Canadian Small Business Women

Connection, Synergy, Community

Press Release: Peel Region Small Business Seminar 2018

 

FOR IMMEDIATE RELEASE

C.S.B.W. HOSTS EXCITING SMALL BUSINESS SEMINAR

THEME: Leadership – The Art of Effectively Leading a Team and Running a Successful Business

Canadian Small Business Women, is proud to host our 12th Small Business Seminar.  This time around, we will be in coming back to home to Mississauga. The Leadership Edition will offer hands-on business building workshops delivered by industry experts with 30+ vendors showcasing their business!

The event is being held on August 22nd, 2018 at the Mississauga Grand Banquet & Event Centre, 35 Brunel Road, Mississauga Ontario from 9am – 5pm.  Admission Tickets are $40.00CDN and entitles you to full entrance of workshops, exhibitor hall and a hot buffet lunch.

 

Who should attend?

  • All entrepreneurs (men and women)
  • Start-ups
  • People seeking advice on how to grow their businesses

Why should you attend?

  • Receive business building tips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 30+ Vendors, showcasing local businesses.
  • Featured workshops by local experts!

 

The featured Keynote Speaker is Yvonne Ruke-Akpoveta of OliveBlue Inc and the workshops will feature Adele Spraggon, Peninsula Employment Services Inc, and BDC.  Guests will receive full access to all workshops, swag bags (for the first 100), access to door prizes, unforgettable networking opportunities and a hot buffet lunch.  Only 150 advance tickets will be sold for this event.

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

To learn more visit www.canadiansmallwomen.ca , info@canadiansmallbusinesswomen.ca or call us at 1-888-526-9366

 

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Press Release: Small Business Seminar GTA East

FOR IMMEDIATE RELEASE

C.S.B.W. HOSTS EXCITING SMALL BUSINESS SEMINAR

THEME: Small Business Made Easy – Technology & Marketing Tips

Canadian Small Business Women, is proud to host our 10th Small Business Seminar.  Once again, we are returning to Markham. The Small Business Made EAsy edition offers hands-on business building workshops delivered by industry experts from the GTA with 10+ vendors showcasing their business!

The event is being held on February 21st , 2018 at the Park Inn by Radisson, 555 Cochrane Drive, Markham Ontario from 9am – 5pm.  Admission Tickets are $40.00 at the door.  Ticket entitles you to full entrance of workshops and exhibitors. This year’s workshops are How to Master Social Media Engagement in 15 Minutes a Day by Empowerpreneur Books and Leveraging Mobile Technology for Small Businesses 
– Strategies, Tools and Techniques to Acquire & Retain Users by Guarana

 

Who should attend?

  • All entrepreneurs (men and women)
  • Startups
  • Companies seeking Marketing & Technology tips

Why should you attend?

  • Receive business building tips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 10+ Vendors, showcasing local businesses.
  • Featured workshops by local experts in Marketing and Technology

 

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

 

 

To learn more visit www.canadiansmallwomen.ca , or call us at 416-528-5453

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Niagara Small Business Seminar Press Release

FOR IMMEDIATE RELEASE

C.S.B.W. HOSTS EXCITING SMALL BUSINESS SEMINAR

THEME: Crossing Borders: Innovate, Integrate, Motivate

Canadian Small Business Women is proud to host our 8th Small Business Seminar.  This time around, we will be in going back to Niagara. This special ‘Crossing Borders’ edition of the Small Business Seminar series offers hands-on business building workshops delivered by industry experts in addition to 30+ local vendors showcasing their business and business support services!

The event is being held on May 17th , 2017 at the Hilton Garden Inn, Niagara-on-the-Lake, 500 York Road, Niagara-on-the-Lake, Ontario, Canada from 9am – 5pm.

Admission Tickets are $30.00 CDN in advance and $40.00 CDN at the door.  Admission entitles you to full entrance into all workshops and the exhibitor hall.

Who should attend?

  • All entrepreneurs (men and women)
  • Start-ups
  • Companies seeking cross-border expansion
  • Businesses seeking cross-border visibility
  • Companies seeking global expansion

Why should you attend?

  • Receive business building tips from our experts
  • Attend workshops to help propel your business
  • Network with industry leaders
  • 30+ Vendors, showcasing local businesses.
  • Featured workshops by local experts in Sales, SEO, Marketing, Financial Wellness, and more!

Featured Speakers

  • Bassem Ghali, Founder of Green Lotus – Speaking on “5 Ways to Outrank Your Competitors Online & Generate More Sales!”  This SEO Session is designed for business owners and marketing specialists who want the knowledge, skills, and ability to implement and manage a successful search engine optimization strategy, and track results!
  • Julie Flippin, Founder and Business Strategist at Small Business Savvy, speaking on the topic of “Sales + Million Dollar Process = SUCCESS”  If you want to change your conversation to be authentic, trust based and up level your sales skills then this biz seminar is for you! Learn from Sales Expert Julie Flippin how to create a sales process from the beginning to the end so that you can make your sales goals a reality this year.
  • Carolyn Dickinson, Success Coach of Super Mom Entrepreneur, delivering “3 Steps to Building a Stronger Business”. Learn rituals that will enhance clarity, growth and success in your business.

