Canadian Small Business Women

Connection, Synergy, Community

Should I Start A Podcast?

 

Malene Jorgensen

You may have noticed a spike in podcast shows over the last year, as more entrepreneurs are starting to record shows to expand their personal brands. Many people listen to podcasts to expand their business knowledge, get new ideas and connect with other entrepreneurs.

People start podcasts for various reasons, but many business owners start these shows to promote their respective businesses. For example, if someone is a health coach and advice on personal nutrition, he or she can create a podcast where the discussion will fall on health in various ways.

At the end of the podcast, the business owner can refer to various products or services to get people to go back to the company’s website. While the podcast may not generate money in itself unless there are deals with advertisers, it can be a great marketing tool to push more paying customers.

It is also a great way to self-promote, if the business owner is planning on starting speaking, blogging or being the face of the business.

There are plenty of how-to’s when it comes to starting a podcast online. A simple Google search will give you everything you need.

 

Malene Jorgensen is an entrepreneur, author and speaker. Jorgensen is passionate about online content, blogging, online business development and e-commerce. She owns an international media publishing company and a design studio. Jorgensen has written several books that are sold in over 50 countries. She is also obsessed with coffee and Twitter. You can reach Malene Jorgensen at Website | LinkedIn | Twitter | Instagram

 

Do you Mastermind? Should you be?

Samantha King

I constantly see images and hear things from other successful business owners about Masterminding, and why I should be doing it.  In fact, this morning I was listening to Michael Stelzner’s podcast, and he and his guest, Jeff Korhan, were talking about the importance of small business owners taking the time to co-operate and collaborate with other small business owners.

When you’re a one man show 90% of the time like me (okay…maybe you have a virtual team member or two), it’s hard to really strategize and set goals because…well…there’s only you.  Gone are the days when you can meet up with your team of co-workers to sit down and hash ideas out…I bet your office doesn’t look like this anymore:

And, so many other things come up, right? You just don’t have time, right? And when it’s just you, it’s easier to not hold yourself as accountable as you do when you know there will be someone else checking up on you.  Sound familiar? I know it does for me.

But the more I’ve been thinking about it, the more I see that this is something I need to make time to do.  Why? Here’s 3 reasons:

  1. I plan and think through things best when I talk through them….to do that I need more than myself.
  2. ACCOUNTABILITY!! I think we all make things a priority when there is someone else in the mix…we just don’t want to let them down.
  3. Fresh ideas…plain and simple.  A fresh set of eyes could be exactly what you need to get out of a rut, bring together a great new campaign/product, or solve a customer problem you’ve been having.

As you can see, the process of collaboration has some very obvious, simple benefits (for me anyway), and I’ll be making it a big part of my business planning and strategizing in 2015.

(Now I’ve just got to find places to meet fellow masterminders…any tips?)

So….do you Mastermind? Why? Why not? If you do, what benefits have you seen? Let us know in the comments!

Samantha King has a passion for working with female entrepreneurs to build the business of their dreams.  Specializing in Branding, Marketing, & Event Planning, she uses her experience in event and marketing co-ordination to work with small business owners on the conceptualization, coordination and execution of their marketing and event projects.  She works with her clients to understand their brand, current marketing strategy, and (most importantly) their dream to help them complete the marketing tasks on their to-do lists that they know they need to do, but don’t have the time to do…and don’t have the budget to hire a full-time inside person to do.
You can reach Samantha directly via email at: iamsamanthaking@gmail.com or connect with her on LinkedIn at: ca.linkedin.com/in/samanthajking

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