be like.

2. Set a goal and go for it
Planning your day without a goal is very detrimental to achieving success in time management. It is important to set goals and targets for yourself as you go through your planned tasks or activities. Your goals and targets should be achievable and realistic. You can dedicate a few minutes of your time before a task to plan how to carry out that task to success and a few minutes after the task, to figure out if you achieved the result you wanted.

3. Set deadlines for yourself
Each of your tasks should have a designated deadline within which to be completed. This way you will not spend extra time on one particular task or call. Some tasks can prolong for a day or two but it’s essential that every task have a stipulated completion deadline. Blocking out distractions and even placing a sign that says “Do Not Disturb” is a good way to stay focused to meet your deadline.

4. Delegate, delegate, delegate
Delegating work is another tip to adhere to for good time management. No one can do everything by themselves. There will be opportunities and necessity to delegate your work to another person, and when these opportunities arise, make use of them. A person who has a specialty or interest in a task that you have to accomplish, will be able to accomplish that same task more easily and also faster than you. Be alert and look out for such opportunities as they will free up time that you can devote to another task. As an entrepreneur it’s a good idea to invest in an intern or personal assistant. This way you can delegate everyday tasks and have more time to focus on growing your business.

5. Take a “ME” break from TIME
Get into the habit of saving precious time by doing the right thing at the right time. Plan and take time for yourself either to make a personal phone call or update social media. This will give a breath of fresh air and rejuvenate you to tackle the tasks lined up for the rest of the day or at least for the next hour or two. It is not possible to focus steadily for a whole day and get good results. The odds are that 20% of your activities for the day produce 80% of the results.

Effective time management is the result of good organization; being proactive and focused on the results you want to achieve for yourself. Good organization also means that you know what is on your desk at any given time. Unwanted papers belong in the waste paper basket and not on your desk. Files and documents can be organized in an orderly fashion so there will be no time wasted in looking for a document or file.

Much time is wasted in offices globally on “Gossip”. Gossip is not only a time killer but also a relationship killer. Anyone interested in managing their time should have no time for gossip.

Effective time management results in being focused on the end result. Set reminders, use calendars. There are many tools and software available to the professional today for effective time management and it would do one well to make maximum use of them.

At the end of each day, go through the plan you did at the beginning of the day and determine for yourself if your day was productive. Following these guidelines will help you build a productive day and a productive life style.

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