Canadian Small Business Women understands the challenges women entrepreneurs encounter when starting and growing a business.  Gaps in access to financing and services for women entrepreneurs have been identified, and Canadian Small Business Women wants to help.  We are committed to helping women find the necessary resources to take their businesses from the planning stage to a reality.

 “If you cannot reach 100%, start with 10% and build on it until your original dream is realized.” – Dwania Peele, Owner & Executive Director of Canadian Small Business Women.

Established in 2013, Canadian Small Business Women, is a network that aims to provide aspiring small businesswomen a place to find all the resources required to start a business.  We provide women with on-line support and advice from industry experts at our seminars and workshops. Our vision is to provide women with the tools and confidence to successfully start and grow their business.

To learn more visit www.canadiansmallbusinesswomen.ca , info@canadiansmallbusinesswomen.ca  or call us at 416-528-5453
Eventbrite - Small Business Seminar - Niagara

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Do’s and Don’t’s of Successful Event Promotion on Social Media

Kelly Farrell - Teach Me Social -headshot (2)

Gettings bums in seats at your next event can be a challenge and social media is a sure way to help get your message out there. Here are some important Dos and Donts when promoting your event on social media.

DO create a website for your event with pertinent information and registration instructions. While sites like Eventbrite are fantastic tools for creating online event registration portals, you should still have a dedicated website where all of your event details will be accessible for interested attendees.

DONT create a Facebook Event instead of a website. Rather, create a Facebook event that links to your website for more information.

DO write a press release and share it as a blog post. This should contain all of the relevant information about your event including a history of the event and details on the desired outcomes for attendees.

DONT expect people to look for information on your website. Use social media to share the press release and website link often.

DO use your social media sites to promote details about sponsors, vendors, presenters and more. In your posts, be sure to tag others and encourage them to like and share it to their own audience.

DONT ignore the importance of using paid advertising in addition to regular social media posting to draw attention to your event and your website. Make use of the power of custom audiences in Facebook Ads to target the right demographic for your event.

DO make use of your email list to send regular reminders about your event to both your regular mailing list as well as those who have registered. Keeping your event top-of-mind is a sure way to fill those seats.

DONT rely solely on social media. While you can implement many of the strategies listed in this blog, don’t neglect traditional forms of media or promotion. It’s important to create a press release and to list your event in as many online or print event listings as possible.

To learn more about how to maximise the effectiveness of your Facebook marketing efforts, schedule a complimentary consultation with Teach Me Social. Teach Me Social owner Kelly Farrell has been helping empower Canadian Small Businesses through social media since 2012. Teach Me Social offers effective social media services which include training sessions and consulting as well as full-service social media account management.

9 Tips For Writing a Better Media Release

CHuntly

While media relations is only one part of your overall PR campaign, being able to write a great media release (also known as Press Release) can make or break the success of your outreach. There is a lot of a competition out there and your release has to be relevant and timely. Done well, it can be a great way of getting information to media outlets about your announcement.

Here are a few tips to consider when writing your upcoming media release:

  1. Develop strong messaging

This means writing down all of the most defining points about your brand, organization, and announcement. You have to be able to identify which are the most important and which are the least important so you know which information to include in the media release.

  1. Find a relevant hook

The hook is meant to capture interest – it’s what makes your announcement unique. Just because something is happening with you doesn’t mean it’s going to mean anything to anyone else. You have to make the story interesting to a wide range of people (especially your target audience). You could include statistical research on a topic that people want to hear about or even a human interest aspect to the story. For example, you could be partnering up with a charity or community group.

  1. Use a killer headline

Put yourself in the mindset of a journalist and develop a headline that could work as a great news article headline. Keep it short and attention-grabbing. You want people to read beyond the headline.

  1. Get to the point

This is the most important aspect of your content and you shouldn’t wait to get it out. By the end of the first paragraph who, what, when, where, why, and how should be answered. Any more than this is just fluff, any less and you haven’t included enough information. The rest of the release is there as supporting information.

  1. Include an enticing quote

You should have a spokesperson that is ready to speak to the media should they call. The media often use quotes when they are covering a story and if you give them a great quote as part of your release it makes it easier for them. This means your quote should use some of your key messages and they should not be background or what I like to call “fluff” information.

  1. Keep it short

A media release should be easy to read and quick. Media outlets often get hundreds of releases daily, so you need to make it easy for them to get through yours. If you can keep it to one page that’s best.

  1. Revise, revise, revise

You should never send out a release without reviewing it first. Make sure you have no spelling or grammar errors and that the flow of the release makes sense. Any time you can get someone else to review the content for you is even better!

  1. Include contact information

Make sure the media has some way to reach you. It’s best to include more than one way for them to get a hold of you. Include the name of the contact person and their phone number and email.

  1. Watch your tone

This isn’t a marketing sales piece, so avoid the hype and jargon you would include when selling your products and services. Write in the present tense and focus on the facts of the story you are telling rather than a sales pitch.

Still have questions about your media release? Don’t be afraid to give me a call!

Candace Huntly is the Founder and Principal at SongBird Marketing Communications, an agency working to take organizational and individual brands to the next level. With a passion for all things related to creativity and strategy, she specializes in business intelligence, marketing & branding, content strategy & development, media & influencer relations, and social media. Basically, if you need to put your brand, product, or cause in the public eye, she will find a way to do it, while making it unique to you.

Connect with Candace

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